Hook Craft & Openers
Formulas, recipes, and principles for writing scroll-stopping first lines and headlines that earn the read, including why the hook decides everything downstream.
24%
Best tweets about Copywriting
50 Best Tweets About Copywriting (2026)
A curated collection of the sharpest, most-shared X posts about copywriting—saved so you do not have to dig through the timeline yourself. Updated every two weeks.
Headlines, hooks, and the one-liners that sell without sounding like they are trying to.
- Creators
- 39
- Updated
Original Xholic analysis
What 50 top Copywriting posts reveal
Across 50 posts from 39 creators on Copywriting, sentiment is 100% positive and stance 100% SUPPORTIVE. The conversation centers on hooks (24% share), structure frameworks (22%), and AI-assisted workflows (20%). Voice-of-Customer sourcing carries the highest theme median (23.425). Five posts exceed 5x the median all-time score of 14.39, tied to hook craft, AI workflows, or customer language. Only 8% of posts are under 90 days old.
- Dominant tone
- Positive
- Median score
- 14.4
- Leading format
- Announcement
- Recent posts
- 8%
100% of posts
All-time engagement
100% of posts
Published in 90 days
Conversation map
The themes creators return to
Copy Structure & Page Frameworks
Blueprints for full pieces — sales letters, landing pages, emails, app store listings: headline/lead/body/offer/CTA/P.S. sequencing and proven fill-in structures.
22%
AI-Assisted Copy Workflows
Using LLMs as research, remixing, and drafting engines — prompting with the right inputs, finding sticky stories/ideas, and the shift from copywriter to copy engineer.
20%
Copyable Hook Formulas & Swipe Lists
Concrete, stealable hook templates and examples: PAS, BAB, anaphora hooks, UGC opening lines, tabloid headline recipes, and AI-tested hook variations.
18%
Clarity & Conversational Voice
Simple human language over cleverness: no throat-clearing, speak to one person, talk your copy out loud, visual word-pictures, and sounding like thinking not pitching.
16%
Sell Outcomes, Not Features
Writing about transformation, results, and the moment it works rather than product specs — painkiller vs. vitamin, price-tier framing, buyer-awareness matching.
16%
Rhetoric & Persuasion Psychology
Rhetorical devices (anaphora, chiasmus, antimetabole), contradictions, curiosity loops, emotional resonance, and the cognitive science behind memorable phrases.
14%
Voice of Customer as Copy Source
Mining reviews, sales calls, support tickets, and interviews for customers' exact words, then building headlines, landing pages, and offers from that language.
14%
Tone and stance
SentimentPositive leads
Author postureSupportive leads
Performance benchmark
- Median likes
- 41
- Median reposts
- 2
- Median replies
- 11
- Median views
- 1.7K
Posts with media make up 22% of this collection. Their median all-time score is 8.75, compared with 19.0 for text-only posts.
Format mix
- Announcement100% · score 14.4
Consensus and debate
Where creators agree, and where they do not
Shared view
The Hook Decides Everything Downstream
The most-shared conviction is that line one is the whole game. Onat Aksaray argues the body only matters to people the hook kept, urging writers to spend their best effort on the opening. Jon Wu's founder-focused 80/20 echoes this with falsifiable claims and no throat-clearing, and Blake Emal supplies a tabloid-derived hook recipe built on specific numbers, punchy verbs, and concrete objects.
Shared view
Customer Language Is the Winning Copy Source
Voice of Customer is the highest-scoring theme (median 23.425). Matt Gray distills copywriting to listening: read competitor reviews, interview ten customers, and put their exact pain words in the headline. Namya reports rewriting hero headlines from sales-call language and a landing page going from 3% to 7.2% after the rewrite, while Andrew Gould applies the same principle by giving testimonials their strongest line
Shared view
AI Copy Depends on the Inputs You Feed It
The biggest outlier post (10.99x median, from Sam Parr) frames AI as a big-idea and story-finding engine, while stressing that taste and judgment are still needed to filter the junk it returns. Alex Fedotoff reports that feeding Claude VSL transcripts, advertorials, and raw voice-of-customer language from tickets and reviews — remixing, not inventing — produced hooks whose hit rate now beats his senior copywriter's.
Shared view
Stealable Formulas Anchor the Craft
Copyable formulas score a 21.175 theme median. Ilona Goldmane is running a series through PAS and BAB structures with worked examples, Andrew Gould offers a preheader-problem, headline-promise, deck-proof headline stack, and SarahLevinger grounds anaphora hooks in the McQuarrie and Mick finding on rhythmic rhetorical structures and cognitive load.
Open debate
Clear, Conversational Copy Is Endorsed but Travels Worse
The Clarity and Conversational Voice theme has the second-lowest median (9.41; only Persuasion & Rhetoric at 8.748 is lower), even though the advice is remarkably consistent: Nicolas Cole's wall-hanging tips insist on clear over clever and speaking to one person, Jakub Jawniak says stop writing and talk the copy out, and Jon Wu cuts all hedging. Practitioners agree on the principle, yet these posts travel less than
What performs
Patterns behind standout posts
Text Outperforms Media in This Conversation
Text-only posts carry an 18.985 median all-time score against 8.748 for posts with media, and only 22% of posts include media. The top five outliers — spanning AI story-finding, tested UGC hooks, prospective-state creative, hook frameworks, and AI copy inputs — are all dense, framework- and method-driven posts, consistent with the aggregate pattern that quotable methods resonate with this audience.
