Community engagement and relationship building
Replies, comments, DMs, social reciprocity, community management, trust-building, superfans, and turning audience feedback into product insight.
34%
Best tweets about Social Media Marketing
50 Best Tweets About Social Media Marketing (2026)
Explore the best tweets about social media marketing, including content strategy, distribution, creative testing, community, analytics, and campaign results.
Platform-specific social strategy, content, distribution, community, creative testing, analytics, campaigns, and measurable marketing outcomes.
- Creators
- 44
- Updated
Original Xholic analysis
What 50 top Social Media Marketing posts reveal
The 50-post set emphasizes platform-specific adaptation, community interaction, content iteration, and attention-oriented creative. Community engagement is the largest identified theme (34%), while content formats/hooks, testing/optimization, founder-led marketing, and platform-specific strategy each account for 32% of posts.
- Dominant tone
- Positive
- Median score
- 22.4
- Leading format
- List
- Recent posts
- 44%
70% of posts
All-time engagement
30% of posts
Published in 90 days
Conversation map
The themes creators return to
Content formats, hooks, and creative
Posts, threads, carousels, demos, short-form video, storytelling, scripts, opening hooks, and attention-holding content structures.
32%
Content testing and performance iteration
Using winning posts, competitor research, analytics, format comparisons, and repeated angle testing to improve content performance.
32%
Founder-led and brand social marketing
Using founder voices, personal brands, authentic brand accounts, proof, case studies, product updates, and culturally responsive content to market companies.
32%
Platform-specific channel strategy
Choosing channels by audience, product, and funnel role, with distinct guidance for X, LinkedIn, TikTok, Instagram, Reddit, YouTube, and communities.
32%
X algorithm and organic growth
How X ranking, dwell time, positive and negative engagement signals, posting cadence, replies, and niche consistency affect reach.
26%
Distribution and content repurposing
Cross-posting, syndication, converting one source asset into multiple formats, reposting evergreen work, and building reusable content libraries.
24%
Social product launches and campaigns
Launch positioning, influencer or thought-leader amplification, social proof, announcement distribution, and campaign-driven visibility.
12%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 45
- Median reposts
- 3
- Median replies
- 10
- Median views
- 2K
Posts with media make up 36% of this collection. Their median all-time score is 19.5, compared with 23.8 for text-only posts.
Format mix
- List 30% · score 44.0
- Opinion 26% · score 11.2
- Tutorial 20% · score 18.3
- Announcement 12% · score 33.8
Consensus and debate
Where creators agree, and where they do not
Shared view
Adapt content to each platform
Posts recommend assigning platforms distinct roles and adapting presentation by channel rather than publishing the same way everywhere. Examples frame TikTok as discovery, X as conversation, and LinkedIn as credibility, while another post recommends platform-specific content styles.
Shared view
Community interaction can supply audience insight
Posts portray replies, DMs, and comments as relationship-building activity and as a source of recurring questions, objections, and feedback that social teams can document for messaging or product teams.
Shared view
Publish, review, and iterate
Several posts recommend frequent publishing, testing hooks and angles, reviewing above-baseline posts, and creating new variations from proven topics or evergreen material.
Shared view
Use clear opening and content structure
Creative guidance focuses on early hooks, clear narrative framing, concise product demonstrations, and storytelling. These are recommendations from the cited authors, not measured causal findings in this dataset.
Open debate
Posting volume versus selective quality
Some posts recommend daily publishing and repeated practice, while others argue that a single strong post can be more valuable than a week of middling posts. The supplied data does not establish which approach performs better overall.
Open debate
Competitor study versus distinctive voice
Some authors recommend analyzing competitors' high-performing formats and adapting them, whereas others prioritize developing a brand-specific voice and understanding audience pain points over following another account's playbook.
Open debate
Broad cross-posting versus tailored distribution
One set of posts advocates broad cross-posting and repurposing, while another argues that channels and tactics should be selected and tailored to the company, audience, messaging, and platform role.
What performs
Patterns behind standout posts
The five measured outliers span guides, a checklist, and an announcement
The five listed score outliers are an X-growth guide (3,801.74), an X-algorithm explainer (1,656.32), a LinkedIn GTM checklist (659.89), an X ad-product announcement (539.21), and a 60-day social/content learning plan (383.97). Their observed scores do not establish that any one topic or format caused performance.
Lists are the largest and highest-median format category
LIST accounts for 15 of 50 posts (30%) and has a median all-time score of 44.027, the highest of the listed format categories. The cited examples use numbered, scannable guidance.
Media posts have a lower observed median score than text posts
Media appears in 18 posts (36%). Its median all-time score is 19.51, below the text-post median of 23.82. This comparison does not support treating media presence alone as a performance advantage in this set.
X-ranking posts emphasize deeper and negative engagement signals
Posts interpreting X's ranking system say that dwell time and actions such as replies, reposts, clicks, shares, or follows may matter alongside negative signals such as blocks, mutes, reports, or 'not interested' feedback. These are author interpretations, not independently validated ranking results in the dataset.
Statistical standouts
- View standout post 1 Score 3801.7 · 169.8× median
- View standout post 2 Score 1656.3 · 73.98× median
- View standout post 3 Score 659.9 · 29.47× median
- View standout post 4 Score 539.2 · 24.08× median
- View standout post 5 Score 384.0 · 17.15× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
-
1. Alex Nguyen
@alexcooldev
2 posts
-
2. eliane 👾💫
@alieneliane
2 posts
-
3. Hridoy Reh
@hridoyreh
2 posts
-
4. Javier Writes
@javier_otieno1
2 posts
-
5. Logan Gott
@LoganTGott
2 posts
-
6. The C̶r̶y̶p̶t̶o̶ Intern
@ProofofIntern
2 posts
One LinkedIn GTM playbook centers the founder
A high-scoring LinkedIn GTM post recommends founder-led posting, problem-led messaging, funnel mapping, case studies, a featured PDF carousel, and commenting on prospect posts.
