50 Best Tweets About Go-to-Market (2026)

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Finn Mallery

@fin465 · May 23, 2026

All-time1.5KView on X

talked to a YC company that scaled from $0 → $2m ARR in their first 6 months with their ENTIRE GTM built off going to conferences. Here's the playbook they cracked (step by step): ~4 weeks before: > Post abt the conference and tell attendees exactly how to reach you > Send… Read more

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Cody Schneider

@codyschneider · Jul 27, 2026

All-time707.8View on X

GTM engineering today find all of your competitors Facebook ad libraries and then use the apify API to extract all of their creative take all of these and use gemini to write descriptions about the images and the videos specifically focusing on the angles, the promises and… Read more

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BuccoCapital Bloke

@buccocapital · Mar 28, 2026

All-time465.9View on X

Really enjoyed the deck @loganbartlett and team just shared on the state of Software, wanted to pull out a few things that caught my eye: 1. AI-native companies are growing faster AND more efficiently The growth rates are really staggering. And they’re doing it with very few… Read more

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Logan Gott

@LoganTGott · Apr 3, 2026

All-time202.8View on X

GTM strategy for recently funded SaaS companies on LinkedIn: 1/ Get your CEO posting daily. Company pages reach about 1.6% of followers organically. That's nothing compared to personal accounts. Your founder's face and voice will always outperform a branded page. PEOPLE… Read more

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Dan Rosenthal

@dan__rosenthal · Jul 27, 2026

All-time151.9View on X

If I had to build a B2B services company from zero again, this is the exact GTM roadmap I'd use in 2026. These are the 7 steps I'd use: 1️⃣ Traffic Generation Ideally 2+ channels running in parallel: • Outbound (Email, DMs, Calls, Events) • Content (LinkedIn, X, YouTube,… Read more

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Startup Archive

@StartupArchive_ · Mar 20, 2026

All-time141.3View on X

Patrick Collison on what he wishes he did differently when scaling Stripe “I think one of the most pernicious mental models you can have is that you are on some growth curve… I think a much better mental model to have is that you’re serving some market, and then there’s the… Read more

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TJ

@salesxsaas · Jul 25, 2026

All-time134.0View on X

As a start up, your competitors GTM is the easiest way to build your own GTM motion. Because why reinvent the wheel (sales funnel) when your competitors already spent years building it Here’s some sources to scrape from your competitors: – integration partners page – backlinks… Read more

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Startup Archive

@StartupArchive_ · Jul 1, 2026

All-time115.4View on X

Dropbox founder Drew Houston on why distribution is more important than product LinkedIn founder Reid Hoffman wrote in his book Blitzscaling: "Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely… Read more

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andrew chen

@andrewchen · Mar 22, 2026

All-time104.9View on X

There's a vast marketing industrial complex of agencies/consultants/advisors/whatever that promotes tech startups spending billions of dollars of unaccountable marketing budget. They're triggered by my anti-paid stance but here's the reality: - paid marketing is much, much… Read more

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Jon Lai

@Tocelot · Jun 25, 2026

All-time93.6View on X

Always Be Launching pre-AI, a launch was a single moment in time. you'd spend months prepping the team, polishing product, lining up creators, wordsmithing PR etc. that playbook stopped working a while ago the best founders today launch in micro-beats: - beat 1: we formed a… Read more

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Finn Mallery

@fin465 · Jun 17, 2026

All-time81.9View on X

we hit 1,000+ B2B customers in under a year. i made a TIER LIST for every growth channel to grow a startup in 2026. here it is: S TIER (best) → Outbound unbeatable way to get your first 10 customers. literally just ask people if they want to buy your sh*t if you built… Read more

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Alex Vacca

@itsalexvacca · Mar 16, 2026

All-time52.7View on X

The GTM playbook that took us from $0 to $7M ARR. Giving away the full breakdown by revenue stage. We've watched founders burn entire quarters running playbooks meant for companies 10x their size. You've got to know where you're at, and deploy the playbook that's most… Read more

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Cody Schneider

@codyschneider · Apr 8, 2026

All-time48.4View on X

tools pages are super easy way to get traffic for saas and they are great link magnets if your marketing site isn't managed by cursor or claude code by this point, you're just getting left behind tools pages are things like "x calculator" and you can have create them entirely… Read more