An Aging but Uniform Feed
Freshness is limited: only 4 of 50 posts (8%) were published within 90 days, with a median age of 184.3 days. Format is uniform — 100% ANNOUNCEMENT-style posts — and George Ten stands out as the top voice by median score (57.85 across his two posts), well ahead of the field. George argues for learning theory and formats over hands-on writing, since AI now handles implementation.
Statistical standouts
- View standout post 1Score 158.1 · 10.99× median
- View standout post 2Score 132.8 · 9.23× median
- View standout post 3Score 111.5 · 7.75× median
- View standout post 4Score 105.4 · 7.32× median
- View standout post 5Score 83.9 · 5.83× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
1. Aaliya
@aaliya_va
2 posts
2. Andrew Gould
@AndrewWriteCopy
2 posts
3. Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond
2 posts
4. Ilona Goldmane 🦊
@GoldManeDesign
2 posts
5. George Ten
@GrammarHippy
2 posts
6. Blake Emal
@heyblake
2 posts
Creator Insights: Depth Over Volume
Thirty-nine creators share the 50 posts, with the top five voices accounting for a 20% placement share. Standouts by median include George Ten (57.85), whose posts argue for mastering basics plus one structural mold, and Andrew Gould (37), whose two posts cover headline architecture and testimonial headlines. In this sample, the highest-median creators concentrate on dense craft frameworks rather than scattered tips.
Since the previous snapshot
What changed since Oct 15, 2026
- 74% of the selected posts remained.
- The creator count changed by +1.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Copywriting tweets
Top Copywriting tweets from 39 creators
Ranked 01–50
- 01
@thesamparr ·
How I use ai for copywriting. Ai sucks at writing. We all know this. But it can help with one BIG thing in writing. So, the hardest but maybe the most important part of copywriting is finding the big idea then a story, fact, anecdote that reiterates the big idea that makes the big idea more palatable and easier to remember. Basically...making your writing stick with the reader. Ai is amazing and helping me find a story that sticks. An example: I was writing something for Hampton explaining why Core groups are great. You're in a room with others like you, some better, some worse...all trying to push you + get the most out of you + help you hit your life goals. I told Claude that. It gave me a bunch of stories back. One was about how someone went to Michelangelo and was like "hey, Michelangelo...the Statue of David is amazing. How'd you invent something so amazing?" "Oh no no, " Michelangelo said. "It wasn't me. I didn't invent anything. The beautiful Statue of David was already there underneath all that big rock. I merely helped remove the unnecessary parts so the beauty could be seen." Thus, describing the psychological phenomenon where close peers help shape you into your ideal state. This, by the way, is a proven thing. When you're around others who push you, people who know your goals, and want you to succeed...they start treating you in a way where you start becoming who you need to be to reach your goals. But that name? The Michelangelo Effect. Chef's kiss. A wonderful phrase that I will use a bunch to get the idea across. Now, to be clear, I still got a lot of junk facts and stories from Claude. And you still have to have taste and judgement. But as soon as I saw that idea...boom, that's mine now. So, that's how I use ai to help with copywriting.
- 33Replies
- 14Reposts
- 352Likes
- 28.1KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 02
@codyschneider ·
10 best facebook ads AI UGC hooks right now from the 100+ we've tested "ok I did not think this would actually work" "this feels illegal to know" "nobody told me it was this easy" "I'm kind of mad I didn't find this sooner" "wait, why is nobody talking about this" "ok hear me out, this sounds fake but" "I almost scrolled past this myself" "this shouldn't work but it does" "genuinely didn't believe this until I tried it" "so I tested this so you don't have to" "this broke my brain a little" "ok this is lowkey a cheat code" "I need to show you something real quick" "stop what you're doing, this is worth 30 seconds" "everyone's been doing this wrong including me" “If you're [specific situation], read this.” how to make the ads research your target customers pain points and outcomes your product solves prompt: use this exact hooks, write scripts using these hooks based on scraped context provided publish 5 new ads a day into an ad set losers in the ad set get turned off winners promoted and compete against each other for cheapest CPA its that simple
- 7Replies
- 13Reposts
- 106Likes
- 9.5KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 03
@SarahLevinger ·
Two things you need to know as a creative strategist: 1. Pain-state creative talks to someone feeling the problem right now. 2. Prospective-state creative talks to someone who is *thinking* about the problem right now. In my experience, about 90% of ads are built for the first state of mind...but most impressions land on the second! Here's a 20-min diagnostic to fix this: 1️⃣ STEP 1: Pull Hook Rate and Hold Rate side by side. 2️⃣ STEP 2: Read the pattern. High Hook + High Hold → Right state. In this case, your hook matched the viewer's internal narrative, and the body of the ad continued it. High Hook + Low Hold → Most common problem. In this case, your hook grabs attention but body pivots to features too quickly. Don't pivot to product info, just continue the narrative. Stay in the movie. Low Hook + High Hold → Most promising. In this case, substance works, the opening doesn't. It's too polished for a feed of creators speaking directly. Choose hooks that sound like thinking, not pitching. "I keep coming back to this idea that..." (you want internal dialogue, not advertising.) Low Hook + Low Hold → It's a dud. In this case, you want to look and see if the brief was built from pain-state research (like reviews, or tickets) or thinking-state research (like Reddit, comments, organic). If it was pain-state research, everything downstream inherits the miscalibration. 3️⃣ STEP 3: Pull retention curves for your top 5 and bottom 5 ads. If you see... Sharp drop at 3–6s → State mismatch. In this case, the Prospective mind expected a good story, but got a pitch too quickly. Time to upgrade your story angle. Gradual decline → Register slightly off. In this case, you're probably using too many pain words (i.e.: frustration, "nothing works.") instead of thinking words: (possibility, "I keep imagining what it would look like if...") Steady retention, drops at end → Losing them at the CTA. In this case, "Shop now" is a state break and it's probably causing some scroll behavior. A better option: "This is what it looks like on the other side" would work well here because it doesn't breaking the mental flow...it's just offering a continuation. 4️⃣ STEP 4: Before anything goes live, ask yourself three questions: 1. Is this hook for a problem being felt or a problem being thought about? 2. Does the body stay in the same register or pivot? 3. Does the close keep them in the story or rip them out? 📌TLDR: The ad content winning right now is *prospective* (they're ads that sound like someone thinking out loud). Pain-based concepts are unstable in the ad account because Andromeda evaluates creative first and matches it to global behavioral signals for each person it sends the ad to, which includes their organic engagement!
