A curated collection of the sharpest, most-shared X posts about content creation—saved so you do not have to dig through the timeline yourself. Updated every two weeks.
The unglamorous mechanics of consistently making things people want to see.
Original Xholic analysis
Across 50 posts by 42 creators, the conversation frames content creation as systems work, not inspiration: recurring formats, funnel-mapped posts, and audience psychology dominate, while AI handles the repetitive 80% and human voice covers the rest. The discussion is overwhelmingly constructive (96% SUPPORTIVE, 64% POSITIVE sentiment), with the two highest-resonance outliers centering on MrBeast-style packaging discipline and AI-native content operations.
64% of posts
All-time engagement
100% of posts
Published in 90 days
Conversation map
Recurring formats, content pillars, calendars, batch production, repeatable post shapes, and structured frameworks (SLAY, create-post-repeat, the simple loop) that remove decision fatigue and turn posting into execution instead of a daily
26%
Every post has a job (reach, authority, conversion); measure by purpose not likes; monetize with small audiences plus an offer; treat content like product launches with 80/20 revenue tracking; the audience-vs-payouts strategic fork.
24%
Posts debunking algorithm obsession and reframing it as audience psychology: the 'algorithm doesn't exist,' talking to real people beats studying viral posts, audience-first strategy, and content that makes people feel understood ratherthan
24%
Titles, thumbnails, hooks, opening seconds, scroll-stopping visuals, and promise-matching matter more than editing craft or polished production. Includes hook formulas, extreme promises, specific numbers, and the hierarchy where idea/hook
18%
AI-native content ops: Claude skills, agent-built workflows, automated audits and repurposing, clipping archives into distribution engines — delegating process so the human only touches creative decisions, angles, and voice.
14%
Early months feel invisible and that's normal; growth compounds slowly then explodes; quitting right before it works is the classic failure; the audience doesn't owe you anything and posting through obscurity is the price.
12%
As AI floods feeds with technically-correct-but-hollow content, the differentiator is a real person behind the words: your voice, your opinions, actual proximity to the problem, doing cool stuff before talking about it, rewriting AI output
10%
One great video outweighs 100 mediocre ones; a schedule you can't hit at quality floors your output; every piece must improve one thing; consistency only works when what you're repeating is consistently improving.
4%
Tone and stance
Performance benchmark
Posts with media make up 50% of this collection. Their median all-time score is 16.4, compared with 8.77 for text-only posts.
Format mix
Consensus and debate
Shared view
Multiple posts across different theme clusters converge on the same hierarchy: idea, hook, title, and thumbnail decide performance before editing craft does — from the MrBeast checklist (thumbnail, title, first 5 seconds, first 30), to Jeremy Moser's 80/20 idea-vs-editing split, to Roberto Blake's argument that editing effort can't save a boring topic.
Shared view
Posts across the audience-over-algorithm theme agree the feed rewards content made for people, not platform mechanics: 'the algorithm doesn't exist,' studying humans over studying viral posts, and Benjamin Daniel's creator who analyzed hooks for weeks without ever talking to someone he wanted to serve.
Open debate
The quality-over-quantity posts argue it's easier to get 5M views on one video than 50K on 100, and that a schedule you can't hit at quality floors your output. Others push back from the other side: Mario Joos warns not to cut quantity 'without a plan' for specific improvements, Sharyph champions repeating your message since almost no one sees it the first time, and Roberto Blake tells money-focused creators growth '
What performs
The biggest theme cluster (26% share) argues repeatable formats and workflows beat daily inspiration: Raksha Devi says motivation is 'a mood' while systems make posting execution, and BAWSA pushes 'create. post. repeat.' Three of the five top outlier posts sit in this theme's evidence, and it carries a 14.446 median all-time score versus the overall 12.67 median.
Paolo trivellato's LinkedIn playbook prescribes scroll-stopping visuals and specific numbers in every hook, while Jeremy Moser's hierarchy says most people spend 80% of their time on editing when top creators spend it on the idea. The packaging theme carries a 14.196 median all-time score, above the overall median.
A 24%-share theme reframes algorithm obsession as audience study: Aakash Gupta's MrBeast playbook post — the dataset's top outlier at 69.58x the median — relays the advice to replace 'algorithm' with 'audience' every time, and Benjamin Daniel reports a creator who studied viral posts but hadn't had a single conversation with the people he wanted to serve.
Zaimiri describes agents handling the process work—headline, rewrite, format, schedule—so the human only touches angles and voice calibration, and Ryan Law's AI-native blog workflow earned a 69.48x median-multiple outlier score. Muhammad Ayan's 30 Claude Skills post shows the same delegation pattern at creator scale.
This theme holds the second-highest median all-time score of any theme cluster at 16.65 (only the two-post quality-over-quantity cluster scores higher). Kevin Szabo's $0-to-10k/month account calls the first 6 months 'hell' and says most quit right before results arrive; Ziggy frames it plainly: growth is often invisible before it becomes obvious.
Statistical standouts
Creator landscape
The five most represented creators account for 20% of the selected posts.
1. Aaliya
@aaliya_va
2 posts
2. 𝐁𝐞𝐧𝐣𝐚𝐦𝐢𝐧 𝐃𝐚𝐧𝐢𝐞𝐥 💰
@Coachbenjamin_
2 posts
3. BAWSA
@jbawsa
2 posts
4. paolo trivellato
@paolo_scales
2 posts
5. Raksha Devi
@Rakshaweb3
2 posts
6. Roberto Blake 🇺🇸🇵🇦 Creative Entrepreneur
@robertoblake
2 posts
The smallest theme by share (4%, two posts) carries the single highest median all-time score in the dataset at 37.36. Aakash Gupta's MrBeast compilation—arguing it's easier to get 5M views on one video than 50K on 100, and that a schedule you can't hit at quality is dangerous—earned a 69.58x median multiple.
With 42 creators in play, five accounts account for 20% of top placement. Paolo trivellato stands out with a 74.43 median all-time score across two posts—the $3.3M LinkedIn funnel breakdown and Ryan Deiss's advice to rewrite every word AI gives you—while zaimiri pairs the AI-leverage and personality themes.
Since the previous snapshot
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Content Creation tweets
Ranked 01–50
@aakashgupta ·
MrBeast keeps going on podcasts and keeps giving away the entire YouTube playbook. Here’s what he’s said across dozens of appearances. On the algorithm: it doesn’t exist. Replace “algorithm” with “audience” every time. The algorithm didn’t like your video. No. The audience didn’t. YouTube is a mirror. If people click and watch, it gets promoted. The growth hack industry sells you a god that isn’t there. On what actually matters: studying humans. The checklist before you hit record. What’s the thumbnail. What’s the title. What’s the first 5 seconds. What’s the first 30. If you can’t answer all four, don’t film. On titles: under 50 characters. Above that, devices cut them with dot-dot-dot and viewers don’t know what they clicked. Short, simple, so interesting it’ll haunt them if they don’t click. On thumbnails: simple enough a scrolling viewer instantly understands and feels emotion. His test: “I rode a skateboard with 1,000 other people, it’s about to go off a big ramp.” Hours later, daydreaming, you still wonder what happened to those 1,000 people. On autoplay: videos autoplay now. Many people never see the thumbnail. You have to visually convince them in the first 5 seconds. On extremity: “Fiji water sucks” does fine. “Fiji water is the worst water I’ve ever drunk in my life” does way better. The more extreme the promise, the more extreme the delivery has to be. On matching expectations: title and thumbnail set the promise. The first 10 seconds honor it or break it. Click “Tether is a scam” and the creator starts on anything else, you’re out. Start with “Tether is a scam and I’m gonna teach you why.” Match, then exceed. The thing people undervalue most is literally the first 10 seconds. On retention: remove every dull moment. Find 10 critical people, make them watch, let them roast it. Ten seconds of talking head without a cut loses people. B-cam three seconds in, different angle, now it’s interesting. On drop-off: creators drag it out. “I’m going to eat $100 ice cream, but first…” and then it’s them birthday shopping for their mom. Give them why they clicked. Tell them why to watch. Stay on topic. Upper echelon of YouTube. On the real metric: it’s the next video. If they loved what they just watched, they watch your next one. You don’t want “that was good, but enough for the day.” You want “holy crap, what’s that?” and they watch 10 in a row. On quality vs quantity: easier to get 5M views on one video than 50K on 100. Small creators post stuff that isn’t bad but isn’t great, nothing pops off, no audience forms. Upload a third or a fifth as often and make each one so good the algorithm has to promote it. On the consistency trap: a schedule you can’t hit at quality is dangerous. “Monday I said I’d upload” floors your quality at exactly the level viewers notice. They watch less. Longevity suffers. On the first 100: they’re going to suck. You think they’re good. They’re not. When he was 14 he thought his videos were the best in the world. They were terrible. Under 1,000 subscribers, your videos probably aren’t good yet. On the improvement loop: ship 100, improve one thing each time. Second, better script. Third, new editing trick. Fourth, vocal inflections. Fifth, thumbnail. Sixth, title. No such thing as a perfect video. On analysis paralysis: planning your first video for three months is the worst move. Your first 10 get zero views. Confirmed. Stop thinking, start shipping. On your 101st we’ll talk. On the ceiling: “I could start a new channel tomorrow without my face, my voice, or promoting it, and hit 20M subscribers in six months. If you knew what I knew, you could get 10M from wherever you are.” Every creator watching a 30-second clip thinks they got the tip. They got one tile from a mosaic he’s built in public for years.
