50 Best Tweets About Copywriting (2026)

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George Ten

@GrammarHippy · Mar 22, 2026

All-time 75.2 View on X

A lot of people ask me if they should still learn copywriting in 2026. I’ve been a copywriter for almost 15 years. So here’s my answer: You should learn a small part of copywriting. Not all of it. You should learn why things work (the theory). Not how to implement those … Read more

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George Ten

@GrammarHippy · Jul 27, 2026

All-time 75.0 View on X

Copywriters. All you have to do is understand the basics. That takes reading three books. Then? Go to real direct-response brands and FIND how they use the basics you already know. That’s step one. Step two is getting a mold. Take ONE type of copywriting and create or buy a … Read more

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Nicolas Cole 🚢👻

@Nicolascole77 · Jul 15, 2026

All-time 70.2 View on X

Copywriting tips to hang on your wall: 1. Don't sell. Help the customer transform. 2. Ditch formal language. Be simple. 3. Be a painkiller, not a vitamin. 4. Speak to 1 person—not "everyone." 5. Emphasize benefits, not features. 6. Share 1 shocking stat. 7. Be clear, not clever.

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Andrew Gould

@AndrewWriteCopy · Apr 14, 2026

All-time 59.8 View on X

Quick Copywriting Tip Easy, effective headline structure: 1) Preheader - Problem 2) Main headline - Promise 3) Deck - Proof Example: • Struggling to make sales? • Triple Your Conversions in Seven Days... • With the same system used by Nike, Apple, and Disney

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Javier Writes

@javier_otieno1 · Apr 12, 2026

All-time 56.5 View on X

RETAIN EYES WITH WORDS: Rhetorical Devices (RDs) in Writing – For Proper Hooks RDs increase the memorability and musicality of phrases via reduplication, onomatopoeia, or other phonetic markers. 1. Antimetabole: It is the inversion of the relation between phrases. The exact … Read more

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Dickie Bush

@dickiebush · May 4, 2026

All-time 54.6 View on X

I wasted over 1,000 hours reading useless books on writing. Instead, I could have saved my time and just read these 9 books: 1. The Adweek Copywriting Handbook by Joseph Sugerman The only copywriting book you'll ever need – full stop. Learn the art of capturing & keeping … Read more

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Harshil Tomar

@Hartdrawss · Mar 28, 2026

All-time 47.6 View on X

12 signs your LANDING PAGE is quietly MURDERING your conversions : 1/ headline explains the tool, not the outcome > no one buys features > they buy what changes for them > "AI writing tool" tells me nothing. "write 10x faster" does 2/ "who this is for" isnt on the first screen … Read more

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Stijn Noorman

@stijnnoorman · Dec 28, 2025

All-time 46.6 View on X

Copywriting simplified: • Grab attention with headline • Tell them what to expect • Tell them your story • Describe the problem you had • Explain the solution you found • Show them your results • Explain the offer and what they get • Clear CTA + FAQ + refund (optional)

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Andrew Gould

@AndrewWriteCopy · Mar 9, 2026

All-time 44.2 View on X

Quick Copywriting Tip Give your testimonials headlines. Select the most powerful part of a testimonial and use it as a headline for that testimonial. This helps them stand out. And means even prospects skimming your copy will spot them.

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Phillip Rivers

@thePhilRivers · Jan 22, 2026

All-time 32.6 View on X

Copywriting Hack: 1. Identify your customers 2. Read their reviews 3. Read their social media feeds 4. Ask them to take surveys 5. Talk to them on the phone 6. Find their tops fears/desires 7. Note the exact words they use 8. Use 6 and 7 to write copy Simple and effective.