Build a reusable content library
Posts describe converting interviews and video into long-form, short-form, and text assets; refreshing evergreen posts; and maintaining databases of winning topics for later adaptation.
Use social management as audience research
Several posts recommend recording recurring community questions, complaints, and feedback, then sharing those signals with content, launch, or product teams.
Since the previous snapshot
What changed since Aug 12, 2026
- 78% of the selected posts remained.
- The creator count changed by +1.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Social Media Marketing tweets
Top Social Media Marketing tweets from 44 creators
Ranked 01–50
- 01
@cailynyongyong ·
HOW TO GO VIRAL ON X: complete basics easy mode with first guest as @minmax0501 00:00 Intro 00:50 @getyourmomo 01:16 First guest intro 02:16 Warm up account 02:51 Tip 1: tag communities 04:19 Tip 2: tag famous accounts 05:06 Understanding X audience 06:00 Things that didn’t work 06:28 Linkedin vs X 07:14 Tip 3: post everyday 08:20 Do videos work? 09:03 Tip 4: post successes 09:44 Do multiple channels work? What’s the difference? 10:40 Tip 5: wait for random viral posts 12:00 What’s your brand message? 13:10 Tip 6: Copy viral templates from competitors 13:25 Tip 7: Follow the trend 14:35 How to structure demo videos 15:10 1 second hook 16:13 First 5 seconds matter 17:48 1 feature / video 19:17 Story telling 21:32 Writing good script 22:47 Yeet
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- 02
@AlexFinn ·
I read through all 600,000 lines of code in the new X Algorithm It took me 13 hours to do it. Let me save you that time. Here’s the top 9 things you need to know in order to succeed on X: 1. Time on content is the most important engagement metric on X. This is why Articles perform so well 2. There is an Author Diversity Penalty. Meaning, after you show up on a feed once during a day, you're less likely to show up again. Spamming posts will hurt you big time. 3. The posts that show up on your feed are based on the last 128 posts you've engaged with. Don't engage with posts you don't want to see more of. 4. X wants to eliminate toxicity. If you’re consistently attacking or trolling others the algorithm will pick up on it 5. X wants to eliminate spammers. Posting the same thing over and over again will flag you quick 6. Followers don't matter. Dead metric. The only thing the algo cares about is if you make valuable content. 7. Your post performance is determined by a score. The score is good engagements (likes, RTs, etc.) minus bad engagements (blocks, mutes). 8. Reply guy is the ultimate small account strategy. X is built on conversation. It will reward people who conversate 9. All of these previous rules come down to one thing. Don’t game the system. Don’t be a jerk. Raise the vibrations of X. If you’re only goal is to create engagement, you’re going to lose. If you’re goal is to create great content and generate conversation, you’re going to win
- 03
@LoganTGott ·
GTM strategy for tech companies on LinkedIn: 1. Your founder posts daily, not the company page. Pages reach 1.6% of followers. 2. Build every post around the problem you solve. Not your team, features, or raise. 3. Map the funnel before you post. Every impression needs a next step to a call. 4. Pull trending AI takes off Twitter. Semi-viral in your ICP is what converts. 5. Mix in case studies. Nobody buys until they trust you can deliver the outcome. 6. Pin one PDF carousel on your ICP's biggest problem to your featured section. 7. Your founder comments on 10-20 prospect posts a day before any outbound.
- 04
@nikitabier ·
Some of my biggest purchases come from testimonials I've read on X. Authentic conversations is what makes X the most trusted source of information. Today we're releasing Mentions Boost—a brand new ad product on X. If your brand or account is organically mentioned on X, you can boost the post's reach. And we've designed it in a way that is transparent to users and preserves the authenticity of Timeline. While I don't work on ads day-to-day, this is one product I was excited to roll up my sleeves on. Now available for Premium Business accounts—with more updates to come.
