Creator monetization models
Diversified creator revenue: sponsorships, ads, subscriptions, courses, memberships, affiliates, commerce, licensing, and direct-to-consumer products.
38%
Best tweets about Creator Economy
50 Best Tweets About Creator Economy (2026)
Explore the best tweets about the creator economy, covering platforms, audience ownership, monetization, products, sponsorships, and creator businesses.
Creator business models, platforms, monetization, audience ownership, sponsorships, operations, and firsthand earnings or growth lessons.
- Creators
- 42
- Updated
Original Xholic analysis
What 50 top Creator Economy posts reveal
Creator-economy posts favor diversified revenue, owned audience relationships and trust-led conversion over platform-dependent reach. AI is viewed as both an operating multiplier and a threat to undifferentiated work, while earnings and platform volatility keep optimism in check.
- Dominant tone
- Positive
- Median score
- 8.16
- Leading format
- Announcement
- Recent posts
- 56%
60% of posts
All-time engagement
80% of posts
Published in 90 days
Conversation map
The themes creators return to
Creator economy risks and labor conditions
The instability of creator work: algorithm exposure, platform take rates and lock-in, uneven earnings, burnout, and the need for labor protections or infrastructure.
28%
Audience ownership and platform dependence
Building direct, portable audience relationships through email, newsletters, communities, and open or interoperable platforms rather than relying on algorithmic feeds.
24%
AI creator operations and agents
AI-enabled creator operations, including automated production, research, writing, deal management, analytics, AI influencers, and agent-based knowledge products.
22%
Creator productization and business building
Turning creator attention and expertise into durable products, media businesses, software, services, IP, and scalable one-person companies.
22%
Trust and real influence
Trust, authority, authentic voice, and demonstrated conversion matter more than followers, impressions, or viral reach.
20%
Creator growth and operating lessons
Creator growth practices and operator lessons, including consistency, niche and positioning, community-building, batching, email-list building, and offer development.
12%
Creator-brand partnerships
Brand deals, UGC, sponsorship pricing, and creator compensation structures designed around aligned incentives and measurable outcomes.
10%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 33
- Median reposts
- 2
- Median replies
- 6
- Median views
- 2.2K
Posts with media make up 56% of this collection. Their median all-time score is 8.14, compared with 8.16 for text-only posts.
Format mix
- Announcement 80% · score 5.49
- List 16% · score 18.1
- Prediction 4% · score 10.6
Consensus and debate
Where creators agree, and where they do not
Shared view
Diversify beyond content revenue
The strongest business-model thread is diversification: sponsorships, courses, subscriptions, products, services and IP are presented as complements to content rather than interchangeable add-ons.
Shared view
Audience ownership is strategic
Creators repeatedly frame direct relationships—especially email, communities and portable audience access—as protection against algorithm changes, platform control and closed-system lock-in.
Shared view
Trust outranks vanity metrics
The conversation distinguishes reach from commercial influence: trust, authority and conversion are positioned as more meaningful than follower counts, impressions or viral views.
Open debate
AI is leverage and displacement risk
AI is cast both as a productivity and scale advantage and as competitive pressure. One view says it increases creator value through human distribution; another warns that creators without clear positioning face lower-cost AI competition.
Open debate
Monetization optimism meets income caution
Some posts present subscriptions and firsthand earnings milestones as monetization opportunities, while others stress uneven income, dependence on platforms, and the gap between people identifying as creators and those earning a full-time living.
What performs
Patterns behind standout posts
Monetization and measurement led outliers
The five supplied performance outliers center on monetization stacks, platform economics, subscriptions, UGC compensation and conversion-led influence; their all-time scores range from 39.45 to 86.13.
List posts had higher median scores
Lists were 16% of the sample and had an 18.05 median all-time score, above the 5.49 median for announcements. This is descriptive, not a causal format effect.
Announcements dominated; media was neutral
Announcements accounted for 80% of tweets, while 56% of the sample included media. Median all-time scores were nearly identical for text-only and media posts: 8.16 and 8.14.
Statistical standouts
- View standout post 1 Score 86.1 · 10.55× median
- View standout post 2 Score 81.3 · 9.97× median
- View standout post 3 Score 49.7 · 6.09× median
- View standout post 4 Score 42.1 · 5.16× median
- View standout post 5 Score 39.5 · 4.83× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
-
1. Michael Taiwo
@AskMichaelTaiwo
2 posts
-
2. Tyler Denk 🐝
@denk_tweets
2 posts
-
3. Roberto Blake 🇺🇸🇵🇦 Creative Entrepreneur
@robertoblake
2 posts
-
4. sourcery
@sourceryy
2 posts
-
5. Stijn Noorman
@stijnnoorman
2 posts
-
6. Xeleb Protocol
@xelebofficial
2 posts
Operating discipline supports monetization
Stijn Noorman’s firsthand lessons emphasize consistency, batching, community participation, a clear offer and email-list building; one post says email produced 90% of the author’s revenue last year.
AI expands operations and productization
AI is framed operationally: automate logging, research, drafting, deliverable tracking and opportunity sourcing, while agents can package creator expertise into interactive products.
