Copywriting, Offers & Persuasion Fundamentals
Direct-response principles (Dan Kennedy, headlines, offer, numbers), customer language as input, selling outcomes not features, and taste as the durable edge.
28%
Best tweets about Marketing
50 Best Tweets About Marketing (2026)
A curated collection of the sharpest, most-shared X posts about marketing—saved so you do not have to dig through the timeline yourself. Updated every two weeks.
Positioning, distribution, and the campaigns marketers screenshot to steal later.
- Creators
- 43
- Updated
Original Xholic analysis
What 50 top Marketing posts reveal
Across 50 marketing posts from 43 creators, the conversation splits between fundamentals and a fast-rising AI operations layer. The highest-scoring posts are AI marketing-agent breakdowns and list-format distribution playbooks (the marketing-engineer thesis at 55.36x median; codyschneider's channel stack at 16.85x). Positioning recurs as the prerequisite: fix the slot before amplifying. Case-study teardowns have the lowest theme median but carry the stealable campaign material. Lists outscore opinions 52.5 vs 15.6 median; stance is 100% supportive and sentiment 54% positive.
- Dominant tone
- Positive
- Median score
- 20.9
- Leading format
- Opinion
- Recent posts
- 26%
54% of posts
All-time engagement
36% of posts
Published in 90 days
Conversation map
The themes creators return to
Free & Organic Growth Tactics
Zero-cost plays: Reddit marketing playbooks, X replies, competitor content gaps, backlinks, Product Hunt, build-in-public, and small-team customer proximity advantages.
22%
Positioning, Slots & Market Creation
Occupying a slot in the customer's mind, counter-positioning, creating new markets, saying what you believe, and fixing positioning before amplifying distribution.
20%
Distribution Channels & Channel Selection
Curated lists of working channels (SEO/AEO, UGC, affiliates, cold email, communities), choosing channels deliberately, and the argument that distribution beats product.
18%
Paid Ads, Creative Testing & DR vs Brand
Meta/Google campaign architecture, creative volume and testing loops, market sophistication levels, server-side signal quality, and the direct-response vs DTC-brand divide.
16%
AI Marketing Agents & the Marketing Engineer
AI agents running ads, SEO, outbound, and creative testing; the rise of the marketing engineer; Claude Code / agent workflows and stacks for automating growth loops.
12%
Campaign Case Studies Worth Stealing
Anatomy of specific campaigns — Old Spice, Apple, Monaco's plane, Cursor's engine — how they worked, the attention math behind them, and what to copy from each.
12%
Founder-Led Marketing & Personal Branding
Founders as the best marketers, personal brand rules, learning marketing as an indie hacker, and honest asks versus disguised funnels.
12%
Tone and stance
SentimentPositive leads
Author postureSupportive leads
Performance benchmark
- Median likes
- 64
- Median reposts
- 3
- Median replies
- 15
- Median views
- 5.1K
Posts with media make up 32% of this collection. Their median all-time score is 38.8, compared with 16.7 for text-only posts.
Format mix
- Opinion36% · score 15.6
- Tutorial34% · score 16.5
- List30% · score 52.5
Consensus and debate
Where creators agree, and where they do not
Shared view
AI marketing-agent posts dominate the top of the conversation
Three of the four biggest outliers are AI-agent plays: the marketing-engineer thesis at 55.36x the conversation median (2094518013068484826), marketing agents framed as the new coding agents at 40.15x (2081814601851900221), and a channel-by-channel build brief for marketing engineers at 16.85x (2104662467150315861). Only Naval's distribution post (43.21x) interrupts the streak. The AI-agent theme also carries the top
Shared view
Lists and playbooks outscore opinion posts
LIST-format posts carry a median all-time score of 52.535 versus 15.56 for OPINION, even though opinions are the largest format at 36% share. The pattern holds in the evidence: Pat Walls' 19-channel distribution list (2010499677834351102) and Ben Cera's five-bets list (2113631636638089496) both landed among the top six outliers.
Shared view
Distribution beats product is the loudest strategic claim
Naval frames marketing as an adversarial game of channel discovery where new products need new distribution and founders make the best marketers (1990701924795175284). Sean Frank is blunter: the best DISTRIBUTION wins, a good product is table stakes, just learn ads (2034359235979706727).
Shared view
Fix positioning before amplifying
Multiple posts argue amplification exposes weak positioning rather than fixing it: distribution magnifies what already exists (2031407291115909361), fix positioning before touching marketing (2066915705984086291), and most underperformance is poor sequencing — launching campaigns before positioning is set (2033048515530940612). Umair Shaikh compresses it: position, do not explain (2079183620338758031).
Open debate
Tactics versus taste: what actually compounds
The Boring Marketer contrasts timeline-flashy AI tactics (agents running SEO, 500 creatives a day) with bank-account skills like offer design and market sophistication, concluding tactics get commoditized but taste compounds (2103219444793381151). Yet the highest scorers in this very conversation are tactic-heavy AI-agent tutorials, not taste essays.
Open debate
One channel focus versus omnipresence
Ben Cera declares the era of 'just focus on one channel' dead, arguing every $10M+ company is everywhere (2113631636638089496). Paul Mit counters with sequencing discipline: run paid ads only after organic channels are set up, and don't rely on a single channel either (2060345166423294366). The craft, per Emily Lai, is choosing from a menu personalized to your company (2041456200038904289).
Open debate
DR demon land versus DTC brand land
Alex maps a two-world divide: direct-response marketers prize speed and a sharp core sales argument, while DTC brand work prioritizes polish, airtight claims, and consistency (2079232866610037227). The same author documents Meta's rising sophistication, where a straightforward 2024-style ad would no longer work as clickbait (2055306460066668925).
What performs
Patterns behind standout posts
Paid ads and AI-agent themes carry the highest medians
The paid ads/creative-strategy theme (median 64.27) and AI marketing agents (median 64.73) outscore every fundamental theme. Cody Schneider's Claude Code ad-management teardown spans conversion tracking, server-side lead scoring, and campaign architecture (2082873860316103166), while gregisenberg's agent taxonomy is the single biggest outlier at 55.36x median (2094518013068484826).
Campaign case studies score lowest but feed the screenshot economy
The case-study theme has the weakest median (9.62) despite matching the editorial angle exactly: Cursor's UGC-and-remotion engine (2064097495131861411), Apple exposing rather than creating demand (2045096274790158450), Old Spice inverting the audience (2049172113458683956), and Monaco's attention-per-dollar plane math (2069936107970855069).
Media posts materially outperform text-only
32% of posts carry media and their median all-time score is 38.77 versus 16.68 for text-only, a 2.3x gap. The single biggest outlier plugs a watchable video episode in the post itself (2094518013068484826), and Nevo David's arbitrage thesis argues cinematic AI creative grabs attention because almost nobody is doing it yet (2100482552343753160).
Free organic tactics stay the second-highest-share theme
Free and organic growth is the second-largest theme at 22% share with a 26.17 median: Reddit playbooks (2045876150761935112), X replies and competitor content gaps (2041783078570295511), and zero-cost tactic lists (2070417804025545102). Pat Walls' 19-channel 2026 distribution list is the fifth-biggest outlier overall (2010499677834351102).
Customer language is the input every layer depends on
Customer understanding recurs across camps: Rok Hladnik says you can outsource buying and creative but never customer understanding, sourced from reviews and sales calls (2104543919040020641). It is also agent step one: gregisenberg's customer-language agent mines Gong transcripts and G2 reviews weekly (2094518013068484826), and Sahib calls small teams' proximity to buyers their real advantage (2109176421990183265).
