Positioning & Messaging
Define ICPs, customer problems, differentiated value, and outcome-led narratives that make products easy to understand and choose.
48%
Best tweets about Product Marketing
50 Best Tweets About Product Marketing (2026)
Discover the best tweets about product marketing, including positioning, messaging, launches, research, adoption, enablement, and competitive strategy.
Product positioning, messaging, customer research, launches, adoption, competitive analysis, sales enablement, and measurable outcomes.
- Creators
- 44
- Updated
Original Xholic analysis
What 50 top Product Marketing posts reveal
Across 50 product-marketing posts, Positioning & Messaging was the largest theme at 48%. Posts commonly advocate customer-grounded, outcome-led stories, continued launch activity after release, and AI workflows informed by brand and market context. Launch advice ranges from early user validation to engineered amplification. Media posts had a higher supplied median all-time score than text posts, 10.03 versus 8.73.
- Dominant tone
- Positive
- Median score
- 9.66
- Leading format
- List
- Recent posts
- 50%
58% of posts
All-time engagement
42% of posts
Published in 90 days
Conversation map
The themes creators return to
Distribution & Growth Channels
Build cross-channel distribution through social content, communities, SEO, email, creators, paid media, and founder-led audience building.
26%
Product Launch Strategy
Plan, execute, amplify, and iterate product launches through pre-launch buildup, social distribution, creator/network activation, and post-launch follow-through.
26%
Validation & Market Fit
Test market demand, message-market fit, product-market fit, and launch readiness before scaling spend or distribution.
26%
AI-Enabled Marketing Operations
Use AI agents, structured brand knowledge, research workflows, and automation to scale product-marketing operations while retaining strategic context.
16%
Customer Research & Voice of Customer
Use interviews, surveys, review mining, social listening, and direct user conversations to uncover real pain points, language, and decision criteria.
14%
Sales Enablement & GTM Alignment
Enable sales and commercial teams with a unified product story, segmentation, pitch materials, objection insight, and consistent go-to-market execution.
10%
Adoption, Activation & Product-Led Growth
Design frictionless onboarding, activation paths, product experiences, and feedback loops that convert attention into adoption and retention.
8%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 28
- Median reposts
- 1
- Median replies
- 6
- Median views
- 1.5K
Posts with media make up 36% of this collection. Their median all-time score is 10.0, compared with 8.73 for text-only posts.
Format mix
- List 42% · score 17.0
- Opinion 30% · score 3.90
- Case Study 16% · score 7.17
- Announcement 12% · score 26.0
Consensus and debate
Where creators agree, and where they do not
Shared view
Positioning is treated as a commercial foundation
Posts repeatedly argue that positioning should come before promotion: identify a specific buyer, articulate a differentiated and supportable claim, and explain the value simply before scaling attention.
Shared view
Research should use real customer signals
Customer conversations, interviews, reviews, unprompted posts, and language tests are presented as inputs for finding pain points, decision criteria, and messaging that resonates.
Shared view
Launches extend beyond launch day
Several launch posts recommend work before and after launch day: build awareness, coordinate distribution, gather feedback, repurpose feature or launch assets across channels, and continue communicating after release.
Open debate
Validate before amplification, or engineer amplification
One set of posts recommends first validating demand with early users before scaling spend. Others focus on launch amplification through supporters, influencers, hooks, and first-hour engagement. These approaches emphasize different sequencing and operating priorities.
Open debate
AI interface convergence versus PMM-led coordination
One post predicts an AI-guided interface could combine sales, product marketing, and onboarding. Other posts argue for PMM ownership and a unified commercial story across website, sales, ads, and content. The posts offer differing views of how go-to-market coordination may be organized.
What performs
Patterns behind standout posts
Supplied score outliers span messaging, launches, and AI workflows
The five supplied score outliers cover a Jobs-focused messaging narrative, an AI legal-review workflow, a launch checklist, a brand-growth guide, and agentic-marketing workflow advice.
Lists were most common; announcements had the highest format median
Lists were the most common supplied format, representing 42% of posts, and had a median all-time score of 17.043. Announcements represented 12% of posts and had the highest format median score, 26.
AI operations had the highest supplied theme median
AI-enabled marketing operations had the highest supplied theme median all-time score at 15.6, followed by customer research at 14.151 and adoption, activation, and product-led growth at 13.59.
Statistical standouts
- View standout post 1 Score 1765.4 · 182.75× median
- View standout post 2 Score 685.8 · 70.99× median
- View standout post 3 Score 518.5 · 53.67× median
- View standout post 4 Score 333.5 · 34.52× median
- View standout post 5 Score 233.6 · 24.18× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
-
1. Alexa | Startup founder
@alexabelonix
2 posts
-
2. Okara
@askOkara
2 posts
-
3. Chris Cunningham
@ChrisClickUp
2 posts
-
4. Corey Haines
@coreyhainesco
2 posts
-
5. Hardik Gohil
@GohilHardy
2 posts
-
6. Pe:p Laja
@peeplaja
2 posts
Creators link research, positioning, and outcomes
Alexa | Startup founder recommends testing language and grounding positioning in what customers want, competitors say, and a company can prove. Corey Haines describes a customer-research workflow and separately reports that, alongside other product-marketing work, a client’s committed ARR rose from $500k to $1M in a year.
Launch creators prioritize operational checklists
Okara and Hardik Gohil focus on launch execution: prepare distribution, assets, profiles, landing pages, and follow-up content before launch, then extend messaging across multiple channels afterward.