Watch video
@thinking_slow ·
if i was starting my FIRST DAY as a new Head of Content, here's what i would do: - build a new blog using a static site generator, host with GitHub, deploy with Netlify or Cloudflare Pages. for an existing blog like WordPress, set up an MCP connector. the goal is a fully AI-native blog, analysis, content creation, updating, all from the terminal, all in my control - get access to Gong/Intercom/Slack and extract common entities and n-grams. find the language customers and prospects really use, use this as seed keywords for topic research - build key "source of truth" files in markdown i can reference throughout my workflows: a master list of product features and use cases, canonical writing voice with specific reference articles, key strategic priorities to shape everything we do - crawl our sitemap and generate vector embeddings for every article. use this to analyse topical authority (and topic "drift") and automate internal linking - schedule a recurring, automated content audit: pull rankings and backlink data via the Ahrefs MCP, analyse AI search visibility with Brand Radar, flag technical issues with Site Audit, look for traffic decay via GSC and make a priority list of content updates - set up a daily cron job to refresh our highest priority articles: extract the article content, run through AI Content Helper to fill topic gaps, update old claims and statistics, save as a draft for my review - run a content gap analysis using the Ahrefs MCP to find key topics our competitors have covered that we haven't. use Firehose to get a daily update of new articles and industry news emailed to me - build my Content OS: a centralised dashboard that pulls all of these reports and workflows into one place. this is exactly what i've done at Ahrefs using Agent A - get fired for spending $80M in AI credits in my first day (maybe?) --- i sound like an obnoxious AI hype bro, but all these workflows are things my team have actually built. many of them will become the norm sooner rather than later AI is truly putting the "manager" into "Content Marketing Manager". we now operate at a higher-level of abstraction, building systems to support our work instead of doing everything ourselves we don't have to consign ourselves to Google Docs and rely on developers and designers: we can build AI-native blogs as malleable as plasticine and shape every facet of them to our exact specification. if you can imagine it, you can build it! and as crazy as this sounds, this isn't so much the "first 30-days" of content marketing as the first 30-MINUTES, because so much of this infrastructure can be built agentically. you just need to have the vision, know what to ask for, and use your taste and experience to nudge as these systems get built for you if you don't know where to start: pick one of these ideas, login to Claude Code or Codex or Agent A, paste the bullet and ask it to build it (and some of these are already available as free apps in Agent A!)
@paolo_scales ·
This is our exact LinkedIn content strategy responsible for $3.3M+ in client revenue: 1. Build the profile like a landing page: Headline = who you help + outcome + proof About section = their pain, your mechanism, your results, one DM cta Featured section = lead magnet or case study 2. Define your unfair advantage before you define your content strategy: - Proprietary data - Thousands of client conversations - Recognisable results - Patterns nobody else has seen at your scale 3. Build a content funnel: Some posts grow your audience, some build authority, some generate leads If every post is trying to do all three it does none of them Map your content to the job it's doing before you write it 4. Pick 5 recurring formats and repeat them forever: - Proprietary insight posts - Internal milestone breakdowns - Tool stacks - Lead magnets - Case study breakdowns Stop inventing new formats every week 5. Research what already works before writing anything: Find the top 10 creators targeting your exact audience, pull their highest performing posts from the last 90 days using Taplio or Scripe, analyse the hook, the structure, the visual, the proof, and the CTA 6. Add your original experience to a proven structure Take the format that worked for someone else and fill it with your data, your client results, your specific numbers, your pattern recognition The structure is proven and the information is yours 7. Lead with visuals that stop the scroll before the hook does: > A text hook takes up three lines > A strong visual dominates the entire mobile screen and communicates the idea before anyone clicks see more If the visual doesn't create curiosity on its own, rebuild it 8. Use specific numbers in every hook: - Zero to $10M in 18 months - 5,000 client conversations - 100 qualified meetings last month. - 12 tools behind the system Specific numbers create a reason to stop scrolling 9. Measure each post by its purpose not its likes A post with 40 likes that generated 8 qualified DMs outperformed a post with 400 likes that generated none Reach posts get measured on impressions and authority posts get measured on saves and profile visits, whilst conversion posts get measured on leads and booked calls 10. Repurpose your winners constantly Most of your followers never saw the first version New followers definitely didn't The proven idea gets a better hook, stronger proof, updated examples, and goes out again Over time you are building a library of formats that already work and the whole system gets easier YOU WILL REGRET NOT SAVING THIS
@KanikaBK ·
📂 Obsidian Ecosystem for Content Creators ┃ ┣ 📂 Vault Foundation ┃ ┣ 📂 Content Calendar ┃ ┣ 📂 Ideas Inbox ┃ ┣ 📂 Content Pillars ┃ ┣ 📂 Templates Folder ┃ ┗ 📂 Archive ┃ ┣ 📂 Content Creation Pipeline ┃ ┣ 📂 Braindump & Ideation ┃ ┣ 📂 Research & Notes ┃ ┣ 📂 Outlines ┃ ┣ 📂 Drafts ┃ ┣ 📂 Editing & Refinement ┃ ┗ 📂 Final Published ┃ ┣ 📂 Content Types ┃ ┣ 📂 Blog Posts ┃ ┣ 📂 YouTube Scripts ┃ ┣ 📂 Threads & Twitter Posts ┃ ┣ 📂 Newsletters ┃ ┣ 📂 Podcasts Episodes ┃ ┣ 📂 Short-form Content ┃ ┗ 📂 Courses & Guides ┃ ┣ 📂 Research & Inspiration ┃ ┣ 📂 Topic Research ┃ ┣ 📂 Competitor Analysis ┃ ┣ 📂 Trend Tracking ┃ ┣ 📂 Evergreen Ideas ┃ ┣ 📂 Source Library ┃ ┗ 📂 Quote Vault ┃ ┣ 📂 Knowledge Base ┃ ┣ 📂 Core Topics (MOCs) ┃ ┣ 📂 Evergreen Notes ┃ ┣ 📂 Frameworks & Models ┃ ┣ 📂 Personal Insights ┃ ┗ 📂 Resource Hub ┃ ┣ 📂 SEO & Discovery ┃ ┣ 📂 Keyword Research ┃ ┣ 📂 Title Ideas ┃ ┣ 📂 Meta Descriptions ┃ ┣ 📂 Internal Linking Map ┃ ┗ 📂 Performance Analytics ┃ ┣ 📂 Publishing Workflow ┃ ┣ 📂 Platform Templates ┃ ┣ 📂 Export Settings ┃ ┣ 📂 Thumbnail Ideas ┃ ┣ 📂 Promo Copy ┃ ┗ 📂 Cross-Posting Checklist ┃ ┣ 📂 Analytics & Growth ┃ ┣ 📂 Content Performance ┃ ┣ 📂 Audience Feedback ┃ ┣ 📂 Engagement Metrics ┃ ┣ 📂 Top Performing Content ┃ ┗ 📂 Growth Experiments ┃ ┣ 📂 Monetization ┃ ┣ 📂 Sponsorship Tracker ┃ ┣ 📂 Affiliate Links ┃ ┣ 📂 Product Ideas ┃ ┣ 📂 Course Outline ┃ ┗ 📂 Revenue Streams ┃ ┣ 📂 Automation & Tools ┃ ┣ 📂 Claude Prompts for Creators ┃ ┣ 📂 Templater Scripts ┃ ┣ 📂 Dataview Queries ┃ ┣ 📂 Auto Tagging ┃ ┗ 📂 Batch Processing ┃ ┣ 📂 Personal Brand ┃ ┣ 📂 About Me / Bio Versions ┃ ┣ 📂 Content Voice Guidelines ┃ ┣ 📂 Visual Style Guide ┃ ┣ 📂 Story Bank ┃ ┗ 📂 Signature Stories ┃ ┣ 📂 Daily & Weekly Systems ┃ ┣ 📂 Content Batch Days ┃ ┣ 📂 Weekly Review ┃ ┣ 📂 Idea Generation Ritual ┃ ┣ 📂 Publishing Schedule ┃ ┗ 📂 Creator Habits ┃ ┗ 📂 Scaling & Evolution ┣ 📂 Team Collaboration ┣ 📂 Content Repurposing System ┣ 📂 Multi-Platform Strategy ┣ 📂 Long-term Content Library ┗ 📂 Creator Business Roadmap
@MarioJoos ·