Statistical standouts
- View standout post 1Score 1156.5 · 55.36× median
- View standout post 2Score 902.7 · 43.21× median
- View standout post 3Score 838.7 · 40.15× median
- View standout post 4Score 352.1 · 16.85× median
- View standout post 5Score 302.6 · 14.49× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
1. Chris Cunningham
@ChrisClickUp
2 posts
2. Cody Schneider
@codyschneider
2 posts
3. GREG ISENBERG
@gregisenberg
2 posts
4. Alex
@heyitsalexP
2 posts
5. Paul Mit
@pmitu
2 posts
6. Santosh
@santoshstack
2 posts
A long tail of 43 creators, only 20% in the top five slots
With 43 creators across 50 posts and a top-five placement share of just 20%, no small clique owns the topic. Performance is extreme, though: gregisenberg's median across his two posts (997.63) and codyschneider's (238.04) tower over Chris Cunningham's (0.68), so reach concentrates even as authorship does not.
Unanimous support, no detected pushback in stance data
Stance analysis shows 100% SUPPORTIVE across 50 posts, and sentiment runs 54% positive with only 12% negative. The debate in this dataset happens over tactics and sequencing rather than over whether the frameworks hold: even the measured Monaco teardown from Jason Lemkin (2069936107970855069) validates the underlying playbook while flagging that ROI is anecdotal and attribution is unproven.
Since the previous snapshot
What changed since Oct 14, 2026
- 80% of the selected posts remained.
- The creator count changed by 0.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Marketing tweets
Top Marketing tweets from 43 creators
Ranked 01–50
- 01
@gregisenberg ·
The "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week. The most valuable marketer changes with EVERY major tech wave: 1. Traditional marketer: make people care with story (print, radio etc) 2. Digital marketer: the marketer who owned new digital channels (SEO, PPC) 3. Growth hacker: the growth marketer who lived in loops, PLG and retention 4. Marketing engineer: the marketer who builds AI agents that run the whole system. The type of agents a marketing engineer would create: 1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up. 2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires. 3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval. 4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending. AND MANY MORE. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow your company efficiently. AI agents are here and marketers are about to have a field day!! I explain everything (tools, agents, 30d plan) on today's episode of @startupideaspod Watch: --> https://t.co/8XZz3eknP5 Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.
Watch video- 192Replies
- 161Reposts
- 1.8KLikes
- 236.8KViews
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@naval ·
Marketing is a creative and adversarial game. Channels get discovered, exploited, and discarded. New products need new distribution. It’s hard to hire rule-breakers, so the best marketers tend to be the founders themselves.
- 465Replies
- 939Reposts
- 8.8KLikes
- 770.5KViews
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@gregisenberg ·
Marketing agents are the NEW coding agents. It's code in the cloud that makes decisions off your live business data on a loop. It researches, acts, reads the results, improves, and goes again. Picture an agent that runs your entire Facebook ad account by itself. It researches your customer's pain points, generates on-brand creative, publishes it, kills the losers, scales the winners, and makes more of whatever's working. We show you the EXACT stack. Perplexity to scrape Reddit for real pain points, Nano Banana for on-brand static creative, a vision model to check it against brand guidelines, HeyGen for AI UGC video, all wired into a loop that reads Facebook's data and reacts. Now point it at a business. What are some startup ideas you can point marketing agents to? WordPress runs 43% of the internet. Take the plugins people already pay for, like Yoast, WooCommerce, and WP Forms, and build the AI-first version of each. Examples: Yoast (~$15M ARR) shows you red and green dots and tells you to fix your SEO yourself. The AI version just does it. Proven demand, no AI-native competition, and thousands of site owner pay agenices $1,000 a month and many wish they'd pay less and got more. Coding agents changed who gets to build software. Marketing agents change who gets to grow a company. Full breakdown on @startupideaspod. Thanks to @codyschneider for the sauce. Will break down more marketing agents if people are interested? Just LMK. Watch. https://t.co/gyQED92aI7 I'm rooting for you and happy growing. I think we've heard a lot about coding agents recently. And we're about to hear a lot more about marketing agents.
Watch video- 144Replies
- 114Reposts
- 1.3KLikes
- 132.4KViews
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@codyschneider ·
if your marketing engineer doesn't know what to build first, send them this google ads bottom of funnel keywords from the data for seo api. optimize for the deepest conversion you can. ad sets are keyword families, keywords + ads + landing pages all match. negative match anything without buying intent, use an llm to judge intent facebook ads scrape social for your customer's desired outcomes, build ads around them. statics and ugc both work. one advantage+ campaign, broad, CBO, optimize for the deepest event that gets ~50 a week, spend your time making creative linkedin ads remix viral posts from creators in your category, run the winner as a thought leadership ad, save everyone who engages for outbound SEO X vs Y, X alternative, X review, how to X. write off what ranks on page 1 + a transcript of your point of view. refresh monthly AI search it's just SEO. best X for Y content from pages 1-3 gets cited link building find stale content everyone links to, write a better version, email the people linking to it cold email linkedin engagers, waterfall enrichment, million verifier, instantly on hypertide inboxes. ~10,000 emails a month for about $100
- 13Replies
- 10Reposts
- 250Likes
- 16.5KViews
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@thepatwalls ·
I'm trying to put together a list of all the distribution "channels" that work in 2026: 1. Organic Short Form 2. Niche Communities (Reddit, Discord, FB Groups) 3. ASO (App Store & Platform) 4. Personal Brand 5. UGC 6. Influencers 7. Engineering As Marketing (Free Tools) 8. SEO & AIO (incl. programmatic) 9. X & LinkedIn 10. Viral Video Launches 11. Organic Long Form (YouTube) 12. Cold Email & Outreach 13. Salespeople 14. Paid Ads 15. Affiliate 16. Feedback/Customer Calls 17. Timing & Trends 18. Positioning 19. Open Source What am I missing?
- 69Replies
- 35Reposts
- 571Likes
- 38.3KViews
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@Bencera ·
Marketing moves I'd bet my life on: 1. Make every new feature or announcement a launch. Copy + Video + Amplification. Nail this and you'll be trending on Twitter for a week. 2. Making good taste your differentiator. Anyone can launch anything, so what stands out is how you package and talk about it. 3. Doing so much organic storytelling that people are already warmed up by the time they see your ads on Meta & Google, or your launches. 4. Running paid ads early on at any budget and letting Meta find and funnel in your customers for you. 5. Being omnipresent. The era of "just focus on one channel" is dead. Every company doing $10M+ is everywhere, all the time. What did I miss that's working for you?
- 24Replies
- 12Reposts
- 343Likes
- 20.7KViews
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@boringmarketer ·
AI marketing skills that look great on the timeline: - AI agents running your SEO - ranking in ChatGPT with AEO - 500 ad creatives a day - AI UGC avatars that never sleep - agents managing your ad accounts - 10,000 cold emails a day - AI SDRs booking calls at 3am - one video repurposed into 47 posts - second brain that knows everything about your business - your AI workspace setup with 14 panes open - 9 agents running in parallel - skills for every task - landing pages vibe coded in 5 minutes marketing skills that look great in your bank account: - knowing what people want better than they do - an offer that’s a painkiller, not a vitamin - positioning around a winning angle - reading how sophisticated your market is - funnels built on real persuasion - taste in copy that makes people act - tenacity & iterating until it scales tactics get commoditized. taste compounds.
- 53Replies
- 10Reposts
- 292Likes
- 18.8KViews
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@marclou ·
How to get better at marketing for free: → Watch 10 ads → Pick 1 you love → Rewrite it with your product → Post it as a landing page, tweet, or video script Start scrolling.