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Brett Berson

@brettberson · May 21, 2026

All-time47.8View on X

There are a small number of elite go to market leaders. Graham Moreno is one of them. He recently joined @p0 to help lead GTM. Before that, he was at Cognition, Grafana, and MongoDB. One of his core philosophies is that a great go to market system raises the floor and… Read more

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Brian Halligan

@bhalligan · Jul 23, 2026

All-time36.9View on X

I am the first to admit it: I had Kareem, the CEO of Clay, all wrong. When Clay first crossed my radar, I thought he was too laid-back: no obvious chip on his shoulder, no external veneer of obsessive, rabid 'run through walls' CEO persona that we all look for. Kareem builds… Read more

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James Hanzimanolis

@HyperSalesman · Mar 19, 2026

All-time36.5View on X

Instantly and HeyReach are neat tools but you’re delusional if you think they’ll take you from $0 to $1,000,000 overnight. You’ve been lied to. GTM isn’t plug-and-play. Sending 100, 1000, 10000, 100000, 10000000, or 10000000+ messages doesn’t automatically fix your outbound.… Read more

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Sean Frank

@Seanfrank · Apr 20, 2026

All-time29.1View on X

Throughout: The number one thing to understand before you launch a physical product. What is it? It’s the sales volume in your category. I see this mistake time and time again- You have some widget, let’s say a backpack. You raise funding. You are going to build a BILLION… Read more

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Steven

@StevenCravotta · May 18, 2026

All-time26.8View on X

My organic to paid distribution strategy: Step 1: Start with $0 organic content on TikTok / IG Step 2: Post daily and find your natural winners Step 3: Light the winners on fire with paid ads. No need to spend before organic validates videos for you. But when they do, put… Read more

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Romàn

@romanbuildsaas · Mar 20, 2026

All-time25.1View on X

I released a free course last week breaking down our go-to-market. A lot of founders asked me why I’d give away the entire playbook. One friend even said, “You’re just helping your competitors copy you.” Here’s the truth. First, I believe the more you give, the more you get… Read more

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Harshil Tomar

@Hartdrawss · May 18, 2026

All-time20.8View on X

This startup hit 0 → $62k MRR in < 6 months here's his full GTM Playbook ( sales was the bottleneck ) : 1/ the product was not the problem > they had decent construction management software > MRR stayed stuck near $9k > founder spent 6 hours daily demoing > most demos had zero… Read more

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Jon Wu

@jonwu_ · May 20, 2026

All-time20.0View on X

if you're a community-driven business i.e. your GTM motion depends on people sharing outputs from your product you need to be PUMPING use-case testimonials from your power users 1. capture e-mails at signup 2. enrich with Clay 3. feed to Claude and categorize by credibility… Read more

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Dan Rosenthal

@dan__rosenthal · Jul 1, 2026

All-time15.9View on X

GTM done right isn't a funnel. It's a flywheel, where every channel feeds another. E.g. ↳ Content earns the credibility that pulls in new partners. ↳ Those partners bring engagers you can enroll into outbound. ↳ The people who reply to that outbound get retargeted with ads. ↳… Read more

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Alex

@heyitsalexP · Jun 17, 2026

All-time14.6View on X

You say your ads are "on brand", I say they're rude. Think about it this way: you're at a DTC dinner and you want to break in to a conversation circle. Do you push your way in and start loudly self promoting? (well...some of you do this...I've seen it IRL...but it's rude!)… Read more

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Alex Vacca

@itsalexvacca · Jun 10, 2026

All-time11.9View on X

95% of B2B deals close with a vendor that made the buyer's day-one shortlist. Getting on it comes down to two questions, and the answers tell you whether outbound or content is your play. After running outbound for 267+ B2B companies at ColdIQ, this is the 2x2 we run every… Read more

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Adam Robinson

@RetentionAdam · May 26, 2026

All-time11.3View on X

Founder: I’ve got 35 AI agents making me 100x more productive! Me: But you’re still on Zoom calls 9 hours a day... Founder: [nods] Me: You’re missing the point of AI Founder: What do you mean? Me: You’re trying to bend AI to fit into your existing business. And yeah, you… Read more