- 15Replies
- 12Reposts
- 248Likes
- 52KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 04
@FoxyhitsW ·
how to write posts everyone actually wants to read: master these 3 things: > hooks ( wiifm method ) > easy, concise language ( aida framework ) > simple cta ( yes/no type ) thats it thinking of writing a deeper article on this would you read it?
- 83Replies
- 2Reposts
- 166Likes
- 2.4KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 05
@FedotOff90 ·
Been using Claude to write our Meta ad copy for 6 months. Update, because the numbers moved. The trick isn't "write me an ad." 90% of people prompt like amateurs and then wonder why it's mid. Here's the exact input stack we feed it: The transcript of our top VSL. Our best advertorial. And the raw voice-of-customer straight from Gorgias tickets and Okendo reviews (the actual words people use for the problem). Then we tell it to remix, not invent: "using only the objections and language above, write me 20 hook variations for a 15-second UGC ad." Hit rate on those AI hooks now beats my senior copywriter's by a hair, and it's 50x faster. We pipe the winners straight into Arcads to shoot them as UGC. Creative volume used to be a payroll problem. Now it's a prompt with the right inputs.
- 9Replies
- 15Reposts
- 99Likes
- 8.6KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 06
@jonwu_ ·
If you're a founder trying to post on X and your shit sucks here's the 80/20 of how to get decent: 1. Write a scroll-stopping hook. There are many types of hooks but the easiest for beginners is a falsifiable claim. "Vegan diets cause ebola." I'm stopping to read that. I gotta see what this guy knows about vegetables that he thinks they cause ebola. 2. No throat-clearing. No bullshit like "Oh um, well, I'm not sure I'm even right about this, but" -- people have literally seconds for you. Cut the fluff. 3. Simple formating. Use bulletpoints. Numbers. Line-breaks. The body is just supporting evidence for the hook, and the payoff is just a restatement of the hook in a newline ("Don't eat vegetables. They cause ebola.") And look: none of this is going to get you into the hall of fame. Most of the great posters you know are insane people who spend hours and hours a day on X. You're not that (probably). You're a founder. You have a company. You've got shit to do. Log in, do the basics well, post, go back to running your company. Anyway if you're working on something technical in applied AI, drop a comment or DM if you're in SF and NYC. Let's grab coffee and I'll just look over your shoulder and we'll write some tweets together.
- 24Replies
- 0Reposts
- 158Likes
- 16.1KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 07
@matt_gray_ ·
How to actually write amazing copy: - Read the reviews of every competitor - Interview 10 customers, record them - Steal the exact words they use for the pain - Put those words in the headline Copywriting is listening, typed up.
- 26Replies
- 9Reposts
- 233Likes
- 13.4KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 08
@GrammarHippy ·
Copywriters. All you have to do is understand the basics. That takes reading three books. Then? Go to real direct-response brands and FIND how they use the basics you already know. That’s step one. Step two is getting a mold. Take ONE type of copywriting and create or buy a mold. For example: Most emails follow the same structure. Most sales letters do so too. Same with any other type of funnel or piece. Pick one. Get a mold. Now you have the basics and you have a mold to throw those basics into. You’re top 1% in that medium. Just by doing those two things. Promise.
- 13Replies
- 11Reposts
- 162Likes
- 9.8KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 09
@Nicolascole77 ·
Copywriting tips to hang on your wall: 1. Don't sell. Help the customer transform. 2. Ditch formal language. Be simple. 3. Be a painkiller, not a vitamin. 4. Speak to 1 person—not "everyone." 5. Emphasize benefits, not features. 6. Share 1 shocking stat. 7. Be clear, not clever.
- 16Replies
- 17Reposts
- 125Likes
- 7.3KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 10
@GrammarHippy ·
A lot of people ask me if they should still learn copywriting in 2026. I’ve been a copywriter for almost 15 years. So here’s my answer: You should learn a small part of copywriting. Not all of it. You should learn why things work (the theory). Not how to implement those things yourself. And more importantly: formats. What makes a low-ticket sales letter convert vs what makes a high-ticket offer convert and how to sell it (different selling mechanism than low ticket). Funnel economics. For example: You’ll probably never be profitable on a cold traffic funnel that is an opt-in with a sales letter on the thank-you page. But that’s a good way to build a list fast. In conclusion: So you should care more about how things and the structure of stuff rather than writing copy. AI can write copy for you. Copy that would not embarrass someone who’s been writing copy for 15 years. And experience. Experience is now more important than ever. Running a $50 ad on Meta and learning how to analyze it will teach you more than $1,000 courses. Study the theory. Why things work. Then implement fast using AI. That’s the game plan for 2026 imo.