Partnerships need aligned incentives
Partnership posts argue for compensation linked to aligned incentives and real outcomes, shifting attention away from CPM-style pricing and inflated engagement signals.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Creator Economy tweets
Top Creator Economy tweets from 42 creators
Ranked 01–50
- 01
@denk_tweets ·
any creator trying to add new revenue streams should study Colin & Samir: > Publish Press newsletter generating sponsorship revenue > $25 small ticket product > $299 & $899 higher ticket courses > creator summit events that sell out > brand deals on their YT channel that feel super organic > brand deals on their podcast they really are the perfect case study of how to monetize as a creator. the thing I really love about their newsletter (besides the fact it’s on @beehiiv) is that it doesn’t just regurgitate their YT content. it’s a standalone, elite level newsletter covering the creator economy, tools, jobs, strategy, etc. they know their audience inside out and built products to serve them
- 02
@david_perell ·
Some thoughts on the creator economy: - Scarcity is the engine behind successful creators. You need something others don't have, such as (1) a unique vibe or (2) something unique to say. Having a unique vibe gives you staying power, but having something to say is how you rise fast. - The platforms are getting better and better at capturing the value, and taking margin from creators. They’re incentivized to lift you up when you’re small and suppress your reach once you get big, so that people value the platform more than any single creator on it. - Because of that, a bunch of people I’ve talked to in Hollywood are trying to figure out how to make shows for YouTube. The problem is the business model. YouTube’s revenue share isn’t enough, so you need to diversify into other revenue streams. The other challenge with relying on YouTube is that the algorithm is so mercurial. One video will crush. The next will be a dud. Why? Who knows! So you keep posting, and though there's a lot of data, there’s a real lack of predictability (especially compared to the days when your YouTube views were driven by your subscribers, as opposed to the whims of the algorithm). - Subscriber count is increasingly a vanity metric. The algorithms are squarely in the post-follower age. But subscriber growth is still worth going for because advertisers and other people who are sizing you up still use it as a proxy for how prominent you are. - When it comes to video, I expect to see a lot of $1-2 million feature films made by scrappy directors and small teams. They’ll definitely use AI. They’ll be well-made and long enough for people to engage with them at a deep level, but cost-effective enough that creators can get a good return if they’re able to sell pay-per-view and movie theater tickets. Generally, I love the combo of making something that’s much better than the average thing you’d see on the Internet but for much less $$$ than Hollywood / mainstream media. - There will forever be a business model for creators who make content about making content because the landscape is forever changing, which means we’ll need cartographers to map the paths that everybody else will walk on. - Bullish on deep brand / creator partnerships, like what David Senra has done with Ramp and Dwarkesh is doing with Jane Street. The goal for creators is to get away from getting paid for CPMs or CPCs, and into the brand marketing game where success is more qualitative than quantitative.
- 03
@gumroad ·
One-time sales are great. Recurring revenue is better. Here's how to add a subscription to your creator business: The key insight: subscriptions work when you can deliver ongoing value, not just a one-time deliverable. Ask yourself what your audience needs on a regular basis. Model 1: The monthly resource drop. Every month, subscribers get a new template, a new set of assets, or a new mini-guide. A designer might deliver 10 fresh social media templates monthly. A marketer might deliver a monthly swipe file of high-performing ads. Model 2: The updated toolkit. Create a living resource that you continuously improve. A freelancer's client management system that gets new features every month. A recipe collection that grows by 10 recipes each month. Subscribers get all updates forever. Model 3: The community membership. Charge for access to a private group where members get direct access to you, exclusive content, and peer support. This works best once you have an established audience. Pricing sweet spot for most creators: $9 to $29/month. Low enough that people don't overthink it. High enough that 100 subscribers gives you $900 to $2,900/month in predictable income. Start with Model 1 or 2. They're the easiest to deliver and the easiest to sell. Add the community later once you have a critical mass of subscribers. Recurring revenue changes everything. It turns a side hustle into a stable business.
- 04
@nicholasnlawton ·
This is Easily The Best Pay Structure in UGC: $600 for 30 crossposted videos + standard view bonuses. The creator economy is broken because both sides violated the most basic principle in economics: aligned incentives. Creators charged $10K/post. Brands got burned and swung hard to pure performance pay. Now creators get screwed, bad actors flood the system, and nobody trusts anybody. This is a textbook principal-agent problem. When one side holds all the leverage, the other optimizes against them instead of with them. Brands hiding behind "performance only" deals aren't protecting themselves, they're poisoning the well. The answer isn't more protection for one side. It's Pareto efficiency, a deal where neither party can do better without making the other worse off. Again, that deal exists. It looks like this: $600 for 30 crossposted videos + standard view bonuses. Creators get a guaranteed floor that respects their time. Brands get volume, consistency, and real distribution. And the view bonuses? That's where the magic happens. Now the creator actually wants your product to go viral. Their upside is tied to your upside. When interests are aligned, effort is real. When effort is real, content performs. When content performs, everyone gets paid.
- 05
@shivst3r ·
The creator economy in crypto is broken Creators who actually drive results for projects are still underpaid and the ones that are faking it with botted impressions are getting overpaid. The entire industry is obsessed with vanity metrics and it's costing teams millions. Follower count means nothing if none of them convert. Impressions mean nothing if nobody takes action. Engagement means nothing if it's all bots replying. The teams that learn to identify real influence over big numbers will have the edge. As a creator, position yourself by creating good content and doing things differently. The right teams that have a brain will notice and when they do, you won't need to convince anyone of your value.
- 06
@cyrilXBT ·
CONTENT CREATORS ARE COOKED. Not exaggerating. A guy just built a fully AI influencer on Arcads. UGC videos. GENERATED. Posts. AUTOMATED. Content. NONSTOP. HE DOES NOT RECORD. HE DOES NOT EDIT. He sets it once and lets it PRINT. Think about what this means. The entire creator economy was built on one thing. Human time. Time to film. Time to edit. Time to post. Time to engage. AI just removed every single one of those bottlenecks simultaneously. One person can now run what used to require a full content team. Infinitely scalable. Zero fatigue. No bad days. No creative blocks. The creators who figure out how to USE this will 10x their output overnight. The ones who ignore it will be competing against AI influencers that never sleep, never complain, and never ask for a raise. This is not coming. IT IS ALREADY HERE. The only question is which side of this you are on.
Watch video
- 07
@ManLyNFT ·
something uncomfortable i’ve noticed about the “creator economy.” most people who call themselves creators are still trapped in the exact same system they think they escaped. they believe they’ve stepped outside of it. no boss. no office. no 9–5. but if you zoom out, a lot of them are just performing inside a slightly different version of the same machine. posting constantly. chasing engagement. optimizing for algorithms. feels productive. feels entrepreneurial. but the income often tells a different story. many creators grind every day, producing endless content, yet barely make more than minimum wage when you actually break down the hours they put in. and the strange part is they still see themselves as experts in the economy they’re trapped inside. they analyze trends. they comment on markets. they explain systems. all while being fully dependent on platforms that can change the rules overnight. the reality is harsh, but simple. content alone rarely creates freedom. distribution matters. ownership matters. leverage matters. if you’re building purely for engagement, you’re renting attention from an algorithm. if you’re building an audience that trusts you, owns something with you, or follows you beyond one platform, that’s different. that’s where the real shift happens. the creator label by itself doesn’t mean independence. in many cases, it just means you’ve taken on more work without the stability that traditional systems at least provided. so the real question isn’t: are you creating? the real question is: what are you actually building? because there’s a big difference between producing content… and building something that eventually stops depending on the machine you started in.
