50 Best Tweets About Influencer Marketing (2026)

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Joseph Choi

@JosephKChoi · Jun 9, 2026

All-time131.9View on X

the 14-year-old brother of @zach_yadegari hit $14k/mo on his own app. tested every channel himself until one worked. he's in 9th grade lol 👇 full interview with @EvanYadegari 0:00 - Introduction: The 14-Year-Old Founder Making $14K/Month 2:20 - The Yadegari Backstory: From… Read more

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Justine Moore

@venturetwins · May 22, 2026

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Creators are a critical distribution channel for most AI startups. But many don't know how to work with them effectively. I spoke with dozens of the top creators at Google i/o - some lessons learned and tips for startups 👇 1. It’s increasingly creators vs. traditional media… Read more

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Romàn

@romanbuildsaas · Apr 13, 2026

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What a crazy day. It’s our second-best free trial day ever. The first time came from a viral video. This time, it came from a B2B influencer campaign and I’m going to break it all down. B2B influencers on LinkedIn are massively underpriced. An Instagram influencer with a few… Read more

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Romàn

@romanbuildsaas · Jul 29, 2026

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I book 30+ B2B influencers every week. Here are the 6 tactics I use EVERY day to pay less and get even bigger ROI: 1/ The market method Ask for the price of 1 LinkedIn post. Then ask the price for 3 posts/month → the per-post price automatically drops. Then tell them: "OK for… Read more

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Influence360

@theinfluence360 · Jul 17, 2026

All-time41.6View on X

𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 — 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝗶𝗲𝘀 #𝟲 Most Web3 creators don’t know how much they should charge. Some are leaving thousands of dollars on the table. Others are pricing themselves so high that brands walk away. The problem? Creator pricing is still based on simple… Read more

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yurii

@kyparus · Mar 31, 2026

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when companies need to explain complex products, ads stop working so they go to influencers but manual influencer selection usually leads to the same "overhyped" top creators AI changes this by surfacing smaller expert creators with higher audience trust that's where the… Read more

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Gergely Orosz

@GergelyOrosz · Mar 16, 2026

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Learned about a new trend: Some marketing agencies are partnering with hundreds of "influencers" and distribute (paid, undisclosed) videos to them (eg podcasts) to clip and repost, making it look like organic interest Apparently inspired by Cluely What is real traction anymore

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Cody Schneider

@codyschneider · Apr 16, 2026

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How to Build an AI Agent for Influencer Outreach Outreach is the grunt work of influencer marketing. You find creators, vet them, personalize every email, follow up multiple times, and hope they reply. Most brands burn out after week two. What if an AI agent could do 80% of… Read more

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Riyadh.eth 🐋

@rakinaegz · Jul 29, 2026

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The problem with most platforms today is that a 100k-follower account posting a generic meme gets 10x the reach and brand dollars of a 500-follower creator writing a deeply researched breakdown. We’ve been training creators to farm impressions instead of building genuine impact.… Read more

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david 🔛⛓️

@davidonchainx · Jun 25, 2026

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I think UGC style marketing is such a huge growth opportunity for crypto and AI companies right now Up until now influencer marketing (especially in crypto) has always been boring and ineffective Most campaigns are just paying KOLs to say "wow this is so cool" Instead the… Read more

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Oren John

@orenmeetsworld · Jun 5, 2026

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Brands should think of influencers as teams. - You have your superstar that you probably pay really well and you want to have on a long-term contract. Ideally 2. - You have a couple supporting players with varying degrees of efficacy. - You have a bench of people to support… Read more

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Cody Schneider

@codyschneider · Jul 28, 2026

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marketing engineering today youtube influencer marketing agent researches youtube channels in category using scrape creators api then extracts their email from about section using apify or extracts email from website by scraping then email gets moved to instantly ai email is… Read more

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Berzio 🐝

@iamberzio · Feb 27, 2026

All-time22.8View on X

Web3 influencer marketing has mostly meant prepaid attention dressed up as traction. Rally Beta feels different because it changes the payout rails, not just the pitch deck. With @RallyOnChain Beta, campaigns can distribute Rally Points, native tokens, or stablecoins directly… Read more