12 Wake-up Calls That Every YouTube Creator Needs To Hear 1. Don't sacrifice quantity for quality without a plan. If you don't have specific improvements in mind to make your videos better, cutting back on how much you upload won't necessarily help. 2. Remember, your audience isn't made up of growth experts. They’ll often tell you what they’d like to see, but that doesn’t always align with what’s actually best for your channel's growth. 3. You don't have to do all the editing yourself. You aren’t the only person who can edit your content, learn how to communicate your creative vision to an editor, so they can help you bring your ideas to life and even improve on them. 4. If your content isn't getting views, you’re probably facing one of three issues: (1) your strategy needs work, (2) you're not being patient enough, or (3) your execution isn’t up to par. 5. Stop obsessing over higher click-through rates (CTR) and average view duration (AVD). These metrics often don’t directly correlation with more views, so they’re not always the best indicators of success. 6. Stop listening to this SEO narrative. The entire SEO strategy, including carefully selected tags and other metadata, won’t get you a million views per video. In fact, I can’t even remember the last time I discussed these things with the people I work with. Yes, they may help in certain cases, but most of the time, their impact is limited. 7. Your audience doesn’t owe you anything. They’re watching because they find your content entertaining or valuable, so it’s up to you to keep providing that. 8. The algorithm isn’t out to get you. If your videos aren’t performing well, it’s likely because they’re sending signals that make the algorithm think people wouldn’t enjoy them. 9. Consistency is important. It’s about making your content part of someone's routine so they look forward to your uploads. If you go silent for too long, you risk losing their interest. 10. The people/voices in your videos matter. Who appears on camera can have a big impact on whether viewers keep coming back. 11. A great YouTube video goes beyond a great title, thumbnail, and hook in the first 30 seconds. It’s about capturing interest, keeping them engaged, and making sure the viewer feels satisfied after watching your content. 12. Don’t just focus on growth. Make sure you're also working to keep your existing audience engaged while attracting new viewers. At the highest level, it's often as much about audience retention as it is about audience growth-if not more.
@socialwithaayan ·
I built 30 Claude Skills this year. Now Claude handles my content workflow without me re-explaining anything. Here's every Skill worth building as a content creator: Writing & Publishing ↳ Write → LinkedIn Post Generator ↳ Hook → Viral Opener Writer ↳ Thread → X Thread Builder ↳ Caption → Instagram Caption Writer ↳ Script → Short Form Video Writer ↳ Newsletter → Email Sequence Writer ↳ Ghost → Client Post Writer ↳ Story → Brand Storytelling Writer These 8 cover every content format. I describe the topic. Claude writes it. Repurposing & Recycling ↳ Repurpose → Carousel Converter ↳ Recycle → Top Post Refresher ↳ Batch → Bulk Content Generator ↳ Title → YouTube Title Optimizer One post becomes 5 formats. Claude handles the conversion. Research & Ideation ↳ Research → Topic Deep Diver ↳ Idea → Content Ideation Engine ↳ Trend → Trending Topic Spotter ↳ Analyze → Viral Post Breakdown I never run out of content ideas. These 4 skills feed my calendar weekly. Quality & Brand Control ↳ Edit → Anti-AI Humanizer ↳ Audit → Content QA Checker ↳ Review → Content Feedback Reviewer ↳ Brief → Brand Voice Guide ↳ Reply → Comment Persona Generator Nothing leaves my desk without running through these 5 first. Planning & Strategy ↳ Plan → Content Calendar Builder ↳ Persona → Audience Profile Builder ↳ Report → Campaign Results Summarizer Strategy used to take me hours. Now it takes one prompt each week. Client & Business Ops ↳ Pitch → Sponsorship Deck Builder ↳ Outreach → Cold DM Writer ↳ Onboard → Client Intake Processor ↳ Collab → Partnership Brief Writer ↳ Invoice → Client Invoice Creator ↳ Track → Brand Deal Tracker From cold outreach to final invoice. 6 skills cover the full client cycle. 30 skills. 6 categories. A prompt is a one-time instruction. A skill is a permanent playbook. Build once. Run forever. Which workflow would you automate first? Follow Muhammad Ayan ♻️ Repost to help others.
@IAmAaronWill ·
My X content strategy: Top of Funnel (6am to 12pm) >Personal takes > Opinions > Stories Middle of Funnel (12pm to 6pm) > General niche advice > Problem solving > How to's Bottom of Funnel (6pm to 9pm) > Case studies > Breakdowns > Proof Funnel readers throughout the day
@0xZiggy_eth ·
most people think being a creator is all about making content but that's only a small part of the journey, the real work happens behind the scenes when you're; ~ researching ideas ~ learning new skills ~ understanding your audience ~ building relationships ~ showing up consistently even when no one seems to be paying attention the truth is, not every post will perform well and sometimes your hardest work may somehow receive the least recognition that's normal, because growth is often invisible before it becomes obvious the creators who succeed today aren't always the most talented they're the ones who keep improving, keep creating value, and keep showing up long enough for people to notice in the end being a creator isn't about chasing views alone, or going viral it's about earning trust by consistently creating value that makes people want to hear from you again
@jbawsa ·
content creation ≠ employment in CT i talked to about 10+ creators looking to pursue a career in this space and they all share similar problems: • lack of network, especially in employers • lack of direction, but has an "idea" of what to do • lack of skillset aka too much focus on "content creation" this is why most creators get stuck and stay broke. it's not their lack of ability, but the ceiling they set upon themselves by strictly focusing on creating "content".
@javier_otieno1 ·
PEOPLE WHO MASTER REAL-WORLD SYSTEMS BECOME KINGS & QUEENS The same applies online. Here’s how to grow without a media budget — using Lev Manovich’s 5 principles of new media. 1. Numerical Representation 📈 Platforms run on code and data. Bots promise to save your thumbs from repetitive strain, but algorithmic flags often punish inauthentic signals. Authentic engagement compounds. Fake shortcuts create their own seizures. 2. Modularity Independent, remixable parts. X’s new thumbs-down on replies is a clean modular feature for private feedback without public negativity. Hierarchies are shifting: creators + active communities beat celebrity + passive fans. Use X Communities and targeted group chats to align values and mobilize specialists (technical writers, coders, designers, AI artists). 3. Automation Algorithms and filters automatically group people by interest. They seed functional pods of aligned users. Work with the grain instead of fighting it. 4. Variability Personalization is the default. People already customize with private lists, custom feeds, and selective DMs. Let your audience adapt your content to their context. Don’t force one-size-fits-all broadcasts. 5. Transcoding Understand human-computer interaction + crowd psychology. The creator’s voice gets remixed by the platform and the community. The phone is the medium. Inject your brand DNA through positive, useful participation. Negativity doesn’t sell. Master these five and you build distribution that paid ads can’t easily replicate. Which principle are you already using (or ignoring) on X?