- 103Replies
- 39Reposts
- 891Likes
- 47.9KViews
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@codyschneider ·
marketing engineering today how to get claude code to manage your facebook ads why it works - andromeda replaced interest targeting, the creative itself is now the targeting mechanism - ad and landing page are the signals facebook uses to decide who sees it - more ads across more personas gives the algorithm more to prospect with - loop: publish more ads, let facebook find winners, trim losers, promote winners, remix winners conversion tracking - google tag manager installed once in the head, all pixels deployed through it - custom event pushed to the data layer on the target user action - gtm sends that as a conversion event to facebook - start with an upfunnel conversion action, move deeper as volume allows - example progression: signup, then first product action, then payment - deeper events need enough volume for facebook to learn, that is why you cannot start at payment - cap at roughly five conversion events, more than that is noise server-side lead qualification - facebook conversions api fires events from a server - enrich the lead in real time, score 1 to 10, send back only leads above threshold (~6) - b2b signals: headcount, crm in use, site traffic (apify similarweb endpoint), branded search volume - smb signals: google review count and velocity - consumer signals: zip code - solves the lead quality complaint, the algorithm optimizes for form fills unless you tell it otherwise - avoids waiting on a four week sales cycle for signal - same approach works for google and linkedin research - scrape reddit for pain points and desired outcomes of the target buyer - use the exact language buyers already use in forums, do not guess - perplexity for manual pulls, xai api when the agent does it creative - statics: nano banana via kie ai (unified api across frontier image models) - ugc video: heygen avatars plus elevenlabs voices, elevenlabs voices outperform heygen native - seedance for higher quality, costs more - test with cheap models, produce winners with expensive ones - inputs: competitor ad library screenshots, your brand style guide (fonts, colors, logos) - ugc scripts written from the reddit research, hooks pulled from the same source - use heygen public avatars, ugc section marketing api - create a developer app in business manager, not a public app, no review process - create a system user, assign it the app, page, ad account, instagram account - generate a non-expiring token from the system user - use the api for writes only: uploading creative, turning off losers, moving ads between adsets - do not use the api for data analysis - hammering the api with agent read calls risks an ad account ban under their tos - agent reads also produce hallucination, truncation, and pagination errors at volume - mcp exposes only a handful of endpoints and breaks at scale, go direct to the api campaign structure - two campaigns: testing and winners - testing campaign holds multiple adsets, five ads per adset competing for budget - facebook concentrates budget on the likely winner on its own - signal window is two days to a week depending on spend and cost per action - winners move into the winners campaign and compete against each other there - watch for ad fatigue in the winners campaign - remix winners into new variations, push back into testing - optional: higher funnel event in testing, deeper event in winners analytics - data pipeline into a data warehouse, agent queries the warehouse - sources: facebook ads, google analytics or posthog, crm or cms, transaction data - open source stack: airbyte for the pipeline, clickhouse for the warehouse - postgres and supabase are not built for this, 100m rows takes minutes instead of milliseconds - facebook ads alone is about 42 tables with hundreds of columns - warehouse access enables conversational analytics and live dashboards deployment - an agent is software with a thinking loop and a live data stream - host on Graphed .com or similar, run hourly or daily
- 18Replies
- 13Reposts
- 122Likes
- 11.7KViews
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@wickedguro ·
There are a few arbitrage opportunities today in the market that I think people are sleeping on for marketing. 1. B2B games - not sure if you know @threejs or not, but since their graphics engine is code-only, a few years ago nobody would even think of dealing with it. Today, together with Meshyai, you can create awesome marketing assets for your SaaS. The last bidding trend was just an example. 2. Seedance 2.5 - Everybody is still doing screen recording/video motion graphics. You can create amazing stories with AI, with truly cinematic results. Almost nobody is doing it, and the people who do usually grab a lot of attention. 3. UGCs with OMNI - there is a big trend specifically on @sideshift_app to create videos with many, many content creators, but you can easily grab more attention by modifying your first shot; for example, add crooked teeth or a huge pimple. It always feels like everybody is doing the same thing without any innovation. And the ones that do grab all the attention. Soon, you'll see amazing new marketing stuff from Postiz.
- 17Replies
- 1Reposts
- 93Likes
- 7.1KViews
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- 11
@jessethanley ·
Cursor has an unreal marketing engine going on right now. Hundreds of promoted UGC ads across all channels. Automated Remotion videos used for retargeting. Retention emails and win-back sequences. Good onboarding emails. Referral and affiliate programs that seem to be working. Many things worth copying.
- 16Replies
- 6Reposts
- 236Likes
- 54.5KViews
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@stacy_muur ·
10 Mistakes Brands Make in Their Marketing Strategy ↓ 1. Lack of positioning Companies assume clients automatically understand what they do; it's not true for 95% of startups. You must have a solid positioning that pops up in every client's head when they hear it. Example: Polymarket: The World's Largest Prediction Market 2. Overcomplicating the message Most projects explain themselves in the most confusing way possible. "Our revolutionary ZK chain can reach up to 1,000,000,000 TPS with instant finality" Too much technical jargon & complicated terms for a simple user to understand. 3. Talking too much about features Here's the simple truth: users don't care about your tech. They care about how your product makes their life easier. Example: Instead of saying “gasless agnostic smart wallet” Say “send & swap any crypto without worrying about fees” 4. Not repeating your USP enough A lot of teams get bored with saying the same thing and keep changing the angle every week. But marketing usually works through repetition. People need to hear the same message several times before it sticks. It may take months, and even years, for the message to be remembered. 5. Trying to speak to everyone Many teams want traders, devs, institutions, and casual users all at once. That usually makes the content vague. The best marketing starts by picking a core audience and speaking directly to them. You must understand whether you're targeting specifically traders, yield farmers, etc. 6. Weak distribution Even strong content will fail if it does not reach the right audience. Are you making cool memes? That's great. But you get no new followers and no retention. Content is not enough. You need a system that gets content in front of the right people. This is where team-led marketing works best. 7. Copying competitors too much Many teams that are starting in an industry are looking at what their competitors do because "Well, if it's working for them, it will also work for us" That’s not true. Look for the gaps your competitors are missing in their strategies, and focus 100% of your energy on them. 8. Keeping marketing disconnected from the product The strongest projects build naturally marketable products. That means shareable moments, gamification, competition, referrals, or anything that gives users a reason to talk about it. When the product itself creates content & virality, marketing gets much easier. Just look at @Euphoria_fi, they got millions of views because of their cool UI before even going public. 9. No clear CTA Sometimes a post gets attention, but the next step is unclear. People should know exactly what action to take after reading your content. Don't be afraid to insert links in posts to convert social metrics into product metrics. 10. Quitting too early - You just hired a CT lead. - They worked for one month. - They didn't go viral. - You stop all processes to "rethink" Organic marketing usually takes a lot more time and grind. It's a mistake to assume your strategy is broken just because you see no huge results in a short time. Organic growth takes months and years. But it pays off 100x more at the end.
- 43Replies
- 8Reposts
- 176Likes
- 8.3KViews
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@AndrewWriteCopy ·
Dan Kennedy is an industry legend. He’s maybe the most influential direct response guru of the last few decades. He was my introduction to the world of marketing and copywriting. And he remains my biggest influence. So I’m sharing 10 of the most powerful marketing ideas I learned from Dan: 1) Your Real Business is Lead Generation and Sales Conversion The single most important thing I've learned: No matter what business you're in, your real business is lead generation and sales conversion. As without leads and sales, you don't have a business. 2) Know Your Numbers You've got to know your business's key metrics. You need to know what's working and what's not working for you so you can make informed decisions. At the very least you should know: 1) The cost of getting a customer. 2) And the value of that customer. 3) Sell To Want Not Need You've got to sell what people want, not what they need. This is a mistake I see all the time. Just because someone doesn't have something - like a smart, new website - doesn't mean they want it. It often means they're just not interested in it. 4) Guard Your Time Time is your most valuable asset as unlike money you can never create more of it. So treat it as such and guard it as best you can. Don't fritter away your hours. Have a time management system to ensure you get the most out of your days. 5) Focus On Your Headline The headline is the most important copywriting element. It's the ad for your ad. If your headline fails, chances are your ad fails. So you want to spend the most time on it. Write multiple headlines, pick the best few, and then test them. 6) Understand Your Target Audience A huge part of how well your copy does depends on how well you know your audience. The better you know them, the better you can target your copy at them, and the better your sales. Get to know them so well you could write a page in their diary. 7) Don’t Reinvent The Wheel You don't need to write copy from scratch. You can borrow everything from headline templates to body copy structures from decades worth of proven direct response marketing. Use them as a starting point and then build on them. 8) Why You? Why should a prospect buy from you and not your competition? This is a key question you need to answer. You always want to be looking for ways to differentiate yourself. 9) Don’t Assume We all tend to assume we know things we really don’t. And we're almost always wrong. So don't assume you already know what does and doesn't work. Don't let tradition or industry norms blind you. Decide on data not on assumptions. 10) The Bigger Picture Always look at the bigger picture. Don't get too focused on the details of your copy. Instead, look at your offer, who you're targeting, your upsells, your follow-up, etc. These will make you more money than polishing your copy. To sum up: • Your real business is lead generation and sales conversion • Always look at the bigger picture • Understand your target audience • Don't reinvent the wheel • Focus on your headline • Know your numbers • Guard your time • Don't assume • Why you? And if you found this useful: Repost it to help your fellow persuasion professionals. Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content. And enjoy the rest of your day!