- 08
@zaimiri ·
Being a Creator means running a business. In a business, time = money. Save time = make more money. Here's how I save time in my Creator Business: ⚙️ Crypto payment logger Parsed and logged to Notion in seconds. Project, client, amount, chain all uploaded and logged automatically. Zero manual bookkeeping. ⚙️ Deal Logger Agency sends terms via TG. Notion project page auto-created with deliverables, payment and deadline already filled. ⚙️ Research + Writing pipeline Agent scans 50+ sources at 7am. Writing agent drafts in my voice. I don't write the first draft anymore. ⚙️ Deliverable Tracker Scans my 𝕏 posts against open brand deals. Auto-updates counts when posts go live. I always know which deliverables I still have to take care of. ⚙️ Opportunity Scout Hits 3 sources daily. Auto-vets and drops paid creator opps straight to my deal channel. ⚙️ 48h Feedback Loop Engagement stats pull automatically 2 days after every post. Patterns feed back into the writing rules, automatically improving my content. -- The business runs automatically.
- 09
@aaditsh ·
There's a YouTuber called Food Pharmer (@foodpharmer2) who's slowly becoming one of my favorite creators. He teaches people how food brands trick them into thinking their products are healthy. Exposes them respectfully. Seems like a genuinely honest guy. What's interesting is what he's building on top of the content. Alongside sponsorships, he has an app that helps you understand what's actually in your food. And he just started selling his own protein powders and health products. Trust is everything in health. If people don't trust you, they're not putting your product in their body. His research is solid. His videos are good. The mission is net positive. Hard to argue against someone trying to help people eat better. I don't know him personally. But watching him for a few months, he's the clearest example I've seen of a creator building a truthful, honest business that probably also makes a lot of money. This is what the future of the creator economy looks like.
- 10
@stijnnoorman ·
I quit X. Then I came back and became a full-time creator in 4 months. I also hit my first $10k month in less than a year on X. Here are 10 mistakes I made that you need to stop making to become a full-time creator: 1. Wanting to do it by myself X is a community. You need others to grow. Especially at the start. Leave lots of comments and build connections with cool people. 2. Focusing on cost instead of opportunity cost 99% look at the cost of something. 1% look at the opportunity cost of not doing something. Don't look at what something costs. Look at what it gives you. 3. Not focusing on writing formatting Writing is like dating. It needs to look good to get people interested. I call this Aesthetic Writing. It's about optimizing your writing formatting. This makes your content easy to read and boosts your engagement. 4. Not batch-producing You have a limited amount of mental energy. Every time you switch between tasks, you lose a little bit. That's why batch-producing your tweets is powerful. You only have to spend 1-2 deep work blocks per week on it. This frees up a lot of mental energy. 5. Thinking I needed 100,000 followers to monetize. You only need 2 things to monetize: 1) Something to sell 2) People to sell it to So you don't need 100,000 followers to make money. You need 1,000+ followers and a valuable offer. 6. Not having an email list 90% of my revenue came from email last year. • Easier to sell • Easier to connect • Easier to build trust Start building your email list. 7. Comparing myself to others Comparison is the thief of joy. You should only compare yourself to 2 people: 1) Your past self 2) Your potential self Outcompete the former and compete withe the latter. 8. Doubting myself Here's a secret I learned after talking to 5 millionaires: Nobody has it all figured out. They just try stuff and improve consistently. They're not geniuses - they're just extremely persistent. 9. Overthinking my niche You don't need to limit yourself to one topic. Your niche evolves over time. Focus on solving 1 problem for 1 person. Talk about any topic relevant for solving it. 10. Thinking others could tell me exactly what I needed to do Nobody can tell you what will work for you. They can only tell you what worked for them. This is useful. But it's their path, not yours. Listen to mentors, but forge your own path. It's ok to feel lost because it's a sign you're forging your own path. I share the best lessons I learned for free in my newsletter: https://t.co/WKqPT5PYc0 I hope this will help you to monetize your business. Talk soon, Stijn
- 11
@OBakare9848 ·
𝐂𝐑𝐄𝐀𝐓𝐎𝐑𝐒 𝐃𝐎𝐍’𝐓 𝐇𝐀𝐕𝐄 𝐀 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐏𝐑𝐎𝐁𝐋𝐄𝐌. 𝐓𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐨𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. For years, creators have built audiences on platforms they don’t control. They spend countless hours creating content, growing communities, and driving engagement, yet the platform owns the infrastructure, controls the algorithms, takes a percentage of the revenue, and can change the rules at any moment. The result? Creators do the work. Platforms capture most of the value. After exploring Nyxly and reading through its vision, what stood out wasn’t another attempt to build a social platform. It was the attempt to redesign the relationship between creators and the platforms they depend on. ➮ Creators retain greater control over their identity and audience. ➮ Monetization is built directly into the ecosystem. ➮ Communities can become more exclusive and meaningful through token-gated access. ➮ Revenue distribution can be handled through transparent smart contract systems. ➮ Communication is designed with privacy in mind through encrypted interactions. This matters because today’s creator economy is worth billions, yet many creators still struggle with platform dependency. An algorithm change can reduce visibility overnight. A policy update can impact monetization. Years of audience building can remain tied to platforms that creators don’t truly own. Nyxly is approaching this challenge differently. Instead of treating creators as users of a platform, it aims to provide infrastructure that gives them more ownership over their content, communities, and revenue streams. 𝐖𝐇𝐘 𝐓𝐇𝐈𝐒 𝐈𝐒 𝐈𝐍𝐓𝐄𝐑𝐄𝐒𝐓𝐈𝐍𝐆 Most creator platforms focus on helping creators get attention. Nyxly focuses on helping creators keep more value from the attention they already generate. Through features such as: • Direct tipping • Premium subscriptions • Pay-per-view content • Token-gated communities • Private messaging • Creator-focused monetization tools Creators gain more ways to engage and monetize without relying solely on traditional advertising models. Another feature that caught my attention is the emphasis on community ownership. The strongest creator brands aren’t built on followers alone. They’re built on loyal communities. Tools that allow creators to create exclusive experiences, reward supporters, and build deeper relationships can become a major advantage in the evolving creator economy. 𝐓𝐇𝐄 𝐁𝐈𝐆𝐆𝐄𝐑 𝐏𝐈𝐂𝐓𝐔𝐑𝐄 The next phase of the internet may not be defined by who creates the most content. It may be defined by who owns the relationship between creators and their audiences. That’s the conversation Nyxly is entering. Not by asking creators to work harder. But by exploring how technology can give them greater ownership, better monetization opportunities, and stronger community connections. If the creator economy continues moving toward ownership, transparency, and direct audience relationships, platforms like Nyxly could become increasingly relevant. The future of content may not just be about creation. It may be about creator sovereignty. Have you ever felt that creators deserve more control over their audience, data, and earnings? I’d love to hear your thoughts below.