@kyparus ·
have no idea what to post about? ask yourself these questions: - what genuinely excites you? - what do you know, or want to learn? - who, exactly, are you helping? - what will you never post? - if you "made it," what would people know you for? your answers ARE your content strategy
@stijnnoorman ·
I quit X. Then I came back and became a full-time creator in 4 months. I also hit my first $10k month in less than a year on X. Then I crashed. And rebuilt my business in a more aligned way. Here are 10 mistakes I made that you need to stop making to become a full-time creator: 1. Wanting to do it by myself X is a community. You need others to grow. Especially at the start. Leave lots of comments and build connections with cool people. 2. Focusing on cost instead of opportunity cost 99% look at the cost of something. 1% look at the opportunity cost of not doing something. Don't look at what something costs. Look at what it gives you. 3. Not focusing on writing formatting Writing is like dating. It needs to look good to get people interested. I call this Aesthetic Writing. It's about optimizing your writing formatting. This makes your content easy to read and boosts your engagement. 4. Not batch-producing You have a limited amount of mental energy. Every time you switch between tasks, you lose a little bit. That's why batch-producing your tweets is powerful. You only have to spend 1-2 deep work blocks per week on it. This frees up a lot of mental energy. 5. Thinking I needed 100,000 followers to monetize. You only need 2 things to monetize: 1) Something to sell 2) People to sell it to So you don't need 100,000 followers to make money. You need 1,000+ followers and a valuable offer. 6. Not having an email list 90% of my revenue came from email last year. • Easier to sell • Easier to connect • Easier to build trust Start building your email list. 7. Comparing myself to others Comparison is the thief of joy. You should only compare yourself to 2 people: 1) Your past self 2) Your potential self Outcompete the former and compete withe the latter. 8. Doubting myself Here's a secret I learned after talking to 5 millionaires: Nobody has it all figured out. They just try stuff and improve consistently. They're not geniuses - they're just extremely persistent. 9. Overthinking my niche You don't need to limit yourself to one topic. Your niche evolves over time. Focus on solving 1 problem for 1 person. Talk about any topic relevant for solving it. 10. Thinking others could tell me exactly what I needed to do Nobody can tell you what will work for you. They can only tell you what worked for them. This is useful. But it's their path, not yours. Listen to mentors, but forge your own path. It's ok to feel lost because it's a sign you're forging your own path. Keep going, you'll figure it out. – Stijn PS: for more, check out: 1) My Free Newsletter. I share my best growth and monetization strategies: https://t.co/kw0AnvzQew 2) The X Growth System. Learn the strategies I used to gain 100K followers across socials & 100M views in a year on X. https://t.co/9qD1SNQlpY
@walsxbt ·
Seeing a clear trend with creator growth verticals - video content creation. Not many are willing to put themselves out there and doxx, yet it brings clear benefits: - increased personal brand awareness - additional content ideas and forms to convey your message across - higher reach - increased CPM (video creators often get paid more) - additional monetization opportunities (like live streaming, YouTube payouts and brand deals from other social media platforms) - diversity: you’re able to post the same content on ALL social media like Instagram and TikTok, growing your audience and using the algorithms in your favor (for example @Chilearmy123 recently started publishing his content on Insta and saw incredible results) - growth as a video content creator, learning new skills from editing to being able to speak publicly Biggest cons are irl safety issues, time consumption, and potential government concerns (ie @notthreadguy has NO options not to declare ALL his taxes) Those who dedicate their time and efforts to creating short- and long-format video content will experience great results with proper implementation & consistent posting
@paolo_scales ·
Ryan Deiss reveals his content strategy for scaling his $200M+/year portfolio company to Cole Gordon: 1. Cut ad spend in half and double organic production 2. Pick the platform your prospects use the most 3. Start with topics you actually find interesting 4. Rewrite every word AI gives you 5. Say stupid things. Voice lives in the unnecessary 6. Stop optimising for tight content. That's AI slop 7. Accept worse output if it sounds more like you 8. Don't be everywhere at once. Be missed when you're gone 9. Don't chase views outside your targeted market 10. Be accurate at the expense of virality. They're not the same And invest in a long-term production team that learns everything about you.
Watch video
@zaimiri ·
content automation teaches you something uncomfortable. most of what you “create” is just process. find headline → rewrite for your audience → format → schedule. that’s 80% of content creation for most people. i built agents to handle that 80%. now i only touch the 20% that actually needs me. > the creative decisions > the angles > the voice calibration everything else runs at 7am while i sleep.
@_FinegirlDami ·
𝗛𝗢𝗪 𝗧𝗢 𝗠𝗔𝗞𝗘 𝗣𝗘𝗢𝗣𝗟𝗘 𝗢𝗕𝗦𝗘𝗦𝗦𝗘𝗗 𝗪𝗜𝗧𝗛 𝗬𝗢𝗨𝗥 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 (𝘌𝘷𝘦𝘯 𝘪𝘧 𝘺𝘰𝘶𝘳 𝘯𝘪𝘤𝘩𝘦 𝘪𝘴 𝘰𝘷𝘦𝘳𝘤𝘳𝘰𝘸𝘥𝘦𝘥.) You know that feeling when you spend time writing a really good post, hit post, and a few hours later it feels like nobody even saw it? A couple of likes. Maybe one “great post.” Then everyone moves on. But then you see another creator post something simple and suddenly people are in the comments saying: “This is exactly what I needed.” “It feels like you read my mind.” “Why is this so true?” Same niche. Same platform. Sometimes even the same topic. So why do people get hooked on their content and scroll past yours? It usually comes down to one thing: The best creators don’t just share information. They make people feel understood. When people feel like your words describe their thoughts, frustrations, and experiences better than they can explain themselves, they stop scrolling. They start paying attention. And when you keep doing that consistently, people start coming back for every post. Below is the 3-step framework behind it: 🔻 Make people feel seen 🔻 Explain the pattern they couldn’t name 🔻 Keep revealing the system
@jbawsa ·
every creator needs to understand CPR. create. post. repeat. it’s the practice of creating an idea as it arrives in your brain to getting it out there in the world as soon as possible. then, quickly moving onto the next idea. most creators either get stuck in two scenarios: a) they never take action. b) they create it, but “romanticize” the results. person a is just an overthinker. person b got the idea out there, but worries too much about the results, which ultimately kills momentum for the next idea. take these lessons from a creator who’s been there and done all of the above. create. post. repeat.
@KevinSzabo14 ·
How I went from $0->10k/month writing on X. And why the first 6 months feel like hell: I quit my 9-5 in early 2024 chasing X writing, creator economy freedom, ghostwriting income, and coaching business. Had 5k saved and flew to Mexico (coming from Canada). Month 1: Posted daily threads, motivational tweets, consistency mindset quotes, productivity tips, writing advice. Views stuck at 100-200. Single digit likes. Zero dollars. Ate instant noodles telling myself this is the grind phase. —- Month 2: Kept hammering short-form content, viral tweet attempts, engagement bait. DMs for feedback got polite nods only. Savings hit 5k. And that’s when it hit hard bro: maybe X monetization isn’t for me. —- Month 3: Tiny spark. One random reply: “this helped me write today” on a morning routine thread. Felt massive. Income still zero. Still grinding side hustles. —- Month 4: Breakthrough. Writer I’d given free writing feedback months earlier DMd: “Can you ghostwrite me for 400?” Instant yes! I panicked at first not gonna lie.. but my first writing money wired. Cried in kitchen. Proof X side hustle could become real income. Although it wasn’t a lot of money, it was my sign of things to come. —- Month 5-6: Hard plateau. 400-800/month from random ghostwriting gigs and coaching calls. Posting felt pointless. Burnout real. But I couldn’t go back to “work a job” —- What finally flipped the script to consistent 10k months: • Dropped virality chasing and 10-post-per-day spam. (20x is also good). • Switched to one high-value deep long form weekly (like this one). • Stopped generic GM replies and emoji spam. Engaged only with deep value comments. • DMd 3-5 writers daily: one specific unsolicited writing tip or thread critique. No pitch. Pure help. (It comes back to you 5x). • Tracked single KPI: Did this move someone forward today? —- Month 9: Steady 3k-4k from X coaching + ghostwriting clients. —- Month 12: Broke 11k in 30 days. All organic growth. No paid ads. No funnels. Clients from threads, DM conversations, and real creator relationships. 90% of the journey is invisible daily grind. Small wins compound slowly then explode. Most quit right before the X algorithm rewards depth and consistency. If you’re stuck in months 1-8 feeling invisible despite daily posting, writing threads, building audience, trying to monetize X… that’s normal. Keep shipping real value. One transformed follower beats 10k impressions. And as a byproduct, you’ll get me up growing your followers anyway.