- 30Replies
- 15Reposts
- 133Likes
- 5.9KViews
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@leonabboud ·
I've made 100+ hours of content about building a magnetic personal brand. If I had to condense what I've learned into one post, I'd give founders these 10 rules: 1. Pick a buyer, not an audience. People only stop scrolling for content that describes their exact situation, so the narrower the person you write for, the more each post feels personal to the buyers who actually matter. Example: "Founder" is too broad. A technical B2B founder with a proven product and no market visibility has a problem you can actually speak to. 2. Start with what they want. Buyers pay attention to outcomes they already want, so if your content opens with some mumbo jumbo, technical lingo, they have no reason to keep reading. Example: Founders don't wake up wanting "thought leadership." They want customers and money in the bank. Talk about the money in the bank, not the thought leadership part. 3. Say what you believe, firmly. People remember a clear position because it gives them one idea to file you under and repeat to others when you're not in the room. Example: Mine is that founder-led marketing is the highest ROI marketing strategy in 2026. This thesis is why my company name is FounderFunnel. 4. Show where that belief came from through stories. An opinion with no visible source sounds random, and people trust a belief once they can see the experience that produced it. Example: Share the life events, moments, and stories that led you to develop the strong belief you have today. Allow people to see the backstory behind the opinion. 5. Teach with examples. The brain holds onto specific, concrete details far better than general advice, so the example does the persuading a broad claim can't. 6. Repeat your best ideas. A personal brand is built through repetition. People need to hear an idea many times before it sticks, and most of your audience only ever sees a small slice of what you post. You will get bored of talking about the same things long before the market gets bored of hearing it. 7. Choose a marketing channel for its job. Every platform rewards a different kind of content and attention, so matching the channel to the job keeps you from doing great work in the wrong place. Example: YouTube lets you demonstrate depth. X lets you test ideas and join conversations. LinkedIn rewards deep well thought out content. Pick based on your buyer and what you can sustain. 8. Give a stranger somewhere to go next. Curiosity fades minutes after someone finishes a post, so you should capture that attention while you still have it. Send people to a longer piece of content, a video, or your website. Example: After a post, can they find a deeper explanation, see your work, understand your offer, and contact you? If not, attention is leaking. 9. Build a system to keep publishing. Content is hard to make consistently. You won't feel like it many days. Willpower alone won't do, so you need a system that hands you ideas and helps you create content at scale. Example: Capture interesting conversations you've had from calls. Repurpose them into content across channels. Turn the best moments into posts and videos. 10. Measure downstream results, not just reach. Reach tells you how many people saw something, downstream results like DMs, bookmarks, and booked calls tell you whether the right people are seeing your content. Example: UTM track each channel you publish on. I use Datafast, you can also vibecode a tool that does the same. This will allow you to see where traffic comes from. Also pay close attention to what people say on calls when they hop on. If they say they read your content, ask what exactly they like most. That's your signal to do more of it.
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@tibo_maker ·
7 marketing opportunities most founders miss. (and free tools to do all of them): 1 - reddit for product recommendations people openly ask "what tool should i use for x?" on reddit. genuine conversations. real problems. ready to buy. just add value, mention your product when relevant. 2 - X replies as free distribution good replies get more views than original posts. don't reply randomly. find high-engagement threads in your niche. reply there. 3 - competitor content gaps your competitors rank for keywords you don't know about. find their top pages. create better content. take their traffic. 4 - SEO content that compounds content from 2024 still drives 40% of outrank's signups. get SEO feedback before publishing. fix issues while it's a draft. 5 - strategic backlinks Outrank increases DR upto 50% in 6 months. skip generic advice. use proven playbooks with ready templates to replicate this growth. 6 - validate before building i killed 3 products in 2 weeks each. saved 6 months of wasted building. test demand before writing code. 7 - X post structures 500 views vs 50,000 views is often about your post structure. analyze what formats work. replicate the pattern. ** the pattern: these tactics are free. most people just don't execute. in tomorrow's newsletter: the exact free tools i built to do all 7. these are internal tools that we built for ourselves but decided to give away to everyone. subscribe below to join the newsletter 👇 100% free. no ads. https://t.co/U4V7DEKzYG 👀
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@hridoyreh ·
📂 Reddit Marketing ┃ ┣ 📂 Audience Setup ┃ ┣ Identify who your SaaS is for ┃ ┣ Find 5-10 relevant subreddits ┃ ┣ Study real user pain points ┃ ┗ Track repeated questions ┃ ┣ 📂 2. Market Understanding ┃ ┣ Read posts before posting ┃ ┣ Collect common frustrations ┃ ┣ Note existing tools people use ┃ ┗ Spot gaps your SaaS can fill ┃ ┣ 📂 3. Account Warm-up ┃ ┣ Comment daily with value ┃ ┣ Help without dropping links ┃ ┣ Build karma naturally ┃ ┗ Establish trust in communities ┃ ┣ 📂 4. Content Posting ┃ ┣ Share solutions for problems ┃ ┣ “I built 'SEO Wins' because…” posts ┃ ┣ Case studies and results ┃ ┣ Free tips / insights posts ┃ ┗ Occasional product mention ┃ ┣ 📂 5. Soft Promotion ┃ ┣ No hard selling ┃ ┣ Use natural language CTA ┃ ┣ Share only when relevant ┃ ┗ Focus on problem-solving first ┃ ┣ 📂 6. Engagement Strategy ┃ ┣ Reply fast to comments ┃ ┣ Add extra value in replies ┃ ┣ Turn comments into leads ┃ ┗ Build conversations ┃ ┣ 📂 7. Traffic ┃ ┣ Send users to your landing page ┃ ┣ Offer a free tool or demo ┃ ┣ Capture emails / waitlist ┃ ┗ Reduce friction to sign up ┃ ┣ 📂 8. Optimization ┃ ┣ Track best performing posts ┃ ┣ Identify winning subreddits ┃ ┣ Repeat high-converting formats ┃ ┗ Improve hooks over time ┃ ┗ 📂 Scaling ┣ 📂 Post consistently weekly ┣ 📂 Repurpose winning content ┣ 📂 Expand to more subreddits ┗ 📂 Build a repeatable system
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@onlinedopamine ·
replit has adopted the same marketing hack you see here on X (650k views) on X, marketeres normally use the "Claude Code just released xyz" caption to start their post platforms like X have certain keyword triggers that just amplify your reach, esp if you utilize popular terms like claude code, codex, hermes, etc & as you can see, this strategy also works pretty well on tiktok, instagram, and the likes the advantage, apart from getting better reach, is that you're borrowing claude's (or someone else's) credibility with that credibility, you then utilize your own solution (replit in this case) to further support the content
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@mickeyhardy ·
The best marketing campaign of all time The best marketing doesn’t create demand. It exposes it. You’re not teaching people what to think. You’re giving them the words for thoughts they couldn’t express. Apple’s best campaign didn’t even show the product. They were exposing a belief that millions held: The ones who don’t fit are the ones who change the world. Then they reaped the rewards of associating Apple with that belief.
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@Seanfrank ·
“Ugh I hate marketing!” Bad ceo behavior. Often found in technical or product leads. Marketing is everything. The best product doesn’t win. The best DISTRIBUTION wins. Don’t learn this lesson too late. A good product is table stakes. There are no hacks. Just learn ads.