- 12
- 13
@denk_tweets ·
creators are trapped. this excerpt was from an article yesterday in Digiday. read carefully — Ryan Broderick couldn't leave patreon even if he wanted to. what if patreon increases their take rate to 20%? what if patreon stops innovating while the market moves on? what if patreon is actually limiting the growth of its creators? what can creators do then? the answer is simple — nothing. because they are stuck in a closed ecosystem that prioritized platform lock-in over giving creators optionality and choice. the same can be said for substack but it doesn't have to be this way.. the future of the creator economy must be open, interoperable, and creator-owned
- 14
@stijnnoorman ·
I became a full-time creator more than a year ago. Here are 8 lessons to help you do the same: 1. You don't need to be perfect, you need to be consistent. If you consistently do the right stuff, you will get what you want. So don’t think in months, think in years. Play the long game. It's the only game worth playing. 2. Online business is simple but not easy Business comes down to selling and building. • Create an offer • Promote the offer • Deliver on the promise It's simple, but building the skillset is what takes time. This is ok. Just give yourself permission to figure things out. 3. Comparison is the thief of joy At the start, I constantly compared myself to others. Which made me miserable. Never compare yourself with others. Compare yourself to who you were yesterday and who you could be today. 4. Attract, don't chase If you want to catch butterflies, you can either hunt them or you can create a beautiful garden so they come to you. Personal branding is the same. The best brands don't try to sell in a sleazy way. They attract people with their writing. 5. Focus on inputs, not outcomes. You control your actions. You don't control the results. If you focus on what you can control, you'll get a good outcome. If you focus on what you can't control, you'll only end up stressed. So focus on good inputs to get good outcomes. 6. Don’t reinvent the wheel. Find people who’ve already done what you want to do. Study the actions, habits, and skills that got them there. Inputs drive outcomes — so emulate their inputs. "Adapt what is useful, reject what is useless, and add what is specifically your own." 7. Ignore 99% of people Only take advice from people you respect or aspire to be like. 99% of people live lives you wouldn't want to live. So don't let them tell you how to live. 8. Nobody has it all figured out. I've talked with some of the best educational creators in the world. None of them has it all figured out (even though it may look like it). They're all just figuring it out as they go. And this is what you need to do as well. The path reveals itself as you walk it. Read my pinned tweet if you liked this post. Talk soon, Stijn
- 15
@xelebofficial ·
The creator economy has a hidden inefficiency: Most creator knowledge is trapped inside content. A post can teach once. A video can explain once. A course can package knowledge. A community can create access. But none of these scale personalized interaction very well. This is where AI agents change the model. A creator’s knowledge can become an interactive product: - a fitness creator becomes a daily coaching agent - a finance creator becomes a personal planning agent - a beauty creator becomes a recommendation agent - an educator becomes a tutoring agent - a founder becomes a startup advisory agent - a community leader becomes a 24/7 engagement agent The important shift is not “AI helps creators make more content.” That is the shallow version. The deeper shift is: AI agents let creators turn expertise into software-like products. That is much more powerful than faster content production.
- 16
@Drewfromweb3 ·
Some people focus on getting views instead of gaining authority I'm writing this as some people told me : "Why don't you just post about X or do Z to get views on socials?" First, because it's not me, would feel super weird and is not what I love creating Second, because it won't build my reputation which is the real value in a creator. Views? Doesn't mean you get paid. Authority? Yes. I truly believe that being yourself, genuine and will ensure that your brand will build itself in this creator economy
- 17
- 18
@Nefarii ·
Why Every Blockchain Ecosystem Needs a Creator Economy. Yesterday, I argued that Web3 doesn’t have a builder problem, it has a distribution problem. Today I’d like to take that one step further. If distribution is the missing layer, then our best shot at solving it is by building a true creator economy. Unfortunately, whenever people hear “creator economy” in Web3, they picture creator programs, content contests, KOLs farming impressions, or another SocialFi app rewarding engagement. That’s not a creator economy, it’s an incentive campaign as seen with what @base did with @baseapp months back. A real creator economy turns creators into the communication and distribution infrastructure of an ecosystem. Researchers, writers, designers, educators, hosts and community leaders all contribute to explaining what’s being built and why it matters. Every successful ecosystem, in Web3 or outside it, is built on five interconnected layers: builders, capital, creators, community and users. Most ecosystems spend almost all their resources strengthening the first two while assuming the last three will appear naturally, they don’t. Creators generate understanding, communities build trust, and users create demand. Remove one layer and the others weaken. Adoption isn’t created by technology alone, it’s created by the interaction between all five. Take @superteam as an example. Many see it as a builders’ community within @Solana, but it’s much more. Superteam continuously produces builders, researchers, educators, designers, operators and creators. These people don’t wait for contests before contributing. The ecosystem makes it easy to showcase expertise, collaborate with projects, build reputations and access opportunities. That’s why Superteam members regularly work with startups across their regions. The former @SuiNetwork Ambassador Program followed a similar philosophy through grassroots education, regional community building and information distribution. In both ecosystems, people became known for specific strengths, whether content creation, design, gaming, developer relations, community building or education. This is where many ecosystems get creator economies wrong. The goal shouldn’t be rewarding creators for posting. It should be reducing customer acquisition costs for builders. A startup launching into an ecosystem with researchers explaining its technology, educators simplifying onboarding, creators demonstrating use cases and community leaders building trust already has an advantage over one launching into silence. That’s one reason @Solana has become attractive to many founders. It’s not just the capital or developers, it’s the support system that helps products reach users after they’re built. Perhaps it’s time to stop asking, “How do we attract more builders?” and instead ask, “How do we give every builder the highest possible chance of succeeding?” That requires more than better technology, larger grants or louder marketing. It requires intentionally developing all five layers together. Builders create products, but they won’t educate every user, build trust at scale or distribute information themselves. That’s what a creator economy is designed to do. Because products don’t spread themselves. People do.