@JamesonCamp ·
Great organic content requires 3 things 1. A broad truth that many can agree with, said in a unique way If possible this truth should be polarizing. This should come towards beginning. 2. A reason to follow the creator It can be a mention of authority, it can be that you feel like you learned a lesson from them 3. A reason to share or save the content It might be a framework to follow, or something really unexpected that makes the viewer want to share to feel like an authority Of you can fit all 3 of those things into a piece you will get content that goes viral and brings in follows It simple but not easy
@robertoblake ·
UGLY TRUTH ABOUT YOUTUBE YOU DON’T WANT TO HEAR… More Effort into Editing Won’t Save a Boring Topic, a Bad Unattractive Thumbnail, and/or Bland and Uninteresting Title. It’s hard for people emotionally invested in their editing and craftsmanship to hear that. But it’s worse for every small creator who listens to the narrative of “quality content” and “craft” all day long… Who struggle and still don’t get traction, because they are putting effort into the part of content that has nothing to do with whether someone clicks on a video in the first place. You would think this would be OBVIOUS… but it’s really not. And it’s absolutely killing small creators and destroying them because the NARRATIVE WAR, has been won by the people who have the luxury of making whatever they want… But forgot that they could NEVER have any of the luxury beliefs they preach about content if they had to work 40-50 hours a week and still make that content as a solo creator without a team anymore… And that is the quiet part that nobody is saying out loud. If your favorite YouTuber or even favorite Guru had to work from 9-5 and still make the same quality of high effort content they preach about… Could they realistically do it and put that out every single week without an editor and thumbnail artist and make livable money that would let them leave a regular job… The short answer is probably not. But the REALISTIC ADVICE around content creation for that solo working class creator is not going to be sexy and is not going to get 100,000 views and make the person giving it look like they know what they were doing. The Brutally Honest Truth is that sustained success, realistic advice and accessible audience growth, is NOT SEXY and mostly a lot of the not fun stuff really matters. Figuring out a Title for a video and getting into a 3rd to 5th grade reading level, and a topic that 10M-100M people care about… knowing you need to get 1-10% of them to click and watch… That’s NOT FUN… even for your favorite YouTuber… But it’s the only reason you know who they are… They made a video on a topic you and at least 1M or more people care about. And were able to package a title and thumbnail that got your attention and interest… Was relevant to you when you saw it (timing)… And when you clicked on it you didn’t feel bored, tricked and you didn’t experience Awful Audio or Video Quality. The editing likely was not even something you noticed consciously… This is why AUTHENTICITY is coming back to YouTube… OVER EDITING IS DEAD… And Big YouTubers Killed It… If your editing is your whole identity and you’re not focusing on Topic/Tile/Thumbnail/Timing Then it’s probably why YouTube feels like luck or a lottery.
@iamberzio ·
5 Mistakes to avoid as a KOL/creator 1. Talking too much about features/Overcomplicating the message Here's the simple truth: readers who will turn users don't care about the tech. They care about how the product makes their life easier. Example: Instead of saying “gasless agnostic smart wallet” Say “send & swap any crypto without worrying about fees” 2. Not repeating your niche enough A lot of creators get bored with saying the same thing and keep changing their niche every day But content creation usually works through repetition. People need to hear the likes of same message several times before it sticks. It may take months, and even years, for the message to be remembered. 3. Trying to speak to everyone Many creators want to be or talk about traders, devs, institutions, and casual users all at once That usually makes the content vague. The best marketing starts by picking a core audience and speaking directly to them. You must understand whether you're targeting specifically traders, yield farmers, etc. 4. No clear CTA Sometimes a post gets attention, but the next step is unclear. People should know exactly what action to take after reading your content. Don't be afraid to insert links in posts to convert social metrics 5. Quitting too early - You grind with all your energy in a month - They didn't go viral - You stop all processes to "rethink" Organic content usually takes a lot more time and grind. It's a mistake to assume your strategy is broken just because you see no huge results in a short time. Organic growth takes months and years. But it pays off 100x more at the end GG
@zaimiri ·
the creators getting traction aren't the ones posting 5x per day. they're the ones where you can feel a person behind the words. in the age of ai slop, personality matters more and more. when everything sounds the same, when feeds are flooded with content that's technically correct but somehow hollow, the thing that cuts through isn't more posts. it's YOU. the specific way you see things. the opinions that make some people nod and others roll their eyes. the voice that couldn't have been written by anyone else. AI didn't kill personality. it made personality the last unfair advantage. if you want to be a successful creator, you have to understand this.
@Rakshaweb3 ·
If your content strategy depends on motivation, it's not a strategy it's a mood. The founders who actually build a personal brand don't wait to feel inspired. They have a system: a weekly list of ideas pulled from client calls, DMs, and their own mistakes, so posting becomes execution instead of a creative crisis every morning. Remove the decision fatigue and the consistency takes care of itself.
@aaliya_va ·
You don’t have a “content problem.” You have a “how do I say this without sounding cringe, boring or braggy” problem. Thats exactly the problem @Laraacostar solved for me with one simple system. Lara went from rejected job applications to the #1 female creator on LinkedIn, 300k+ followers, three businesses and millions in revenue built on her content. At the heart of it all lies one simple framework writing system she uses in every post: SLAY Framework Lets dissect what it is and how you can use S – Story: Start with a short, real story. not “5 tips to grow on LinkedIn.” more like: “Last year, 27 clients ghosted me in one month. Here’s what I changed.” Lara says: the first 3 lines of your post should be a story. L – Lesson: On line 4, flip it. what did this story teach you? what changed because of it? This is where your reader thinks: “Oh… this is for me.” A – Actionable advice: now you earn the save. turn the lesson into clear steps or bullets: Do this Avoid this Try this today use lists. Keep it sharp. Make it something they can apply right now. Y – You: End by turning the spotlight on them: A question A simple CTA A “what about you?” This pulls people into the comments and makes the post feel like a conversation not a lecture SLAY is so effective because: It stops you rambling It kills “look at me” flexing It forces every story to deliver value next time you sit to write, don’t stare at the cursor. Just ask: What’s my SLAY?
@ChrisClickUp ·
Here's exactly how we think about content at ClickUp 🎯 We don't start with "what should we post." We start with "what is our audience feeling right now that nobody is saying out loud." Then we make that the post. The HR mop video? Everyone hates HR meetings but nobody says it. 6.3M views. The age question video? Everyone has been in that awkward moment. 12.7M views. They didn't teach anything. They didn't sell anything. They didn't mention ClickUp once. Validation > education. Feelings > features. Relatability > reach. If your content strategy starts with your product, it ends with your audience scrolling past.
Watch video
@anulagarwal ·
I genuinely feel "creating content" has been one of the highest ROI things I’ve done in my career as a solo-developer. Plenty of the coolest opportunities in my life started with me creating on LinkedIn/X/YouTube. A couple of weeks ago, I was invited by @Google as a creator (along with @nikmlnkr ) for their Flagship event - India App Summit, in Bangalore. It was an event packed with talks about AI, app growth/monetization, and game development. As creators, we had a lot of fun covering the event and interviewing some of the biggest app/game studios in India (more coming soon!!) I started posting on LinkedIn 3 years ago with basically no audience, which eventually turned into speaking opportunities, conferences, collaboration deals + a community I never expected to build. Majority of your content will perform poorly & you may never know what will work or what won't. Plenty of times you feel will slightly embarrassing. But the downside is usually that you have nothing to lose. And the upside can literally change the trajectory line of your career. I think we spend way too much time over-analyzing what to post and what would others think of it. This post could be your sign to just go out there and trying sharing your work experiences/processes!!
@alexabelonix ·
The best content strategy is having a painful problem you are actually solving. That sounds obvious. Most people skip it. They write about productivity without building anything. They write about AI without shipping workflows. They write about sales without touching customers. They write about startups without being in the bloodbath. The feed can smell distance. A founder with one real customer conversation has more interesting content than a ghostwriter with 100 hook templates. The internet is full of polished takes. Real proximity is the unfair advantage.
@Drewfromweb3 ·
One of the biggest misconceptions in content creation is: "If you're consistent, you'll succeed." Consistency matters but if your is sh*t, it will simply be consistent sh*t, nothing else The better approach is to stick to one concept for a specific amount of time and then reevaluate if it works or not I had this issue myself months ago and on Instagram changed my whole style of editing and pace Now I'm seeing 10x the growth from 3 months ago Consistency isn't about repeating the same thing forever. It's about consistently improving what you are sharing to others
@Connect_eyubest ·
Creator Growth Blueprint Series DAY 2 - CONTENT THAT BUILDS AUTHORITY 👩🏽🏫 Welcome back to class, creators. One mistake many creators make in Web3 is posting randomly. Random posts may get likes, but they rarely build authority. Authority comes from intentional content. Content that teaches. Content that explains. Content that helps others grow. When people consistently learn from you, they start seeing you as a trusted voice in that niche. Step 1 - Focus on Value Before posting, ask yourself: What will someone learn from this post? Good content usually does one of these: • Teaches something new • Explains something confusing • Shares a useful experience • Highlights an opportunity Value keeps people coming back. Step 2 - Choose 3 Content Pillars Instead of posting about everything, choose three topics you will consistently talk about. Example for a Web3 creator: • Web3 education • Creator monetization • Early opportunities This keeps your page clear and recognizable. Step 3 - Keep It Simple You don’t need to post 10 times a day. One clear, valuable post daily is enough to build authority over time. Consistency beats noise. Tactical Exercise - Day 2 Write down your three content pillars today. Example format: 1️⃣ Pillar One 2️⃣ Pillar Two 3️⃣ Pillar Three These pillars will guide your content moving forward. Classroom Takeaway Authority isn’t built by posting more. It’s built by posting with intention and clarity. Tomorrow’s class (Day 3): How to turn followers into an engaged community.