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@emilylai ·
a friend asked what the “new distribution meta” is and i went on for three minutes about how distribution principles don’t change, what does are channels and tactics and even at that, there’s a whole menu list of channels and tactics knowing which ones to choose is the whole craft and needs to be personalized to your company, audience, and messaging - brand pages (ig, tiktok, reddit, youtube, linkedin) - optimizing for seo/aeo - paid ads (display, social, search, native, in-app, tv, ooh, direct mail lol) - sponsorships (podcasts, streams, newsletters, events) - affiliate marketing (blogs, content creators, media buyers) - referral programs - influencers - ugc (tiktok, youtube, ig) - lead magnets (tools, downloadables) - email and sms marketing - comment seeding (reddit, quora, forums) - cold outreach - localized marketing also llm optimization is akin to seo optimization. as tech develops, tactics just iterate slightly over time
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@heyitsalexP ·
We talk about levels of sophistication within a category (like "weight loss"), But we don't talk about levels of sophistication within Meta itself. I was looking at older static ads produced by some of the most well-known DR brands and found something shocking: The old ads feature messaging that is very straightforward, claims with minimal support, very basic creative formats. The first ad was run by Froya Organics in 2024–just two years ago. Very straightforward claim with no backup. Leans on a cartoon to illustrate the progression–not even a real person's results. The awareness phase isn't 100% clear. If they're speaking to problem aware, the problem isn't being reframed and the solution isn't being explained. If they're speaking to product aware (balms, natural acne cures)–same deal. This ad is "selling the click" vs "selling the product". The assumption is that the claim will be so intriguing that the user will click through to the lander and learn more. But if you ran this ad today, it's way too straightforward to work as clickbait. It's obviously an ad. There's nothing particularly intriguing about it. The second ad was relaunched today, but I've had an older version in my swipe file for a few months, so it was likely launched Q1 of this year. This ad is much more sophisticated AND aggressive: Targeting a problem-curious audience. Maybe they've considered Botox but have hesitations. Maybe they are anti-botox but still want to soften signs of aging. Also works on a product aware level–people who used Botox, hated it, and are seeking the same benefits from a natural alternaive. This is true clickbait: bold claim, aggressive language, curiosity framing. Very agro DR - literally calling the alternative solution "a scam". Wouldn't make it past legal at a legacy CPG co If you look at any big, white hat Meta advertiser that has been around for at least 3-5 years, you're going to see the same pattern. This evolution is a function of two things: 1. The market on Meta has gotten louder and more competitive. You need to do things like this to stand out, unless you are creating awareness for your brand IRL. 2. This brand is very successful. They've converted all the early adopters. They need to lean on stronger, sneakier tactics to convert the outer rings of their customer universe at an acceptable CAC. This is the tension a lot of mid-8 figure brand owners are grappling with. They're wondering "can I keep scaling on Meta without doing things that might harm the enterprise value of my brand?" And THAT is why it is so important to decide exactly what you want to do with your brand in the next 5 years. If your goal is to sell to a strategic, back of Meta DR and lean into more traditional awareness marketing. If your goal is to create a cash-flowing business that you can pass to your kids...it's a balance between DR and traditional brand (and requires a more in depth discussion). If your goal is to maximize short term profit to invest that into your powerwashing business (or whatever), go HAM on direct response. Remember folks, No Best Practices
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@seeksahib ·
Small projects have an advantage that they can compete big budget projects easily And it's not lowering costs It's how close they are to their audience. at Pandora, working with small and big brands taught me something i didn't expected: The real advantage isn't having more people, more campaigns, or a bigger budget It's knowing what makes people care and made them act on it quickly A small team can: - talk directly to customers instead of relying only on reports - change its messaging when people don't understand the value - turn customer feedback into content people actually relate to - double down on what works instead of spreading its attention across 10 channels - build relationships with a niche audience before trying to reach everyone But there's one more thing that matters: Every interaction should make your next marketing decision better. If you're learning why people buy, what makes them trust you, and what stops them from taking action, your marketing gets sharper with every cycle. That's the advantage of small teams that compounds. no need to copy how big brands execute understand what makes their marketing work, then build a system that fits your own strenghts
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@javier_otieno1 ·
Traditional marketing is dead. Growth now belongs to brands that master Platformization. Digital platforms don't just host content; they also dictate the infrastructure of social life and turn communication into monetizable data. Here is how brands apply it to scale: 1️⃣ Native Social Commerce: Stop sending traffic to external websites. Use TikTok Shop and Instagram Shopping to capture impulse buys directly inside the app. Zero friction = maximum conversion. 2️⃣ Algorithmic Ingestion: Stop posting blindly. Optimize for Social SEO using native audio, keywords, and platform tools. Make the algorithm want to push your brand to new feeds. 3️⃣ Multi-Sided Ecosystems: Treat audiences as friends and partners, not products to be sold to advertisers. Use tools like X group chats to build co-created content that platforms naturally reward. 4️⃣ First-Party Data Loops: Use real-time engagement metrics to test creative variations. Pivot your budget instantly to mimic whatever the platform's infrastructure is prioritizing today.
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@heyitsalexP ·
There are two worlds in the creative strategy universe: World #1 = DR demon land Affiliates, drop shippers, supplements and most new to market brands Direct response marketing principles are critical. Ads are ugly. Sometimes claims cross the line. World #2 = DTC Brand land These are the big, ecom-focused brands that get most of the flowers on here. The marquee names that service providers are clamoring to list on their sites. These brands do a lot of creative volume because they spend a lot on Meta. But the growth of the business doesn't live and die based on today's ROAS. In World #1, speed + core sales argument is more important than polish or brand consistency In World #2, brand consistency, claims with airtight legality, and visual polish are all more important than speed. Now, there are positives and negatives to spending times in both worlds. IMO, spending time in World #1 makes you a very sharp, creative marketer. You build a very valuable, portable skill set. If you want to bootstrap your own brand one day, you NEED reps here. But World #2 has much more prestige and value in the established world of W2 careers. If you want to become a CMO of a F500 one day, you work your way up the ladder in World #2 World #1 guys (almost always guys, lol) think World #2 is "soft"/not "real marketers". World #2 folks think World #1 is vaguely creepy/probably borderline illegal. Or they don't realize that it exists at all. I think the two sides have a lot to learn from each other. Here's my hot take: I think some creative strategy roles in World #2 can veer into the "marketing as project management" category. Like, briefing Meta ads for promo events based on a recycled template that's been approved by three people, so you can manage them through an approval pipeline of five additional people. I don't think brands should be labeling roles as "creative strategy" unless there is something in the JD that's actually strategic. But what do I know...
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@santoshstack ·
Posting every day isn't automatically marketing. Getting impressions isn't automatically marketing. Growing followers isn't automatically marketing. Marketing should eventually connect attention to demand. Otherwise you're just getting really good at being visible without becoming easier to buy from.
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@pmitu ·
My 56 Thoughts on Marketing: 1. Marketing is not just a promotion 2. Marketing is: WHY world needs your product 3. Do marketing every day 4. Start it BEFORE first line of code 5. Markting is x10 harder than coding 6. Distribution is a part of marketing strategy 7. Marketing is about understanding the market 8. It's also about: user pain, problems, behavior, patterns 9. It is a full-time job (just like coding) 10. No one will buy your product if no one knows about it 11. Marketing is a set of skills 12. Growth mindset is important 13. Product and marketing are more closely linked than you might think 14. Good marketing won't save bad product 15. Good product won't succeed without marketing 16. Word-of-Mouth is the best channel for growing startup 17. Focus on organic channels mostly 18. Talk about users more and less about features 19. Marketing can't be copied 20. Marketing is probabilistic, not deterministic 21. No one can predict the outcome of marketing campaign 22. Operational marketing is based on ideas and experimentation 23. Users buy outcomes, not soft itself 24. Reading books about marketing helps improving 25. Customer feedback is essential part of growth strategy 26. Founder's vision must be flexible 27. Product-Market-Fit is your ultimate goal 28. Happy users is the second one 29. You can learn from your competitors 30. Consistency beats virality (and hype) 31. Marketing is the only way to link: product, UX, UI, pricing, sales. 32. Founder-led marketing is a powerful tool 33. Run paid ads only after you set up organic channels 34. Social proof and testimonials are available to you with 1st user 35. Effective marketing can make you viral one day 36. Building in public is free, why not? 37. First 100 clients are extremely important 38. Talk to users every day 39. Founders should be involved in customer support on daily basis 40. Copywriting and storytelling are super power 41. Personal brand too 42. 99% startups dies because lack of marketing not lack of code 43. Sales are great way for mining user insights 44. Don't rely on 1 marketing channel 45. 'Multi-channel' strategy can help you scale 46. Marketing pivots are inevitable 47. It's hard, but try to ignore vanity metrics 48. Revenue is marketing metric 49. Marketing is a smart game 50. Uniqueness is key in a highly competitive market 51. Best marketing if no one realized it was marketing 52. Real organic growth is always a slow process 53. The market is very ruthless 54. Marketing is not a choice. it's mandatory. 55. AI is a great tool to win marketing 56. Marketing is hard, but you can do it!