- 19
@TheAstornia ·
OnlyFans might be one of the weirdest creator economy stories started as the platform everyone judged - banks hated the category - investors avoided the category - media treated it like internet dirt then it quietly paid creators over $25B -> grew to 4M+ creators -> reached 377M users and now sold a 16% stake at a $3.15B valuation turns out demand was really there
- 20
@odogwukvng ·
Web3 has built better ways for creators to earn, but it still hasn't built a great way for creators to own their identity, audience, and reputation across the internet. And honestly... I think we're solving the wrong problem. Everyone wants to build the next CreatorFi platform. Few people are asking: "Are we even rewarding the right creators?" ◈ Today, most platforms still judge creators with the same old formula. Impressions. Likes. Views. Followers. The moment you build around those metrics... People will find ways to game them. That's exactly why X has turned into: • Engagement groups. • Comment farming. • "GM" under every post. • Joining Spaces just so someone can engage your tweet. Not because they care about the conversation... But because the platform rewards numbers instead of value. ◈ Then the project comes out proudly saying, "Our campaign reached 5 million impressions." Did it really? Or did you just pay for recycled engagement from the same circle of creators? That's not marketing. That's recycling attention. And eventually... It becomes one of the biggest wastes of a project's marketing budget. ◈ Another mistake I keep seeing... Platforms automatically assume: Big account = Better creator. That's far from reality. Some creators with 800 followers have more influence than someone sitting on 40K followers. Because influence isn't measured by audience size. It's measured by trust. Some small creators move communities. Some large creators can't even move their own followers. Yet the smaller creator gets ignored before the campaign even starts. ◈ The creator economy doesn't have an earning problem. It has a measurement problem. Rewarding impressions will always create impression farmers. Rewarding likes will always create like buyers. Rewarding comments will always create comment pods. The day creator platforms learn how to reward: ✦ Trust. ✦ Quality. ✦ Real contribution. ✦ Actual conversions. ...that's the day CreatorFi finally starts making sense. Until then... We'll keep measuring noise and calling it influence.
- 21
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@youfadedwealth ·
The creator economy is no longer a feature of social media. It is becoming the economic layer above it. The companies controlling global distribution are currently worth approximately: YouTube / Alphabet: $4.57T LinkedIn / Microsoft: $3.63T Twitch / Amazon: $3.10T Meta: $1.51T Tencent: $559B TikTok / ByteDance: $550B X: $33B Reddit: $31B Telegram: $30B Pinterest: $15B Kakao: $11B Discord: $8.5B Snap: $8.5B Combined platform-owner value: Approximately $14.1 trillion. But look at the economy operating across those platforms: Creator economy in 2025: $252B Creator economy in 2026: $310B Projected creator economy in 2033: $1.35T That is 5.3× growth in eight years. If the creator economy were consolidated into one company and valued at 5× annual revenue: 2026 valuation: $1.55T 2033 valuation: $6.73T It would already be roughly the size of Meta. By 2033, it would be more valuable than Alphabet, Microsoft, Amazon, Meta, Tencent, or ByteDance individually at their current valuations. The platforms own the rails. Creators produce the inventory. Distribution systems determine who captures the value. The next trillion-dollar social company may not be another social network. It may be the infrastructure that coordinates creators, capital, content, attribution, and distribution across every network. Distribution is becoming its own asset class.
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@xelebofficial ·
The creator economy is moving from content production to productization. Creators already have audiences. What many lack is scalable interaction. AI agents can turn a creator’s knowledge, personality, and community into something more durable than a feed. A creator can become: - an interactive advisor - a personalized content experience - a community companion - a commerce assistant - a niche education product - a 24/7 audience engagement layer This is the real opportunity. AI does not just help creators make more content. It helps creators become products.
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@AskMichaelTaiwo ·
The creator economy is now worth over 320 billion dollars, with more than 200 million people around the world calling themselves creators. Sounds like the greatest democratisation of opportunity in history. Then you read the distribution. Around 73 percent of them earn under thirty thousand dollars a year. Half earn under fifteen. So the creator economy is not one economy. It is a lottery with a tiny number of enormous winners and a vast crowd funding the show with their unpaid attention and effort. The top skims almost everything. The long tail gets exposure, which does not pay rent. I am not against any of this. Building an audience is a real and valuable skill. But I watch young people quit stable paths to chase it, having only ever seen the winners, never the hundred million playing the same game with nothing to show. Survivorship bias is the most expensive lie on the internet. You see the person who made it and assume the path is reliable. You never see the identical effort that led nowhere, because failure does not post a highlight reel. The part I would tell my own child is simple. Treat content like a business, not a slot machine. A business has customers who pay you directly, a product, a margin you can name. If your entire plan depends on an algorithm deciding to bless you, you do not have a business. You have a hope with a ring light. The internet did democratise the chance to be seen. It did not democratise the money. It just moved the odds somewhere brighter, louder, and far more crowded than the job everyone told you to escape.
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@zaimiri ·
the creator economy pays for exactly one thing: trust. not content. not impressions. not follower counts. every deal, every sale, every sponsor runs on it. brands don't "buy your posts". they rent the trust your audience already has in you. they can't build it themselves fast enough, so they pay someone who already did. readers don't buy your offer because the copy was clean. they buy because you showed up long enough that the purchase feels safe. nobody pulls out a card for a stranger. they pull it out for someone whose judgment they've watched for months, sometimes years. this is why the AI slop accounts confuse everyone. big impressions, zero deals. the metrics say "winning". the bank account says... broke. because impressions measure how many people scrolled past you. trust measures how many people would take your word on something that costs them money. those are not the same number. they're not even the same species of number. you can fake attention with volume. you can't fake trust with anything. trust only comes from repetition plus consistency plus time. saying the thing, being right about the thing, and still being there next month. there's no shortcut and no tool that generates it, which is exactly why it's the scarce asset in the entire economy. the brand deals i've closed never started with a pitch. they started with someone who was already reading. by the time we talked, the sale was already made. so the creator economy quietly sorts everyone into two groups: 1. people optimising for the number that goes up. 2. people optimising for trust and real value. the first group is loud. the second group is here to stay. trust is slow to build & that's exactly why it's the only thing worth paying for.