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Ilona Goldmane 🦊

@GoldManeDesign · Apr 6, 2026

All-time 31.2 View on X

7 Top Copywriting Hook Formulas (Practical & Proven): How to capture ('hook') your audience's attention - Part 1/7 Formula #1: Problem-Agitation-Solution (PAS) 🔖 This formula focuses on the pain point to show empathy and promise a solution. Formula: [Specific Problem] + … Read more

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Benjamin Chan

@ItsMeBenChan · Mar 27, 2026

All-time 30.7 View on X

Writing better hooks can 5X your views. It only takes 30 more seconds to implement. Here are 3 we’ve been using a ton: 1. Most people do [X] but that doesn’t work. We do [Y] and got [Z results]. 2. [X] can get you [Y] desired result. Here’s how. 3. STOP doing [X] because [Y]. … Read more

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Extrastiv

@Extrastiv · Mar 30, 2026

All-time 27.5 View on X

If you are serious about getting clients as a writer on text platforms like X & LinkedIn. There are some keywords/hooks you need to start adding to your posts so you can attract your ideal clients instead of just followers. When those words don't appear in your posts, bio, and … Read more

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Brian Moran

@realbrianmoran · Apr 2, 2026

All-time 27.1 View on X

You can have the greatest product in the world, but if you can't communicate its value you'll still be broke. Here are 7 proven copywriting tips to print $$: 1. Write for the buyer, not the algorithm. Google's job is to show people exactly what they're looking for. Your job … Read more

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Maxwell Finn

@maxwellfinn · Jun 15, 2026

All-time 26.8 View on X

One of the most underrated skills in marketing is the ability to open a loop in someone's brain and just leave it hanging there. Your brain hates an unfinished thing way more than it cares about a finished one (this is why cliffhangers work and why you can't stop replaying an … Read more

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Onat Aksaray

@OnatAksaray · Jul 23, 2026

All-time 24.9 View on X

A great hook on an average post beats a great post with an average hook Every time Nobody reads your brilliant body if the first 2 lines don't earn it The hook decides who stays The body only matters to the people the hook kept Spend your best writing on line one

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Sarah 🦕

@SarahLevinger · Jul 1, 2026

All-time 24.9 View on X

Here's a weird one for you: In 1996, researchers McQuarrie and Mick discovered that the human brain experiences a literal hit of "aesthetic pleasure" when reading rhythmic rhetorical structures like anaphora (anaphora = a rhetorical device that involves repeating a word or … Read more

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Ilona Goldmane 🦊

@GoldManeDesign · Apr 10, 2026

All-time 22.5 View on X

7 Top Copywriting Hook Formulas (Practical & Proven): How to capture ('hook') your audience's attention - Part 5/7 Formula #5: The "Validating Beliefs" Hook 🔖 This builds immediate trust by saying what the audience already suspects. Formula: [Confirm a strong belief] + … Read more

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Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond · Jul 7, 2026

All-time 22.2 View on X

Copywriting Tip: If you’re selling a $29 product, explain the features. If you’re selling a $299 product, explain the outcome. If you’re selling a $2,999 product, explain the transformation. People don’t pay more for information. They pay more for certainty.

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Vibe Marketers HQ

@vibemarketersHQ · Jul 17, 2026

All-time 21.8 View on X

repeat after me: benefits over features. because benefits answer the customer's ultimate question: "what's in it for me?" here's a 4-step system you can run on your own product copy: (backed by direct response copywriting principles)

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Stijn Noorman

@stijnnoorman · May 15, 2026

All-time 18.4 View on X

The best hooks: • Are concise • Feel relevant • Grab attention • Focus on desire • Make it specific • Use simple language • Open a curiosity loop

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Jess @ FireTeam 🔥 An agency on fire...

@HireFireTeam · Jul 20, 2026

All-time 17.9 View on X

"Copywriting" in DTC is a dead term. A lingering product of the past. I used to work with literal award winning copywriters who would take a week to perfect a line of copy. That's not the game here. Never has been. Any nostalgia for a golden age of wordsmiths should be left on … Read more

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Nicolas Cole 🚢👻

@Nicolascole77 · Jun 15, 2026

All-time 16.5 View on X

pro writing/copywriting tip: whenever you're talking in the negative (explaining why your target reader is failing at something), write in 3rd-person. It makes the reader feel like "other people" make these mistakes—but not them. It gives them an out. and whenever you're … Read more

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Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond · Jul 8, 2026

All-time 16.4 View on X

Copywriting Tip: Weak copy describes the product. Good copy describes the result. Great copy describes the moment they realize it worked. People don't buy products. They buy the feeling of being right.

