Distribution & Channel Strategy
Choosing, tailoring, and combining channels—social, creators, affiliates, paid media, SEO, communities, email, referrals, and offline—to reach the right audience.
34%
Best tweets about Marketing
50 Best Tweets About Marketing (2026)
A curated collection of the sharpest, most-shared X posts about marketing—saved so you do not have to dig through the timeline yourself. Updated weekly.
Positioning, distribution, and the campaigns marketers screenshot to steal later.
- Creators
- 45
- Updated
Original Xholic analysis
What 50 top Marketing posts reveal
The sampled marketing conversation repeatedly connects positioning, distribution, product-led loops, and launches. Its most actionable posts focus on channel selection, audience-aware messaging, and concrete operating tactics, while several posts caution against vague positioning, hidden asks, and inauthentic engagement.
- Dominant tone
- Positive
- Median score
- 18.3
- Leading format
- Announcement
- Recent posts
- 58%
46% of posts
All-time engagement
68% of posts
Published in 90 days
Conversation map
The themes creators return to
Social Content & Creator Marketing
Creating platform-native content through UGC, creators, founder voices, employee amplification, community participation, and audience-specific formats.
28%
Brand Building & Authenticity},{
Balancing durable brand building—trust, personality, authenticity, reputation, and emotional association—with performance marketing demands.
26%
Customer Insight & Messaging
Audience research and persuasive communication grounded in customer pain, outcomes, point of view, timing, proof, and clear calls to action.
26%
Campaigns & Brand Moments
Designing attention-worthy launches and campaigns through novelty, cultural moments, coordinated activation, brand moments, and viral mechanics.
24%
Direct Response & Conversion
Direct-response fundamentals: offers, headlines, new mechanisms, proof, audience awareness, conversion economics, and testing creative angles.
20%
Positioning & Category Creation
Defining a clear category, ICP, differentiated promise, counter-position, and memorable association before scaling promotion.
20%
Product-Led Marketing
Product-led growth mechanics such as shareable experiences, referrals, onboarding, retention, trust-building launches, and distribution designed into the product.
16%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 48
- Median reposts
- 3
- Median replies
- 12
- Median views
- 3K
Posts with media make up 42% of this collection. Their median all-time score is 18.7, compared with 17.6 for text-only posts.
Format mix
- Announcement 68% · score 17.4
- List 32% · score 29.1
Consensus and debate
Where creators agree, and where they do not
Shared view
Distribution is a designed system
Posts frame distribution as more than posting everywhere: they assign platforms distinct roles, combine channels such as creators, affiliates, paid media, owned media, and referrals, and account for changing channels and tactics.
Shared view
Position before amplification
Recurring positioning advice is to define a memorable association, a clear audience, and a differentiated promise before scaling promotion. These posts argue that vague positioning is exposed rather than fixed by amplification.
Shared view
Make the buyer’s case
Messaging posts emphasize understanding the audience, articulating a distinct mechanism or outcome, providing proof, and considering the buyer’s perspective rather than leading with product features.
Shared view
Build distribution into the product
Several posts connect product and marketing: they point to onboarding, referrals, shareable moments, and feature discovery as considerations that can be built into the product and launch process.
Open debate
Persuasion versus transparent invitation
One post defines marketing through a new mechanism plus proof; another says marketers should not persuade. A third argues that a clear ask can remain honest when the audience receives useful value.
Open debate
Direct response and brand equity pull differently
Direct-response posts discuss stronger sales arguments in some contexts, while brand-oriented posts emphasize durable association and restraint. Together, they present different trade-offs rather than a single playbook.
Open debate
Coordinated launch amplification carries platform risk
One post describes coordinated paid thought-leader and influencer engagement as part of launch campaigns it has joined. Another warns that coordinated, inauthentic engagement can lead to reduced reach, loss of recommendation eligibility, visibility limits, or enforcement. The posts therefore present conflicting views of the tactic and its risk.
What performs
Patterns behind standout posts
Distribution and practical frameworks lead outliers
The highest listed outlier is the distribution thesis at 1323.92 all-time score, or 72.42× the median. The other listed outliers score from 93.62 to 172.95 and cover messaging guidance, channel systems, or a concrete marketing-engine example.
Lists outperform announcements on median score
Format analytics show a 29.14 median all-time score for list posts, versus 17.37 for announcements. The cited list examples present tactics and guidance in structured formats.
Distribution is largest; product-led marketing has the highest theme median
Distribution & Channel Strategy is the largest theme at 34% of tweets (17 posts) and has a 38.684 median all-time score. Product-Led Marketing has the highest theme median at 43.78.
Statistical standouts
- View standout post 1 Score 1323.9 · 72.42× median
- View standout post 2 Score 172.9 · 9.46× median
- View standout post 3 Score 114.8 · 6.28× median
- View standout post 4 Score 111.0 · 6.07× median
- View standout post 5 Score 93.6 · 5.12× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
-
1. Chris Cunningham
@ChrisClickUp
2 posts
-
2. Emily Lai
@emilylai
2 posts
-
3. Alex
@heyitsalexP
2 posts
-
4. Sarah 🦕
@SarahLevinger
2 posts
-
5. Sahib
@seeksahib
2 posts
-
6. melissa 🇦🇷
@0xmelissa19
1 post
Emily Lai: channel choice over channel novelty
Emily Lai’s two posts pair a broad channel menu with a selection constraint: channels should fit the company, audience, and messaging, while distribution economics remain sustainable.
Alex: creative strategy has two operating contexts
Alex describes two creative-strategy contexts: direct-response work prioritizing speed and the core sales argument, and established DTC brand work prioritizing consistency, legally supportable claims, and polish.
Sarah Levinger: communication before pressure
Sarah Levinger emphasizes audience point of view, timing, and communication that makes brands interesting and trustworthy rather than relying on overt persuasion.
Since the previous snapshot
What changed since Aug 7, 2026
- 78% of the selected posts remained.
- The creator count changed by +3.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Marketing tweets
Top Marketing tweets from 45 creators
Ranked 01–50
- 01
- 02
@GrammarHippy ·
Become a tope 1% marketer: Go to a supper saturated niche. Health / wealth / relationships. One of these ^ Look at how everyone is solving the same problem but with a different solution. Notice the solution is essentially a mechanism. The “HOW”. Stop here. They are bringing a new HOW because the people seeing the ad have failed with the old HOW. So now we have a new opportunity. A new HOW. Then… See how they PROVE their new mechanism works. Look for proof. What makes the buyer believe that “this time it’ll be different..” New HOW + PROOF it works = marketing in a nutshell. Top 1% if you nail this.