- 25Replies
- 4Reposts
- 139Likes
- 4.8KViews
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- 11
@KevinSzabo14 ·
Bad copywriting: - This is my product - This is what it does - This is what makes it good Good copywriting: - This is your problem - This is why you must solve it - This is how I/my client has solved it - Here's my offer that can help you solve it
- 76Replies
- 10Reposts
- 163Likes
- 3.1KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 12
@AndrewWriteCopy ·
Quick Copywriting Tip Easy, effective headline structure: 1) Preheader - Problem 2) Main headline - Promise 3) Deck - Proof Example: • Struggling to make sales? • Triple Your Conversions in Seven Days... • With the same system used by Nike, Apple, and Disney
- 12Replies
- 5Reposts
- 87Likes
- 3KViews
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@javier_otieno1 ·
RETAIN EYES WITH WORDS: Rhetorical Devices (RDs) in Writing – For Proper Hooks RDs increase the memorability and musicality of phrases via reduplication, onomatopoeia, or other phonetic markers. 1. Antimetabole: It is the inversion of the relation between phrases. The exact phrases/words must be used during reversal. Example: Is something pious because the gods like it, or is it liked by the gods because it is pious? —Socrates (Euthyphro Dilemma) 2. Chiasmus: It reverses ideas rather than words. It is the antimetabole's variant, but chiasm, or chiasmus only reverses ideas. Example: If women were oppressed by arranged marriages, who was the oppressor when young men faced the same predicament? 3. Anadiplosis: Using the last word of a phrase or a clause to begin another one for momentum. This device enhances rhythm as well. Example: Anger breeds resentment. Resentment yields hate; hate yields animosity. Pro tip – Use words that seem similar, but with nuanced differences in meaning or implication (such as scarce, few, and little). 4. Anaphora: Repetition of the same word at the end of successive clauses. Example: Eat well, sleep well, wake up well. Why do HOOKS matter? 1️⃣ Brand image heavily relies on recognizability. —Developing original phrases that people remember improves authority. 2️⃣ Practice hinges upon knowledge concerning the specific skills that require refinement, such as deploying rhetorical devices as hooks. 3️⃣ Content resonates when it follows natural flow during oratory. SM is an oratory platform. Write with style when ideas pile.
- 56Replies
- 28Reposts
- 73Likes
- 1.5KViews
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@stijnnoorman ·
Want to make money with writing? You need to learn copywriting. • Headline → grab attention. • Lead → set expectations. • Story → your story & results. • Offer → what they get. • CTA → how they can get it. • FAQ → handle objections. Keep it simple.
- 48Replies
- 11Reposts
- 134Likes
- 3.7KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 15
@AndrewWriteCopy ·
Quick Copywriting Tip Give your testimonials headlines. Select the most powerful part of a testimonial and use it as a headline for that testimonial. This helps them stand out. And means even prospects skimming your copy will spot them.
- 17Replies
- 1Reposts
- 90Likes
- 1.4KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 16
@thePhilRivers ·
Copywriting Hack: 1. Identify your customers 2. Read their reviews 3. Read their social media feeds 4. Ask them to take surveys 5. Talk to them on the phone 6. Find their tops fears/desires 7. Note the exact words they use 8. Use 6 and 7 to write copy Simple and effective.
- 24Replies
- 6Reposts
- 75Likes
- 2KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 17
@GoldManeDesign ·
7 Top Copywriting Hook Formulas (Practical & Proven): How to capture ('hook') your audience's attention - Part 1/7 Formula #1: Problem-Agitation-Solution (PAS) 🔖 This formula focuses on the pain point to show empathy and promise a solution. Formula: [Specific Problem] + [Agitate it] + [Solution] Example: "Struggling to find time to work out? And when you do, it's exhausting. Meet the 10-minute workout that works." Learn & earn! 🦊 💚
- 19Replies
- 1Reposts
- 43Likes
- 778Views
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 18
@namyakhann ·
I figured out how to write landing page copy that converts at 7-8% and it has nothing to do with hiring a great copywriter and will cost you $0. I just steal the words from sales calls. I'll connect my meeting recorder to Claude via MCP. Granola, Fireflies, Fathom any of them work. Then I feed it my last 20 sales calls. First thing I ask: "What are the top 5 objections prospects raised before buying?" Claude pulls every hesitation. Every "we're not sure about..." Every "how does this compare to..." Organized by frequency. GOLD! Then I ask: "What exact words did prospects use to describe the problem they came to us with?" And that's when it clicks. The language on your landing page sounds like your marketing team. The language on your sales calls sounds like your buyers. Those are two completely different languages. So I take their words and: 1. Rewrite the hero headline using exactly how they described the problem 2. Rewrite the subhead using the outcome they actually asked for 3. Build the objection section around their real hesitations, in order 4. Pull testimonial quotes Claude already flagged from the transcripts 5. Ship it and run weekly A/B tests. The last page I rewrote this way went from 3% to 7.2%. Design didn't change. Traffic didn't change. The words changed. Your buyers already wrote your best landing page. It's sitting in 20 call recordings nobody's watching. Connect the MCP. Extract the pain. Ship the page!