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Alexa | Startup founder

@alexabelonix · Jun 19, 2026

All-time11.3View on X

A tiny startup with 0 users should not “do GTM.” It should run a hunt. Pick one painfully specific ICP. Example: B2B SaaS founders 5-30 people active on X or LinkedIn selling founder-led messy inbound/DMs no sales hire yet already posting about pipeline or GTM chaos Now find… Read more

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Emily Lai

@emilylai · Apr 29, 2026

All-time11.3View on X

When building lean go-to-market teams today, there is now contention points between tenure and skill, technical and creative due to AI The gap is now widening between: 1. Someone who is young, has grit, doesn’t yet have domain expertise but can ship quickly using AI 2. Someone… Read more

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Logan Gott

@LoganTGott · Jun 9, 2026

All-time9.1View on X

Got on a call with the head of go-to-market at a Series A AI company yesterday. He's posting twice a week, completely winging it. No strategy, just "thinking of stories to tell." And it's working. He's already pulling ~5 sales calls a week off it. Which is exactly why I was… Read more

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Varun Anand

@vxanand · Mar 11, 2026

All-time8.5View on X

Today we're making a pricing change at @clay. We've been thinking about this for almost a year (maybe too long @kp_1123!). We've talked to hundreds of customers and partners, and probably too many pricing consultants. Pricing changes are scary (for you and me!), but we are… Read more

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Harshil Tomar

@Hartdrawss · Aug 9, 2026

All-time8.5View on X

I ran dreamlaunch for a year thinking better work would bring better clients. it didn't. the work was never the problem. we had no funnel from stranger to signed client It was a hard pill but and is probably for most people but sales & GTM is mostly superior to any thing else… Read more

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George from 🕹prodmgmt.world

@nurijanian · Apr 17, 2026

All-time7.7View on X

"Thin GPT wrapper" was supposed to be an insult. But every SaaS app you pay for is a thin SQL wrapper. Airbnb is a CMS. Tinder is a database with a social layer on top. Hinge is the same database with slightly different sorting. Everlaw, a cloud legal discovery tool used by… Read more

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Mariuszek

@sobczak_mariusz · Apr 1, 2026

All-time6.0View on X

If you remember anything from our AMA let it be this : @zeussubnet is not a weather app. It is a B2B weather intelligence product aimed at energy traders and grid operators. I walked into the $TAO @zeussubnet AMA skeptical and walked out genuinely impressed. Not because… Read more

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Harry Stebbings

@HarryStebbings · May 16, 2026

All-time5.9View on X

I have interviewed 1,000s of the world's best founders over the past decade. Few have impressed me like @ShivdevRao at @AbridgeHQ. He navigated a brutal 5-year wilderness before exploding into one of the most dominant forces in vertical AI. Today, Abridge is a $5.3BN… Read more

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Fatu

@fatuogwuche · Mar 30, 2026

All-time4.0View on X

Monday Newsletter 🚨🚨 Let’s talk about a jersey. Specifically, the Inter Lagos FC jersey for the 2025/26 season, where the Send App by Flutterwave logo now sits. When Flutterwave put its consumer product, Send App, on Inter Lagos FC’s kit, it built a distribution strategy.… Read more

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NFX

@NFX · Jul 6, 2026

All-time3.7View on X

We mapped the last 25 years of go-to-market into 3 phases: → Phase 1 (2000-2010): Pull — win on search and PR → Phase 2 (2010-2020): On-platform push — win on product virality → Phase 3 (2020-present): Off-platform push — build where your users already are.

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Molly O’Shea

@MollySOShea · Jul 10, 2026

All-time3.3View on X

Barak Kaufman (@barak_kaufman), Chief Strategy Officer of @wonderful_ai says "Geographies will be even bigger than verticals when it comes to AI." "When you look at actual labor, & labor displacement, & what's actually happening in the world & where it's likely to go, countries… Read more

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Pe:p Laja

@peeplaja · Apr 10, 2026

All-time2.8View on X

Winners and losers have the same goals. It's not the goal setting that makes the result. The result is a sum of your decisions and consistent execution (inputs). Two examples of driving business results: 1. The quality of your decisions comes from the quality of your… Read more