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@santoshstack ·
You can have great content and still have terrible marketing. Because marketing isn't just content. It's: Positioning. Distribution. Offer. Proof. Conversion. Retention. Content gets attention. The system turns attention into revenue.
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@SarahLevinger ·
Whenever a client asks me how to talk to a specific generation, I run them through this logic: IF - AND - THEN: - IF you’re targeting millennial men… - AND the cultural conversation is post-recession “crisis of masculinity” panic… - AND your biggest competitor owns the earnest sexual fantasy lane (AKA: 2008 Axe)… - THEN you do NOT compete on the same message, you invert the audience and shift to the opposite register of whatever your competitor is doing. This is exactly what Old Spice did in February 2010. In 2006, Old Spice was on P&G’s divestment shortlist. Axe was eating their lunch with the whole spray-and-women-attack-you fantasy, which a lot of brands couldn’t figure out how to beat. Old Spice tried to fight back in 2008 with the Swagger campaign (Brian Urlacher, modernized scents, basically Diet Axe.) It crashed and burned. Hard. Then Old Spice’s creative agency Wieden+Kennedy noticed something the ENTIRE category had been missing for a decade: 60% of men’s body wash was being bought by women. Every other brand in the category was talking to men about men, so Old Spice did the smart thing and just flipped it. “Hello, ladies” wasn’t just a hook, it was the entire strategy. Men were welcome to watch, but they were the observers, not the addressed. When I coded the emotional signature of the Old Spice spot against the Axe spots, they’re almost identical. - Valence: Zone 2 (HI + positive.) - Self: Ideal (one male, one female) - Emotion: Joy + anticipation. - Register: Fantasy. That parenthetical is the whole game, btw. Axe activated the male viewer’s ideal-self gap (you’re not sexy enough — buy this). Old Spice activated the FEMALE viewer’s ideal-self gap about her partner (he could smell like this, buy this for him). The man watching the Old Spice ad isn’t being told he’s deficient, he’s being entertained. Which, in 2010, was the most relieving thing a body wash brand could possibly do for him. What Old Spice changed that led to their success was the texture of the fantasy…AKA: they changed the story: ❤️ Axe sold a literal fantasy. Spray = women appear = sex. 🤪 Old Spice sold an absurdist meta-fantasy. The man is impossibly perfect in ways no body wash could ever deliver… and everyone in the ad knows it. That distinction is key here because in 2010 (post-recession, mid-“mancession,” with crisis-of-masculinity panic peaking) the literal version of this “smell better, get more ladies” thing suddenly read as suspicious. The absurdist version read as confidence. By December 2010, Old Spice was the #1 men’s body wash in America. When you’re trying to dethrone a category leader, don’t match their valence, intensity, self and ignore their register. Match the emotional intensity and then shift the story sideways into a lane your competitor structurally cannot follow. Axe couldn’t go absurdist without nuking a decade of brand equity. Dove Men+Care couldn’t crank the intensity without abandoning its whole “we get you, buddy” positioning. Old Spice found the only door nobody else could walk through…and then simply walked through it. ✅ TLDR; Generational marketing isn’t about the generation. It’s about the cultural moment that generation is sitting in when your ad runs. Read the room first. Then find the door your competitor can’t walk through. What’s your favorite if-and-then for generational marketing? I want to hear them 👋🤖
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@ArcadiaGTM ·
Most brands have amazing marketing but HORRIBLE positioning. You can amplify a weak idea infinitely, it will still feel weak. Distribution magnifies what already exists. If the foundation is fragile, scale only exposes it. Authority is built before the first impression is ever generated. It’s built in the room, in the reframing, in the edits that remove ego, in the restraint to say less but mean more. When positioning is precise, campaigns travel. When it’s vague, they drift. Marketing doesn’t create authority. It reveals it.
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@natiakourdadze ·
Marketing Tip: If you’re selling to CEOs, talk numbers. If you’re selling to investors, talk leverage. If you’re selling to founders, talk growth. If you’re selling to developers, talk efficiency. If you’re selling to managers, talk results. If you’re selling to consumers, talk transformation. If you’re selling to marketers, talk distribution. If you’re selling to teams, talk clarity. If you’re selling to sales teams, talk pipeline. If you’re selling to operators, talk systems. Good marketers know their product. Great marketers know their customers.
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@1Umairshaikh ·
many people trying to promote their product on X but the fact is they are not bad at marketing they are just explaining their product instead of positioning it, work on positioning, do not explain
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@audiencon ·
10 marketing tactics that still work in 2026 (and cost $0): 1. X threads 2. Loom videos to prospects 3. Public roadmaps 4. Product Hunt launch 5. Newsletter 6. LinkedIn thought leadership 7. Reddit AMAs 8. Guest posting 9. Referral incentives 10. Build in Public
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@rokhladnik ·
You can outsource media buying. You can outsource creative production. You can outsource reporting. You cannot outsource understanding your customer. The best marketing ideas usually come from: - reviews - support tickets - comments - objections - sales calls - customer language An agency can execute. But someone inside the business still needs to be obsessed with why customers buy. That understanding is the input for everything else.
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@denisyurchak ·
Becoming a senior developer is 100x easier than a senior marketer. A successful indie hacker means you need to become both. The knowledge about coding is centralized is structred, the marketing knowledge is split and chaotic. Most senior marketers learn from their mentors on their jobs, like in medieval times. I never had a marketing job, but I built an app used by 20,000 people and mkaing $7,5k a month Here is where I am getting marketing knowledge and where you can get it too: 1. Experiment with marketing channels Learning marketing channels is probably the most important thing in marketing. The more you master, the more senior you become. The bad news is that there are a lot of marketing channels. The good news is your app needs 2 or 3 to become very successful. For example, @zach_yadegari brought his app Cal AI to $50 million MRR by using two channels only: influencers and paid ads. Marketing is talking to your audience about your product where your audience hangs out (as put beautifully by @dannypostma). A marketing channel is a way for you to spread the message about your product. There are a number of channels: social media marketing, affiliate marketing, paid ads, etc. Pick one at a time and focus on it for 2-3 weeks at least. To learn paid ads, for example, I went o into Google Ads, made a screenshot of the dashboard, and asked ChatGPT what I should pay attention to. Then I did the same on every new screen. I learned how to make creatives and made sure my unit economics worked out. That means I had to spend less on acquiring a customer than this customer brought in their lifetime in the product. The same playbook would work for any marketing channel out there. 2. Blogs When marketing knowledge reaches books, it's already outdated. So the best way to stay up-to-date is by consuming content from good marketers and founders. I would recommend the following blogs/podcasts: - Startups for the rest of us by Rob Walling - My first million by Shaan Puri & Sam Parr - The YouTube channel of Brett Malinowski, a tech marketer and content maker 3. Books Marketing is a 50% hands-on experience, 50% creativity, but I still include books here. Be extra-careful – if you are reading this, you are most likely smart, and books are procrastination traps for smart people. No book in the world will replace learning by doing. That being said, the best book on marketing for solo founders is Traction by Gabriel Weinberg. It tells about possible 13 marketing channels: paid ads, SEO, affiliate marketing, and others. It teaches a very useful framework – you concentrate on one marketing channel at a time and gradually find what works for your business. Other useful books are: - Growth hacking by Sean Ellis teaches you what a funnel is and metrics - Mom's test Rob Fitzpatrick, teaches you how to talk to customers Write if I missed something or if you know other awesome sources of marketing knowledge or ways to get better at it!