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Phillip Rivers

@thePhilRivers · Jan 6, 2026

All-time 15.2 View on X

Copywriting isn't just about selling. It's also about entertaining. If your reader is bored, you'll lose them. Keep it fresh throughout. Hook them every few sentences, not just in the first. That's how you maximize conversions.

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Parker Worth ⚡️

@parkerworth · Apr 17, 2026

All-time 13.7 View on X

A little known email hack: Hijack the headlines from news articles. The news is in the business of getting eyeballs no matter the cost. So they've perfected the art of headlines that grab attention. - Skim the news. - Find a headline the hooks you - Swipe it and templatize … Read more

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Harry Stebbings

@HarryStebbings · Apr 5, 2026

All-time 13.6 View on X

What is Marc Andreessen's process for copywriting? "It comes from raw frustration when I feel people are thinking about something the wrong way. I have usually been arguing with myself for years before writing, refining the ideas in my head. Then the actual writing happens … Read more

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Christian

@cbwritescopy · May 6, 2026

All-time 12.3 View on X

There are only 2 variables that produce stats like this - Framing the offer correctly - Using an intriguing call-to-action That's it. One person could write scripts for this offer and get 1/10th the results, another person crafts a genius offer + good CTA and gets 10x the … Read more

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The C̶r̶y̶p̶t̶o̶ Intern

@ProofofIntern · Apr 9, 2026

All-time 11.1 View on X

underlooked tip for improving your copywriting: read more fiction books. writing better starts with reading better writing and, and whilst it’s useful to read better copywriting, fiction teaches you how to describe things so clearly people can picture and envision themselves in … Read more

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Marcos

@itsmarcosruiz · Mar 27, 2026

All-time 8.6 View on X

Stop writing hooks that describe what the post is about. Write hooks that make people feel something (what would you actually click on?). "7 tips to grow on LinkedIn" vs "Nobody DM'd me for the first year I posted. Here's what changed." One reads like a table of contents. The … Read more

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Blake Emal

@heyblake · Apr 19, 2026

All-time 7.1 View on X

Hooks have a recipe. Here is one I stole from headline writers in tabloids. [specific number] + [unexpected verb] + [familiar object] + [emotional consequence] Examples: "3 prompts that retired my copywriter" "12 words that doubled my homepage conversion" "7 questions that … Read more

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Jakub Jawniak

@niakjaw · Apr 7, 2026

All-time 6.9 View on X

The ultimate copywriting hack: Stop writing copy. Start talking it. You'll create a conversational, natural flow, so your text feels like you're actually speaking to someone.

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Jakub Jawniak

@niakjaw · Apr 19, 2026

All-time 5.9 View on X

You can read Breakthrough Advertising and still be mid copywriter. Because you don't learn driving car by reading how to do it. Write copy. Get it reviewed. Iterate on feedback. This is how you learn copywriting. Bonus: the best feedback is the revenue this copy generated.

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Alex Napier Holland 🦍

@NapierHolland · Jul 29, 2026

All-time 5.0 View on X

Copywriting is coming back. Like many conversion copywriters, I pivoted to product positioning a year or two ago. But more clients have started to ask about my copywriting and CRO tactics. Yes, they’ve tried AI and burned their fingers. But there’s a bigger shift. Ordinary … Read more

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paschal

@mbaka_paschal · Mar 23, 2026

All-time 4.4 View on X

All copywriting boils down to two things. The audience’s awareness level, and your unique mechanism. Every tips and tricks all arrive at this. Understand this and internalize the game.

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Neville Medhora

@nevmed · Mar 15, 2026

All-time 4.1 View on X

Here's an example where changing a few words on an email signup page took it from 2 signups a month to 200 by changing ~12 words. Here's how it went. The cool thing is as his posts on LinkedIn keep going viral, his signup page will literally pull 100x more emails than before. … Read more

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Lotanna Ezeike 💳

@lottsnomad · Jul 26, 2026

All-time 3.9 View on X

5 copywriting formulas for app store pages 1. do X without Y: track expenses without spreadsheets 2. from pain to payoff: turn messy notes into clear action 3. for who + main result: a daily planner for founders who hate planning 4. stop bad thing, start good thing: stop … Read more