- 03
@emilylai ·
“Distribution is everything” comes down to: - onboarding the right influencers/creators - nailing affiliate marketing - effective media buying - building owned media channels - having referral growth loops …and doing this all with strong and sustainable unit of economics Consumer crypto marketing is just consumer marketing now.
- 04
@jessethanley ·
Cursor has an unreal marketing engine going on right now. Hundreds of promoted UGC ads across all channels. Automated Remotion videos used for retargeting. Retention emails and win-back sequences. Good onboarding emails. Referral and affiliate programs that seem to be working. Many things worth copying.
- 05
@AndrewWriteCopy ·
Dan Kennedy is an industry legend. He’s maybe the most influential direct response guru of the last few decades. He was my introduction to the world of marketing and copywriting. And he remains my biggest influence. So I’m sharing 10 of the most powerful marketing ideas I learned from Dan: 1) Your Real Business is Lead Generation and Sales Conversion The single most important thing I've learned: No matter what business you're in, your real business is lead generation and sales conversion. As without leads and sales, you don't have a business. 2) Know Your Numbers You've got to know your business's key metrics. You need to know what's working and what's not working for you so you can make informed decisions. At the very least you should know: 1) The cost of getting a customer. 2) And the value of that customer. 3) Sell To Want Not Need You've got to sell what people want, not what they need. This is a mistake I see all the time. Just because someone doesn't have something - like a smart, new website - doesn't mean they want it. It often means they're just not interested in it. 4) Guard Your Time Time is your most valuable asset as unlike money you can never create more of it. So treat it as such and guard it as best you can. Don't fritter away your hours. Have a time management system to ensure you get the most out of your days. 5) Focus On Your Headline The headline is the most important copywriting element. It's the ad for your ad. If your headline fails, chances are your ad fails. So you want to spend the most time on it. Write multiple headlines, pick the best few, and then test them. 6) Understand Your Target Audience A huge part of how well your copy does depends on how well you know your audience. The better you know them, the better you can target your copy at them, and the better your sales. Get to know them so well you could write a page in their diary. 7) Don’t Reinvent The Wheel You don't need to write copy from scratch. You can borrow everything from headline templates to body copy structures from decades worth of proven direct response marketing. Use them as a starting point and then build on them. 8) Why You? Why should a prospect buy from you and not your competition? This is a key question you need to answer. You always want to be looking for ways to differentiate yourself. 9) Don’t Assume We all tend to assume we know things we really don’t. And we're almost always wrong. So don't assume you already know what does and doesn't work. Don't let tradition or industry norms blind you. Decide on data not on assumptions. 10) The Bigger Picture Always look at the bigger picture. Don't get too focused on the details of your copy. Instead, look at your offer, who you're targeting, your upsells, your follow-up, etc. These will make you more money than polishing your copy. To sum up: • Your real business is lead generation and sales conversion • Always look at the bigger picture • Understand your target audience • Don't reinvent the wheel • Focus on your headline • Know your numbers • Guard your time • Don't assume • Why you? And if you found this useful: Repost it to help your fellow persuasion professionals. Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content. And enjoy the rest of your day!
- 06
@stacy_muur ·
10 Mistakes Brands Make in Their Marketing Strategy ↓ 1. Lack of positioning Companies assume clients automatically understand what they do; it's not true for 95% of startups. You must have a solid positioning that pops up in every client's head when they hear it. Example: Polymarket: The World's Largest Prediction Market 2. Overcomplicating the message Most projects explain themselves in the most confusing way possible. "Our revolutionary ZK chain can reach up to 1,000,000,000 TPS with instant finality" Too much technical jargon & complicated terms for a simple user to understand. 3. Talking too much about features Here's the simple truth: users don't care about your tech. They care about how your product makes their life easier. Example: Instead of saying “gasless agnostic smart wallet” Say “send & swap any crypto without worrying about fees” 4. Not repeating your USP enough A lot of teams get bored with saying the same thing and keep changing the angle every week. But marketing usually works through repetition. People need to hear the same message several times before it sticks. It may take months, and even years, for the message to be remembered. 5. Trying to speak to everyone Many teams want traders, devs, institutions, and casual users all at once. That usually makes the content vague. The best marketing starts by picking a core audience and speaking directly to them. You must understand whether you're targeting specifically traders, yield farmers, etc. 6. Weak distribution Even strong content will fail if it does not reach the right audience. Are you making cool memes? That's great. But you get no new followers and no retention. Content is not enough. You need a system that gets content in front of the right people. This is where team-led marketing works best. 7. Copying competitors too much Many teams that are starting in an industry are looking at what their competitors do because "Well, if it's working for them, it will also work for us" That’s not true. Look for the gaps your competitors are missing in their strategies, and focus 100% of your energy on them. 8. Keeping marketing disconnected from the product The strongest projects build naturally marketable products. That means shareable moments, gamification, competition, referrals, or anything that gives users a reason to talk about it. When the product itself creates content & virality, marketing gets much easier. Just look at @Euphoria_fi, they got millions of views because of their cool UI before even going public. 9. No clear CTA Sometimes a post gets attention, but the next step is unclear. People should know exactly what action to take after reading your content. Don't be afraid to insert links in posts to convert social metrics into product metrics. 10. Quitting too early - You just hired a CT lead. - They worked for one month. - They didn't go viral. - You stop all processes to "rethink" Organic marketing usually takes a lot more time and grind. It's a mistake to assume your strategy is broken just because you see no huge results in a short time. Organic growth takes months and years. But it pays off 100x more at the end.