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Galileo

@galileowilson · Mar 13, 2026

All-time22.6View on X

Influencer marketing is a volume & content game. Don’t let anyone tell you otherwise. Some projects partner with ~10 influencers, push the same exact message across all of them, then wonder why every post performs trash. It’s predictable, the content is the same and posted at… Read more

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0xAlex

@Web3Alex_ · Mar 16, 2026

All-time21.2View on X

Just wrapped a new T3/T2 UGC KOL campaign and the results speak for themselves. 118,300 Total Views across 166 tracked posts. But the number I'm most proud of? 7.32% Average Engagement Rate. And a $12 CPM To put that in perspective, the industry benchmark on X sits around… Read more

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BAWSA

@jbawsa · Mar 28, 2026

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there's something we need to address. it's an unspoken gap between agencies and creators. as a creator who's done plenty of paid deals, i'm starting to realize how fragmented the selection process actually is. agencies are choosing creators based on: • vanity metrics •… Read more

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George Lampropoulos

@GeorgeLampro20 · Jul 27, 2026

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Influencer marketing works if you can master these 4 things: 1. Sourcing: Can you differentiate what makes a good and bad influencer for your product) 2. Quantity: Can you find so many of these people and outreach to them that the shear amount of volume guarentees 3.… Read more

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Steven

@StevenCravotta · Nov 17, 2025

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I spent hours talking to the most CRACKED 18 year olds on Tiktok marketing. A few lessons I learned 💡 — If you don’t live on TikTok, hire someone who does. Your early 20's creator knows the platform better than your 10-year marketer. — Your best videos won’t look like ads. UGC… Read more

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Connor Rolain

@connorrolain · Jul 14, 2026

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we have an exciting new influencer partnership dropping soon @hexclad ... it's exciting because we've have never activated with this type of creator before. he's in the personal development, wealth building, and productivity niche. i've always had a hunch this niche can be… Read more

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Phil

@PhilOnChain · Mar 16, 2026

All-time11.7View on X

90% of web3 KOL campaigns fail. Not because the product is bad. Because the campaign measures the wrong thing. Most projects hire an agency → agency sends a brief to 50 influencers → influencers post → engagement spikes for 48 hours. Then users don't stick, volume doesn't move… Read more

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Eli5DeFi

@Eli5defi · May 29, 2026

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One of the most common and costly mistakes I see in crypto projects running KOL campaigns is treating paid promotions as purely organic growth. In reality, most CT users are sophisticated enough to recognize amplifications, reposts, and coordinated engagement as marketing.… Read more

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Natia Kurdadze

@natiakourdadze · Jul 18, 2026

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David Park literally shared the $10 Million AI SaaS Playbook for startup founders! Here're my notes: Step 1. Growth Framework Distribution → Get users aware (TikTok, IG Reels, Shorts) Conversion → Landing page → Trial → Paid Retention → Deliver promised value Focus in Playbook… Read more

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Neil Patel

@neilpatel · Jul 18, 2026

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Almost everyone gets creator marketing backwards. They pay for the biggest following they can afford and spend it all at the top. But at the awareness stage, a creator saves you about 5% of the customer journey. At the interest stage, when someone's already considering a product… Read more

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0xAlex

@Web3Alex_ · Apr 8, 2026

All-time8.9View on X

Not tracking your creators = donating your budget. What you need per creator: → Engagement rate (not the average, per post) → CTR via UTM links and referral codes → Conversion per content format → Performance consistency across campaigns The projects that scale their KOL… Read more

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Connor Rolain

@connorrolain · May 1, 2026

All-time8.6View on X

stop cold pitching high-profile influencers and creators...try this work flow instead 1. use @outersignal to get notified when influential people buy from you 2. reach out, tell them you're excited for them to try it 3. offer free product in exchange for a post we've driven 6… Read more