- 6Replies
- 2Reposts
- 30Likes
- 1.7KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 19
@ItsMeBenChan ·
Writing better hooks can 5X your views. It only takes 30 more seconds to implement. Here are 3 we’ve been using a ton: 1. Most people do [X] but that doesn’t work. We do [Y] and got [Z results]. 2. [X] can get you [Y] desired result. Here’s how. 3. STOP doing [X] because [Y]. Try it out and don’t forget me when you’re famous.
- 14Replies
- 1Reposts
- 29Likes
- 794Views
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 20
@OnatAksaray ·
A great hook on an average post beats a great post with an average hook Every time Nobody reads your brilliant body if the first 2 lines don't earn it The hook decides who stays The body only matters to the people the hook kept Spend your best writing on line one
- 34Replies
- 1Reposts
- 41Likes
- 832Views
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@SarahLevinger ·
Here's a weird one for you: In 1996, researchers McQuarrie and Mick discovered that the human brain experiences a literal hit of "aesthetic pleasure" when reading rhythmic rhetorical structures like anaphora (anaphora = a rhetorical device that involves repeating a word or phrase at the beginning of successive sentences, clauses, or lines). Their study proved that repeating the opening phrase of a sentence drastically lowers cognitive load... AKA: it creates a "nice mental swing" that automatically makes your message feel more trustworthy, authoritative, and memorable. Here's 12 anaphora hook examples you can copy/steal for your ads today: Category 1: "Visceral Pain" Anaphora Hooks 1. The "Another..." Nightmare 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗦𝘂𝗻𝗱𝗮𝘆 𝗻𝗶𝗴𝗵𝘁 spent staring at a blank Google Doc. 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗹𝗱 𝗰𝗼𝗳𝗳𝗲𝗲 forgotten on the corner of your desk. 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 telling you what you already know: something is broken. 2. The "Quit..." Interruption 𝗤𝘂𝗶𝘁 𝗽𝗿𝗲𝘁𝗲𝗻𝗱𝗶𝗻𝗴 that 30-tab spreadsheet is a CRM. 𝗤𝘂𝗶𝘁 𝗻𝗼𝗱𝗱𝗶𝗻𝗴 along in meetings you shouldn't even be in. 𝗤𝘂𝗶𝘁 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 software dictate how your team actually works. 3. The "No more..." Ultimatum 𝗡𝗼 𝗺𝗼𝗿𝗲 "quick syncs" that hijack your entire afternoon. 𝗡𝗼 𝗺𝗼𝗿𝗲 guessing which ad variant blew $5,000 yesterday. 𝗡𝗼 𝗺𝗼𝗿𝗲 ghosting from agencies who promised the moon. Category 2: "Desire & Momentum" Anaphora Hooks 4. The "The feeling of..." Loop 𝗧𝗵𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝗳 opening Slack and seeing zero fires to put out. 𝗧𝗵𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝗳 launching a campaign that actually works on day one. 𝗧𝗵𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝗳 logging off at 4 PM without a shred of guilt. 5. The "Built for people who..." Callout 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 hate the word "synergy." 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 would rather write code than sit in status updates. 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 know that data beats opinion every single time. 6. The "Every single..." Proof 𝗘𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 line of messy code, automatically cleaned. 𝗘𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 rogue subscription, instantly paused. 𝗘𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 leaky funnel, finally plugged. Category 3: "Brutal Honesty" Anaphora Hooks 7. The "We both know..." Reality Check 𝗪𝗲 𝗯𝗼𝘁𝗵 𝗸𝗻𝗼𝘄 your current agency is just recycling old decks. 𝗪𝗲 𝗯𝗼𝘁𝗵 𝗸𝗻𝗼𝘄 your team is secretly bypassing that clunky internal tool. 𝗪𝗲 𝗯𝗼𝘁𝗵 𝗸𝗻𝗼𝘄 you can't hit next quarter's goal with this setup. 8. The "Because you didn't..." Friction Builder 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗱𝗶𝗱𝗻'𝘁 start a business just to become a full-time accountant. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗱𝗶𝗱𝗻'𝘁 hire top-tier talent just to treat them like micromanaged bots. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗱𝗶𝗱𝗻'𝘁 get into marketing to format CSV files all day. 9. The "Minus the..." Clean Cut 𝗠𝗶𝗻𝘂𝘀 𝘁𝗵𝗲 30-day onboarding circus. 𝗠𝗶𝗻𝘂𝘀 𝘁𝗵𝗲 hidden "platform fees" that appear out of nowhere. 𝗠𝗶𝗻𝘂𝘀 𝘁𝗵𝗲 standard enterprise sales fluff. Category 4: "Pattern-Interrupt" Anaphora Hooks 10. The "Stop scrolling if..." Filter 𝗦𝘁𝗼𝗽 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗶𝗳 you're genuinely happy with your current conversion rates. 𝗦𝘁𝗼𝗽 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗶𝗳 your pipeline is already overflowing with qualified leads. 𝗦𝘁𝗼𝗽 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗶𝗳 you think your copy is already as sharp as it gets. (Otherwise, keep watching...) 11. The "You can keep..." Choice 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗸𝗲𝗲𝗽 throwing money at ads and praying for an algorithm miracle. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗸𝗲𝗲𝗽 ignoring the friction in your checkout flow. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗸𝗲𝗲𝗽 letting your competitors own the narrative. Or you can fix it today. ....................... 𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗰𝗹𝗶𝗰𝗸 approve on that next mediocre ad concept. 𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗰𝗹𝗶𝗰𝗸 launch on another generic email blast. 𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗰𝗹𝗶𝗰𝗸 away from this post and forget this entirely. Try using anaphora just once this week. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 ads to stop the scroll, steal these. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 landing pages to actually convert, deploy these. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗼𝗿𝗲 weird psychological breakdowns like this, hit follow. 🧠
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@realbrianmoran ·