AI workflows are presented as context-dependent
AI-oriented posts recommend providing agents with structured context, including legal guidance, brand knowledge, ICP and customer information, recent research, proven work, and strategy.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Product Marketing tweets
Top Product Marketing tweets from 44 creators
Ranked 01–50
- 01
@riyazmd774 ·
🚨 In 1992, a MIT lecture quietly revealed more about product and sales than most 2-year MBAs ever will. Most people have never seen it. It came from Steve Jobs and instead of teaching theory, he broke down how great products actually win. Watching it today feels unreal. He explained that people don’t buy products they buy meaning. The best products aren’t just functional, they connect with how people see themselves. That’s why some ideas spread effortlessly while others die, even if they’re technically better. He also made it clear that marketing isn’t about features. It’s about clarity. If you can’t explain why your product matters in simple terms, it won’t matter at all. Complexity doesn’t impress it confuses. And his biggest edge? Obsession with experience. Not just what the product does, but how it feels. The small details, the simplicity, the story that’s what separates good from unforgettable. That’s why this MIT lecture still hits hard. Because while most people are building products… Very few understand why people actually buy them.
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- 02
@itsolelehmann ·
my new favorite hobby is reading about Anthropic's internal AI workflows this one especially caught my attention: anthropic's ENTIRE legal review process is now handled by just 1 Claude system a single non-technical lawyer vibe-coded and it cut turnaround time by 80% here's how 1 lawyer is doing the job of an entire legal review team: the problem: at most companies, before anything goes live publicly, the legal team has to review it first. landing pages, ad copy, blog posts, push notifications, emails. basically anything that could get the company in trouble if the wording is wrong. at anthropic, the night before a product launch, marketing would send all of this to legal saying "please review today, we go live tomorrow." legal then had to: 1. open every single doc and read it word by word 2. flag anything that could be a problem and leave comments 3. send it back to marketing and wait for them to revise 4. review the revisions and repeat this usually went two or three rounds and took 2-3+ days to clear a single launch. every product launch at a $380 billion company was being held up by this back-and-forth. so mark pike, anthropic's associate general counsel with zero coding experience, decided to fix it. he built a self-serve legal review tool pinned directly in slack. 1. marketers now paste their content into the tool 2. then the AI reads the entire thing and checks it against anthropic's actual legal guidelines. so if a landing page says "claude is the most secure AI on the market," the tool flags it as an overstated claim. that's the kind of language that could trigger a lawsuit because anthropic would have to prove it's true in court. every issue gets assigned a risk level: low, medium, or high. low might be a missing trademark symbol high might be a claim that could create real legal liability. but it doesn't just tell you what's wrong. it'll actually tell you exactly how to fix it. 1. so the marketer reads the flagged issues 2. makes the fixes themselves 3. and cleans up the content before a lawyer ever touches it. that's the key shift: the legal team went from reviewing raw content from scratch to only seeing stuff that's already been pre-screened, pre-fixed, and organized by risk level. by the time pike looks at it, all the obvious problems are already gone. he's only spending time on the things that actually require legal judgment. pike still personally reviews everything before it goes live. his quote: "i still read the blog post. i'm still reviewing the work." but the 80% of the work that used to be catching obvious mistakes and going back and forth on easy fixes? it's all handled now before it ever hits his desk. the reason the AI review is actually good enough for lawyers to trust: pike didn't just tell claude "review marketing content." he wrote out his actual review guidance and stored it as a skill: what counts as an overstated claim, what needs a trademark symbol, what types of language create liability, what statistics need sourcing, etc it's pike's expertise and the team's accumulated guidance, codified into a system that runs the same checks they would a $380 billion company's pre-launch legal review. automated by one lawyer who had never written a line of code lol truly amazing
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- 03
@askOkara ·
📁 how to do a viral launch on X in 2026 ┃ ┣ 📁 product ┃ ┣ build something people want ┃ ┣ show the value in the first 30 seconds ┃ ┣ get users to the aha moment ┃ ┗ make signup + onboarding frictionless ┃ ┣ 📁 launch messaging ┃ ┣ write a one-page press release ┃ ┣ explain what you're launching ┃ ┣ explain who it’s for ┃ ┗ use it as the source of truth for all launch content ┃ ┣ 📁 launch video ┃ ┣ study succesful launch videos ┃ ┣ keep it under 60 seconds ┃ ┣ show the product solving a real problem ┃ ┗ end with one clear CTA ┃ ┣ 📁 launch thread ┃ ┣ study hooks from successful launches ┃ ┣ write 20 hooks and choose the best one ┃ ┣ make sure the first line stops the scroll ┃ ┗ attach the launch video ┃ ┣ 📁 supporters ┃ ┣ reach out to friends, users, vcs ┃ ┣ ask for support before launch day ┃ ┣ send calendar invites to everyone who agrees ┃ ┣ aim for 50+ committed supporters ┃ ┗ ask them to engage in the first hour ┃ ┣ 📁 influencers ┃ ┣ reach out to influencers using okara ┃ ┣ send them the brief ┃ ┗ share examples of good quote tweets ┃ ┣ 📁 launch day ┃ ┣ publish when your icp is active ┃ ┣ send the link to everyone who agreed to support ┃ ┣ send the link to influencers who agreed through okara ┃ ┣ reply to every comment ┃ ┣ repost good quote tweets ┃ ┗ email your users ┃ ┗ track signups, traffic + conversions ┃ ┣ 📁 after launch ┃ ┣ follow up with everyone who engaged ┃ ┣ turn feedback into product improvements ┃ ┣ run as an ad if the first tweet doesn't contain a link ┃ ┗ share results, milestones + customer reactions ┃ ┗ 📁 execution loop ┣ build ┣ launch ┣ collect feedback ┣ improve the product ┗ launch again