@robertoblake ·
In going to fix the issue with confusing creator advice once and for all: But I’m not going to sugar coat it, this will hurt your feelings so I apologize in advance… 🙏🏾🙏🏾🙏🏾 DECIDE IF YOU’RE HERE FOR ART OR MONEY… that’s it… I’m going to address both types of people here but let’s start with the person fixed on their “art”… If you’re here for ART and to make and express… then the things that make money are going to make you almost as sad as being poor… IF you know deep down you don’t want to put an Audience First and you want to put your Art First, STOP listening to all content strategy advice. Your personality is going to internally resist it anyway, and you’re going to waste your time and then claim the advice you followed half heartedly didn’t work. Aside from being willing to follow best practices, NO ADVICE will likely work in your situation unless it’s one on one advice that is highly bespoke advice for your situation. That’s is the HARSH truth of it for most of you with this mentality and identity. And that’s okay. For content, just consume tutorials, craft, storytelling, motivation, and suggestions on hardware and software for workflow and productivity. Don’t bother with consuming strategy or monetization content if you’re not in the mental space to treat this like a business. If you’re an artist, focus on quality over quantity and consistency. But be honest with yourself and understand it’s not a growth strategy or a monetization strategy and it doesn’t mean you will go viral for doing it or that it’s in anyway “better”. If you care about growth and money, that is literally a volume game, and it means an Audience first strategy. Their threshold for quality is much lower than yours and they value consistency and frankly have an addiction to consumption. If you care about quality you can’t feed them enough. So you need to accept it’s not sustainable for you outside of viral fame if you have this mentality. If you can find a way to make money you don’t despise, then you get to just make art. But it’s still RARE for true art for arts sake to make money. The money is in “content” which is NOT, the same as “art”. ——— Now let’s get to the hard one… the person who wants to make MONEY. You can want to make money for money sake. And I’ll oddly tell you there is nothing wrong with it, I came up poor and spent most of my life at the poverty line without relaxing it after my parents divorced. So I am going to be some commie who tells you “don’t do it for the money”. What I am going to tell you is that you need to think bigger and that making your money fair and square will only happen if you can PUT THE AUDIENCE FIRST. If this is a business and career for you, then you MUST put the audience first in order to succeed, What you want to make isn’t always going to be what they want to watch. Yes the ideal would be if both things can coexist. I want you to assume you have to choose…. And I want you to choose the audience over yourself 80% of the time. So instead of choosing a topic you’re passionate about… I want you to choose a community you’re passionate about… You’re going to be serving these people for 10-25 years if everything works out. So you should choose that community wisely. And find an intersection of what you can share and where you can create value for them. But don’t fool yourself, you’re NOT making “art”. You’re making content for consumers. And that’s okay. You have to keep up with consumer demand. This doesn’t mean churn out trash. But it means being reliable consistent. Outliers make a living on art. Most Creators make a living being consistent and creating this like a career and being open for business as often a possible. Most of you don’t have a quality problem, you have a packaging and monetization problem, as well as consistency and workflow bottleneck. Study productivity, ideation strategies, thumbnail design, hiring, and money models. Content ≠ Art
@_jaydeepkarale ·
Got a few DMs about content creation recently. Here's the first question I ask anyone who wants to grow on social media: Are you trying to build an audience or chase payouts? Your answer should determine your content strategy. If you're chasing payouts: - Post frequently - Follow trends - Make memes - Optimize for views - Generic content is often enough If you're building an audience: - Share your experiences - Develop a unique perspective - Create content people remember you for - Be consistent for months, not days - Have a clear content plan
@ryandeiss ·
Founders have two paths when building a content strategy: Path 1: Go all-in on AI - AI is making it easier than ever to sit alone in your office and create content - You’re not doing as much, but you’re creating more, so that’s ok. (Output is UP!) - You have fewer stories to tell, but that’s ok, too…AI is a good storyteller - You’re becoming less interesting, but that’s ok… just make it up in volume. OR Path 2: Go all-in on Experience: - Get in the game first, then talk about what you did - Realize that the best content comes from people who are actually in the game and doing cool stuff - (You could edit your highlights to look like Ronaldo clips, but you still are not Ronaldo.) - Realize that stories are easier to tell when you don’t have to invent them. - Say, “Screw content creation, just do cool stuff, then talk about what I did.” (The real winners choose Path 2, then leverage AI to amplify their reality.)
@aigleeson ·
A content creator I know hasn't had a creative block in 8 months. She runs 4 Instagram pages across different niches. Here's the AI system she uses to never run out of ideas. Most people open ChatGPT and type "give me content ideas for my fitness page." They get 10 generic ideas they've seen a thousand times. That's not how she does it. She starts by feeding Claude her last 30 posts that performed well. Not to summarize them. To find the pattern underneath them. She asks: "What specific tension or belief does each of these posts challenge? What does my audience think before reading this and what do they think after?" The AI doesn't give her ideas. It gives her the psychological engine behind every post that already worked. Then she goes one step further. She takes the top 5 accounts in her niche and pastes in their 10 most viral captions. Asks Claude to map the emotional triggers each one uses. Fear of missing out. Status signaling. Insider knowledge. Contrarian belief. Now she has a map of what the entire niche is running on emotionally. The final step is where it gets interesting. She asks: "What angle is completely missing from this niche right now? What would feel like a pattern interrupt to someone who follows all these accounts?" That question alone generates content nobody else in her space is making. The output isn't a list of topics. It's a positioning gap. A blind spot the whole niche shares. A conversation her audience is having in their head that nobody on their feed is having out loud. She told me the ideas she got from one session kept her content calendar full for 6 weeks. The mistake most creators make with AI is asking it to think for them. The ones winning are using it to think deeper than they could alone. Your next viral post already exists inside your past content. You just need the right question to find it.
@KateBour ·
This might surprise you given the fact that I’ve got 140K followers here, but… I don’t jump out of bed every day excited to create content. Nope. The thing I really love is *PRODUCT*. ↳ Product design ↳ Product strategy ↳ Product marketing But because I wake up every day and create content… I get to sell more products. Funny how that happens, huh? I also get to clarify my thinking about the problems our products solve and how they should evolve. That is a MASSIVE second-order benefit to content creation. So if you don’t love creating content, that’s fine. That’s normal. Most people don’t. But it’s still worth doing. Get it right? And it can change your life. It changed mine.
@Coachbenjamin_ ·
There's a version of content creation that burns you out, • Creating constantly without a clear reason, • Posting without a specific person in mind, • Sharing without a direction for where people should go, • Optimising for metrics instead of for meaning, Then there's the version that energises you, - where you write because you genuinely have something to say to someone you genuinely want to help, - where every post has a purpose beyond the platform, - where creating feels like service rather than performance. Find that version, build from that place. I will see you at the top.
@Berna7224 ·
Great content creator bellow 500 followers @VolcanicQT puts in more work than many other content creators with thousands and thousands of followers. All Volcanic needs is to keep pushing content consistently and keep experimenting styles and what works and what doesn't and he will surpass many of the current creators in the space. He is already doxxed, has a little sticker of himself to use when It makes more sense to do so and he is doing amazing at it. YET there's a couple of things that can get better. The videos are either very generic or very long which is bad, by having generic videos you don't really build a unique voice and rather just create content, If he finds a specific style or series that he enjoys doing and CT cares about he will grow with it and be known for it which is really good to become known. The hooks need to get much better, you need to think about what the reader cares about and what he will keep reading rather than just writing it how you'd like, I for example find myself re-working the same tweet simply because I want the people to care enough to read or to watch. Adding a fast paced 5 seconds at the beginning of your videos will also be extremely helpful to keep the people watching. He only has 3k posts on X which is bad, he needs to engage much more with the platform and it's creators if he wants to grow in a space so nieche like crypto gaming. (the only way to grow fast without doing this is If your content is based on alpha's or you are boosted by other creators which is not good for the health of your account) 7.5/10 Content 7/10 Bio 9/10 Brand (I like how he is doxxed and uses his face when it makes sense but It's a bit confusing to be changing between the pfp and the facecam in the videos, I would just stick to one so people get used to it. I'd say use face cam in vids and png in images/gifs/short videos) ⮞ Do you wanna be analyzed too? Retweet this post and I will possibly review you
@aaliya_va ·
You've got a folder full of half written posts and nothing published this week. I see many creators struggling with content creation. Now what I think they don't have an idea problem rather they have a shape problem. You sit down with something worth saying and it comes out as a wall of text nobody finishes or you rewrite the opening line 9 times and post nothing that day or a post does well and you can't work out why so you can't do it again. That last one costs the most as with no repeatable shape, every post starts from zero. Let me share with you 5 formats to fix that: >Paragraph:One solid block, no bullets. Everything else in the feed is broken into lines so a dense block stops the scroll just by looking different. Take a position and put the sharpest line last. >What → How → Why: Line one is the promise. Three to five bullets are the steps. The last line is why it matters. >Listicle:Say what you're handing over then hand it over. >Old vs New: 2 lists stacked, one right and one wrong. The reader puts themselves in a column. >Expand Anything:The 5th is a multiplier rather than a shape. Run any topic through tips, stats, steps, lessons, benefits, reasons, mistakes, examples, questions or personal stories. Pick the format you'd never normally reach for. Post it tomorrow. Whatever happens will tell you more about your audience than a month of posting the way you always do.