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- 05
@omoalhajaabiola ·
To learn content management and social media marketing, here's a 60-day plan, spending 2 hours per day to develop comprehensive skills. This study plan covers topics such as content strategy, social media platforms, analytics, SEO, and more. Phase 1: Content Management (Days 1–30) Day 1–3: Content Strategy Fundamentals Topics: What is content strategy, setting goals, audience research, content types Resources: https://t.co/DXsx8LYStq https://t.co/K05DNoeNB7 Day 4–6: Creating Content Plans Topics: Editorial calendars, content creation workflows, setting deadlines Resources: https://t.co/zpWHtFZv83 Day 7–9: Content Writing and Copywriting Basics Topics: Copywriting essentials, writing for different platforms, persuasive writing Resources: https://t.co/2gefjOfs5M https://t.co/9CSXYKdpW2 Day 10–12: Visual Content Creation Topics: Basics of graphic design, creating visuals for social media, design tools (Canva) Resources: https://t.co/YYj0fRaSfs Day 13–16: SEO Basics for Content Topics: On-page SEO, keyword research, optimizing blog posts, meta tags Resources: https://t.co/0h6MdBmoW1 https://t.co/b2z2A7dJmk Day 17–20: Content Management Systems (CMS) Topics: Introduction to WordPress, creating blog posts, managing media, themes and plugins Resources: https://t.co/48M4w0v8XB Day 21–23: Content Repurposing and Curation Topics: Repurposing content, using content curation tools, creating value with curated content Resources: https://t.co/oc845NybWE https://t.co/Pp7Esq4At7 Day 24–27: Content Performance and Analytics Topics: Analyzing content performance, setting up Google Analytics, tracking KPIs (engagement, traffic, conversions) Resources: https://t.co/ch5Dz9EADL Day 28–30: Case Study and Practice Topics: Research successful content marketing case studies, create a content plan for a mock brand Resources: https://t.co/8a4QLLDmaf Phase 2: Social Media Marketing (Days 31–60) Day 31–33: Social Media Marketing Basics Topics: Introduction to social media marketing, key platforms (Facebook, Instagram, Twitter, LinkedIn), choosing the right platform Resources: https://t.co/1kdEg17q2a Day 34–37: Audience Building and Engagement Topics: Understanding target audiences, creating engaging content, community building Resources: https://t.co/2rJwx2HzYa https://t.co/9zeEwvOSk9 Day 38–40: Creating Social Media Content Topics: Best practices for different platforms (videos, images, posts), visual content creation tools (Canva) Resources: https://t.co/OVYXjYWROa https://t.co/WD3HPGFi2n Day 41–43: Scheduling and Managing Social Media Topics: Using tools like Hootsuite, Buffer, and Later to schedule posts, social media calendars Resources: https://t.co/KNvRAfmfUb https://t.co/GWXPjWrNgk Day 44–46: Facebook and Instagram Marketing Topics: Creating Facebook and Instagram ads, organic growth strategies, boosting posts Resources: https://t.co/RSYV6JUhIK https://t.co/2fZ0wQXdq5 Day 47–50: LinkedIn and Twitter Marketing Topics: Building professional networks, using LinkedIn for content marketing, Twitter trends, hashtags Resources: https://t.co/GZWoTthcTk Day 51–53: Influencer and Affiliate Marketing Topics: Working with influencers, finding affiliate partners, influencer outreach strategies Resources: https://t.co/FCur9dSxs2 Day 54–57: Paid Social Media Campaigns Topics: Facebook Ads Manager, Google Ads for social media, campaign management, budgeting Resources: https://t.co/AGPIk3aMQP Day 58–60: Social Media Analytics and Reporting Topics: Analyzing social media metrics, using platform analytics tools (Facebook Insights, Twitter Analytics), reporting to clients Resources: https://t.co/srUqE2BLpq
- 06
@alexcooldev ·
A Reminder: If you have no idea how to market your product, start with this: Post every day. X, TikTok, Instagram, LinkedIn, anywhere your users might hang out. You don’t need the perfect strategy on day one. You need reps. Create content, test hooks, try different angles, listen to the market, and keep going.
- 07
- 08
@pmitu ·
5 truths about growing on X: ✦ If you don't discover new people, new people won't discover you ✦ If you never send DMs, don't expect to receive any ✦ If you don't comment on others, why would they comment on you? ✦ Want more likes? Start liking more ✦ Want more reposts? Support other creators first X is a social network after all so act social
- 09
@itsolelehmann ·
how to use perplexity computer to reverse engineer your competitor's social media strategy (in just 1 prompt) you do realize that that person in your niche who consistently goes viral is not *actually* smarter they just figured out which formats, hooks, and topics actually drive engagement in your space. thats literally it and they're running that playbook every single week (while you're manually scrolling their profile trying to reverse engineer it by feel) i used to do this too open a competitor's profile, scroll through their posts, screenshot the ones that popped off, try to spot patterns it took me hours and i'd still miss stuff (v frustrating tbh) but now i have perplexity computer one-shot the whole thing in one prompt here's how: 1. open perplexity computer and give it one prompt: "analyze the last 7 days of posts on X for [competitor handles]. check engagement, bookmark-to-like ratios, hooks, storytelling, product placement. find winning formats, losing formats, and gaps" (add multiple competitors to the same prompt and it cross-references all of them) 2. it spins up sub-agents automatically. • one collects posts • one analyzes engagement metrics • one breaks down topics • one identifies gaps. all running in parallel 3. a few minutes later you get a full analysis doc. • top posts with all the metrics • content mix breakdown by topic • hook analysis showing which openers drove the most results • and how they place their products bookmark-to-like ratio is the one most people sleep on. high ratio means people are saving it because they think it's valuable ( the real signal) and my favorite part is the gap analysis it tells you what none of your competitors are covering. blue ocean. market up for grabs you can also tell it to send you a weekly report via email every monday. connect gmail and the analysis just shows up every week in your inbox so you're always playing with better, up-to-date cards than the people still guessing if you run any kind of brand online and you're still eyeballing competitor accounts manually, this'll save you hours every week
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- 10
- 11
- 12
@ArcadiaGTM ·
Algo Hack: We generated 30,000 organic posts for a client's announcement. Here's how: With our content framework, we have been able to consistently land on X’s News section. The focus was positioning. Over the past few months, our team has been refining a content framework built specifically around how people consume posts on X: – stronger hooks – clearer narrative framing – cleaner information flow – formats designed to hold attention longer Small changes in structure completely changed how far the posts travelled. Most content doesn’t underperform because the announcement is weak. It underperforms because the positioning never earns attention in the first place.