You can have the greatest product in the world, but if you can't communicate its value you'll still be broke. Here are 7 proven copywriting tips to print $$: 1. Write for the buyer, not the algorithm. Google's job is to show people exactly what they're looking for. Your job is to help a real person decide if your product is right for them. Do both at the same time and you win on the page and in the rankings. 2. Lead with benefits. Back them with features. Nobody buys a feature. They buy the outcome. "128GB storage" is a feature. "Never delete a photo again" is a benefit. Figure out what your buyer actually wants, then show them. 3. Get specific with your keywords. "Online course” pits you against every creator on the internet. “Beginner watercolor course for adults” is a fight you can actually win. The more specific you go, the closer you are to someone who's ready to pay. 4. Place keywords in the right spots. URL. Title. Body copy once or twice. Image alt text. That's it. Repeat your keyword more and buyers will start treating you like spam. 5. Match your copy length to how aware your buyer is. Selling something people have never heard of? Write more. Educate them. Earn the sale. Selling something they already know they need? Get out of their way. Short copy, clear offer, easy checkout. The biggest mistake I see is sellers writing novels for products that don't need them, and two sentences for products that do. 6. End every page with one clear action. Not two. Not three. One. Every option you add costs you conversions. 7. Write a unique description for every product. Copy-pasting descriptions across your products tells buyers that your products are nothing special. So they'll treat them that way. Every product is different. Your copy should prove it. The only difference between a page that converts at 2% and one that converts at 8% is the words on the page. Fix those first.
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@ecomchasedimond ·
Copywriting Tip: If you’re selling a $29 product, explain the features. If you’re selling a $299 product, explain the outcome. If you’re selling a $2,999 product, explain the transformation. People don’t pay more for information. They pay more for certainty.
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@HireFireTeam ·
"Copywriting" in DTC is a dead term. A lingering product of the past. I used to work with literal award winning copywriters who would take a week to perfect a line of copy. That's not the game here. Never has been. Any nostalgia for a golden age of wordsmiths should be left on the dusty bookshelf. So who's pushing ad accounts forward in 2026? Copy Engineers. This isn't prompting. It's winning ad assembly from parts. The parts: - global learnings that cut across brands - local learnings specific to the brand - behavioral psychology principles - persuasion mechanics - marketing positions - native language Oh you can "write well"? That's almost a negative signal. Any LLM can "write well" enough to make it in DTC. This isn't Shakespeare. It's convincing people mindlessly scrolling to part with their hard earned money. A copywriter will sell you the playbook on that. But my money is on the copy engineer with a schematic.
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@santoshstack ·
The fastest way to improve your sales copy: Stop writing from your own vocabulary. Use the exact words customers use when describing their problem. Good copy often sounds like the customer wrote it.
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@stijnnoorman ·
The best hooks: • Are concise • Feel relevant • Grab attention • Focus on desire • Make it specific • Use simple language • Open a curiosity loop
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@toyinomotoso ·
As a young copywriter, I read a newsletter where Gary Halbert said he prefers an 'idea person' to a good writer. I was confused because I thought "good writing" was the thing. Years later, I now fully understand. Breakthrough advertising is mainly about how powerful the idea is. The writing is secondary.
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@GoldManeDesign ·
7 Top Copywriting Hook Formulas (Practical & Proven): How to capture ('hook') your audience's attention - Part 2/7 Formula #2: Before-After-Bridge (BAB) 🔖 This creates a contrast between the current state and a better future. Formula: [Current State] + [Future State] + [How to get there] Example: "Tired of having zero engagement on your posts? Imagine waking up to hundreds of leads. Here is the exact strategy I used." Learn & earn! 🦊 💚
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@ecomchasedimond ·
Copywriting Tip: Weak copy describes the product. Good copy describes the result. Great copy describes the moment they realize it worked. People don't buy products. They buy the feeling of being right.
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@KevinSzabo14 ·
How to write high-converting copy: Headline → Outrageous claim Lead → Engaging story Body → State benefits/features FAQ → Objection handling CTAs → Stress the value P.S. → Second chance to buy Keep it simple.
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@thePhilRivers ·
Copywriting isn't just about selling. It's also about entertaining. If your reader is bored, you'll lose them. Keep it fresh throughout. Hook them every few sentences, not just in the first. That's how you maximize conversions.
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@heyblake ·
A founder decides their messaging needs work. They open a Google doc and start writing headlines. That's the problem. Headlines are the last step. The first step is answering four questions honestly. Who is this for. What do they struggle with. What changes when they use this. Why should they believe us. Until those answers are locked, every headline is a guess. Messaging is an output of thinking, and most people skip the thinking.