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@aaliya_va ·
After working with a lot of technical founders, I started noticing the same thing again and again: the moment marketing feels like “selling,” they start pulling away from it. many think marketing becomes fake the moment it asks for something. That instinct is understandable but the real problem is usually not the ask itself ,it’s when the ask is hidden inside something that pretends not to be an ask. Good marketing is simple. It asks for attention honestly and it gives something useful in return. A demo request, a beta invite, a price page, a useful post n none of that is manipulation if it says what it is. What feels off is the post that looks like insight but is actually a funnel or the thread that reads like help but is clearly designed to make you click by line two. Founders,remember that clarity is part of trust. If you want a demo, say demo. If you want a signup, say signup. Then make the rest strong enough that even the people who do not buy still leave with something worth keeping. That is what earns attention from strangers in the first place. There is a simple test before publishing. If nobody clicks, does the reader still get value? If the answer is yes, the post is doing real work. If the answer is no, it is just an ad in disguise. The best marketing does not hide the request. It makes the request clear and the rest worth reading anyway.
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@arthuryuzbashev ·
Everyone thinks marketing is X, ads, paid influencers, SEO, UGC It’s not Great marketing is inventing a new problem in your customer’s mind, then building an exceptional product that solves it The best brands don’t capture a market, they create one: ChatGPT > LLM companion Cursor > AI code editor Notion > AI workspace Replit > AI app builder Each one revealed a need people didn’t know they had, then became THE answer Your job: 1. discover new emerging problem 2. uncover how it can help people 3. convince others of this new need 4. introduce your product as the solution 5. improve as more people discover it For @mediafa_st it’s Reddit marketing: founder posts on Reddit like everyone else > gets banned or fails > opens MediaFast so it’s 95% handled for him, safely > gets actually recommended by ChatGPT and Perplexity > wins the channel 99% of your marketing should be education Do this right and you build a monopoly Anyone who copies you stays a second rate player in the market YOU created Create your own market
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@MythThrazz ·
First of all welcome to all of my new followers, these last two days were really crazy :) Many of you asked about my marketing methods/strategy and I promised a post instead of replying in the comments, so here goes: >> MARKETING << 1) I've started by creating a dedicated claude code project called 'marketing' 2) Then I've created wide range of marketing skills - for seo, writing, etc. 3) Created marketing materials about all of my products ( name, various lengths of descriptions, colors, url, tagline etc.) I called them 'dossiers' 4) I got a list of catalogs/launchsites from here https://t.co/IPX6yMrd89 (@joncphillips 🙏) 5) Asked Opus to go through this list and filter out paid ones, ones that require captcha etc. 6) Then told Opus to register/launch in all of them, starting with the higest DR ones (managed to get around 40 - a lot of them are either already dead, or very low quality, but plenty are awesome) 7) Meanwhile asked to write advertisment/launch posts for: a) Reddit b) Linkedin c) Facebook group (Each different) 8) Prepared the 'persona' of my ideal customer and started looking for emails of such people/companies for my cold email campaign 9) Send 600+ cold emails (various formats) 10) Meanwhile writing here on X daily - 50-100 replies and 3-10 posts [ ALWAYS MANUALLY 0 AI ! ] 11) Worked on SEO of the sites [ registered in Google Search Console, in Bing Console, in WaybackMachine in Yandex ] 12) Started posting daily on LinkedIn - the series of non-trivial WordPress optimization techniques (non-trivial, original content) 13) Posting content on blogs semi-regularily with syndication to (Blogger, Devto, Medium, Substack) 14) Created a free companion Google Chrome Addon (WP Site Inspector) 15) Posting and commenting daily on: X, Reddit, LinkedIn - trying to be helpful, funny and showing expertise in the field and advertising the product when it fits 16) Recorded some videos on YT (few long forms, few shorts) And that's it. At least at the moment I don't remember anything else.
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@jayair ·
Building product can feel open ended and unstructured, deciding on one feature vs another feels arbitrary, priorities feel random, timelines feel made up But there’s an underlying structure to all this that’s worth studying before you build a product It comes from thinking about positioning A position is how your user thinks about your product with respect to all the others in the market It’s a slot in their mind This imposes some basic rules that leads to creating this underlying structure To occupy a slot you’ll need build a good product AND have the ability to market it at scale This is important because if you can’t market your product for the the position you want, you won’t occupy the slot If a slot is occupied, it’s very hard to displace You’ll have to outlast them or overwhelm them with your marketing, you should avoid this and pick another position If you pick a slot right next to a very popular product, you’ll be constantly confused for it, you’ll have to keep answering how you are different, avoid this also However, if you can very clearly differentiate from a popular product then you can occupy a slot that’s counter positioned to it, this is very powerful and gives you a lot of leverage But beware, it’s much harder to build a counter positioned product than being the first Given these basic rules, there are a few things that follow - Some positions are much better than others, think through this before deciding what you want to build - If a slot is available, you should occupy it ASAP; this is where the timelines come from - If counter positioning, make sure a user can differentiate you clearly; this is where the rough shape of product comes from - Then build your product in a way that allows you to market for that position; this is where the priorities on the features come from Now if you occupy the slot, congrats, there’s incredible value in being the default for that People automatically associate you with that slot and the value of this compounds over time You automatically benefit if the market as a whole becomes popular You ward off competitors without doing anything because they also have to follow the above rules And if they decide to compete, they unknowingly help market your product and solidify your position
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@aaditsh ·
One exec posting about your launch is a post. Five execs posting is a moment. Most companies do this: CEO posts an announcement. Maybe marketing reshares it. That's it. The best companies do this: CEO, CMO, COO, VP of Product, engineers... all posting their perspective. Same day. Boosting each other. Different angles on the same story. One post is easy to scroll past. A coordinated wave takes over the timeline. The goal isn't to go viral. It's to be unavoidable.
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@davidpantera_ ·
Working in "Marketing" was always like being a second-class citizen to product / eng on twitter they used to say things like "build a great product and ppl will come" to discredit the need for investing in marketing in the first place moving to PM from PMM gave me more influence over the roadmap but also recognition internally/externally, closer to users, and authority with leadership. ppl just take u more seriously but now that product/eng & even design becomes commoditized, the industry is using any word except "Marketing" to describe what's most important nowadays Theyll tell you it's "distribution", "growth", "momentum", "forward deployed engineers", etc bc they dont want to say its Marketing. bc that still carries a connotation. It's brand marketing, creative marketing, social marketing, events marketing, product marketing, channel marketing, etc
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@seeksahib ·
Fix your positioning before you touch marketing. It matters more than you think. ICP in your deck is almost never the same ICP that uses your product. When you run campaign with that gap, you don't just light up the funds but also burn your reputation.
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@DivyanshT91162 ·
One idea. That's all this system needs. Everything else is just routing, context, and execution. Over the last few months, I've been building an AI marketing workflow that turns a single idea into an entire campaign. Not with one giant prompt. With a graph. Every campaign follows the same path. 1. Capture Everything starts as a messy brain dump. Voice notes. Random thoughts. Half-finished ideas. The goal isn't to write. It's to capture the raw thinking before it's lost. AI turns the chaos into a structured brief. 2. Explore From that brief, the system expands into multiple directions. Different hooks. Different audiences. Different positioning. Different offers. Most ideas get deleted. The best ones move forward. 3. Add context This is where the real work happens. Every agent gets the context it needs: → Brand voice → Previous campaigns → Customer pain points → Internal docs → Competitor research → Current market trends The quality of the output depends on the quality of the context. 4. Route intelligently Every task doesn't need the same model. Deep reasoning goes to stronger models. Production work goes to faster models. The workflow decides where each task belongs. 5. Review Nothing moves forward automatically. Every important output is evaluated. If it doesn't meet the bar... It goes back into the loop. 6. Build One approved strategy becomes: → Landing Page → Blog → X Thread → LinkedIn Post → Newsletter → Email Sequence → Video Script → Ad Creatives → Short-form Content One idea. A complete campaign. 7. Learn Once everything ships, the results come back into the system. What converted. What got shared. What failed. That becomes context for the next campaign. Everyone has access to the same AI models. The real advantage is building a system that makes them work together.