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@ItIsRaymo ·
a creator with 10K engaged followers has more distribution power than most Series A startups the only difference is that startup knows how to monetize it and the creator doesn't after building 100+ products with creators here are the ones i keep suggesting to our partners to monetize their audience besides brand deals: → white labeling software email the company whose tool you keep recommending for free and ask if they'll let you slap your name on it and sell it to your audience. you're already doing the marketing for them, just not getting paid for it → licensing your audience to startups for beta users startups will throw money to get their product in front of your followers for early feedback. you already have what they're spending months trying to build. barter it for money → co-owning the product instead of just promoting it next time a brand asks you to promote something, ask for equity instead of/along with a flat fee. if you're driving the sales anyway, you should own a piece of what you're selling 2026 is the time when i realise that the creator economy is just a bunch of people with massive distribution and no business model and the ones who figure this out first are going to build actually massive companies in the next 5 years
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@AICryptoInsider ·
🐂 THE BLACK BULL INSTITUTE BBP-003 The Creator Economy Flywheel Everyone asks: "How do you build a billion-dollar community?" Wrong question. The better question is: "How do you build a million people who want to create?" 🧵👇 1. The most valuable asset in crypto isn't liquidity. It isn't TVL. It isn't even market cap. It's creative output. Every meme. Every video. Every thread. Every infographic. Every conversation. That's what keeps an ecosystem alive between price moves. 2. Most communities measure holders. The best communities measure creators. Because one creator can inspire hundreds of holders. And hundreds of holders rarely become creators by accident. 3. Every piece of quality content compounds. A guide written today... Can educate someone six months from now. A meme posted today... Can introduce someone to the ecosystem tomorrow. Content doesn't disappear. It stacks. 4. Imagine 10,000 people each creating one valuable piece of content every month. Not spam. Not engagement farming. Real value. Now imagine that continuing for a year. That's not marketing. That's an archive of collective intelligence. 5. This creates what I call the Creator Economy Flywheel: Create → Inspire → Educate → Convert → Empower → Create Again. Every new creator becomes the beginning of another loop. The flywheel gets heavier. Momentum becomes harder to stop. 6. One of the biggest strengths around $ANSEM has always been that people don't just watch - they participate. The challenge now is making participation easier. Templates. Design kits. Open-source graphics. Starter guides. Community challenges. Lower the friction to create. Raise the quality over time. 7. The next generation of crypto communities won't be judged by how loud they are. They'll be judged by how much original work they produce. Original thinking. Original tools. Original culture. Original education. That's a moat that can't be forked overnight. 8. Markets can copy a token. They can copy a logo. They can even copy a narrative. They cannot easily copy thousands of people building together with shared purpose. That's where durable value comes from. 9. Price may start the conversation. Creators keep it alive. Every ecosystem that survives multiple cycles eventually becomes a media company, a research hub, and a creative studio - all at once. 10. The question isn't: "How do we get more attention?" The better question is: "How do we make the next creator's first contribution so easy that they can't help but join?" That's where compounding begins. 11. That's my third observation. If you could build one tool that helps the $ANSEM community create better content, what would it be? 👇 The Black Bull Institute Building Smarter Crypto Communities. Think. Teach. Signal. Build. 🐂
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@caro_milanesi ·
1.5M full-time creators. A $250B industry. And most still can’t get a loan. That’s the gap @ShiraLazar is trying to close with the Creator Bill of Rights. The framework she co-developed with Congressman @rokhannausa covers the basics that any workforce deserves: discounted health insurance, portable benefits, AI likeness and IP protections, a real pathway to monetization, and basic customer service when your account, which is also your livelihood, goes down. The pushback she gets? "It's a pipe dream." But as Shira puts it, we have to start somewhere. Because the alternative—waiting for platforms to figure it out on their own—is not a strategy. Roughly 12% of the workforce is now engaged in the creator economy. That is not a hobby category. That is an infrastructure problem. Catch the full episode of TEQ at the link in my bio.
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@nathanbarry ·
I asked Fable and GPT 5.6 to estimate the market share of email and newsletter companies in the Creator Economy. A few observations: 1. This generally follows the trend that I expected, with Substack as the largest and Kit as a close second. 2. The numbers are all low compared to what I know (e.g. Kit and Beehiiv's revenue). So it's safe to assume everyone is earning proportionally more than reported here. 3. I still think MailChimp, ActiveCampaign, and Campaign Monitor have huge numbers of creators on their platforms, despite not focusing on them. Perhaps still more creators than those of us in the niche. 4. The creator niche is still tiny (~$240M) compared to the email marketing space as a whole (MailChimp alone is over $1.2B). There's so much opportunity. 5. There are so many other players that somewhat touch creator email (Podia, Kajabi, Stan, etc) that aren't really represented here because it isn't their focus. 6. Substack, Beehiiv, and Ghost have so much more mindshare and success with press than Kit and Flodesk have, which doesn't correlate to marketshare.
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@sourceryy ·
Roblox CEO David Baszucki on the moment the creator economy clicked: "When we launched Robux and the ability for creators to make a living... we knew within six or eight hours, okay, this is gonna take off."
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@p_millerd ·
The creator business is such a brutal one. Even the most successful people I know are seeing stagnant or slowing income growth and in some cases declining. I think early on I realized I never wanted to build a business in this space because I didn’t want a job. I think i lucked out in that I started before the $$ boom. If I had started in 2021 maybe I would have been memed into epic growth strategies.
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@erichustls ·
5 years ago, profiting from social media meant: • Being famous • Showing your face • Building a personal brand • Hoping to go viral Today it means: • Picking a niche • Letting AI create the content • Running it anonymously • Collecting brand deal checks The creator economy didn't just get bigger. It got accessible.
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@robertoblake ·
We currently have 3M Channels Globally Monetized in YPP (YouTube Partner Program). It needs to be 10M… YouTube is not saturated with quality, it’s saturated with sufficient SLOP made mostly by humans, not AI… to such a degree that 88% of long form videos don’t get 1000 views… Short form still have a 1:5 ratio of inventory compared to long form… yet it gets 200B views a day across those 1B Shorts videos… There is not enough variety across niches… too much concentration on gaming channels and only for a small pool of games… People will ONLY consume more content going forward. Harsh truth is also the biggest Creators are aging out of their content and demographics with no clear successor in many cases… We just need more Creators that can do quality content full-time. And my hot take is there needs to be more Creator Education, not less. Despite what I said about Gaming we need 10-50 coaches PER GENRE of Gaming that specialize in helping gamers exclusively… General YouTube advice may not apply to their game and their community. But we also can’t have general advice flooded like is now, with standards and rhetoric meant for Gaming and Personality Channels. We also need Coaches that are international to deal with the specifics of how the partner program, monetization and laws work outside of America … We need 20-35 coaches in the English Market that EXCLUSIVELY only coach and deal with Content Creators over 40 specifically… We need 100 Female Coaches in the U.S market that exclusively cater to women. Every single creative profession and industry has this kind of support and it’s segmented for various demographics and markets and their unique priorities. Content Creators don’t have this. Photography does. Filmmaking does. Graphic Design does. Coding has an endless supply of Bootcamps. Content Creation still doesn’t. And make no mistake, the Creator Economy is in fact the new Silicon Valley .., though it’s divorcing itself from California.., And don’t need New York for its capital. Most of you don’t see this the way I see it yet… But on a long enough timeline I will be proven right.