- 07
- 08
@0xmelissa19 ·
A marketing lesson I learned late: More content doesn’t automatically create more growth. There was a time I thought the solution was always: “Post more.” But the real problem wasn’t volume. It was positioning. Because every post teaches people how to see you. If your content is random, people remember nothing. If your content consistently solves a specific problem, people start associating your name with that solution. That’s where opportunities come from. Another thing I learned: Reach gets attention. Reputation gets hired. I’ve seen people with smaller audiences land better opportunities because people clearly understood what they were good at. Now before posting, I ask: “Does this strengthen my positioning?” Because marketing isn’t just about being seen. It’s about being remembered for the right thing. What’s one thing you want people to immediately associate with your name? 👇
- 09
@cormachayden_ ·
everyone thinks marketing is ads, influencers, seo and ugc it's not great marketing is inventing a new problem in your customer's mind then building an exceptional product that solves it the best brands don't capture a market, they create one: chatgpt > llm companion oura > fashionable health tracker cursor > ai code editor coinbase > crypto trading ag1 > daily greens each one revealed a need people didn't know they had, then became the dominate answer your job: 1. discover new emerging tech 2. uncover how it can help people 3. convince others of this new need 4. introduce your product as the solution 5. design a brand that becomes the trigger 6. improve the product as more people discover the opportunity 7. capture the mass market for oasis it's water: user faces a shelf of bottled water > remembers all water is different > opens oasis to find the best one 99% of your marketing should be education do this right and you build a monopoly anyone who copies you remains a second rate player in the market you created create your own market
- 10
@mickeyhardy ·
The best marketing campaign of all time The best marketing doesn’t create demand. It exposes it. You’re not teaching people what to think. You’re giving them the words for thoughts they couldn’t express. Apple’s best campaign didn’t even show the product. They were exposing a belief that millions held: The ones who don’t fit are the ones who change the world. Then they reaped the rewards of associating Apple with that belief.
- 11
@onlinedopamine ·
replit has adopted the same marketing hack you see here on X (650k views) on X, marketeres normally use the "Claude Code just released xyz" caption to start their post platforms like X have certain keyword triggers that just amplify your reach, esp if you utilize popular terms like claude code, codex, hermes, etc & as you can see, this strategy also works pretty well on tiktok, instagram, and the likes the advantage, apart from getting better reach, is that you're borrowing claude's (or someone else's) credibility with that credibility, you then utilize your own solution (replit in this case) to further support the content
Watch video
- 12
@hridoyreh ·
Reddit marketing that works: 1. Build karma first 2. Answer questions daily 3. Target small subreddits 4. Post at peak times 5. Share case studies 6. Post valuable guides 7. Be early on new posts 8. Use soft CTAs 9. DM only when invited 10. Use storytelling posts 11. Share failures openly 12. Create comparison posts 13. Offer free resources 14. Comment on viral posts 15. Use curiosity hooks 16. Share templates/checklists 17. Ask engaging questions 18. Repurpose old content 19. Engage with every reply
- 13
@emilylai ·
a friend asked what the “new distribution meta” is and i went on for three minutes about how distribution principles don’t change, what does are channels and tactics and even at that, there’s a whole menu list of channels and tactics knowing which ones to choose is the whole craft and needs to be personalized to your company, audience, and messaging - brand pages (ig, tiktok, reddit, youtube, linkedin) - optimizing for seo/aeo - paid ads (display, social, search, native, in-app, tv, ooh, direct mail lol) - sponsorships (podcasts, streams, newsletters, events) - affiliate marketing (blogs, content creators, media buyers) - referral programs - influencers - ugc (tiktok, youtube, ig) - lead magnets (tools, downloadables) - email and sms marketing - comment seeding (reddit, quora, forums) - cold outreach - localized marketing also llm optimization is akin to seo optimization. as tech develops, tactics just iterate slightly over time
- 14
@heyitsalexP ·
We talk about levels of sophistication within a category (like "weight loss"), But we don't talk about levels of sophistication within Meta itself. I was looking at older static ads produced by some of the most well-known DR brands and found something shocking: The old ads feature messaging that is very straightforward, claims with minimal support, very basic creative formats. The first ad was run by Froya Organics in 2024–just two years ago. Very straightforward claim with no backup. Leans on a cartoon to illustrate the progression–not even a real person's results. The awareness phase isn't 100% clear. If they're speaking to problem aware, the problem isn't being reframed and the solution isn't being explained. If they're speaking to product aware (balms, natural acne cures)–same deal. This ad is "selling the click" vs "selling the product". The assumption is that the claim will be so intriguing that the user will click through to the lander and learn more. But if you ran this ad today, it's way too straightforward to work as clickbait. It's obviously an ad. There's nothing particularly intriguing about it. The second ad was relaunched today, but I've had an older version in my swipe file for a few months, so it was likely launched Q1 of this year. This ad is much more sophisticated AND aggressive: Targeting a problem-curious audience. Maybe they've considered Botox but have hesitations. Maybe they are anti-botox but still want to soften signs of aging. Also works on a product aware level–people who used Botox, hated it, and are seeking the same benefits from a natural alternaive. This is true clickbait: bold claim, aggressive language, curiosity framing. Very agro DR - literally calling the alternative solution "a scam". Wouldn't make it past legal at a legacy CPG co If you look at any big, white hat Meta advertiser that has been around for at least 3-5 years, you're going to see the same pattern. This evolution is a function of two things: 1. The market on Meta has gotten louder and more competitive. You need to do things like this to stand out, unless you are creating awareness for your brand IRL. 2. This brand is very successful. They've converted all the early adopters. They need to lean on stronger, sneakier tactics to convert the outer rings of their customer universe at an acceptable CAC. This is the tension a lot of mid-8 figure brand owners are grappling with. They're wondering "can I keep scaling on Meta without doing things that might harm the enterprise value of my brand?" And THAT is why it is so important to decide exactly what you want to do with your brand in the next 5 years. If your goal is to sell to a strategic, back of Meta DR and lean into more traditional awareness marketing. If your goal is to create a cash-flowing business that you can pass to your kids...it's a balance between DR and traditional brand (and requires a more in depth discussion). If your goal is to maximize short term profit to invest that into your powerwashing business (or whatever), go HAM on direct response. Remember folks, No Best Practices
- 15
@codyschneider ·
founder led marketing is easy just do this interview people in your industry extract insights from the transcript turn video into long form podcast for yt audio to RSS for podcast upload video twiXer insights turned into posts for twiXer and linkedin film short form videos based on key ideas schedule to all social channels with ordinal MCP
- 16
@TheSultaan001 ·
What exactly is Marketing/Shilling? Shilling a brand or product isn't about yelling "buy this" louder than everyone else. It's about making people care before you ever ask them to click a link. The biggest mistake people make is trying to sound like the official account. Nobody wants another advertisement in their timeline. People trust people, not banners. If I want to shill a project, I don't start with features. I start with a moment. Maybe I tell people I stumbled on it while researching something else. Maybe I mention that a small detail caught my eye. Maybe I point out that the smartest people I know are quietly paying attention to it. Curiosity spreads faster than promotion. A good shill feels like a recommendation from a friend, not a sales pitch from a stranger. I also avoid repeating what everyone else is saying. If the project announces a partnership, I ask what that partnership actually changes. If they launch a feature, I explain how a real user might benefit from it. My goal is to add a perspective, not recycle a tweet. And one thing I've learned from spending time on X: people rarely remember the post that explains everything. They remember the post that makes them stop scrolling and think, "Wait... what is this, and why are people talking about it?" The best promoters don't push products. They create conversations around them. Once people start discussing a brand without feeling like they're being sold to, the shilling is already working. Learn and Earn.