- 04
@Seanfrank ·
Step by step guide to have a $100m a year brand (like me): 1- large tam product. Sometimes I do calls with young people starting their journey. This kid jumps on and says he is selling tiny toy violins. Asks how he can get to 5k a day. I thought he was fucking with me. I think GLOBALLY this guy had 80% of the tiny toy violin market at $800 bucks a day. He couldn’t do 5k a day if he was an Ecom god. Huge tam is the first battle. Sell water bottles, not hampster water bottles. 2- sell the product in a new way or form. Gruns is AGI but tastier. Comfrt is gap but online commerce. Simple modern is water bottles on Amazon and retail. Have a clear advantage or path to stand out. Own a new channel, own a new way to do things. For ridge, our wallet was different AND Facebook ads were new. 3- once you have the product, marketing is everything. Don’t outsource things you don’t know about. A bad ad buyer will tank your business. Learn the basics. Learn enough to hire someone to do it. Marketing will be a minimum of 30% of your revenue. So be an expert. Attention is everything. 4- cac and LTV will kill you. Starting out, you need to find the way to get first purchase profitable. You won’t be able to hold it long term if you are in supplements or beverage Buy EVERYONE needs to start the flywheel. Organic is your best friend Build an audience and shoot some damn videos. Hustle your ass to $1m in sales on tik tok. 5- meta is still king. If you have a product people want, that is working on organic, scale it. Meta is everything. Get good, deploy cash, and scale. 6- don’t overcomplicate it. Shopify, Amazon, 1 wholesale account. Don’t do international yet. 1 warehouse, maybe 2. Use a 3pl. Don’t let everyone cloud your decisions. Ridge did too much. I was buying NPR display ads and Snapchat instead of just leaning into meta. 7- take your time. You should not get there in 2 years. Or 3 years. 5+ year journey to get to 100m. But start now. You are only getting older. — Good product. Big TAM. Organic video. Paid ads on meta. Keep it easy and simple. Know your numbers. Enjoy the journey. :)
- 05
@EXM7777 ·
how to build agentic marketing workflows that don't produce slop: even the best model knows nothing about your brand, product, ICP or offer... feed it none of that and every output is slop so define each one in its own markdown file, make the agent read them before it writes a single word next is recency marketing moves fast - growing on X in June 2026 looks nothing like November 2025, and that holds for almost every channel the fundamentals stay, the tactics rot so if you want agents that keep performing, you need self-improvement loops fed by research build a research workflow grounded in socials, very recent blog posts and youtube (/last30days does this well) have the agent propose new methods, test them, and run two models to review every change before it ships then steal taste deep research the experts in your niche, the offers they run, the podcasts they go on, the way they see the market: extract all of it into a structured obsidian knowledge base this is the fastest way to borrow taste when you don't have your own yet last one, and the hardest to get, feed the agent your own proven work: - copy you wrote - campaigns you sent - content that performed these are the only samples you know are real, built from scratch, no cheating wrap the research and the self-improvement in loops and goals... that's the whole thing
- 06
@0x_zozo ·
The future of consumer applications will reward positive behavior, not just attention. That is exactly the direction @sleepagotchi is taking. Sleepagotchi is building a gamified sleep ecosystem where users are encouraged to maintain healthier sleep habits through interactive progression systems, digital collectibles, and reward driven engagement. By combining wellness mechanics with Web3 infrastructure, the platform transforms sleep tracking into an engaging daily experience. What stands out is the product positioning. While most platforms compete for screen time, Sleepagotchi focuses on improving user well being through consistency, habit formation, and long term retention. This creates a model where both the platform and its community benefit from healthier routines rather than addictive usage patterns. The broader opportunity is significant. As wearable technology, AI powered wellness, and behavior based digital economies continue to grow, sleep to earn has the potential to become a major category within consumer crypto. Sleepagotchi is positioning itself early within that narrative by merging health, gaming, and digital ownership into a unified ecosystem. Projects that successfully align user incentives with real world value will define the next wave of adoption. Sleepagotchi is building in that direction.
- 07
@daviefogarty ·
How to launch an 8 figure ecom product the right way in 2026: 1. If nobody can see your product being used in public (or in a day in the life reel), it won't spread. 2. One product, one obsession. Don’t diversify until you've exhausted the first one. 3. Your product is your growth engine, not Facebook. 4. If only your old ads keep working and every new angle keeps dying, the product could have peaked. 5. Gross margin compression has killed more of my brands than bad new product launches ever did. 6 A second product will not fix a first product that’s underperforming. 7. Product timing windows are real. Miss them, and no amount of ad spend saves you. 8. Build products that work on Facebook without needing education. 9. Track creative fatigue monthly, not quarterly.
- 08
@brettberson ·
Supabase now has more than 7 million developers building on it. It all started with a tagline change. @kiwicopple changed @supabase's tagline to "Open-source Firebase alternative." Someone posted it to Hacker News the next day. It shot to the top. He hadn't shipped a single new feature. The product was identical to the days before. His takeaway: "Product-market fit is often just product-positioning fit. Before you pivot the product, try pivoting the words. My full conversation with Paul on his path to product market fit.