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@aigleeson ·
A faceless AI influencer just landed a $30K brand deal on Instagram. No human behind it. No face. No voice. Just an AI persona, a content system, and a media kit that looked cleaner than most real creators I know. The brand knew exactly what they were paying for. They said yes anyway. Here's what nobody in the creator economy wants to admit. The agency managing this AI influencer runs 12 of them across fashion, fitness, and finance. Combined following is pushing 4M. None of them are real people. All of them have brand deals. The pitches go out every Monday morning, automatically. The rates are 40% lower than comparable human creators. Brands are not choosing AI influencers because they think they're better. They're choosing them because the math works and the risk is lower. An AI influencer never posts something controversial at 2am. It never goes through a breakup that bleeds into the content. It never misses a deadline, disputes a contract, or asks for creative control. It shows up exactly the same way every single time. That consistency is worth a discount to a brand manager trying to hit quarterly numbers. The human creators who are panicking right now are the ones in the middle. Mid-tier. 50K to 500K followers. Decent engagement. No clear positioning. Replaceable on paper. The ones who are not worried are the ones who built something an AI cannot replicate. A point of view so specific it reads like a person, not a persona. A community that talks back. A reputation built over years of showing up as a real human being with real opinions. The creator economy is not dying. It is splitting. On one side you have optimized content machines that never sleep and never negotiate. On the other side you have human creators whose whole value is that they are undeniably, irreplaceably themselves. The middle is where the jobs are disappearing. If your content could be generated by a prompt, someone is already writing that prompt. The question is not whether AI influencers are coming. They are already here, already booked, already posting. The question is what part of you cannot be replicated. Figure that out before a brand manager does the math.
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@MarketBubble ·
Jesse Pollak explains why tokenization is coming for the creator economy "Over the next decade, just like finance is upgraded, I think social is going to get upgraded by crypto too. I think tokenization is going to be a huge part of it" "Creators have a raw deal right now. They make all the content in the world, and it gets basically taken by big platforms that monetize it and give a small cut back to creators" "There's definitely a lot of fixing that can come there, and we'll get to it after we upgrade finance"
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@think_atharva ·
The creator economy is no longer about becoming an influencer. It's about becoming a one-person media company. Today, a single creator can research with AI, write with AI, edit videos with AI, design thumbnails with AI, build a website in hours, launch a product, and sell it to a global audience. The barriers that once required a team now fit inside a laptop. The creators who thrive over the next decade won't necessarily have the biggest audience. They'll have the strongest ideas, the most consistent execution, and the ability to turn attention into products, businesses, and communities. We're entering an era where your knowledge can become your startup. And that might be one of the biggest economic shifts of our generation.
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@AskMichaelTaiwo ·
Over 200 million people now call themselves content creators. Around 50 million are professional or semi-professional. Only about 2 million actually earn a full-time living from it. That gap is the whole story of the creator economy. The numbers underneath are sobering. Roughly 73 percent of creators earn under 30,000 dollars a year, and median creator earnings actually fell, from about 3,500 dollars to 3,000, between 2023 and 2025. More people keep pouring in while the median take-home drops. The solo business world tells a similar story with a twist. America's 29.8 million solopreneurs generate a combined 1.7 trillion dollars, but about 78 percent of them make under 50,000 dollars a year, and only 0.2 percent ever cross a million. None of this says do not start. It says start with your eyes open. The internet did not remove the odds. It hid them behind a handful of loud success stories that get quoted endlessly precisely because they are rare. The realistic play was never to become the one-in-a-hundred overnight star. It is to use these tools to build a real skill, a small audience, and a second income, while most people either never begin or quit the moment the first post does not go viral. Modest and consistent quietly beats viral and gone.
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@Moshaikh ·
One of the most interesting things about X is that it allows you not only to share your voice in the town square, but also to capture relative and comparative value. And that doesn’t necessarily mean monetization. If you want to project your voice to assert an opinion, or do it for the purpose of gathering information or getting input, you can do that. If you want to be an influencer, you can do that too. But this is completely different from the creator economy of dance videos, how-to videos, and all the rest, which of course I also indulge in. What’s really interesting is the ability to capture that value over time. And this is exactly where tokens could become even more fascinating as an overlay. I don’t think Nikita or Elon are thinking about this yet, but it might end up being one of the most important things that X can facilitate. The creator studio is just the start…
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@iamericpereira ·
A TikTok slideshow with 18K views drove more app installs than one with 2.3M views. I tracked this across 1,000+ slideshows for consumer apps. The pattern kept repeating. The posts that converted best almost never went viral. Some of the highest performing creatives barely cracked 10K views while million-view posts produced almost zero downloads. The creator economy still prices influence by follower count. Brand deals, sponsorship rates, platform features, all weighted toward reach. But reach and revenue are almost inversely correlated once you start measuring what actually matters: clicks, installs, conversions. A creator with 8K followers who can move 200 people to download an app in a week is worth more to a consumer app founder than someone with 500K followers posting content that gets liked and never acted on. This is the distribution economics shift most people haven't caught up to yet. Creation got cheap. AI can produce 50 video variations in the time it used to take to make one. So the ability to convert attention into a specific action, getting someone to tap install, is now worth more than the attention itself. If you're building consumer apps, stop optimizing for the creator with the biggest audience. Find the one whose audience actually does things.
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@theinfluence360 ·
New data on the creator economy: 48.7% of creators earn under $10K/year 45.6% earn $10-100K 5.7% earn above $100K A real middle class is forming in Web2. Almost half of all creators now earn a livable side income. Brand partnerships account for roughly 70% of total creator income. In crypto? That middle class doesn't exist. There's no tiered brand deal structure. No recurring ambassador programs. No performance-based pay that rewards consistency over follower count. You're either a top-tier KOL who got booked in the last cycle. Or you're a mid-tier creator with no infrastructure to monetize. Web2 creators have platforms, agencies, and standardized rate cards fighting for their attention. Web3 creators have a Telegram DM and spreadsheets. The infrastructure for mid-tier crypto creators to build sustainable income was never built. And right now, with campaigns at an all-time low, those creators have zero options. That's not a feature gap. That's a market gap.