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Terence

@terencebuilds · Apr 10, 2026

All-time 3.5 View on X

Landing page copywriting hack: Lead with their problem, not your solution. Speak human, not product manager. #copywriting

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Aaron Orendorff

@AaronOrendorff · Mar 26, 2026

All-time 3.3 View on X

I wrote this over a decade ago. Best thing I’ve ever written about writing … on the best book about copywriting I’ve ever encountered. It’s very good. You should read it. I need to update the examples. https://t.co/rGMUBCYnIL

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Parker Worth ⚡️

@parkerworth · Mar 16, 2026

All-time 2.9 View on X

>Be Gary Halbert >Born in Ohio >Grows up in a dysfunctional, impoverished family >Has zero formal marketing education >Describes himself as a "desperate nerd" >Gets bitten by the mail order bug in the 1960s >Tries and fails. Multiple times. >Broke and desperate, comes up with a … Read more

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Kevin Szabo

@KevinSzabo14 · Jul 13, 2026

All-time 2.7 View on X

People don’t buy products. They buy a story about their own transformation. Not yours, THEIRS! (People forget this). Weak: “This course teaches copywriting.” Nobody cares. Strong: “This is for the person tired of watching less talented people get paid more because they can’t … Read more

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Dave Gerhardt

@davegerhardt · Mar 3, 2026

All-time 1.7 View on X

Every team call and customer meeting is now a copywriting gold mine. Let's riff on the topic right now. On the call. Take the transcript later. Work with Claude. Create briefs for events, webinars, emails, landing pages. If you can talk it out loud you can now go build it, … Read more

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Neville Medhora

@nevmed · Jul 17, 2026

All-time 1.5 View on X

Headline --> Grabbing Image --> Copy This has been a winning ad formula for decades. Basically the big headline and image work together to grab attention, so you're motivated enough to read the longer more descriptive copy.

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Carlos Aguillon

@itsaguillon · May 17, 2024

All-time 1.5 View on X

For 5 months, I've been lied to. I got into copywriting and everyone was saying the same: The hook is the most important thing. But @theEdwardKosmo showed me the truth: Any good hook, story, or framework needs a great idea behind. 5 lessons to elevate your writing with … Read more

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MERCVRE

@MercureCopy · Jul 22, 2026

All-time 1.2 View on X

AI is not killing your Copywriting career. But you know what might? Your reaction to it. Because if you start thinking Copywriting is dead now that a machine can do it, you’ll either quit or waste your time and energy being bitter, while everyone else gets to work. Think … Read more

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Nick Theriot

@nicktheriot_ · Aug 3, 2026

All-time 1.2 View on X

🥱Stuff that makes you bored running Facebook ads: Writing stronger hooks Doing customer research Finding better avatars Improving product positioning Testing new landing pages Improving your offer Creating higher-quality creatives Testing different creative styles (creative … Read more

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Dylan Bridger

@dylan_bridger · May 22, 2026

All-time 1.1 View on X

I’m sitting here reading a book to my 16-month-old daughter. It’s a search and find - she points to things, I say the words. This activity has improved her vocabulary. Now when I ask her, “what does the cow say?” she says, “MOOOOO!” “What does the horse say?” “NEIGHHH!” ANd … Read more

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Julian Goldie SEO

@JulianGoldieSEO · Apr 28, 2026

All-time 1.0 View on X

NotebookLM just got paired with Opus. And it replaced my entire copywriting process. Writing good emails takes hours. But most AI drafts sound like a robot wrote them. Here is the exact fix. Use Opus to research your topic and find fresh angles. Drop that deep research into … Read more

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Craig Hewitt

@TheCraigHewitt · Jun 19, 2026

All-time 0.70 View on X

This copywriting hack has made me more $$$ than I can count: the source of all great marketing & sales copy is your customers own words. and there's no better way to capture that than call recordings. there's a million tools that do it, but just get started today. feed those … Read more

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Chris Cunningham

@ChrisClickUp · Mar 28, 2026

All-time 0.47 View on X

David Ogilvy built Ogilvy & Mather into one of the biggest ad agencies in the world. He wrote the most famous car ad in history and people still study his work 60 years later. Here are 5 things he actually did that I think about constantly: 1. He spent 3 weeks just studying the … Read more