- 17
- 18
@shivst3r ·
The best marketers I know in crypto don't even call themselves marketers. They're just genuinely obsessed with whatever they're posting about. You can feel it in their posts; they don't need a content calendar or a rotation of stolen jokes to stay relevant. I've been paying attention to who's been cutting through recently, and it's the same handful of people every week. The same ones who clearly live inside the product they promote and can talk about it without sounding rehearsed. Conviction is the only marketing strategy that scales.
- 19
@javier_otieno1 ·
Traditional marketing is dead. Growth now belongs to brands that master Platformization. Digital platforms don't just host content; they also dictate the infrastructure of social life and turn communication into monetizable data. Here is how brands apply it to scale: 1️⃣ Native Social Commerce: Stop sending traffic to external websites. Use TikTok Shop and Instagram Shopping to capture impulse buys directly inside the app. Zero friction = maximum conversion. 2️⃣ Algorithmic Ingestion: Stop posting blindly. Optimize for Social SEO using native audio, keywords, and platform tools. Make the algorithm want to push your brand to new feeds. 3️⃣ Multi-Sided Ecosystems: Treat audiences as friends and partners, not products to be sold to advertisers. Use tools like X group chats to build co-created content that platforms naturally reward. 4️⃣ First-Party Data Loops: Use real-time engagement metrics to test creative variations. Pivot your budget instantly to mimic whatever the platform's infrastructure is prioritizing today.
- 20
@coreyhainesco ·
The right way to use marketing-skills with Claude↓ Don't pick which skill to run first. You probably won't know the right order anyway. Start with product marketing context — your positioning, audience, and what makes you different. Once that's loaded, the model knows what it's working with. Run copywriting, seo, whatever, it grabs the right context automatically. Foundation first. Everything else follows.
Watch video
- 21
@heyitsalexP ·
There are two worlds in the creative strategy universe: World #1 = DR demon land Affiliates, drop shippers, supplements and most new to market brands Direct response marketing principles are critical. Ads are ugly. Sometimes claims cross the line. World #2 = DTC Brand land These are the big, ecom-focused brands that get most of the flowers on here. The marquee names that service providers are clamoring to list on their sites. These brands do a lot of creative volume because they spend a lot on Meta. But the growth of the business doesn't live and die based on today's ROAS. In World #1, speed + core sales argument is more important than polish or brand consistency In World #2, brand consistency, claims with airtight legality, and visual polish are all more important than speed. Now, there are positives and negatives to spending times in both worlds. IMO, spending time in World #1 makes you a very sharp, creative marketer. You build a very valuable, portable skill set. If you want to bootstrap your own brand one day, you NEED reps here. But World #2 has much more prestige and value in the established world of W2 careers. If you want to become a CMO of a F500 one day, you work your way up the ladder in World #2 World #1 guys (almost always guys, lol) think World #2 is "soft"/not "real marketers". World #2 folks think World #1 is vaguely creepy/probably borderline illegal. Or they don't realize that it exists at all. I think the two sides have a lot to learn from each other. Here's my hot take: I think some creative strategy roles in World #2 can veer into the "marketing as project management" category. Like, briefing Meta ads for promo events based on a recycled template that's been approved by three people, so you can manage them through an approval pipeline of five additional people. I don't think brands should be labeling roles as "creative strategy" unless there is something in the JD that's actually strategic. But what do I know...
- 22
@pmitu ·
My 56 Thoughts on Marketing: 1. Marketing is not just a promotion 2. Marketing is: WHY world needs your product 3. Do marketing every day 4. Start it BEFORE first line of code 5. Markting is x10 harder than coding 6. Distribution is a part of marketing strategy 7. Marketing is about understanding the market 8. It's also about: user pain, problems, behavior, patterns 9. It is a full-time job (just like coding) 10. No one will buy your product if no one knows about it 11. Marketing is a set of skills 12. Growth mindset is important 13. Product and marketing are more closely linked than you might think 14. Good marketing won't save bad product 15. Good product won't succeed without marketing 16. Word-of-Mouth is the best channel for growing startup 17. Focus on organic channels mostly 18. Talk about users more and less about features 19. Marketing can't be copied 20. Marketing is probabilistic, not deterministic 21. No one can predict the outcome of marketing campaign 22. Operational marketing is based on ideas and experimentation 23. Users buy outcomes, not soft itself 24. Reading books about marketing helps improving 25. Customer feedback is essential part of growth strategy 26. Founder's vision must be flexible 27. Product-Market-Fit is your ultimate goal 28. Happy users is the second one 29. You can learn from your competitors 30. Consistency beats virality (and hype) 31. Marketing is the only way to link: product, UX, UI, pricing, sales. 32. Founder-led marketing is a powerful tool 33. Run paid ads only after you set up organic channels 34. Social proof and testimonials are available to you with 1st user 35. Effective marketing can make you viral one day 36. Building in public is free, why not? 37. First 100 clients are extremely important 38. Talk to users every day 39. Founders should be involved in customer support on daily basis 40. Copywriting and storytelling are super power 41. Personal brand too 42. 99% startups dies because lack of marketing not lack of code 43. Sales are great way for mining user insights 44. Don't rely on 1 marketing channel 45. 'Multi-channel' strategy can help you scale 46. Marketing pivots are inevitable 47. It's hard, but try to ignore vanity metrics 48. Revenue is marketing metric 49. Marketing is a smart game 50. Uniqueness is key in a highly competitive market 51. Best marketing if no one realized it was marketing 52. Real organic growth is always a slow process 53. The market is very ruthless 54. Marketing is not a choice. it's mandatory. 55. AI is a great tool to win marketing 56. Marketing is hard, but you can do it!