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@pmitu ·
(almost) FREE marketing channels that still work 1/ X – you only need Premium 2/ Reddit 3/ Instagram/TikTok – only if relevant, don't waste your time if not 4/ Product Hunt, Indie Hackers etc. – still work, but not as good as before 5/ Micro influencer integrations – offer barter, choose the niche creators under 10K 6/ Networking groups (online & offline) – the best connections & deals happen in 1-1 dialogues 7/ SEO – works if you have a proper expertise and ready to put time into it 8/ Free educational materials – video courses and tutorials work best 9/ Referral program – let your users get you new users Did I forget anything?
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@jasonlk ·
.@samdblond AI marketing playbook, broken down objectively. He saw 200 AI sales startups at Founders Fund, then built @MonacoGTM. Here's what's actually working, and where to stay skeptical. The core move: one manufactured brand moment every month. Not when inspiration strikes. On a schedule. Most companies market in bursts around milestones, a launch, a raise, a conference. Blond's insight is that the gaps between milestones are the opportunity. When Monaco had no organic news between February and May, they threw a $100K poker tournament. The Monaco Invitational existed for one reason: to occupy a dead month. 🧮The mechanism is stacking. Billboards, the poker tournament, the Series B, and the SF plane all ran close together, and each made the others land harder. His math: not 1+1+1=3, closer to 4. Awareness compounds when moments overlap. The most replicable part is the process. A five-person creative team. A prompt sent 48 hours ahead: bring the craziest ideas to amplify the next event. Whiteboard five, apply budget, pick two or three. That system is what produces planes and poker tables instead of another booth raffling an iPad. 👀The #1 tactic to steal is attention math, not spend. The SF plane cost about $6K a day versus $120K a month for a 101 billboard. But the real edge wasn't price. It was that you're trained to ignore billboards and not trained to ignore a banner over downtown SF. He optimized for attention per dollar, not impressions per dollar. And the meta-move: he posted the plane's economics, and the post hit 3.6M views. The campaign became content about the campaign. That's the highest-leverage trick in the whole deck. Where to stay skeptical: - By his own admission, the ROI is anecdotal. Inbound messages and "people mention it on every call" are signals, not attribution. - The novelty advantage is real but temporary. "Nobody's done aerial ads in SF" stops being true the moment it works. The first mover owns the format. Copycats get diminishing returns. - And a lot of this is funded by venture dollars and a brand-fluent founder. The cadence is portable. The budget and the taste are not evenly distributed. Net read: the durable lesson isn't the plane. It's the operating system. A fixed monthly cadence, a small creative team, and a bias toward novelty will beat a bigger budget spent on formats everyone already ignores. https://t.co/U30z3RwAMu
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@victor_bigfield ·
marketing is the science of "Why" AI handles the "How" (ads, copy, images) the science is in the data: - why did 1000 people see your post and 0 click the link? don't guess talk to users measure. iterate. it's just math with a human interface
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@AroraBhavyam ·
Everyone trusts the experts... until it's time to discuss marketing. 😄 Finance decisions? Ask the finance team. Legal matters? Ask the legal team. HR policies? Ask HR. But marketing? Suddenly, everyone has the perfect idea. 💬 "Can we make the logo bigger?" 💬 "Let's make it viral." 💬 "I saw a competitor doing this." 💬 "Can we change everything before publishing?" What most people don't see is that marketing isn't built on opinions. It's built on: ✔️ Customer insights ✔️ Data ✔️ Psychology ✔️ Testing ✔️ Creativity ✔️ Strategy A great campaign isn't the result of one brilliant idea - it's the outcome of hundreds of informed decisions backed by experience. To every marketer juggling feedback from every direction while staying focused on results - you deserve more credit than you get. 👏 Marketing isn't about making things look good. It's about making businesses grow.
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@marketingeyeaus ·
Most marketing underperformance is not caused by poor effort. It is caused by poor sequencing. Teams launch campaigns before fixing positioning. They publish content before defining audience. They spend budget before agreeing on priorities. A stronger marketing strategy does not mean doing more. It means doing the right things in the right order. This month, I am sharing practical insights on how to make marketing more focused, measurable and commercially effective. #marketingstrategy #marketingplan #growthmarketing
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@ChrisClickUp ·
I've spent years in B2B SaaS marketing and the best ideas I've ever had came from watching consumer brands. Here are 7 things B2B should steal from B2C that most marketing teams are too "professional" to try: 1. Make people FEEL before you make them think. Liquid Death sells water. Their marketing makes you feel like you're joining a rebellion. Meanwhile B2B brands are still leading with "streamline your workflows." Nobody wakes up wanting to streamline anything. 2. Your social media should have a personality disorder. Duolingo acts unhinged. Wendy's roasts competitors. B2B brands post "We're thrilled to announce." Pick a lane. Be someone. 3. Kill the stock photos. When was the last time a consumer brand used a stock photo of people shaking hands? Your customers are real. Show them. 4. User-generated content is your best performing content. A Dr Pepper fan made a jingle on TikTok. Dr Pepper turned it into a TV commercial. Your customers are already talking about you. Amplify them. 5. Scarcity and urgency actually work in B2B too. Supreme built a billion-dollar brand on limited drops. Try limiting access. Try waitlists. FOMO works. 6. Entertainment > education. ClickUp's most viral content never mentioned the product. 6.3M views on a video about HR meetings. 7. Speed of response IS the brand. If your approval chain has more than 2 people, you're too slow for 2026. The gap between B2B and B2C marketing isn't budget. It's courage.
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@MaxGrant__ ·
Not all campaigns are built the same. Campaign 1 is a bleeding edge unique mechanism angle (homage Peter Kell) Campaign 2 is a normal product highlight. Campaign 3 is a product launch. Campaign 4 is a founder note. Some angles you take in your marketing are so powerful they build a business. But eventually, that doesn't excite the subscribers/customers as much. It will produce sales and always be your bread and butter... Campaign strategy is all about going DEEP on those sure fire angles while testing new ones. Eventually, you get a hit, like Campaign 1. Those angles are often found through seeking new customer avatars in the ad account, then relaying it your other channels You don't always get giant hits on your campaigns, but you keeping taking shots and the occasional banger hits
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@ChrisClickUp ·
Most marketing teams measure content by impressions. Here are the 5 types that actually move the needle on revenue. I've tested all of these at ClickUp and across dozens of companies I advise. 1. The "I switched from X to Y" story. Not a product comparison. A customer telling their own story about why they switched. These convert better than any ad because the prospect sees themselves in the story. Find your best customers and help them tell their story publicly. 2. The how-to that solves a workflow problem. Not "how to use feature X." Instead: "how to run a marketing sprint in 2 weeks." The product is a tool inside the solution, not the hero. The search volume is in the problem, not your product name. 3. The contrarian take your CEO actually believes. Not manufactured controversy. Real opinions from the person building the product. "We think project management is broken and here's why" performs 10x better than "introducing our new dashboard." Founders have opinions. Let them share them. 4. The teardown. Pick something your audience cares about and break it down publicly. "We analyzed 500 landing pages and here's what the top 1% do differently." This builds authority faster than any other content type because you're demonstrating expertise, not claiming it. 5. The internal playbook made public. Share how your team actually works. Your sprint process. Your hiring rubric. Your content calendar. People are starving for "how does a real company actually do this" and almost nobody shares it. The companies that do build enormous trust. The common thread: none of these are about your product. They're all about your audience's problems. The product shows up naturally when the content is genuinely useful.
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