- 13
@javier_otieno1 ·
Shifts within X Interaction formats and Implications for Creators 1. Communities feature shut down – Scheduled for May 6, 2026, X's head of product, Nikita Bier, cited declining usage and low engagement. Observers suggest many X communities had grown inactive, termed as “GHOST TOWNS” with plenty of SPAM. Creators must pivot to XChat Groups to build stronger, more aligned communities. 2. XChat Group Chats – This feature is primarily designed to replace communities and supports up to 350 members. Links to XChat group chats are shareable. Creators can manage collaborations away from the public eye, but transparently among team members, effectively solving the issue with PRIVATE LISTS. 3. Custom Timelines – The platform recently launched Custom Timelines to organize niche interests. Niche Alignment is the juicy spot for growth on X. 4. The full rollout of the Grok-Powered algorithm - Content is shown in feeds based on semantic understanding rather than engagement metrics (likes, comments, and retweets). This shift recognizes silent engagement, like time spent on a post, which is also a measure of interest for most reading/viewing audiences. A creator ought to illustrate mastery in specific interests to meet psychographically aligned communities. BOTTOMLINE Quality-specific content converts better than a random collection of spammers hunting for engagement or impressions, especially through coordinated efforts to game the platform.
- 14
@hridoyreh ·
Reddit marketing that works: 1. Build karma first 2. Answer questions daily 3. Target small subreddits 4. Post at peak times 5. Share case studies 6. Post valuable guides 7. Be early on new posts 8. Use soft CTAs 9. DM only when invited 10. Use storytelling posts 11. Share failures openly 12. Create comparison posts 13. Offer free resources 14. Comment on viral posts 15. Use curiosity hooks 16. Share templates/checklists 17. Ask engaging questions 18. Repurpose old content 19. Engage with every reply
- 15
@emilylai ·
a friend asked what the “new distribution meta” is and i went on for three minutes about how distribution principles don’t change, what does are channels and tactics and even at that, there’s a whole menu list of channels and tactics knowing which ones to choose is the whole craft and needs to be personalized to your company, audience, and messaging - brand pages (ig, tiktok, reddit, youtube, linkedin) - optimizing for seo/aeo - paid ads (display, social, search, native, in-app, tv, ooh, direct mail lol) - sponsorships (podcasts, streams, newsletters, events) - affiliate marketing (blogs, content creators, media buyers) - referral programs - influencers - ugc (tiktok, youtube, ig) - lead magnets (tools, downloadables) - email and sms marketing - comment seeding (reddit, quora, forums) - cold outreach - localized marketing also llm optimization is akin to seo optimization. as tech develops, tactics just iterate slightly over time
- 16
@DanielSmidstrup ·
I connected X to Google Search Console today. As I have noticed something interesting: Google seems to be crawling X posts as SEO data, especially for its AI-powered search features. That made me rethink posting. Every post might now be doing two jobs: - starting a conversation on X - becoming searchable context for Google’s AI So posting consistently may not just be a social investment. It could become an SEO investment too.
- 17
@Layton_Gott ·
This is what every platform does best for B2C SaaS: -Reddit: Validating ideas and warm outreach. -X/twitter: Growing your audience. -YouTube: Building credibility and trust. -LinkedIn: Cold outreach to serious people. -Instagram: NOT worth it. -TikTok: Viral discovery to a younger audience. -Product Hunt: Launch day exposure and early adopter signups. -Discord: Building a loyal community. -Newsletters: Owning your audience without any algorithm changes. (bookmark this)
- 18
@codyschneider ·
founder led marketing is easy just do this interview people in your industry extract insights from the transcript turn video into long form podcast for yt audio to RSS for podcast upload video twiXer insights turned into posts for twiXer and linkedin film short form videos based on key ideas schedule to all social channels with ordinal MCP
- 19
- 20
@andruyeung ·
Almost every founder I know is hiring for this role A writer, producer & marketer who is culturally attune and exceptional at creating content They follow the founder around and turn repackage thoughts into a barrage of posts, videos, newsletters, and memes The most important factor though, is SPEED Most social media marketers today (1) Do not know how to capture attention and (2) Take days for a turnaround The future of marketing will require instant turnarounds to respond to trends/news cycles. They should be on 24/7. I've only met a few of these ppl - they are a unicorn.
- 21
@askOkara ·
some tips on how to create content for your brand's x account 1. export your last 1000 tweets using the twexportly chrome extension, drop them into a doc, upload that doc to okara, ask it to analyze your tone, style, voice etc. then generate new tweets that sound like you 2. check the top tweets that worked well for you and repost them. you can always repost winning content 3. steal your competitors' best tweets. if you open their twitter account in incognito mode, x will show you their top tweets. take inspiration and create similar content 4. ask your team what they shipped this week and announce those features on social media 5. when you see a post from any brand account going viral, take a screenshot of it and save it in a folder. when you're running out of ideas, go through the folder to get inspiration 6. record a lot of demos using screen studio and post them. 7. hop on trends. whenever a trend is going on, see if you can plug your brand into it. if it gets traction, you may get featured in the trending section
- 22
@hridoyreh ·
30 Reddit marketing tactics that work: 1. Answer questions in niche subreddits. 2. Share a free tool with the community. 3. Post case studies with real numbers. 4. Comment before posting. 5. Create value-first text posts. 6. Turn FAQs into Reddit threads. 7. Share behind-the-scenes progress. 8. Offer free audits/roasts. 9. Post templates people can copy. 10. Reply within the first hour. 11. Use native images. 12. Cross-post relevant content. 13. Build karma before promoting. 14. Mention competitors naturally. 15. Ask controversial questions. 16. Share mistakes and lessons. 17. Create weekly update threads. 18. Give away free resources. 19. Find pain points in comments. 20. Post data-backed insights. 21. Be active in rising posts. 22. Use storytelling instead of pitching. 23. Create subreddit-specific content. 24. Share useful spreadsheets. 25. Offer beta access. 26. Turn comments into leads. 27. Engage with every reply. 28. Post at peak subreddit hours. 29. Build relationships with moderators. 30. Become known for one topic.