- 23
@Iamceejaymac ·
Yesterday, Spenda announced $ETH deposits on Robinhood Chain. Most people saw another product update. I saw three marketing lessons every startup should remember. 1. Distribution is part of the product: A feature doesn't create growth. But getting that feature in front of the right people does. A lot of startups spend months building features, then spend minutes thinking about how people will discover them. But the best teams think about both. 2. Market outcomes, not technology: Most users don't care about integrations tbh. They care about what those integrations let them do. From my experience, the best product marketing answers one question: «"What's better for me today than it was yesterday?"» So, features explain. But outcomes persuade. 3. Every launch is a chance to reinforce trust: One announcement creates awareness. Consistent shipping creates confidence. The products people recommend aren't always the ones with the biggest launches. They're the ones that consistently give users a reason to come back. One thing every founder should ask after shipping isn't: «"Did we build it?"» It's: «"Will the right people discover it, understand it, and care?"» Because marketing doesn't begin after the product is built. Marketing is the system that makes a great product impossible to ignore.
- 24
@SarahLevinger ·
Correct me if I’m wrong but I don’t think marketers should be *persuading* anyone to do anything. If I do my job right, people will naturally want to know more, try more, and buy more, just because they want to be associated with the cool and interesting things I’m doing. Period. Marketing is not sales. Sales is not marketing. My job is to make the businesses I promote impossible to ignore, insatiable to be around, and refreshing to be associated with. so much so that sales become the natural next step (not the ONLY next step). I joined the marketing industry in 2010. I started freelancing full time in 2012. I started running ads in 2017. I moved into ecom in 2019. All those years, I never once heard a customer say “damn, I’m so glad someone persuaded me to buy this today.” Not once. Ever. In fact, I’ve never once heard a customer thank any marketer for doing anything at all, because consumers genuinely don’t like us. 😅 Consumers don’t like what our industry stands for. They don’t like being sold to. They don’t like being overhyped, they don’t like how ridiculous marketing has become, and they definitely don’t like how shady some businesses are. I know this because IM A CONSUMER and I don’t like it. Every time I see an ad that tells me such-and-such product is going to “change my life” I get the ick. 9/10 times, I scroll right past the majority of the ads on my own feed. If we won’t even stop to watch our own ads because of how out-of-touch they have become…how can we ever expect our potential customers to do so?? These days, all I want from a brand is a little: Honesty Authenticity Humbleness (this one in particular) Openness Integrity Self awareness I want to follow brands that create content that exists just to bring a little joy and interesting ideas to the world. I want to buy from brands who are doing something good for others, striving to bring happiness to people who struggle to feel it, and who actively try and do the right thing, even if it means LESS for them in the short term. I’m putting in the work to become a marketer I would want to buy from. (End of yap 😅)
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@ArcadiaGTM ·
Most brands have amazing marketing but HORRIBLE positioning. You can amplify a weak idea infinitely, it will still feel weak. Distribution magnifies what already exists. If the foundation is fragile, scale only exposes it. Authority is built before the first impression is ever generated. It’s built in the room, in the reframing, in the edits that remove ego, in the restraint to say less but mean more. When positioning is precise, campaigns travel. When it’s vague, they drift. Marketing doesn’t create authority. It reveals it.
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@Web3Alex_ ·
The best marketing teams in Web3 treat every campaign as a data point not a deliverable. What converted. What didn't. Which creator's audience actually engaged versus just viewed. Which narrative angle got replies versus likes. Marketing without a feedback loop is just spending with extra confidence. The teams winning right now are the ones who treat every post as information for the next one. This is clearly evident with teams like @ArcadiaGTM or @StratosphereVIP.
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@SarahLevinger ·
1️⃣ If you want to get someone to do something, you first have to understand their POV on that thing. 2️⃣ Once you understand their POV on that thing, you have to understand why they have that POV on that thing. 3️⃣ Once you understand why they have that POV on that thing, you have to understand how their POV differs (or aligns) with your own POV on that thing. 4️⃣ Once you understand how it differs (or aligns with your own POV on that thing, you have to understand how they might interpret your message if you choose to present it in a certain way. 5️⃣ Once you understand how they might interpret your message if you choose to present it in a certain way, you have to time your request just right so you catch them in the right mood, the right frame of mind, and the right setting so they can act on whatever it is you're asking them to do. EXAMPLE: "😅I'm so sorry, I completely forgot about this, but can you take out the trash?" This example assumes: 👉Their POV: you forgot and need a favor. 👉Why they think that: you're asking nicely and owning the lapse. 👉How we differ: they may not care about the trash, but you do (or vice versa). 👉How they might interpret this: with humility, a soft entry, and an acknowledgment that you dropped the ball, and this is not a demand. 👉Timing: when they're not already mid-task, not hangry, not three minutes from walking out the door. In this case, you might have a 9/10 chance this person will take out the trash for you. Versus: "😡Why the hell haven't you taken out the trash yet??" This example assumes: 👉Their POV: they should've already done it already and you're frustrated with them. 👉Why they think that: you're attacking me, basically calling me an idiot, not asking me. 👉How we differ: you think it's obvious and overdue, they don't see it as urgent (or forgot entirely). 👉How they might interpret this: you're kind of a douche. 👉Timing: whenever you snapped, which is almost never the right time for them. In this case, you might have a 4/10 chance this person will take out the trash for you (and a 10/10 chance they probably won't speak to you for the rest of the day). 👆 All this...just so you can get them to do one thing. This applies to any communication: - Partnerships - Parenting - Employees - Friendships - Dating - Families - ...and yes, Marketing Most marketers are stuck at step 1 (operating from their own POV) and wondering why no one's converting. The 2% who run all five steps are the ones whose messages actually land. Every bad ad, cold email, and ignored campaign is just someone yelling "why the hell haven't you taken out the trash yet??" at a customer who never agreed it was their job, doesn't have the same POV, and doesn't have the time right now to care. Good marketing is good communication. Period.
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@neilpatel ·
For 100 years marketing has been one thing: you execute. Now the job is splitting into two, and I'll show you both sides. The operator does the work. The commander directs agents that do the work and keeps producing whether they're in the room or not. In this video I break down the difference, walk through real companies already running this way, and cover the part most marketers are missing: your buyers have their own AI agents now, researching and pre-qualifying you before they ever land on your page.