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Sahib

@seeksahib · Jun 1, 2026

All-time8.1View on X

Numbers are highly manipulated in Web3. An account with 5000 audience is more influential than 100K influencers. When you are partnering with a KOL, always do the right math: If a 100K follower account posts about your project: ~ 10,000 people sees it ~ but less than 500 pays… Read more

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Gavel

@Gavel_on_X · May 19, 2026

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Creator Connect: before small creators celebrate, understand what X is actually launching You will probably read a lot of headlines saying that X is finally helping small creators and opening new monetization opportunities for everyone. That interpretation may be too optimistic.… Read more

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Louise Ivan

@louiseivan · Apr 25, 2026

All-time6.6View on X

What does a founder week actually look like fully remote? Here's mine. > Built our scaling influencer strategy off 8 weeks of real testing data: what worked, what didn’t, how we should scale & ask our finance overlord @MarvinJanssen for budget approval for next iteration >… Read more

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0xvinhpham

@0xvinhpham · Apr 20, 2026

All-time5.5View on X

6 years & millions spent working with crypto creators — straight from @Jackhaldorsson @LunarStrategy > Stop chasing vanity metrics. > Stop sending weak briefs. > Stop doing random one-off collabs. 2026 playbook: → Target creators with real 'smart followers' (VCs, builders &… Read more

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Neil Patel

@neilpatel · Jun 17, 2026

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Unilever scaled influencer spending 20x in two years. Consumers stopped trusting brand messaging so brands started following the trust instead. Creators who know their niche deeply are getting the deals. The ones who are loud but shallow are getting passed over.… Read more

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Ashni

@ashnichrist · Jan 19, 2026

All-time4.1View on X

Of course the influencer agencies are now trying to sell their services lolol Many 0-1 startups are NOT ready to work with influencers... If your product can't convert, paying $ to bring the eyeballs is a WASTE OF MONEY Step 1: build a small community of testers & iterate

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Hockey Stick Team

@Hockey_Stick_G · Mar 19, 2026

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Gamma CEO Grant Lee : The most important thing is word of mouth. "The most important thing before you even worry about marketing and maybe even brand, you need to think about, do you have a product that has strong word of mouth." "If you get strong word of mouth right and the… Read more

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Tim Soulo 🇺🇦

@timsoulo · Mar 4, 2026

All-time3.4View on X

How does a startup with 10 marketers pull off a drone show, advertise on the Sphere... AND book Rain Wilson for a brand ad — all in the same year? I've been watching @GammaApp's marketing for a while now, and I couldn't figure it out. Like... they have fewer marketers than most… Read more

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Nick Shackelford

@iamshackelford · Jan 18, 2026

All-time3.0View on X

Before the end of this year AI will be able to fabricate authenticity so good it'll look completely real. This is gonna wreck absolute havoc on influencer marketing and authentic brand growth. The old playbook - grow a massive audience, influence them through content to sell… Read more

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Kaleigh Moore

@kaleighf · Jul 17, 2026

All-time2.9View on X

I was recently hired through a creator matching platform to do a Twitter collab, and the brief they gave me was *incredibly* rigid. Shocker: it did not perform well. I am begging B2B software companies entering the influencer marketing landscape to stop being so prescriptive… Read more

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RICHARDLISON ❤️💡

@Richarduwah2 · Jul 23, 2026

All-time2.8View on X

𝑴𝒚 𝒉𝒐𝒕𝒕𝒆𝒔𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓 𝒕𝒂𝒌𝒆 We’ve spent years treating creators like distribution channels, when the real value they bring is context. A creator who actually uses a product can explain the little things that never fit in a marketing page the workflow that saves time, the… Read more

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Kaleigh Moore

@kaleighf · Aug 6, 2026

All-time2.6View on X

Every creator media kit on earth says the same three things: -audience size -impressions -engagement rate I know, because mine did too. The problem with those numbers is that they're not great at differentiating what you bring to the table as a subject matter expert. When… Read more