- 23
@miracleadishi ·
The hardest pill I had to swallow in June was my Instagram account I created and grew from scratch in 5 weeks got disabled! Just like that. I made over 33 sales from that account. Something my other accounts took years to achieve. IG just removed that account! That was a whole portfolio for understanding how Social Media Strategy, storytelling and personal branding works. Everything gone! I'm not okay.
- 24
@wizofecom ·
If you want to build authority with your personal brand on X/Linkedin, try this for 90 days (takes less than 45mins/week) ANALYSIS • Go through your previous week's content • Look at the average likes per post • Find the posts that outperformed your normal avg • Narrow down what made them hit • Come up with new angles around those winning topics • Create iteration posts on top of them. This is the lowest hanging fruit you have access to. FILTERS • Go to X advanced search • Filter by your account name • Set a minimum like threshold that's strong for your account • Make sure the posts are at least 60-90 days old • Find the buried winners • Create fresh content around those topics. 95% of your followers haven't seen your older content. Also as your audience grows the new people have no idea your older posts exist. STUDY • Find 3 accounts in your niche or in a similar space • Run the same advanced filter settings from above on their accounts • Pull their best performing content from at least 60 days ago • Take note of the style and topic of those pieces • Add your own unique twist on top. • Scroll through their recent posts • Flag anything that performed unusually well for their account size. MINE • Go to your website • Scroll through your account • Collect every case study • Log every client result • Write down every transformation you have. • Each one is a content topic waiting to be written These are the posts that build the most trust because they show proof in your expertise. OTHER SOCIALS • Some founders post their best performing content on Instagram • Others on YouTube • Others on LinkedIn • They rarely ever bring it to X • Go to those accounts • Find the winners that already proved they resonate with an audience • Rebuild them for X with a fresh angle INTERVIEW • Ask 1-3 specific questions about what's going on in the business right now • E.g, what problems clients are bringing up • E.g. what lessons were learned this week. • The best content ideas come from conversations • Take those experiences happening in real time and flesh it out in a way people want to hear. TRACK • Identify the news • Look for conversations that accounts in your space are commenting on • When a major platform announces a new feature • Or an industry leader makes a controversial move • Or a trending topic directly relates to your niche • Create an opinion post around it with your unique take. • Make this a part of your weekly process without exception. LEVERAGE • If you're running content for multiple personal brands in your business • Keep a database of winning topics • Go back through that library • See what you can repurpose for the current account • A topic that crushed for one founder in a similar niche can be adapted with a different angle and different proof points for another. Rotate through all 8 every week and you'll have more banger ideas than you know what to do with.
- 25
@semrush ·
The work you put into social media SEO can now shape your brand's visibility across multiple search experiences beyond social platforms, including AI Overviews, AI Mode, ChatGPT, and more. For years, "social media SEO" meant winning in-platform search and appearing in the feed. Brands optimized captions, hashtags, and bios to climb TikTok's For You page or surface in Instagram's Explore. That still matters. But using social media to influence external search visibility and shape how LLMs talk about your brand is now just as important. Our AI visibility study found that Reddit, LinkedIn, YouTube, Facebook, and Instagram are among the top domains LLMs cite. When a buyer asks ChatGPT "which managed WordPress host should I pick," answers are often pulled from Reddit threads, YouTube tutorials, and LinkedIn posts https://t.co/mI3b6Yg5V8.
- 26
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@mark_k ·
I've used to AI to analyze the latest open source 𝕏 algorithm, so you don't have to do it! 🫡 X’s For You algorithm is not just a follower feed anymore. It pulls from two worlds: Posts from accounts you follow Posts from outside your network that match your behavior The key part is prediction. X tries to estimate how likely you are to like, reply, repost, click, watch, dwell, share, quote, or follow the author. But it also predicts negative signals: not interested, block, mute, report, and low dwell time. So reach is not only about getting engagement. It is also about avoiding negative feedback. A few things stand out: Dwell time and video views matter. Replies, reposts, shares, quotes, and profile clicks can all help ranking. Content outside your follower graph can still spread if it matches interest patterns. Repetitive posts from the same author may be downranked for feed diversity. Seen or recently served posts are filtered out. Block, mute, report, and "not interested" signals can suppress distribution. Practical takeaway: Optimize for real engagement depth, not just likes. Posts that make people stop, reply, share, click, watch, or follow are much more valuable than passive impressions. But rage bait is risky. It may get clicks, but if it also creates mutes, blocks, reports, or "not interested" signals, the system has explicit ways to push it down. My read: X is increasingly less a follower feed and more an interest and predicted-engagement marketplace. Your followers help seed distribution, but broader reach depends on whether X predicts strangers will engage positively.
- 28
@natiakourdadze ·
Where to market: SaaS → X Agency → LinkedIn Mobile App → TikTok organic AI Startup → X + LinkedIn + TikTok E-commerce / DTC → Instagram + TikTok Coaching / Consulting → LinkedIn + Instagram Course Creator → YouTube + X Local Business → SEO + Facebook Freelancer / Creator → LinkedIn + X + Instagram B2B Startup → LinkedIn + X + Youtube Community / Newsletter → X + Reddit + Discord Which channels would you add to the list?