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@sourceryy ·
Roblox CEO David Baszucki (@DavidBaszucki) on the creator economy inside the platform: "Our developer creator earned about a billion and a half on the platform."
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@robertoblake ·
CREATOR BUSINESS MODELS EXPLAINED (bookmark this) If you’re an ENTERTAINER, most of you’re revenue SHOULD come from Brand Deals, Membership/Donations and lastly Ad Revenue, to be sustainable, unless you can move into DTC, or Merchandise effectively. If you’re an EDUCATOR, most your money SHOULD come from either Courses, Cohorts, Coaching/Consulting, Affiliate Marketing , or SAAS products. If you’re a LIFESTYLE BRAND, most of your money SHOULD come from UGC and Brand Deals, as well as affiliate marketing until you can move into DTC. Entertainers run a Media Business… and largely just like traditional media the model is ad revenue, product placement, endorsement and merchandise. Basically the MrBeast model. He’s also moved into DTC with his food/beverage brands. The DTC products and IP are the leverage. They win on licensing. Education Companies run as a Venture Business… it’s built on knowledge products and services provided by knowledgeable workers. This type of business is also usually built to sell at some point. The business model is selling not only unique information, but perspective as well as the means of implementing. This not only takes the form of courses and coaching/consulting… but conferences, software and done for you services as well. The proprietary IP and the operating business and its systems are the leverage. It’s meant to outlive the founder and be sold. Lifestyle Businesses run as a cultural commodity business. They are built on the identity of the consumer and are a largely product oriented business. This business model is directly based on selling products that are widely consumed and have repeat customers. The primary leverage is brand recognition and loyalty. Keep in mind that Creators can overlap through hybrid approaches. Most Creators who thrive, evolve over time throughout their career. A Gaming Creator COULD become a developer, moving them into Software… or they could build a Lifestyle Brand around consumer electronics… A career is not static.
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@AvelonX7 ·
The biggest mistake in the creator economy is believing that bigger always means better.@clashoAi A creator with 500 loyal followers who genuinely trust their recommendations can often create more value than someone with 500,000 followers who gets little real interaction. Too many brands still chase vanity metrics because they're easy to measure. But influence isn't built on impressions alone it's built on trust, consistency, and meaningful conversations. The creators who will succeed over the next few years won't necessarily be the loudest or the most viral. They'll be the ones who keep showing up, share ideas people actually care about, and build communities that stay engaged long after a post is published. Algorithms will continue to change. Trends will come and go. But trust is one thing that compounds over time. That's the metric I believe every creator should optimize for.
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@InvestNorthwise ·
$SPOT creator economy stack is evolving from distribution infrastructure into a layered monetization system built on recurring revenue, video inventory, and AI-enabled production tools. Video podcasts are increasingly central, with Spotify competing directly against YouTube for creator attention, while also expanding ad inventory density per session despite higher bandwidth and delivery costs per hour of consumption. The Spotify Partner Program and Memberships layer introduce recurring listener payments, shifting creator monetization from ad dependent earnings toward subscription-like revenue streams that can improve revenue stability and take rates over time. On AI, features like translation, dubbing, summarization, clip generation, and automated production primarily function as engagement multipliers, expanding reach per episode rather than creating direct monetization lines. The economic structure is still being proven, but the direction is toward higher lifetime value per creator through a mix of ads, subscriptions, and tool-driven scale rather than dependence on a single revenue channel.
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@sustainme_in ·
The content creator economy is a multi-hundred billion dollar digital ecosystem where over 200 million individuals—including YouTubers, podcasters, and influencers—monetize their creative output directly through Wikipedia's Creator Economy Overview via brand sponsorships, advertising shares, and direct consumer sales. [1, 2] Key Revenue Streams and Market Growth Market Valuation: Valued at over $250 billion globally, projected to scale past $480 billion. Brand Sponsorships: Primary income source via Instagram and YouTube deals. Direct-to-Consumer: Launching private communities, digital courses, and physical product lines. Core Structural Challenges Income Inequality: Roughly 88% to 90% of creators make minor or irregular earnings; top brands allocate 70% of budgets to the top 1–5% of creators. Algorithm Volatility: Changing platform distribution rules cause unstable traffic and high rates of burnout. #content #travel #contentcreators #youtubers #traveling
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@SadaaShree ·
Why waste time slogging at your job, you can make more money as a content creator or influencer and have fun? Precisely the kind of lazy theorizing that ignores the reality. For starters being a creator/influencer is not fun exactly, there is a whole lot of hustle involved right from editing to marketing to promotion where you do it all by yourself Now even if you accept the hustle part, the bigger issue is that it's not really as lucrative as made out to be. Payouts, brand deals are as per the views, impressions that are totally dependent on the algorithm and policies. Hardly 1-2% actually make money, for the rest it's just peanuts, in fact not even that. The problem is everyone hypes up the 1-2% ignoring the rest who struggle. Even if you get reach, make money it's never steady. One moment you could be having millions of views, and one small tweak in the algorithm or a change in policy can see your views crashing and your payout come down. The hype and glamor of the Creator Economy hides the brutal realities- payments that never come on time or sometimes not even at all, constantly checking your phone for views, impressions worried about how the month will be, your mental health gone, no steady source of income. So the next time you feel envious of that creator/influencer earning more than you do, step back and think about it.
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@ragemello_ ·
back in 2021-2023 ppl could get away with “here’s my course” throw some Facebook ads at a VSL now creators who are winning are building media companies first another huge change: ppl don’t really want consulting. they want implementation i’ll teach you how is commoditized that’s why you see offers exploding like: AI implementation backend rev ops content operating sales systems personal brand operating none of those are really consulting they’re closer to private equity for creators that’s exactly why companies like @commas and payments companies have become so valuable the other thing that’s happened… AI killed information so what’s valuable now? speed curation taste decision making accountability distribution network if i were looking at where the next wave of money is in the creator economy it’d look something like this: creator infrastructure (payments, CRM, AI) done for you implementation AI employees/workflows for online businesses owning distribution (media, newsletters, communities) between my info operator experience and now working in payments i’ve seen parts of the space most never do
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