@denk_tweets Β·
I think Ramp is the perfect example of how companies should run a newsletter: > built on proprietary data nobody else has: monthly saas vendor rankings and an AI index pulled from spend across 50k+ companies. makes it highly shareable (e.g. I regularly forward it to my CFO) > owns a topic: the newsletter covers finance, AI spend, where business is heading etc. it earns the right to talk to a large audience who might one day need corporate credit cards (rather than a small group of maniacs who enjoy reading about corporate credit cards every day) > real editorial: has a lead economist, named writers, a clear point of view. it reads like a publication & not just brand copy slop & most importantly, leading indicators is a newsletter that youβd subscribe to if Ramp sold nothing β itβs genuinely become one of the newsletters I read ritually no coincidence that they raised $750M not long after launching a newsletter on @beehiiv π

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