- 29
@neilpatel ·
Instagram processes 6.5 billion searches a day and TikTok isn't far behind. Your buyers are searching everywhere and a strategy built around one platform is leaving most of your audience completely untouched. #ContentMarketing #MultiPlatform #SEOStrategy #DigitalMarketing
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- 30
@onlinedopamine ·
for those solely posting to tiktok and/or instagram: always, and i mean always, cross-post your videos to youtube, facebook, X, and threads for example, the youtube views i'm getting on the character swap format i'm testing are higher than both instagram and tiktok combined plus, those videos are also helping me to increase my subscriber count, which will probably benefit the long-form content i am simultaneously creating i also recently talked to a prospective customer who gets the majority of his app sales from facebook reels (we are starting with it now, will report back) moreover, i've seen app founders like cormac from oasis absolutely crush it posting his short-form videos to X this is ultimately why tools like @genviral_ exist and help you save time cross-posting said content btw, we'll be adding bluesky, threads, and X soon because of exactly this observation!
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@Eli5defi ·
Distribution is king, and that’s never been more true for content creators. If you’re a creator using @typefully and @claudeai, you’re leaving a lot on the table if you’re not using this 3-step method to optimize your posts: - Set up your Typefully MPC in Claude - Ask Claude to run an analytical review of your post using the prompt below - Review and take action as per suggestion --- You are an expert Social Media Strategist and Data Analyst. Objective: Perform a comprehensive performance audit of my [Platform Name, e.g., X, LinkedIn, Threads] account using my exported analytics data from Typefully MCP. Provide a strategy that balances growth with time-efficiency. → Content DNA & ROI The “Stickiness” Factor: Identify which content categories (e.g., Educational, Personal Stories, News Updates, etc.) have the highest Save/Bookmark-to-Reach ratio. Which posts are people keeping for later vs. just scrolling past? The “Show More” Trigger: For long-form text or threads, analyze the hook (the first 2 lines). Which opening styles consistently get users to click and read the full post? Media vs. Message: Compare the performance of text-only posts vs. posts with images/video. Is the extra effort of creating visuals resulting in a proportional increase in Profile Visits or Link Clicks? → Time & Velocity Mapping The High-Engagement Window: Pinpoint the 60-minute windows when my audience is most “reactive.” Don’t just give me a time—explain the Engagement Velocity (how fast interactions happen in the first 30 minutes) and how it affects overall reach. The “Quiet Hour” Opportunity: Are there times when engagement is lower but reach is high? Identify whether I should post during off-peak hours to face less competition in the feed. → Repost/Retweet Spacing Strategy The Frequency Audit: I currently repost my own content at [Insert your intervals, e.g., 1hr - 6hr - 12hr]. Based on the data, is this causing “feed fatigue” (the same people seeing the post too many times), or is it successfully reaching new time zones? The 24-Hour Flywheel: Design an optimized repost schedule that covers three distinct global regions (e.g., morning in the US, EU, and Asia) without overlapping on a single user’s timeline more than once every 8 hours. → Conversion & Growth Funnel Follower Attribution: Which specific posts actually drove New Follows? Distinguish between "Viral Hits" (high views/low follows) and "Community Builders" (low views/high follows). Bio & Call-to-Action (CTA) Check: Based on the spikes in profile visits, suggest 3 ways to optimize my Bio or Pinned Post to convert more visitors into long-term followers. ---
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@Nicolascole77 ·
All social platforms go through phases. In 2021, anyone writing X threads went obscenely viral. X also powered 99% of our multi-million dollar business. In 2026, X now drives <20% of our leads and engagement/reach is a fraction of what it used to be (for us). Whereas LinkedIn is driving way more leads and way more reach. Which is why you should just focus on building a LIBRARY of content—that you can copy/paste over to the next-new platform where there is an attention arbitrage opportunity.
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@ProofofIntern ·
social media managers are basically audience researchers with worse job titles. they see what people actually say, not what the brand wishes they said. they see the confusion, repeated questions, complaints, jokes, the weird language customers use, the objections that keep coming up and posts people ignore even though the team thought they were important. that's valuable as hell. but in most companies, social still gets treated like the final step in the content machine. someone writes the campaign then someone approves the messaging then someone builds the deck and only then does the social team get handed the polished version and told to make it work on socials. which is backwards. the person reading the replies all day probably knows where the messaging is unclear. the person watching what people share probably knows which angles actually land. the person seeing the same complaint for the 47th time probably knows what the product page, launch post or campaign is failing. social media managers aren't just there to post the approved words. they're sitting on live audience insight every single day. most brands just don't know how to use it.
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@KyennMark ·
Social Media Management Is More Than Posting A lot of founders think the role of a social media manager is just to post content and keep the page active. That is only a small part of the job. The real role of a social media manager is to become the eyes and ears of the internet for the project. You are the closest person to the community. Every day people reply to posts, send messages, complain, suggest ideas, and talk about what they like or don’t like about the product. Your job is to capture those signals. Not just read them and move on. You must document them. For example, imagine the project is a gaming platform and several users start saying the same thing about a character design. Maybe they feel the character doesn’t look strong enough or they prefer another style. Once you start hearing the same complaint from multiple people, that is no longer just a random comment. That becomes valuable product feedback. You take that information and pass it to the developers or the founding team. Now the builders can improve the product based on real user feedback. This applies to any type of project. If it is a trading platform, users may complain about the interface being confusing. If it is a Web2 product, users may complain about a feature not working smoothly. If it is a Web3 project, users may talk about transaction speed, wallet issues, or usability. All these things are signals. Your role is to collect them, organize them, and report them clearly. That alone can help improve the product significantly. Another responsibility is driving engagement. Engagement is how you keep the community alive. Replying to comments, encouraging discussions, asking questions, highlighting community contributions. When people feel heard, they stay longer and become more loyal to the project. In larger companies, the strategy may also include ads and paid promotions. Content builds attention, and ads help push that attention to a wider audience. But the most valuable thing a social media manager can bring to a project is information. Information about what the community is thinking. Information about what the users want improved. Information about what is working and what is not. When you consistently deliver this kind of insight to the team, you are no longer just managing social media. You are helping the project build a better product through community intelligence. And when you reach that level, it becomes very difficult for a project to replace you.