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@icobeast ·
On the current state of CT marketing... We've seen a LOT of iterations on the marketing front over the last few months (and years). A couple years ago it was just outright undisclosed shilling to the masses during NFT szn and memecoin mania. After those died down a bit, it got into more think-piece/"research" or "alpha"-style posting...again somewhat believable, but eventually people caught on. More recently we saw a lot repetition and copy-paste stuff in the inf0-fi/post-inf0fi era...it was good for volume and got in front of eyes, but pretty bad for user burnout and conversion. So what makes a successful campaign today? Honestly I think it's familiarity (with the creator/producer) and unique style. @mypethooligan recently ran a campaign in this vein that I think will probably have follow-on/copycats. The method was pretty simple: - Create something interesting (mini-episodes of video content) - Integrate familiar IPs/personalities (in the episodes but also in QTs) - Drive eyeballs to partnerships and developments And that's it. Nothing crazy. No clickbait. A fresh mix of recognizable faces/names. And most importantly no boring copy-paste spam. Marketing teams must figure out how to adapt to the new playing field on CT if they really want to capture crypto natives going forward...or burn money in pursuit of pointless CPM.
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@askOkara ·
we've analyzed 1000+ viral campaigns. here are 7 ways to go viral on social media: 1. create something nobody has done before - duolingo announced on social media that duo the owl had passed away. - coinbase spent its entire super bowl ad showing a qr code moving around a blank screen like an old dvd screensaver 2. capitalize on news, memes, or trends - when openai introduced ads, anthropic launched an ad-free campaign declaring that claude would remain ad free. - when whatsapp faced backlash over privacy-policy changes, signal used this moment to run marketing campaigns and showcase its privacy features - recently, two people climbing the empire state building went viral. it became a template almost any startup could use, no matter how big or small 3. borrow someone else’s distribution - collaborate with person/company that has attention. supreme collaborated with oreo to create limited-edition red cookies. dunkin’ created “the charli” drink with charli d’amelio - if you want to do a viral launch with influencers on X, try our influencer agent 4. reverse engineer popular content in your industry - find winning content, study the hook/format, apply it to your brand. are people in your niche going viral with launch vids? try that. are they going viral with lead magnets? try that. are companies in your niche going viral with ugc? try that 5. turn your users into marketing - spotify wrapped, strava stat card, github's year in review, dropbox's referral program, notion pages shared publicly 6. post more to increase your surface area for luck - publish useful, entertaining, or relatable content consistently. you never know which post will take off 7. take a bold stance or make a surprising claim. - our launch video went viral because it was positioned around replacing humans/agencies every viral campaign we've studied fits into one of these buckets what else would you add?
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@denisyurchak ·
Becoming a senior developer is 100x easier than a senior marketer. A successful indie hacker means you need to become both. The knowledge about coding is centralized is structred, the marketing knowledge is split and chaotic. Most senior marketers learn from their mentors on their jobs, like in medieval times. I never had a marketing job, but I built an app used by 20,000 people and mkaing $7,5k a month Here is where I am getting marketing knowledge and where you can get it too: 1. Experiment with marketing channels Learning marketing channels is probably the most important thing in marketing. The more you master, the more senior you become. The bad news is that there are a lot of marketing channels. The good news is your app needs 2 or 3 to become very successful. For example, @zach_yadegari brought his app Cal AI to $50 million MRR by using two channels only: influencers and paid ads. Marketing is talking to your audience about your product where your audience hangs out (as put beautifully by @dannypostma). A marketing channel is a way for you to spread the message about your product. There are a number of channels: social media marketing, affiliate marketing, paid ads, etc. Pick one at a time and focus on it for 2-3 weeks at least. To learn paid ads, for example, I went o into Google Ads, made a screenshot of the dashboard, and asked ChatGPT what I should pay attention to. Then I did the same on every new screen. I learned how to make creatives and made sure my unit economics worked out. That means I had to spend less on acquiring a customer than this customer brought in their lifetime in the product. The same playbook would work for any marketing channel out there. 2. Blogs When marketing knowledge reaches books, it's already outdated. So the best way to stay up-to-date is by consuming content from good marketers and founders. I would recommend the following blogs/podcasts: - Startups for the rest of us by Rob Walling - My first million by Shaan Puri & Sam Parr - The YouTube channel of Brett Malinowski, a tech marketer and content maker 3. Books Marketing is a 50% hands-on experience, 50% creativity, but I still include books here. Be extra-careful – if you are reading this, you are most likely smart, and books are procrastination traps for smart people. No book in the world will replace learning by doing. That being said, the best book on marketing for solo founders is Traction by Gabriel Weinberg. It tells about possible 13 marketing channels: paid ads, SEO, affiliate marketing, and others. It teaches a very useful framework – you concentrate on one marketing channel at a time and gradually find what works for your business. Other useful books are: - Growth hacking by Sean Ellis teaches you what a funnel is and metrics - Mom's test Rob Fitzpatrick, teaches you how to talk to customers Write if I missed something or if you know other awesome sources of marketing knowledge or ways to get better at it!
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@ItsNessaOnX ·
There seems to be a growing misconception that buying engagement, using bot networks, or dropping posts into large out of niche engagement groups is a harmless way to grow on X. It isn't. X has become significantly better at identifying coordinated and inauthentic engagement patterns. When a post suddenly receives large amounts of likes, reposts, or replies from accounts that have no genuine relationship with the author, especially from accounts outside the creator's normal audience, that activity becomes a signal rather than a boost. What can happen? - Reduced reach and distribution. - Loss of recommendation eligibility. - Devaluation of artificial engagement. - Temporary visibility limitations. - In more serious or repeated cases, account suspension. There is another group that should pay attention. Marketing platforms that facilitate, or encourage coordinated artificial engagement are not immune. If a service is built around helping users manipulate platform signals instead of reaching genuine audiences, it also creates risk for itself. Platforms that knowingly enable this behavior can become targets of X's enforcement efforts, potentially leading to restrictions on the service and contributing to enforcement actions against participating accounts. If your marketing strategy depends on thousands of unrelated accounts interacting with your content within minutes, that isn't audience building. It's creating an evidence trail. Shortcuts often become the fastest route to losing everything you've built.