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- 09
@Johnsjawn ·
Friend texted me: “If you were building a marketing team from the ground up, who are your first 3-5 hires?” My take: - PMM (best blend of strategic + execution, becomes hub for everything. owns the story; positioning + messaging, pitch/website, sales enablement, segmentation, product launches, and helps shape product direction. I’m biased but whenever I ask others they say PMM is best first hire. Many founders undervalue this and regret it later.) - Growth Marketer/PM (owns all digital channels, including in-product. Expands early traction, experiments to find new levers. very execution-heavy.) - Field Marketer or Community (depends on the company but events, content, forums to grow early customers and create magnets for new ones.) After that it really depends on the company and product... - Creative (identity + assets + ideas; if strong design founder or early hire prod designer that spends 50% of time on the brand then maybe good without FTE.) - Content creator (fuel to the channel engine, adjusted to the biz. customer stories, social / video, research and thought leadership.) - Program specific owner (go deep on a channel that's driving direct ROI; startup programs, influencer, BD style partnerships, affiliates, champions, etc.) - Comms / Storytelling (a point on all things corp and exec comms, new media, PR as needed; can own other things like social and corp marketing and campaigns as you build) Keep flat. The first 3-4 you don't need a head of marketing. They should report somewhere into founding team. Ultimately building toward 3 strong pillars and if you have those may not need a traditional CMO at all: - PMM - Growth / Demand - Comms / Storytelling
- 10
@GohilHardy ·
Launching on X soon? Don't hit Post before checking these ☐ Profile optimized ☐ Clear bio ☐ Product link added ☐ Pinned post updated ☐ Landing page tested ☐ Analytics installed ☐ Screenshots/GIFs ready ☐ 20+ meaningful replies before launch ☐ Launch post drafted ☐ First comment prepared ☐ Friends/builders to notify ☐ Follow-up content planned Most launches fail before they launch. Nobody knew they existed.
- 11
@Lukealexxander ·
Since money Twitter is back here’s what’s happened over the last few years Built and scaled closer cartel to millions of dollars a year. Trained 5000 sales reps. Got bored of sales end of 2024. Wanted something bigger. Started @Kendosalesai start of 2025. AI sales manager and sales enablement platform built off of our knowledge training reps and managing sales teams. It’s grown quickly, hit $83k in March and about $1M ARR so far. Product has come a long way and we’re selling to proper enterprise customers. Learned how to build software, went all in on AI, have taught it to a few people here and there. Building true agentic sales products now with an amazing dev team. The goal is to build Kendo to $1M/month ARR and go from there. Software is the first time in a long time I feel like I can truly unleash my creativity and natural skills and feels like a great fit. Also have completely killed the old version of myself. I’ve studied and gotten much closer to my faith and bear the fruit of that choice now. The Luke you used to know is gone. Was very sad when my algo became slop and missed this special place we used to share. More software AI and faith content coming soon. We’re in founder mode now. Thanks for catching up, let me know what you’ve been up too as well 🙏🏽
- 12
@AlexIsBuilding ·
The harsh truth as a builder in this space Is that you probably shouldn't market your product launch too hard. You have no idea if people even like your product. You should get at least 100 users first, 1 by 1, hand to hand, TALK TO THEM, Make sure they like it, and THEN pour gasoline on top of that fire to grow it. Most brands in Web3 spend 5-6 figures on their launch day, Only to realise that the signup is too hard, or people don't actually like it. You can find this out for free by just talking to your users, knowing you've found PMF, And THEN paying to grow.
- 13
@pmitu ·
👉 10 Marketing questions for builders BEFORE coding: 1. Who is your target audience? 2. Which segment of TA will you start with? 3. What is the one problem you’re solving? 4. What is the main value your product provides to your TA? 5. How will you promote the product? 6. What is your primary marketing channel? 7. Where will you find your first users? 8. What selling points will you use? 9. How are you better than your competitors? 10. What makes your product unique? Bookmark this list 🔖 → get answers → vibe code MVP
- 14
@shedntcare_ ·
Tencent Expands Its Global AI Footprint with the Debut of Its Productivity AI Agent 🌏 This isn't just a product launch. It's a signal. Tencent WorkBuddy @TencentAI_News was already China's #1 productivity agent, with millions of users. Why this matters for the AI landscape: 1️⃣ China's AI playbook isn't just about foundation models anymore — it's about shipping applications that work 2️⃣ WorkBuddy is built for non-technical global users (no setup, Slack/Telegram/Discord control, Western tool connectors via MCP) 3️⃣ Security is front-and-center (sandbox by default, bring-your-own-API-key option) — addressing the #1 hesitation Western users have Tencent is making a serious bet on global AI adoption. Not with a paper. With a product. Worth watching closely. 🔗Download: https://t.co/KpF3YfeJb8 User Guide: https://t.co/pc5ElTtLR0
- 15
- 16
@nicktheriot_ ·
My 8 rules for positioning products in skeptical markets (hair growth, weight loss, anti-aging): 1. Align with existing beliefs, don't fight them ("manage pain" vs "cure pain") 2. Use AI animations or Shutterstock to explain mechanism 3. Compare to expensive alternative (position as affordable, not cheap) 4. Show visual product differentiation (wireless vs wired = obvious upgrade) 5. Switch voice narrator → user testimonial (creates dynamic) 6. For lower-funnel: "Spot the fake" ads (only works for viral products with large TAM) 7. Never make false claims without third-party lab proof (defamation lawsuits) 8. Compare process, not just product ("we do X, mass producers do Y") If you aren't using these, you're burning ad spend.