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@cbwritescopy ·
There are only 2 variables that produce stats like this - Framing the offer correctly - Using an intriguing call-to-action That's it. One person could write scripts for this offer and get 1/10th the results, another person crafts a genius offer + good CTA and gets 10x the results. Copywriting is the biggest moat you can have with cold email. Anyone can pull a list and set up infra Not everyone has the sauce to come up with a banger strategy (total lead count is over 100, some leads are recategorized into a subsequence)
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@aaliya_va ·
If you’ve ever shipped a “perfect” piece of writing that got polite likes but zero real replies, you know the problem. The structure was fine but nothing in it actually moved anyone. The content worked logically not emotionally. We’ve made writing look more mechanical than it really is. Hooks, angles, swipe files, templates , all helpful but none of them answer a simpler question: what does this experience feel like for the person you’re writing to? If you start from that feeling, structure becomes a tool instead of a cage. You naturally choose stories, details, and language that match the emotional temperature you’re trying to reach. Only after that is clear does it make sense to ask where the CTA goes or which framework fits. The shift is subtle: you are no longer forcing emotion into a pre made shape, you are letting structure serve the emotion that was there first. Thats the place where the most honest, effective copy comes from.
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@ProofofIntern ·
underlooked tip for improving your copywriting: read more fiction books. writing better starts with reading better writing and, and whilst it’s useful to read better copywriting, fiction teaches you how to describe things so clearly people can picture and envision themselves in that situation. which will help your marketing in turn, without realising it. tbh, any well written book will help also. note: yes, this is take 2 of this post after multiple self inflicted errors on reread.
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@gethookdai ·
"2 Steps to Younger-Acting Skin" Young Goose again. "No Botox. No downtime. No needles." -- three objection killers in the first line. Before you even know what the product IS, you know what it ISN'T. That's elite copy. Then "2 Steps" in the headline. Simplicity sells. When someone's been through 14 different serums and nothing works, "2 steps" sounds like relief. Not another complicated routine. They call it the "No-Botox Botox Routine." That's a contradiction that FORCES your brain to stop scrolling. Your brain can't let a contradiction go unresolved. It HAS to click. If your ads aren't using contradictions or paradoxes in your hooks you're leaving money on the table. https://t.co/RsA0EsloE8 I use @GetHookdAI to spy on 70M+ winning ads. They scrape 110,000+ brands daily on Facebook.
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@itsmarcosruiz ·
Stop writing hooks that describe what the post is about. Write hooks that make people feel something (what would you actually click on?). "7 tips to grow on LinkedIn" vs "Nobody DM'd me for the first year I posted. Here's what changed." One reads like a table of contents. The other actually makes you stop scrolling. Gotta lead with emotion.
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@aaliya_va ·
You have read a hundred posts this week and you remember maybe two. The forgettable ones all had the same flaw: they only thought one way. There's a 40 year old thinking tool from Edward de Bono called the Six Thinking Hats. Companies use it in boardrooms but I see hardly anyone using it for content writing and it explains why some creators sound like an authority and others sound like a brochure. So whats the idea: Every hat is one way of thinking: White the facts>Real numbers, what's actually true Red the feeling>What your reader feels but won't say out loud Black the risk>Where this goes wrong. The catch Yellow the upside>Why it's worth their time Green the fresh angle> nobody else is taking Blue the editor>What's this post even for? Why this builds trust: most content is stuck on Yellow.;Pure hype. "This will change your life." readers have built up an immunity to it. The trust comes from the Black hat , the one everyone skips. When you name the downside ("this won't work if you're impatient"), you sound like someone who's actually done the thing not someone selling it. Pointing out the catch is the most convincing move you have, because it proves you're not hiding one. Why this builds authority: Authority isn't knowing the benefit. Everyone knows the benefit. It's knowing the risk, the fresh angle and the real feeling underneath — and saying them plainly. How to use it: Before you post, run your draft through the hats. Did I give a real fact? Did I name what they're feeling? Did I admit the catch? Did I bring an angle they haven't heard? If your post only wears one hat,its flat. make it wear three or four and suddenly it sounds like a person who actually knows.
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@heyblake ·
Hooks have a recipe. Here is one I stole from headline writers in tabloids. [specific number] + [unexpected verb] + [familiar object] + [emotional consequence] Examples: "3 prompts that retired my copywriter" "12 words that doubled my homepage conversion" "7 questions that exposed my real ICP" Variables to swap when running this on your own ideas: - Numbers stay specific. Avoid 5 and 10. They feel made up. - Verbs stay punchy. Verbs that admit a small crime work best. - Objects stay concrete. Tools, pages, decks, drafts. - Consequences stay personal. Money, hours, a relationship saved.
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@Layton_Gott ·
Do you want your content to perform WAY better? Yes, we all do. The trick that helped me most is honestly simple... Every time I'm scrolling and a post makes me stop and read, I drop that post in Claude. Then I have it break down exactly what in the hook made me stop, and how I can use that same thing in my own posts. Do that over and over and you build up a list of what actually grabs people. Your hooks get way better because they're based on real posts that worked on you. People will scroll past good hooks every day and never think about why they stopped yet they're trying so hard to do all these insane things to make their content better.
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@niakjaw ·
The ultimate copywriting hack: Stop writing copy. Start talking it. You'll create a conversational, natural flow, so your text feels like you're actually speaking to someone.