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@jakezward ·
X just dropped my new favourite feature: filter any profile's posts by "Most liked." This is a game changer if you create content. 1. Find top accounts in your niche 2. Filter by most liked 3. Study what works 4. Make it your own I grew to 100K on LinkedIn in 10 months doing exactly this. Now X makes it easy.
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@ishverduzco ·
Creating great content is only about half of the game on social. Maybe a little less. You can only ship so many posts in a day until you start becoming annoying on the timeline. But if you’re doing social for a big brand then you likely have hundreds, if not thousands of mentions on any given day across platforms. Community management is the grunt work of the job but is easily one of the best ways to 10x your brand. Not just for impressions and engagements, for improving sentiment, awareness, and building relationships with superfans.
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@MythThrazz ·
First of all welcome to all of my new followers, these last two days were really crazy :) Many of you asked about my marketing methods/strategy and I promised a post instead of replying in the comments, so here goes: >> MARKETING << 1) I've started by creating a dedicated claude code project called 'marketing' 2) Then I've created wide range of marketing skills - for seo, writing, etc. 3) Created marketing materials about all of my products ( name, various lengths of descriptions, colors, url, tagline etc.) I called them 'dossiers' 4) I got a list of catalogs/launchsites from here https://t.co/IPX6yMrd89 (@joncphillips 🙏) 5) Asked Opus to go through this list and filter out paid ones, ones that require captcha etc. 6) Then told Opus to register/launch in all of them, starting with the higest DR ones (managed to get around 40 - a lot of them are either already dead, or very low quality, but plenty are awesome) 7) Meanwhile asked to write advertisment/launch posts for: a) Reddit b) Linkedin c) Facebook group (Each different) 8) Prepared the 'persona' of my ideal customer and started looking for emails of such people/companies for my cold email campaign 9) Send 600+ cold emails (various formats) 10) Meanwhile writing here on X daily - 50-100 replies and 3-10 posts [ ALWAYS MANUALLY 0 AI ! ] 11) Worked on SEO of the sites [ registered in Google Search Console, in Bing Console, in WaybackMachine in Yandex ] 12) Started posting daily on LinkedIn - the series of non-trivial WordPress optimization techniques (non-trivial, original content) 13) Posting content on blogs semi-regularily with syndication to (Blogger, Devto, Medium, Substack) 14) Created a free companion Google Chrome Addon (WP Site Inspector) 15) Posting and commenting daily on: X, Reddit, LinkedIn - trying to be helpful, funny and showing expertise in the field and advertising the product when it fits 16) Recorded some videos on YT (few long forms, few shorts) And that's it. At least at the moment I don't remember anything else.
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@ProofofIntern ·
random social content 'hacks': - repost evergreen content regularly, change up view points/media types/copy to keep them fresh. - create multiple variations of the same post, schedule them in the future. - have a schedule, but make it flexible & adaptable for trends/changing narratives. - break down blogs to create social content. what would you add?
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@alieneliane ·
you can't build a strong social media strategy based on vibes alone there needs to be a structure behind it or else how do you justify your decisions? without systems, clear metrics, and workflows, you start every day staring at a blank page instead of learning from what you've already done
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@vali_turbo ·
This article by @hustle_fred is a gold mine. He breaks down X's algorithm from their public code reveal. Here are the top 5 takeaways I took, and how you can apply them throughout your build in public journey👇: 1. Warm up first. No cold posts. - Spend 10-15 mins liking/replying to your network before dropping content - Reminds the system you're connected. Gets those early views from followers 2. Invite more than likes. - Algorithm scores on diverse actions: replies, bookmarks, clicks, profile visits - Ask questions. Share checklists people save. Add links they click and make posts that spark real interaction 3. Leverage social proof. - Tag or reply to bigger accounts in your niche - Their retweet or comment unlocks out-of-network reach (friends of friends) - One nudge from a mutual can 10x impressions 4. Stick to one theme. - Don't jump topics, because the algorithm groups you into "SimClusters" like startups or design - Consistency builds association. Switch too much, and you confuse the system and hide yourself. 5. Spark conversations - End with a question. Respond fast to early comments - Turns a post into a thread of activity. More replies = more push - Mix hot takes, threads, graphics, lists What I will apply: Prime (warm up) → Post (themed content) → Reply (fast) → Amplify (nudge mutuals). Make sure to bookmark this for your next X push. Big thanks again to @hustle_fred for the fantastic article, and I urge everyone to check out @supabird_io; it's such an underrated gem of a tool. Read it below for yourself: https://t.co/BuXJFLllvM
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@sentient_agency ·
We just broke down @ElevenLabs entire social media strategy. $11B valuation. $300M+ ARR. The best voice AI on the planet. Their product launch playbook is a masterclass — but there are massive gaps they're leaving on the table. We cover: → Why 86% of their YouTube views come from one content type → The untapped personal brand of their CEO → The top-of-funnel engine they're missing → How we'd structure a viral campaign for them Check it out below
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@janetmachuka_ ·
Why most product launch posts go viral on X & LinkedIn! This is experience from campaigns I’ve been part of. The reason why most product launch posts go viral on any social media is because of strategic influencer and thought leadership marketing. A founder posts the launch content. Behind him are hundreds of paid thought leaders and influencers who were reached out before launch. Selection is always strategic. Select those with the most relevant audience, reach and style of communicating to make people consume it as it comes and believe it’s the next product to try out. You can call it paid social proof. In most cases, these groups of people already interacted with the product. Once the post is live, the 100 plus paid global industry leaders selected will engage the post within the first hour of launch. This way, the algorithm is tricked to push the post further hence going viral. But again, it sounds more organic and natural since no one uses a hashtag and everyone comments with their own experience with the product or how it’s gonna be a gamechanger. I’ve been part of these campaigns. They’re very interesting. Just imagine this, you build a campaign under one single post done by a founder or a specific selected industry expert. Now you know why y’all rust to try out some tools you see industry leaders suggesting.