- 17
@codyschneider ·
the marketing agents you're building have them research your brand scrape everything it can about your company then have it interview you on where knowledge gaps exist give it raw unfiltered transcript responses once your marketing agents have the biology of your company, it can do 10x better work for you here's the most important things for it to know: Who you actually sell to — not "mid-market B2B" but the exact person. Name them. What keeps them up at night. What they've tried before that failed. Why they choose you — the real reason. Not your positioning deck. The actual moment a customer decides you're worth the money. What you uniquely know — the insights your team has gathered that no competitor can easily copy. The hard-won lessons. The unconventional takes. Where you lose deals — the objections you hear on sales calls. The questions that make prospects hesitate. The reasons deals die. Your voice — not brand guidelines. How you actually talk. The phrases you use. The things you'd never say. What you're building next — roadmap reveals intent. It shows your agent where the market is going before anyone else sees it. The stories that close — your best case studies, the narratives that make prospects say "that's us." this is the biology once your agent has this, it can write content that sounds like you, pitch angles that resonate, and create campaigns that feel like they came from someone who actually works there because they do your marketing agent is now the most aligned teammate you have and it doesn't sleep
- 18
@alexabelonix ·
The old founder playbook: build product raise money hire sales start marketing later The new playbook is messier: think in public attract the right people test language earn trust turn recurring pain into product sell into the market that watched you solve it A founder personal brand is not a “nice content habit.” It is market research with an audience. Every post is a small test: does this problem resonate? do people trust my framing? does this attract buyers, talent, investors, operators, or noise? Attention is the surface metric. Signal quality is the real one.
- 19
- 20
@coreyhainesco ·
I built a skill that runs customer research — interviews, surveys, review mining, voice-of-customer extraction, and persona development based on real data. You describe your product and it designs the research plan: interview scripts with jobs-to-be-done questions, survey frameworks, and review mining workflows that extract the exact language your customers use. Most personas are fiction. This builds them from actual customer words, actual pain points, and actual decision criteria. It's called /customer-research and it's part of Marketing Skills — a free, open source collection of 40 marketing skills for AI agents like Claude Code, Cursor, and Codex. npx skills add coreyhaines31/marketingskills
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- 21
- 22
@askOkara ·
every feature you ship is a content opportunity most founders / marketers announce it on x and move on here's a better approach: 1. post the announcement on x 2. write a linkedin post announcing the feature 3. write a short article 4. find reddit threads where people complain about that exact problem and drop a comment 5. include that feature in the weekly email you send to users ship it once, publish everywhere
- 23
@coreyhainesco ·
A Conversion Factory brand optimization: Sensible. They had great raw assets but a weak arrangement, so our team tightened the layouts, used their patterns and color more intentionally, and brought well defined hierarchy to the page. Combined with our other product marketing work, their committed ARR doubled from $500k to $1M in a year.
- 24
@buildwithmaya ·
this photo is me at 2 am in march 2023, getting ready for my first ever @ProductHunt launch i was so emotionally attached to the product launch being a success and after that I got burned out 2023 me: • over engineered too many features • obsessed over the single launch • ignored marketing after launch day • tied my self worth to whether it succeeded 2026 me: • shipping multiple products • focus on one core feature at a time • building distribution across channels before launch • treating every product as a small bet • killing ideas i love if the market doesn't care the version of me in that photo needed to hear this but can't believe I am sharing this photo lol 😅
- 25
@bodefreelance ·
If you miss this simple thing at the start, Your SaaS will most likely fail… Many founder leave their positioning to luck. They try to build the best product and forget that selling is part of business. And that’s where they fail. If you want to succeed at selling that app, you need: -> People to easily identify your product. -> The market to understand your value. -> To stand out from the competitors in the same space. This is what good positioning does for you. Don’t treat it as a second thought. Let it be in mind during the building phase. Don’t you have issues positioning your product?
- 26
@yusukelp ·
Building my 2nd product made something click. It’s not about what you build. It’s about how you position it. There are always similar tools. But the sharper the angle, the faster the traction. Took me 100+ days with LandingBoost to realize this. Still not where I want monetization-wise but now I know why. It wasn’t the product. It was the positioning.