@sexworkceo ·
Treat every piece of content you create the way you would treat a product launch at a Fortune 500 company, with the same back end thinking, the same marketing plan, and the same level of intention. There is no other way around the math. If you want to sell it, you actually have to launch it. What that looks like in practice is treating each drop like an event with lead up posts, anticipation built into the calendar, and a clear sense of which fans you are speaking to and what they want before you film a frame of it. Once it is out, the work shifts to tracking where it sold, how well it sold, on which platform, in a spreadsheet you actually open. Roughly twenty percent of your content will produce eighty percent of your revenue. If you cannot tell which twenty, you are making decisions in the dark and calling it instinct. The shift happens the moment you stop thinking of yourself as a creator who occasionally sells things and start thinking of yourself as a business that uses content as its product line.
@VadimStrizheus ·
AI clipping is about to become one of the most obvious creator plays of the next 24 months not because captions got better because long-form content is finally becoming searchable, scorable, and reusable at scale most creators still think clipping means: > watch the video > find a decent moment > cut it vertical > add subtitles > post and pray that was editing the next version is a distribution engine every podcast, webinar, livestream, course, interview, and founder rant becomes a dataset inside one 90-minute video there are usually: - strong opinions - personal stories - niche lessons - conflict moments - controversial takes - lines that could become hooks but creators treat all of it like one file called “episode 47” insane > 0.1% will turn their archive into a clip machine > 1% will build systems that rank moments before editing > 5% will keep hiring random editors and hope they “get the vibe” > 93.9% will post manually until they burn out be the operator, not the uploader the play is simple: 1. transcribe every long-form video not for captions for intelligence you need to know every story, claim, lesson, objection, joke, and emotional spike hiding inside the content 2. score moments before cutting most editors cut what looks good operators cut what creates retention money fear status conflict curiosity surprise identity if the moment has none of those, it probably does not deserve the timeline 3. write hooks before exporting clips the hook decides the clip not the other way around one raw moment can become: - fear angle - money angle - founder lesson - contrarian take - niche inside joke - “you are doing this wrong” angle same footage different distribution 4. post by category, not vibes if founder stories hit, make more founder stories if tactical breakdowns die, stop forcing them if controversial industry takes get replies, double down the timeline is not random it is feedback 5. recycle winners the biggest mistake creators make is posting a winning idea once if a clip works, the market is telling you: “there is more here” rewrite the hook change the opening frame clip the setup differently turn it into a thread turn it into the next video one winning idea should become 10 assets most creators do not need more content they need less waste their best ideas are already recorded they are just buried inside videos nobody has time to watch manual clipping was an editing workflow AI clipping is a distribution system big difference
Watch video
@BigBrainBizness ·
Instagram Head Adam Mosseri on the 4 things creators actually care about, and why revenue share is the loudest complaint but the wrong obsession for most: @mosseri is asked what Instagram has to do to keep creators happy over the next five to ten years, especially as individual creators eclipse the institutions they used to work for. His answer is a list of four things, and the ordering matters. 1) Reach But Mosseri immediately reframes it. "I do think reach is a means to an end. It's not an end in of itself. And I think too many people just focus on reach for reach's sake." What creators actually want, he explains, is growth over time and relative stability. And he is blunt about the limits of what any platform can promise: "Any platform that guarantees you stable reach is lying. That doesn't mean that platforms aren't working on it and trying to give you more reach and trying to figure out how to grow the pie. But pure stability is not possible even if everyone just did chronological feeds everywhere." 2) Safety This one surprises more people. "Do you feel like you can be yourself? Can you share the part of yourself that you want to share?" He frames this as protection from antagonistic behaviour, bullying, and harassment, and positions it as non-negotiable for creator retention. 3) Revenue This is the one that dominates most public discourse. But Mosseri pushes back hard on how much weight it actually deserves, and for whom. "Revenue matters a lot, but actually to a very small subset of creators. The vast majority of creators are very small and they're too small to monetize in a meaningful way." His point is direct: if you have 2,000 followers, monetisation is not the conversation you should be having with yourself. Growth is. "If you have 2,000 followers, it's not really going to be the thing that you should spend your time on. It's figuring out how to grow your following, not try to make money from 2,000 followers." 4.) Connection This is the one he seems most energised by. Not just between creators and their fans, but between creators and other creators. And his example is the DM inbox, a tool most people treat as a notification tray rather than a professional network. "If I just am a fan of you and I follow you and then you figure out who I am, you can text me on Instagram and it goes into my inbox." He describes knowing people in Hollywood who built lifelong business partnerships this way, not digital-native creators, but film directors and composers who found collaborators through a simple like and a follow-up message. The tool already exists. Most people just are not using it.
Watch video
@jeremynickmoser ·
The hierarchy of a coaching content strategy: 1. Idea (who is this actually for) 2. Hook (does it stop the scroll) 3. Script (does it move them to DM you) 4. Editing (does it look clean) Most people spend 80% of their time on step 4. Top creators spend 80% on step 1.
@Coachbenjamin_ ·
A creator reached out to me recently and said, "I think my content is the problem." You think? I asked him one question, "How many people have you actually spoken to this month?" Silence........ He had spent weeks studying hooks, analyzing viral posts, tweaking his profile, and worrying about the algorithm, he hadn't had a single conversation with the people he wanted to serve. That made me realize something, A lot of creators are trying to understand the algorithm before they understand their audience. The algorithm can tell you what people clicked, Your audience can tell you why they clicked, Those are two very different things, big difference,, The best content I've ever written didn't come from staring at a blank page It came from paying attention to the questions people kept asking, the mistakes they kept making, and the frustrations they couldn't put into words, Maybe the answer isn't another content strategy, Maybe it's one more conversation, Yes, one more....
@TheCoolestCool ·
Content strategy isn’t just about blog posts. It’s also about: Understanding your audiences motivations. Understanding your organizations skillset. Understanding your organizations goals. Understanding your audiences interests. Understanding your products benefits. Understanding your product roadmap. Understanding your audiences pains. Understanding your buyers behaviors. Understanding your buyers habits. Understanding the channels your ideal customers spend time on and the types of content that they resonate with most. It’s also about: Distribution. Storytelling. Creativity. Analytics. Sales. Data. SEO. And yet… Some marketers assume that a content strategy can be put together in 20 minutes using ChatGPT or Grok. The reality is… That’s a trap. It will give you something… But that something will completely lack the nuance required to build a strategy that moves the needle for your business. Embrace the research. Embrace talking to customers. Embrace the process of learning. It’s not easy. But the outcome will be worth it.
@Rakshaweb3 ·
Free content strategy that actually works: - Mon: Share a hard lesson you learned - Wed: Break down a framework you use with clients - Fri: Behind the scenes of your work/life That's it. 3 posts a week. Done consistently = inbound leads.