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@NapierHolland ·
Copywriting is coming back. Like many conversion copywriters, I pivoted to product positioning a year or two ago. But more clients have started to ask about my copywriting and CRO tactics. Yes, they’ve tried AI and burned their fingers. But there’s a bigger shift. Ordinary buyers have recalibrated and now spot clean, professional but generic AI websites. Their eyes glaze over. That’s why they fail in AB tests.
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@niakjaw ·
You can read Breakthrough Advertising and still be mid copywriter. Because you don't learn driving car by reading how to do it. Write copy. Get it reviewed. Iterate on feedback. This is how you learn copywriting. Bonus: the best feedback is the revenue this copy generated.
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@lottsnomad ·
5 copywriting formulas for app store pages 1. do X without Y: track expenses without spreadsheets 2. from pain to payoff: turn messy notes into clear action 3. for who + main result: a daily planner for founders who hate planning 4. stop bad thing, start good thing: stop forgetting tasks, start finishing them 5. specific outcome: plan your week in under 5 minutes
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@mbaka_paschal ·
All copywriting boils down to two things. The audience’s awareness level, and your unique mechanism. Every tips and tricks all arrive at this. Understand this and internalize the game.
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@terencebuilds ·
Landing page copywriting hack: Lead with their problem, not your solution. Speak human, not product manager. #copywriting
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@dylan_bridger ·
I’m sitting here reading a book to my 16-month-old daughter. It’s a search and find - she points to things, I say the words. This activity has improved her vocabulary. Now when I ask her, “what does the cow say?” she says, “MOOOOO!” “What does the horse say?” “NEIGHHH!” ANd it dawned on me this morning: this is copywriting training in disguise. Good copy is visual. Word pictures grip the reader. So next time you edit your copy, think of my daughter: What visual words can you add to your sentences to make the reader SEE what you’re trying to say? I’m admittedly terrible at this lol but I’m trying to get better, hence the visual hook of this post.
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@JulianGoldieSEO ·
NotebookLM just got paired with Opus. And it replaced my entire copywriting process. Writing good emails takes hours. But most AI drafts sound like a robot wrote them. Here is the exact fix. Use Opus to research your topic and find fresh angles. Drop that deep research into NotebookLM. Tell NotebookLM to build a highly detailed writing prompt. Feed that new prompt back into Opus. Opus will write a draft that sounds like a real expert. It thinks, organizes, and then writes. Try this loop once and you will never go back.
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@TheCraigHewitt ·
This copywriting hack has made me more $$$ than I can count: the source of all great marketing & sales copy is your customers own words. and there's no better way to capture that than call recordings. there's a million tools that do it, but just get started today. feed those call recordings into your Claude or Codex project, and you'll instantly get Voice Of The Customer copy that converts like mad.
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@drexion_3 ·
unethical copywriting hacks that actually work (please don't try these) been writing copy for 5+ years and the dark side is wild here's the forbidden knowledge: 𝟭. the immortal countdown timer "offer expires in 23:41:12" refreshes page "offer expires in 23:41:12" bro it's been expiring for 6 months this timer has seen empires fall conversion lift: 20-40% 𝟮. "only 3 spots left" there are no spots it's a PDF you have infinite PDFs you could sell this to every human on earth and still have PDFs left over but yeah "only 3 spots left" still prints conversion lift: 25-35% 𝟯. fake testimonials from "John from Texas" John doesn't exist it's just a random name generator pulling from a CSV file "Sarah from Ohio just bought this 4 minutes ago" Sarah is living her best life, unaware she's your top salesperson conversion lift: 15-30% 𝟰. the mystery comparison "3x better than the leading competitor" which competitor? you're comparing yourself to the worst option you could find or just making it up completely technically nobody can prove you wrong if you never name names conversion lift: 20-30% 𝟱. "as seen on Forbes" yeah on some contributor blog nobody reads you paid someone $300 to write a puff piece they wrote it in a Starbucks in 10 minutes using chatgpt but that Forbes logo hits different on a landing page conversion lift: 25-40% 𝟲. turning minor problems into the apocalypse "if you don't fix your sales funnel RIGHT NOW you're bleeding $10K per day" bro they made $800 last month their entire business revenue is less than the money they're supposedly "losing" the math doesn't even make sense but fear sells better than logic conversion lift: 30-50% 𝟳. before/after photos but it's the same photo just changed the lighting added a filter maybe flipped it horizontally so people don't notice "incredible transformation in just 3 days" the transformation was moving the lamp conversion lift: 40-60% 𝟴. advertising at $49 but the real price is $499 "get started for just $49" cool but the $49 version is literally just a welcome email to actually use the product you need the $499 tier congrats you just paid $49 to receive an email conversion lift: 50-70% on upsells 𝟵. stock photo testimonials that's not Jennifer that's stock photo model #4729 she's also the face of a dental practice in Ohio and a law firm in Miami Jennifer gets around conversion lift: 20-35% 𝟭𝟬. the fake "limited time" offer that never ends "black friday sale - 50% off" it's march it's been "black friday" for 4 months straight or "flash sale ends tonight" same sale. every single night. for 2 years. people still buy because they think they're getting a deal conversion lift: 25-40% here's the truth: all this stuff works short-term then your refund rate hits 40% your customers hate you you get called out on twitter and you spend the rest of your life dodging FTC violations the actual cheat code is just being good at copywriting and not lying i know, boring but at least you can show your face in public merry xmas btw
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