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Jonah Lau

@jonahlau_ · Mar 19, 2026

All-time2.7View on X

Precedent matching from Web2 is leading teams to optimize for the wrong things Every startup pitch references 2008 social apps or 2015 SaaS waves - build fast, grow users, figure out monetization later. That worked because distribution was expensive and hard to replicate. If… Read more

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Blake Emal

@heyblake · Mar 14, 2026

All-time2.7View on X

You need to change your positioning. Everyone knows it. You know it. The board knows it. Your sales team is definitely sending you passive-aggressive slack messages about it. So why haven't you done it yet. Here's the secret cost that nobody talks about. If your positioning… Read more

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Zeus | SN 18

@zeussubnet · Feb 2, 2026

All-time2.5View on X

Weather touches a lot of industries. To go to market with Zeus, we made a deliberate choice to focus on energy markets. 🤝 As we build, we’re working directly with traders. Getting product input, opening doors, and lining up early demos and pilots. We’ve said no (for now) to… Read more

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Colin Gardiner

@ColinGardiner · Jun 28, 2026

All-time1.9View on X

A surprising amount of GTM strategy is built on CRM attribution fields that are basically fiction. ‘Direct’ might be a referral. ‘Organic’ might be a customer showing the product to a peer. ‘Paid’ might have created the form fill but not the buying intent.

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Max Altschuler

@HackItMax · Jul 27, 2026

All-time1.3View on X

This is a topic I’ve been thinking about for a long time, and finally put pen to paper on: How to use your VCs for GTM. Most founders tap their investors for fundraising and operational advice. Fewer use them for go-to-market, even though that's often where a fund can add real… Read more

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Bill Wolfe

@billwolfe · May 25, 2026

All-time1.3View on X

If you spent 12 months building your product and 12 days thinking about distribution you did not build a company. You built a liability. Most founders treat distribution like marketing. It is not. It is infrastructure. The product delivers value. Distribution decides if… Read more

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Jess 🌱

@thattallguy · Apr 1, 2026

All-time1.2View on X

I know it’s popular to clown on @garrytan and gstack, but this an example of a winning distribution strategy in the ai era. gstack as a default across agent coordination tools, Garry's face infront of thousands/millions of users. Example: @conductor_build

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Shreyans Salecha

@shreyansalecha · Jul 17, 2026

All-time1.2View on X

Go-to-market is the most-important missing slide in most decks. There will be multiple slides on the product, the roadmap, the tech. Then, either there's nothing on the distribution side or even if it's there, it will have 2-3 generic activities and channel. Most founders treat… Read more

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AdrienBrb

@adrien_brbr · Mar 5, 2026

All-time0.98View on X

If you're posting on X, Reddit, Threads, TikTok, LinkedIn, IndieHackers and getting zero traction on all of them STOP. You don't have a distribution strategy. You have a prayer. I did this. I spread myself across 6 platforms thinking "more channels = more reach." Got nothing.… Read more

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Jay Kapoor

@JayKapoorNYC · May 6, 2026

All-time0.93View on X

I'm so tired of the lack of creativity in supply chain and industrial automation. Turns out I'm not the only one. Hand ten founders $10M each to build an AI-native business in supply chain. Eight of them point at the same buckets. Observability. Fleet management. A never ending… Read more

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Nico from Playkit 📲

@Nick_5anchez · Jan 8, 2026

All-time0.60View on X

hot take: every consumer product should figure out marketing first, then build the product second. @zehranaqvi built a 14K+ person Discord and 100K+waitlist before her product existed. Most founders get this backwards. They build features nobody asked for, then wonder why… Read more

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Chris Cunningham

@ChrisClickUp · Apr 25, 2026

All-time0.40View on X

I've watched dozens of startups make their first marketing hire. Almost all of them get it wrong. Here's the pattern and how to avoid it. The mistake: they hire a "marketing manager" and expect that person to do everything. Content, ads, email, social, SEO, events, partnerships,… Read more

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True Ventures

@trueventures · Jun 15, 2026

All-time0.35View on X

Most products don't fail because they can't be built. They fail because nobody figured out how they'd reach customers. In this clip, @mayankm of Gather shares a piece of advice that's become even more relevant in the AI era: test the go-to-market before you build the product.… Read more

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