@esohe_crypt ·
You don’t need to be a content strategist. But you do need to stop posting blindly. When I came to ct, I was always told to be consistent… But never told to be strategic Post every day. always show up, but is that really enough? Is that all it takes to build a personal brand on X? That’s why I wrote this thread. Because a lot of us are making the same mistakes Thinking building a personal brand is just about showing up and dropping “gm” posts. It’s not. First, what does content strategy even mean? I’ll explain it in the simplest way possible. Content strategy is simply organising your content for the right purpose, to the right people, at the right time… Until it creates conversation. You’ve probably heard this before: “Know your audience.” But what does that actually mean for creators? Not projects. Not brands. You! It means understanding the kind of people who would naturally appreciate your content. Are they degen traders? NFT lovers? Gamers? Writers? Founders? Creators? For me, my audience is people in web3 marketing creators and founders who want better content to attract their first users. That clarity alone changes how you show up. Next question, what actually needs to be said? This is where storytelling comes in (and yes, I’ll create a separate thread for that) A lot of people think they don’t have a story. But that’s not true. You can create a story from anything, because your story is simply the experiences that brought you to where you are today. People forget information. But they remember people and more importantly, how those people made them feel And here’s the hard truth: Nobody cares… at least not at first If all you do is drop long posts or sound like a bot repeating information,people will scroll past you Which brings us to the next point: ➠ Why does it matter? ➠ Why should your story matter? ➠ Why should anyone care? ➠ How do you make them stay? It starts with better hooks Storytelling in marketing is really about connecting people’s pain to your story. One example of a weak hook would be: “Here’s why I started my watch brand” Nobody cares A stronger hook would be: “Are you able to afford a Rolex? I wasn’t… and that’s exactly why I started my watch brand” See the difference? It starts from them, then leads into you But hooks alone aren’t enough You still need valuable content Now, what should your content lead to? You don’t have to be a dev or a founder to have a clear goal You are a brand And every brand needs direction Your goal could be: ⤷ growing a specific audience ⤷ building trust and authority ⤷ driving engagement and conversations ⤷ attracting opportunities or clients ⤷ positioning yourself in a niche All of this should be decided, before anything gets posted Because content without direction is just activity Why does this work? Because it brings structure to scattered ideas It helps you connect content to real outcomes like growth, trust, authority And it allows you build a system that works even when you’re not posting constantly This is where most people get it wrong. They think: “Once I have ideas, I’m doing strategy.” No. Ideas are just outputs. Strategy is the thinking behind why those ideas should exist at all. From everything I’ve shared so far, you should now be able to ask better questions: ⤷ Who exactly am I talking to? ⤷ What do these people already believe? ⤷ What needs to change for them to care? ⤷ What kind of content moves them from awareness → trust → action? This is where your valuable content comes in your thoughts, your perspectives, your belief systems. Final takeaway, if all you do is post… you’ll always feel replaceable. But when you can see patterns, build direction, and turn content into something that actually moves people.. everything changes You stop being “the person that posts content” And become the person people rely on to make things work That’s the shift...
@XholicAI ·
Anthropic’s “simple loop” idea is more useful for creators than 90% of agent demos. Most people do not need a 14-tool content stack. They need a loop they can run every day. Here’s the one I’d use for creator ops: 1/ Start with the outcome Not: “grow on X” Try: - book 3 sales calls - attract 20 qualified followers - test a new positioning angle - turn one insight into a lead magnet A lot of bad workflows fail right here. They automate content before they define the job. 2/ Find live signal Before you draft, collect inputs from the market: - questions showing up in DMs - objections from sales calls - replies gaining traction in your niche - competitor posts getting bookmarked - trends that actually connect to your offer Most creators skip this step and post from memory. That’s why the writing sounds decent but does nothing. 3/ Draft from signal Now make one asset: - one post - one thread - one reply set - one lead magnet outline Do it fast. A little rough is fine. If you polish too early, you slow the loop and lose the point. 4/ Critique before you publish This is the step most “AI content systems” are missing. Ask: - is the hook specific? - is this actually useful or just familiar? - does this sound like me? - is there a clear takeaway? - does it connect back to the goal? Most weak AI content is not a writing problem. It is a missing judgment problem. 5/ Improve with small edits Not a full rewrite. Just fix what matters: - cut the fluff - sharpen the first 2 lines - swap abstractions for examples - remove fake authority - add one concrete step Usually one more pass is enough. 6/ Schedule last Only schedule when the piece is clear. Then keep the loop running: - watch the replies - save objections - note what got ignored - feed that into tomorrow’s draft Scheduling is not the end of the workflow. It is another input. 7/ Why this works A simple loop beats an overbuilt stack: goal → signal → draft → critique → improve → schedule Run that daily and you get: - better ideas - cleaner writing - faster publishing - tighter positioning - less random content 8/ This is also why I think the next wave of creator tools will win on workflow, not writing alone. The moat is not: “generate a post” The moat is: help creators move from signal to publishable content with less friction and better judgment. 9/ If your content system feels heavy right now, do not add more tools. Shorten the loop. Tighten the feedback. Keep human judgment where it matters. That’s usually the upgrade.
@dibwuru ·
The fastest way to stay invisible on X? Become everyone else's unpaid distribution team. You repost their insights. You amplify their opinions. You help their posts travel. But when someone visits your profile, what have you given them a reason to follow YOU for? That's the mistake creators make with reposts. And the X algorithm's open-source code gives us a useful way to think about it. 1. Stop confusing engagement with distribution. X doesn't rank posts using likes alone. Its published For You ranking system predicts multiple possible actions, including replies, reposts, quotes, shares, clicks, time spent, and follows. Those predictions contribute to a combined score. Translation? Your goal shouldn't be to collect the easiest engagement. It should be to publish something the right people genuinely want to engage with. 2. A repost shares someone else's idea. A quote post gives you room to add yours. See a post making a bold claim about crypto, AI, trading, or marketing? Don't just write: "Facts." Explain what's missing. Challenge the assumption. Add an example. Share evidence that changes how people see the topic. Now readers have a reason to engage with your contribution, not just the original post. 3. Here's the difference. Original post: "Posting every day is the secret to growing on X." Weak quote: "Consistency is everything." Stronger quote: "Consistency matters, but publishing daily won't fix a weak content strategy. I'd track three things first: → Which posts attract profile visits? → Which posts turn visitors into followers? → Which topics generate meaningful replies? More output helps only when you're learning from what you publish." The second version contributes a framework readers can actually use. That's how you build authority while joining an existing conversation. 4. But here's what most algorithm breakdowns miss. A quote post is NOT guaranteed to outperform a repost. The repository describes predicted actions, scoring weights, filtering, and other ranking adjustments. It does not promise that a particular posting format will go viral. So don't chase a supposed algorithm loophole. Give people a better reason to stop, read, respond, and remember you. 5. Your repost strategy should have a purpose. Before sharing something, ask: Would my target audience find this useful? Does it reinforce what I want to be known for? Can I add context that makes it more valuable? If the answer is no to all three, you probably don't need to share it. Curate deliberately. Don't turn your account into a mirror. 6. Here's the 30-day experiment I'd run. Every day: → Publish one useful original post. → Quote one relevant post with a genuinely new perspective. → Repost exceptional content when it serves your audience. → Reply thoughtfully to people in your niche. → Track impressions, profile visits, new followers, replies, and reposts. Compare the results by format and topic. Don't judge success by impressions alone. A post that brings the right followers may be more valuable than one that attracts thousands of uninterested viewers. 7. One final lesson from the code. The For You feed also applies filters, accounts for previously seen content, and adjusts rankings for factors such as author diversity. That means there is no single button or magic posting formula that guarantees massive reach. The more useful strategy is to create content worth discovering and build a recognizable reason for people to follow you. Stop asking only, "How do I get more impressions?" Start asking: "What can someone learn from my post that they couldn't get from the original?" That's how you turn borrowed attention into your own audience. Source: https://t.co/De0w2gNfBi Question: When you see a valuable post on X, do you repost it, quote it with your own insight, or write your own post about the idea?
@JonBuildsHQ ·
A simple content strategy: -Talk about the problem. -Show what you’re building. -Share what you’re learning. -Invite people in. -Repeat.
@sharyph_ ·
Underrated creator hack: Repeat your message. Almost no one sees your content the first time. Your audience is scrolling, distracted, and already drowning in content. Post it once and they miss it. Post it ten times and they'll finally stop and read. Repetition isn't lazy. It's strategic visibility.
@sharyph_ ·
we're in the most saturated creator era ever AI lets anyone spin up a course, ebook, or template in days your competitor isn't just the expert with 100K followers anymore - it's also the creator who launched last week audiences have infinite options now, and unsubscribing takes one click growth used to be about production quality, posting frequency, fancy branding, but today it's about connection it's like if you're just repackaging ChatGPT prompts - you're walking into a trap you're literally just one viral trend away from being irrelevant what you need to figure out is → positioning → implementation systems → real transformation → community the creators winning right now aren't the ones with more content. they're the ones who embedded themselves so deep into their audience's daily workflows that losing them would hurt The challenge today isn't creating content → It's building something people would miss if you disappeared. That's the real shift.
Best Content Creation tweets
Xholic studies what works in your niche, drafts posts in your voice and schedules them for the hours your audience is online.
No card needed · Nothing to cancel
Browse all tweet collectionsLive demo: no sign-up or login needed · takes about 2 minutes
Keep exploring