Price: per channel versus per plan
Buffer charges per channel. The free plan covers 3 channels with 10 scheduled posts each. Essentials is $6 a month per channel ($5 yearly) with unlimited scheduled posts and advanced analytics. Team is $12 a month per channel ($10 yearly) and adds unlimited team members, access levels and approvals. Paid plans have a 14-day trial.
Xholic charges per plan, not per account: $29 for Pro, $29 for Max and $149 for Ultra, with up to 10 X accounts on the top plan and a 3-day trial at $0 today. If you only need to schedule a few X posts, Buffer costs less. Xholic's price covers AI replies, Engage feeds, lead finding and analytics for other profiles, which Buffer doesn't offer for X.