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Ashwinn

@Shwinnabego · Mar 23, 2026

All-time2.4View on X

if you are a brand evaluating an influencer partnership on IG and the majority of their comments are emojis like 🔥 and 😍 hard pass

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Andrea Bosoni

@theandreboso · May 21, 2026

All-time1.9View on X

I told a friend he should run an influencer campaign to grow his app and he said they don’t even reply to his emails. He’s literally offering them money and they’re ignoring him. I know a few of them so I wanted to hear their side of the story. It looks like companies are so… Read more

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Max Bevza | Wallchain

@max_bevza · Jun 22, 2026

All-time1.9View on X

a creator can have a great niche audience and still not get selected why? because a few creators already selected for the campaign may have a highly overlapping audience audience overlap is one of the most overlooked metrics in creator marketing

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Taylor Lagace

@TaylorLagace · Apr 22, 2026

All-time1.7View on X

I would rather pour my money down the drain than pay another influencer for a post. The pay-per-post model hasn't worked since 2020, but brands keep doing it anyway. You're dropping $5K on one Instagram story that disappears in 24 hours and drives maybe three clicks. Then you… Read more

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etn.

@etnshow · Apr 1, 2026

All-time1.7View on X

"UGC farms is the play right now" Will Caplan (@CaplanWill) on why UGC is replacing traditional paid influencer marketing: "CPMs are super low, you get thousands of videos and the algo just pushes out whichever one people like". "99% of the content doesn't go anywhere but… Read more

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Gaetano DiNardi

@gaetano_nyc · Jul 13, 2026

All-time1.5View on X

And this is the problem with B2B "influencer" marketing! My audience does NOT represent folks who would be interested in a Series E payroll and HR company. Total bust.

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Tommy Thomas

@0xTommyThomas · Jul 21, 2026

All-time1.5View on X

almost half of all influencer marketing money now goes to the smallest accounts. micro and nano, a lot of them under 10,000 followers. it isn't a discount play. on instagram, nano accounts run 2.7 to 3.9% engagement. celebrity accounts run 0.8 to 1.2%. the tier everyone treats… Read more

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Influence360

@theinfluence360 · Jul 1, 2026

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𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 — 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝗶𝗲𝘀 #𝟭 Influencer marketing is not ads. It’s trust at scale. Most companies treat influencers like Google Ads and expect instant sales. That’s not how it works. Influencers don’t push cold products to cold audiences. They… Read more

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Neville Medhora

@nevmed · Jul 5, 2026

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I've been seeing more and more local companies doing "influencer campaigns" by simply inviting influencers out and throwing a party for them. This is a new waterpark that's trying to generate buzz, and they're inviting anyone with 10,000+ followers to see it before anyone else.… Read more

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Mason Littlejohn

@wearetheselect · Apr 9, 2026

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Here's how to structure partnership ads in your account: Run everything on ABO. Treat it like your influencer testing campaign. One ad set per creator, ideally one ad per ad set if you want clean data. If they have 3 pieces of content, you can group them but you'll have less… Read more

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Activate

@ActivateSignal · Jun 3, 2026

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Arun Srinivas, Managing Director and Head of Meta in India, sits down with Varun Mayya and Pratyush Choudhury at Mumbai Tech Week to break down how Indians actually buy, and where AI and creators fit into it. With nearly three decades spanning FMCG at Hindustan Unilever and now… Read more

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Madhura

@madhurahoval · Mar 13, 2026

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tiktok broke traditional influencer marketing more creators shorter attention spans infinite content every second earns attention or dies your hook your visuals your words your text overlay all compete with the scroll high production lost relatability wins people want… Read more

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Harnoor Singh

@iHarnoorSingh · Aug 3, 2026

All-time0.30View on X

interesting insights on influencer marketing 45% of brand influencer spend is now going to creators under 20k followers. It was 19.5% in 2021. coming from 8 yrs of making videos and I get that micro accounts average 3.2% engagement on shortform due to novelty, big tier… Read more