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@aaliya_va ·
X has released the code behind much of its "For You" feed. In a simple version: it learns from your behaviour, predicts which posts you are likely to enjoyor dislike and ranks your feed around that. Likes help but they are not the main story. The platform values deeper actions more: replying quote posting sharing and especially copying a link to send elsewhere It also watches negative signals closely. If a post makes people mute, block, report or mark it as uninteresting, its reach can fall fast. The system also favours new content, gives some preference to accounts you follow and limits how often the same author appears. so my fellow content creators,founder: do not optimise for empty engagement optimise for relevance,conversation and work worth sharing.
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@ApTora_ ·
crafting a social media content strategy 𝑑𝑒𝑣𝑒𝑙𝑜𝑝 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑝𝑖𝑙𝑙𝑎𝑟𝑠 > you need to choose your main topics for example; creator growth, on chain insight or brand building 𝑠𝑐ℎ𝑐ℎ𝑒𝑑𝑢𝑙𝑒 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑐𝑎𝑙𝑒𝑛𝑑𝑒𝑟 > plan what you will post and when, this will keep you consistent instead of posting randomly 𝑎𝑑𝑎𝑝𝑡 𝑡𝑜 𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚𝑠 > don’t post the same way everywhere what works on x might not work on other platforms adjust your style to fit each 𝑡𝑒𝑙𝑙 𝑣𝑎𝑙𝑢𝑒 𝑑𝑟𝑖𝑣𝑒𝑛 𝑠𝑡𝑜𝑟𝑖𝑒𝑠 > don’t just post info share experiences lessons, and results this is what builds connection and trust 𝑛𝑜𝑡𝑒: it’s good to diversify don’t stay in one platform
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@nickcicero ·
Seems to be a popular trend so reintroducing myself: Music major who fell into social media marketing in 2005, before it was an industry. Founded @delmondo — built the 1st third-party analytics for Snapchat, IG Stories, Facebook Live, and TikTok. Raised $200K and Scaled it to a multi-million dollar business. Sold it to @conviva in 2018. Took a break to teach @NewhouseSU and advise other founders. Now I'm the founder of @mondometrics. In our first 18 months, we've run creator reporting and measurement for 2 of the 5 largest companies on Earth by market cap — plus clients like @leagueonevb @TheUFL @Underdog @chargers @Marlins + more across sports, media, creator and podcast co's. Had some cool moments like going on tour w/ @Oprah on her Emmy-winning show, opened up @kendricklamar's Instagram Account when he launched GKMC. When I'm not staring at data, I'm standing in a river. Hudson Valley resident during the week, cabin in the Catskills on the weekends, fly rod usually within reach. That's me. What I post about here: social video, sports + media digital strategy, lots of data, the creator economy, and occasionally trout. Hey to all my mutuals, and to the new people I'm bound to meet.
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@alieneliane ·
good social media marketing is about discovering new ways to transmit the same message without understanding the pain points, the feelings, the why, you're just going to turn your content plan into a printing machine of the same plain message that's too mild for people to care to prevent that: be more curious instead of marrying someone else's success playbook
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@ChrisClickUp ·
5 things I wish someone told me before I started running social for a SaaS company: 1. Your competitors' content strategy doesn't matter as much as you think. I used to spend hours studying what other companies posted. Then I realized the posts that performed best for us were the ones that sounded like us. Not like a better version of someone else. Find your voice first. Worry about the competition second. 2. One great post a week beats 7 mid posts. We used to chase volume. Post every day. Fill the calendar. The content was fine. But fine doesn't get shared. When we slowed down and focused on making every post worth someone's time, everything changed. 3. Distribution is the job. Creating content is maybe 40% of the work. The other 60% is getting it in front of the right people. Repurpose everything. One video becomes tweets, LinkedIn posts, email content, community threads. If you made something good, put it everywhere. 4. Your audience will tell you what to make next. Read your comments. Read your DMs. Read your subreddit. The best content ideas don't come from brainstorms. They come from the questions your audience is already asking. 5. Nobody cares about your product as much as you do. And that's fine. Your job is to make them care about the problem your product solves. Lead with the problem. The product is the punchline. Running social for ClickUp taught me that the best marketing doesn't feel like marketing. It feels like help.
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@sharyph_ ·
Not growing on Twitter? You might be missing these key strategies. ↓ Here are the secrets to growing your audience and transforming followers into real opportunities: 1️⃣ Write every single day for 30 days—consistency builds momentum. 2️⃣ Pick a subtopic within a mega category and commit for at least a year—become the go-to expert. 3️⃣ Craft a bio that’s clear, benefit-driven, and focused on the value you provide—make people hit "Follow" instantly. 4️⃣ Capture email addresses from day one with a relevant pinned asset—own your audience, don’t rent it. 5️⃣ Study and adapt to viral content formats within your niche—play the game the smart way. The secret? Twitter (X) rewards those who show up, stay focused, and provide real value. Which of these are you already doing?
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