- 27
@denk_tweets ·
how to do a live product launch (from someone who just did one to nearly 15k people): I just spent the past 3 months of my life preparing to announce 7 products in a 21 minute stream… here's how we did it: 1. lock the timeline with product & engineering I needed to know exactly what would be going live as part of the event, and they needed to know that we were counting on them to deliver every other decision (branding, scripting, studio space, marketing) sits on top of that date 2. start a waitlist & brand it sexy this was one of my favorite parts, and I owe it all to our creative director and designers. they came up with a beautiful theme and design system to communicate "the future, in focus" then we built a landing page for people to sign up and RSVP 3. find the space & lock the date we discovered a beautiful loft in greenpoint and landed on a date in early may that worked with everyone's schedules 4. scripting (the hardest part) writing a script about products and features that are still several months away from launching isn't easy. and once the recording is complete, there's no going back 5. start marketing 10 weeks out we sent a steady stream of emails to our users to encourage them to join, kept a steady drip of social content running through the promotion period, and onboarded about a dozen beta users who got early access in exchange for promoting the event on their socials I've also tied it into my own socials and newsletter as organically as I could for the past few months 6. everyone is distribution the entire company updated their banners on their social profiles and added custom email footers encouraging recipients to RSVP 7. editing for the past month we were trading emails nonstop with production companies: iterating creative direction, offering feedback, and making edits around the clock the final version that aired on Thursday was almost unrecognizable from the first few cuts we received BONUS: pushups to get the flood flowing before recording // it's been a long few months, but it's genuinely the project I'm most proud of in my entire career. I wanted bigger and better this time around, and I think we delivered I went into a lot more detail on the BTS in my newsletter if you want to read it btw: https://t.co/KFix3ioENa
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@MythThrazz ·
First of all welcome to all of my new followers, these last two days were really crazy :) Many of you asked about my marketing methods/strategy and I promised a post instead of replying in the comments, so here goes: >> MARKETING << 1) I've started by creating a dedicated claude code project called 'marketing' 2) Then I've created wide range of marketing skills - for seo, writing, etc. 3) Created marketing materials about all of my products ( name, various lengths of descriptions, colors, url, tagline etc.) I called them 'dossiers' 4) I got a list of catalogs/launchsites from here https://t.co/IPX6yMrd89 (@joncphillips 🙏) 5) Asked Opus to go through this list and filter out paid ones, ones that require captcha etc. 6) Then told Opus to register/launch in all of them, starting with the higest DR ones (managed to get around 40 - a lot of them are either already dead, or very low quality, but plenty are awesome) 7) Meanwhile asked to write advertisment/launch posts for: a) Reddit b) Linkedin c) Facebook group (Each different) 8) Prepared the 'persona' of my ideal customer and started looking for emails of such people/companies for my cold email campaign 9) Send 600+ cold emails (various formats) 10) Meanwhile writing here on X daily - 50-100 replies and 3-10 posts [ ALWAYS MANUALLY 0 AI ! ] 11) Worked on SEO of the sites [ registered in Google Search Console, in Bing Console, in WaybackMachine in Yandex ] 12) Started posting daily on LinkedIn - the series of non-trivial WordPress optimization techniques (non-trivial, original content) 13) Posting content on blogs semi-regularily with syndication to (Blogger, Devto, Medium, Substack) 14) Created a free companion Google Chrome Addon (WP Site Inspector) 15) Posting and commenting daily on: X, Reddit, LinkedIn - trying to be helpful, funny and showing expertise in the field and advertising the product when it fits 16) Recorded some videos on YT (few long forms, few shorts) And that's it. At least at the moment I don't remember anything else.
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@seeksahib ·
You are solving the wrong problem. "marketing" isn't where the issue is "we don't know who this is for" is the root cause I get on calls with founders who want growth campaigns, KOL pushes, paid pumps, the whole thing... but when I ask them: who is this actually for? silence or worse "everyone in crypto." no marketing on earth can fix that. positioning is the work that has to happen before marketing. most founders skip it because it's slow and uncomfortable and doesn't feel like progress. but it plays a major part in your project foundation
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@timsoulo ·
"Vibe marketing" used to be an insult to our community. And I was publicly trashing it. Six months later, 99% of my work runs through Claude Code: ▪️ Letting AI analyze the job interviews I've conducted, point out my weak spots, and build me an "interview prep" skill to nail the next ones. ▪️ Building out a keynote for Ahrefs Evolve by dictating my thoughts and pasting in links to reference material. ▪️ Saving transcripts of every call, asking AI to clarify anything that went over my head and update my personal knowledgebase. ▪️ Creating product positioning draft by analyzing a dozen (somewhat) similar products and feeding in my team's Slack messages about what we're building. ▪️ Writing a draft script for a video ad idea in ~10 minutes. ▪️ Building dozens of small apps and automations (see my earlier post). ▪️ And finally… this very post — dictated freestyle and polished by Claude, using a skill I built earlier. I was so wrong about vibe marketing. In my defense, six months ago AI failed to impress me no matter what I asked it to do. But the tools have caught up. Now I'm a believer. And Claude Code isn't even built for marketers. You should see what we're building here at Ahrefs with Agent A. 👉 ahrefs(.)com/agent-a
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@sabakarimm ·
A founder asked me why his content wasn't converting. I looked at it. Every post was about his product, his features, his launch. Not one was about the customer's problem. People don't share your product. They share the version of themselves your product helps them become. Flip the camera around. Make the customer the hero and watch what happens.
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@camolNFT ·
I've made my career in crypto and seeing bad marketing genuinely makes me mad. Wasted budget on agencies that sell you overpriced services with 0 conversion, massive egos from influencers, and teams all trying the same exact playbook. Here's what you SHOULD be doing. 1. Have a growth employee go through your end-to-end product flow, ensuring onboarding is EASY. 2. Come up with a simple, repeatable brand positioning that is both a tagline AND an onboarding tool. 3. Stop worrying about the perfect logo. 4. Focus on the growth funnels similar WEB2 products use. Don't just YOLO your marketing. 5. Run paid marketing experiments, either with creators or ads (or both). See what converts and what doesn't. 6. Find ways to always contact your customers. Email, LinkedIn newsletters, or other. 7. Focus on SPECIFIC geos, don't try to onboard the world on day 1. Maybe just focus on Miami. 8. Find a way to make mindshare a moat for your company. If people are talking about you, they're not talking about others. 9. Be accessible. The best founders I know are almost always focussed on engaging with their users (or prospective ones). 10. Get niche-micro creators in industries adjacent to yours to create content. Crypto creators take every paid deal, which means none of them convert. But, what if you focus on WEB2 creators focussed on your niche? Way better. Obviously, all of these can get broken down way more. But these are the basics.