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@ephraimlamar ·
Day 16 of Brand Activation 101. There's a tool that's been around since before modern marketing that still outperforms most digital channels on the metric that matters most: Conversion. This tool is; Street teams and product sampling. I have ran these in markets, in office complexes, at bus stops, at universities, and at events. And when it's done well, when the right person is deployed in the right context with the right product, the conversion rates are extraordinary. Well-executed sampling campaigns regularly convert at 40% or higher. No paid digital channel in Nigeria or anywhere else consistently touches that. Why does it still work? Because it delivers what no algorithm can replicate: Trust. Built face to face, in real time, by a real person. CONTEXT IS EVERYTHING. A noodle brand sampling at a secondary school canteen at lunch time. A skincare brand sampling at a salon. A cold drink brand at a motor park at noon. The right product in the right moment of relevance converts infinitely better than a general deployment. THE CONVERSATION IS THE CAMPAIGN. A good ambassador doesn't just hand over a sample. They engage. They listen to real-time feedback. They handle objections. Every deployment is also a live focus group. DATA IS AN OPPORTUNITY. Every sample is a potential lead. QR code, USSD, competition entry, turn footfall into a CRM asset. THE PERSON IS THE BRAND. This is the one I emphasize most in execution briefings. Train ambassadors on the feeling you want customers to leave with — not just product features. Their energy, their warmth, their attitude IS the brand at that moment. Low technology. High humanity. Timeless.
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@jayair ·
Building product can feel open ended and unstructured, deciding on one feature vs another feels arbitrary, priorities feel random, timelines feel made up But there’s an underlying structure to all this that’s worth studying before you build a product It comes from thinking about positioning A position is how your user thinks about your product with respect to all the others in the market It’s a slot in their mind This imposes some basic rules that leads to creating this underlying structure To occupy a slot you’ll need build a good product AND have the ability to market it at scale This is important because if you can’t market your product for the the position you want, you won’t occupy the slot If a slot is occupied, it’s very hard to displace You’ll have to outlast them or overwhelm them with your marketing, you should avoid this and pick another position If you pick a slot right next to a very popular product, you’ll be constantly confused for it, you’ll have to keep answering how you are different, avoid this also However, if you can very clearly differentiate from a popular product then you can occupy a slot that’s counter positioned to it, this is very powerful and gives you a lot of leverage But beware, it’s much harder to build a counter positioned product than being the first Given these basic rules, there are a few things that follow - Some positions are much better than others, think through this before deciding what you want to build - If a slot is available, you should occupy it ASAP; this is where the timelines come from - If counter positioning, make sure a user can differentiate you clearly; this is where the rough shape of product comes from - Then build your product in a way that allows you to market for that position; this is where the priorities on the features come from Now if you occupy the slot, congrats, there’s incredible value in being the default for that People automatically associate you with that slot and the value of this compounds over time You automatically benefit if the market as a whole becomes popular You ward off competitors without doing anything because they also have to follow the above rules And if they decide to compete, they unknowingly help market your product and solidify your position
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@aaliya_va ·
After working with a lot of technical founders, I started noticing the same thing again and again: the moment marketing feels like “selling,” they start pulling away from it. many think marketing becomes fake the moment it asks for something. That instinct is understandable but the real problem is usually not the ask itself ,it’s when the ask is hidden inside something that pretends not to be an ask. Good marketing is simple. It asks for attention honestly and it gives something useful in return. A demo request, a beta invite, a price page, a useful post n none of that is manipulation if it says what it is. What feels off is the post that looks like insight but is actually a funnel or the thread that reads like help but is clearly designed to make you click by line two. Founders,remember that clarity is part of trust. If you want a demo, say demo. If you want a signup, say signup. Then make the rest strong enough that even the people who do not buy still leave with something worth keeping. That is what earns attention from strangers in the first place. There is a simple test before publishing. If nobody clicks, does the reader still get value? If the answer is yes, the post is doing real work. If the answer is no, it is just an ad in disguise. The best marketing does not hide the request. It makes the request clear and the rest worth reading anyway.
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@aaditsh ·
One exec posting about your launch is a post. Five execs posting is a moment. Most companies do this: CEO posts an announcement. Maybe marketing reshares it. That's it. The best companies do this: CEO, CMO, COO, VP of Product, engineers... all posting their perspective. Same day. Boosting each other. Different angles on the same story. One post is easy to scroll past. A coordinated wave takes over the timeline. The goal isn't to go viral. It's to be unavoidable.
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@davidpantera_ ·
Working in "Marketing" was always like being a second-class citizen to product / eng on twitter they used to say things like "build a great product and ppl will come" to discredit the need for investing in marketing in the first place moving to PM from PMM gave me more influence over the roadmap but also recognition internally/externally, closer to users, and authority with leadership. ppl just take u more seriously but now that product/eng & even design becomes commoditized, the industry is using any word except "Marketing" to describe what's most important nowadays Theyll tell you it's "distribution", "growth", "momentum", "forward deployed engineers", etc bc they dont want to say its Marketing. bc that still carries a connotation. It's brand marketing, creative marketing, social marketing, events marketing, product marketing, channel marketing, etc
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@janetmachuka_ ·
Why most product launch posts go viral on X & LinkedIn! This is experience from campaigns I’ve been part of. The reason why most product launch posts go viral on any social media is because of strategic influencer and thought leadership marketing. A founder posts the launch content. Behind him are hundreds of paid thought leaders and influencers who were reached out before launch. Selection is always strategic. Select those with the most relevant audience, reach and style of communicating to make people consume it as it comes and believe it’s the next product to try out. You can call it paid social proof. In most cases, these groups of people already interacted with the product. Once the post is live, the 100 plus paid global industry leaders selected will engage the post within the first hour of launch. This way, the algorithm is tricked to push the post further hence going viral. But again, it sounds more organic and natural since no one uses a hashtag and everyone comments with their own experience with the product or how it’s gonna be a gamechanger. I’ve been part of these campaigns. They’re very interesting. Just imagine this, you build a campaign under one single post done by a founder or a specific selected industry expert. Now you know why y’all rust to try out some tools you see industry leaders suggesting.
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@seeksahib ·
Everyone treats marketing like a pipeline. Put money in one end, users come out the other. measure the flow and keep optimizing for results. But what if these users don't even matter more than you think. The real purpose of marketing is to decide what you mean to people. What you stand for and what they think when your name appears. What you really need is the right positioning. Once you have that it just keeps compounding, that's what help in dominating a category.