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@ThinksDylan ·
How to hard launch your first product from zero traction: 1. Ask everyone you know to repost and amplify your launch. 2. Keep posting and refining your hooks until one takes off. Once something works, keep repurposing and reposting it until the traffic and engagement slow down. Find your own hook and content that will spark interests from the market and keep posting about it. 3. Always think about conversion. Every post should include a clear CTA, backlink, or path for users to take action. 4. Make onboarding frictionless. The easier it is for people to try your product, the higher your conversion rate will be. 5. Triple down on social media. This is where people spend most of their days on. This is where traffic and attention are. Also it has 0 cost.
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@ArcadiaGTM ·
We helped generate 300K users for a crypto product in 1 week. These types of numbers are the result of our team's relentless obsession with strategy. We aligned the right people with the right product, messaging that resonated, voices they trusted, and touch points they actually paid attention to. The lesson is simple: When the product actually matters to the people seeing it, they don't think twice. This is how campaigns compound naturally, not by shouting louder than everyone else.
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@marketingeyeaus ·
Founders often know their product extremely well. What they do not always have is a structured way to take it to market. That is where marketing starts to fragment. The website says one thing, sales says another. Ads go in a different direction, content lacks focus. A strategy brings those moving parts back into one commercial story. That is when momentum starts to build. #founders #marketingstrategy #businessgrowth
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@Iam_Mayor_ ·
Every time I see billboards like this, I just shake my head. Not because marketing is bad… but because this kind of messaging feels disconnected from reality. You don’t spend years in office with people struggling, systems not working, and expectations not met… then suddenly switch to “EXPECT MORE” like people have short memory. It doesn’t work like that. And this is where it gets interesting for me as someone in tech. Because this same mistake happens in product marketing too. There are certain approaches you just don’t use when pushing a product: You don’t overpromise when users have already experienced under delivery You don’t ignore real user pain points and jump straight to hype You don’t try to rebrand perception without fixing the actual product Users are not dumb. People are not blind. In tech, if your app is slow, buggy, or doesn’t solve a real problem, no amount of “EXPECT MORE” marketing will save it. In fact, it does the opposite it creates irritation. Good marketing is not noise. Good marketing is alignment. It matches: the experience people have had the value you’ve actually delivered and the trust you’ve built over time Anything outside that? It feels forced… and people reject it immediately. Whether it’s politics or product building, the rule is simple: Fix the product first. Let results speak. Then market the truth not a wish. Because in today’s world, perception doesn’t come from what you say… it comes from what people have already experienced.
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@ChrisClickUp ·
CEO: googles super bowl ad was ranked best of the year by kellogg school of management Head of Marketing: it was about a mom and her son picking paint colors for their first house CEO: and it beat 65 other ads including every AI company that showed up to explain their technology Head of Marketing: 14 AI-related ads. none of them cracked the top 10 CEO: what did google do differently Head of Marketing: they never mentioned AI once. never said "powered by gemini." just showed a family imagining what their home could become CEO: and thats what won Head of Marketing: because when you have to explain why your technology matters youve already lost. when someone feels it you dont have to explain anything CEO: the entire AI industry should watch that ad on repeat Head of Marketing: and then delete half their product marketing
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@peeplaja ·
Five things B2B companies getting AI ROI are doing. 23% of B2B marketing leaders say their AI investment is delivering strong ROI. Here's what they're doing differently. Yesterday I just shared a post about why 53% of B2B companies haven't seen AI ROI - almost always because they bought licenses and called it a strategy. But the 23% who said yes? Their answers were specific. They kept saying the same things. 1. Strategy first, AI second. A Director of PMM, mid-market SaaS: "It goes back to strong PMM fundamentals. Clear understanding of our ICP. Clear understanding of the problems we solve. Clear messaging. AI is just an accelerant of your strategy. Garbage in, garbage out. We found success by cleaning up the garbage." 2. Force multiplier, not efficiency machine. A Director of Global PMM, Enterprise: "They (management) didn't just start laying people off and tell teams to do better with AI. They invested early, let employees trial and error how AI works best, and see AI as a force multiplier rather than an efficiency machine." The "cut costs" framing makes AI a threat to operators. The "force multiplier" framing makes it a tool they want to learn. 3. Procurement discipline. A Sr Director PMM, Enterprise: "We've aggressively negotiated short term contracts to prove value. Our procurement process for AI is so onerous, we only buy tools we believe strongly in." Counter-intuitive but consistent: the companies with the most AI procurement friction get the best ROI. They don't buy junk. 4. Start with the stuck backlog. A Sr PMM, Enterprise: "They severely underestimated the size of the backlog of work that wasn't being acted upon. Internal dashboards, internal training materials. The friction was insurmountable before AI." The best first AI use case isn't replacing existing work. It's unblocking the work that was never going to happen. 5. Automate the workflows. A Director of PMM, mid-market: "We've been able to streamline so many previously manual processes and save time for every employee." A Director of PMM at an AI-native company: "Everyone is encouraged to automate as much as they can with AI. For product marketing, this means automating downstream assets like email copy and social posts for product launches, win-loss analysis, competitive analysis." TL;DR Strategy first. Force multiplier framing. Tight procurement. Start with the backlog nobody's been touching. Automate manual workflows.