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@DivyanshT91162 ·
One idea. That's all this system needs. Everything else is just routing, context, and execution. Over the last few months, I've been building an AI marketing workflow that turns a single idea into an entire campaign. Not with one giant prompt. With a graph. Every campaign follows the same path. 1. Capture Everything starts as a messy brain dump. Voice notes. Random thoughts. Half-finished ideas. The goal isn't to write. It's to capture the raw thinking before it's lost. AI turns the chaos into a structured brief. 2. Explore From that brief, the system expands into multiple directions. Different hooks. Different audiences. Different positioning. Different offers. Most ideas get deleted. The best ones move forward. 3. Add context This is where the real work happens. Every agent gets the context it needs: → Brand voice → Previous campaigns → Customer pain points → Internal docs → Competitor research → Current market trends The quality of the output depends on the quality of the context. 4. Route intelligently Every task doesn't need the same model. Deep reasoning goes to stronger models. Production work goes to faster models. The workflow decides where each task belongs. 5. Review Nothing moves forward automatically. Every important output is evaluated. If it doesn't meet the bar... It goes back into the loop. 6. Build One approved strategy becomes: → Landing Page → Blog → X Thread → LinkedIn Post → Newsletter → Email Sequence → Video Script → Ad Creatives → Short-form Content One idea. A complete campaign. 7. Learn Once everything ships, the results come back into the system. What converted. What got shared. What failed. That becomes context for the next campaign. Everyone has access to the same AI models. The real advantage is building a system that makes them work together.
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@jasonlk ·
.@samdblond AI marketing playbook, broken down objectively. He saw 200 AI sales startups at Founders Fund, then built @MonacoGTM. Here's what's actually working, and where to stay skeptical. The core move: one manufactured brand moment every month. Not when inspiration strikes. On a schedule. Most companies market in bursts around milestones, a launch, a raise, a conference. Blond's insight is that the gaps between milestones are the opportunity. When Monaco had no organic news between February and May, they threw a $100K poker tournament. The Monaco Invitational existed for one reason: to occupy a dead month. 🧮The mechanism is stacking. Billboards, the poker tournament, the Series B, and the SF plane all ran close together, and each made the others land harder. His math: not 1+1+1=3, closer to 4. Awareness compounds when moments overlap. The most replicable part is the process. A five-person creative team. A prompt sent 48 hours ahead: bring the craziest ideas to amplify the next event. Whiteboard five, apply budget, pick two or three. That system is what produces planes and poker tables instead of another booth raffling an iPad. 👀The #1 tactic to steal is attention math, not spend. The SF plane cost about $6K a day versus $120K a month for a 101 billboard. But the real edge wasn't price. It was that you're trained to ignore billboards and not trained to ignore a banner over downtown SF. He optimized for attention per dollar, not impressions per dollar. And the meta-move: he posted the plane's economics, and the post hit 3.6M views. The campaign became content about the campaign. That's the highest-leverage trick in the whole deck. Where to stay skeptical: - By his own admission, the ROI is anecdotal. Inbound messages and "people mention it on every call" are signals, not attribution. - The novelty advantage is real but temporary. "Nobody's done aerial ads in SF" stops being true the moment it works. The first mover owns the format. Copycats get diminishing returns. - And a lot of this is funded by venture dollars and a brand-fluent founder. The cadence is portable. The budget and the taste are not evenly distributed. Net read: the durable lesson isn't the plane. It's the operating system. A fixed monthly cadence, a small creative team, and a bias toward novelty will beat a bigger budget spent on formats everyone already ignores. https://t.co/U30z3RwAMu
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@ChrisClickUp ·
I've spent years in B2B SaaS marketing and the best ideas I've ever had came from watching consumer brands. Here are 7 things B2B should steal from B2C that most marketing teams are too "professional" to try: 1. Make people FEEL before you make them think. Liquid Death sells water. Their marketing makes you feel like you're joining a rebellion. Meanwhile B2B brands are still leading with "streamline your workflows." Nobody wakes up wanting to streamline anything. 2. Your social media should have a personality disorder. Duolingo acts unhinged. Wendy's roasts competitors. B2B brands post "We're thrilled to announce." Pick a lane. Be someone. 3. Kill the stock photos. When was the last time a consumer brand used a stock photo of people shaking hands? Your customers are real. Show them. 4. User-generated content is your best performing content. A Dr Pepper fan made a jingle on TikTok. Dr Pepper turned it into a TV commercial. Your customers are already talking about you. Amplify them. 5. Scarcity and urgency actually work in B2B too. Supreme built a billion-dollar brand on limited drops. Try limiting access. Try waitlists. FOMO works. 6. Entertainment > education. ClickUp's most viral content never mentioned the product. 6.3M views on a video about HR meetings. 7. Speed of response IS the brand. If your approval chain has more than 2 people, you're too slow for 2026. The gap between B2B and B2C marketing isn't budget. It's courage.
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@MaxGrant__ ·
Not all campaigns are built the same. Campaign 1 is a bleeding edge unique mechanism angle (homage Peter Kell) Campaign 2 is a normal product highlight. Campaign 3 is a product launch. Campaign 4 is a founder note. Some angles you take in your marketing are so powerful they build a business. But eventually, that doesn't excite the subscribers/customers as much. It will produce sales and always be your bread and butter... Campaign strategy is all about going DEEP on those sure fire angles while testing new ones. Eventually, you get a hit, like Campaign 1. Those angles are often found through seeking new customer avatars in the ad account, then relaying it your other channels You don't always get giant hits on your campaigns, but you keeping taking shots and the occasional banger hits
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@ChrisClickUp ·
Most marketing teams measure content by impressions. Here are the 5 types that actually move the needle on revenue. I've tested all of these at ClickUp and across dozens of companies I advise. 1. The "I switched from X to Y" story. Not a product comparison. A customer telling their own story about why they switched. These convert better than any ad because the prospect sees themselves in the story. Find your best customers and help them tell their story publicly. 2. The how-to that solves a workflow problem. Not "how to use feature X." Instead: "how to run a marketing sprint in 2 weeks." The product is a tool inside the solution, not the hero. The search volume is in the problem, not your product name. 3. The contrarian take your CEO actually believes. Not manufactured controversy. Real opinions from the person building the product. "We think project management is broken and here's why" performs 10x better than "introducing our new dashboard." Founders have opinions. Let them share them. 4. The teardown. Pick something your audience cares about and break it down publicly. "We analyzed 500 landing pages and here's what the top 1% do differently." This builds authority faster than any other content type because you're demonstrating expertise, not claiming it. 5. The internal playbook made public. Share how your team actually works. Your sprint process. Your hiring rubric. Your content calendar. People are starving for "how does a real company actually do this" and almost nobody shares it. The companies that do build enormous trust. The common thread: none of these are about your product. They're all about your audience's problems. The product shows up naturally when the content is genuinely useful.
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