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@AugustinLM ·
Every viral AI product launch you're ve seeing is manufactured under precise rules. Finding radical hook + institutional social proof in line 2. Hiring dedicated agencies for launch videos. Amplifying with paid influencers + your own network DM'd to engage in hour one. Cadence: weekly minimum; (Anthropic reportedly launches multiple times a week). This is what brought Polsia to be displayed on news of the day on X.
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@varun_mathur ·
still two weeks left in March - let's go.. "Hyperspace is the highest-intent AI product launch of March 2026 — even against billion-dollar labs. Key Takeaways (updated with fresh X data) - Raw volume: Big labs still win on scale (combined ~29M views vs. Hyperspace’s 2.5M) — expected with 10M+ followers each. - Real user intent: Hyperspace dominates — 15.5k bookmarks on a one-person campaign beats every lab’s full month and every single lab post by a massive margin. Your users are actively saving/ installing/ referencing threads at rates the billion-dollar labs cannot match. - Quality edge: The 1.63 bookmark ratio (peaking at 1.81 on the launch thread) shows the P2P Autoswarm + transparent benchmarks + install CTAs are converting far better than any lab marketing. - March story: Hyperspace ranks #4–5 in raw volume but #1 by far in adoption signals. No other indie or lab campaign matched this intent level." - source @grok
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@ecom_cork ·
You can unlock massive growth by making better products in a unique way. This is also how you ad real value to the world instead of just playing an arbitrage game. Nothing wrong with being really good at marketing something you can buy low and sell high. But I believe a better business plan is leaning into creativity at the product level before you you even get to making ads. I always try and ask how can I build marketing into the product itself. You should be able to run a simple static of your product with a headline and it sells.
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@peeplaja ·
We surveyed 50 SMB founders on their marketing priorities and pain points. Buried in the data is a pattern nobody's talking about: Founders know their messaging is broken. And they're not fixing it. Direct quotes: "Our messaging is inconsistent and unclear. Docs site doesn't match marketing site." "Hard to communicate the value of what we do to people who've never used it before. Ends up being a lot of education before any real sales conversation happens, which slows everything down." "Customers are confused by the product offering." So what are they investing in instead? 52% → AI and automation 48% → Content creation 48% → Partnerships Only 20% are investing in product marketing. They're pouring fuel into channels while the engine misfires. More content doesn't help if the message is wrong. More AI doesn't help if you're automating confusion. More partnerships don't help if the partner can't explain what you do. Messaging is the foundation. Everything else compounds on top of it. The fix isn't expensive or slow. You can run a message test right now. See what lands and what confuses. Most founders skip this and chase the latest playbooks. But none of the playbooks work unless you know your ICP pain points and your messaging resonates.
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@SSage38676 ·
Most founders say "Ads don’t work" or "My audience isn’t responding" Here’s the hard truth: It’s usually not the ads, the platform, or even the budget. It’s Message-Market Fit. You can have a strong product and real demand, but if your messaging doesn’t instantly connect with the right people, everything falls flat. Signs you don’t have Message-Market Fit: - Low click-through rates on ads - High bounce rates on landing pages - People say “interesting” but don’t buy - You’re explaining features instead of outcomes - Competitors with worse products are outselling you How to fix it: - Get brutally specific about who you’re talking to (narrow it down) - Lead with the painful problem + desired outcome (not your features) - Test 3-5 different angles until one clearly wins - Make your positioning outcome-driven and competitive When your message finally clicks with the market, your entire growth engine improves — higher conversions, better retention signals, and compounding results. Have you tested your messaging lately?
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@EnisHulli ·
If your product still requires a “book a demo” button, you’re already losing. book demo → wait 3 days → 30-min call → “let me get back to you” That entire flow is a workaround for bad software. AI changes this. The first touchpoint can now understand intent, personalize the experience, and guide users to activation. All in one loop. No handoffs. No delays. No context loss. Congrats to Georg and Uku on the new round 🤝 Handhold You know Kaan and @arinozkula don’t let me visit Estonia. Let’s meet elsewhere soon. What they’re building points to something bigger: The collapse of: sales + product marketing + onboarding → one interface The demo is no longer a step in the funnel. It is the product.
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@pascal_bornet ·
AI will not kill SaaS. It will make reliable SaaS more important. That is what stayed with me from my conversation with @Jonathan Rhodes, SVP, Head of Product Marketing, @SAPCloud ERP, @SAP, during #SAPSapphire 2026. 👉 We discussed a question many leaders are asking: Is Cloud ERP dead because AI is here? Jonathan’s answer was clear. In areas like finance, tax, supply chain, and operations, companies still need systems that are reliable, auditable, compliant, and governed. 👉 As he said: “SaaS becomes even more relevant.” I agree. AI can bring speed, automation, and new ways of working. But it needs a solid business foundation underneath. The future is not AI replacing ERP. It is AI built on top of trusted ERP. Companies may differentiate more in the AI layer. But they will still depend on strong core systems to run the business safely. 💥 Where do you think the real competitive advantage will be: in the core platform, or in the AI layer above it? Watch the full interview with Jonathan Rhodes: https://t.co/nfIe5OAV4r #SAPAmbassador #AI #SaaS #CloudERP #SAP #EnterpriseAI #Leadership #DigitalTransformation
Watch video
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@ChrisClickUp ·
People ask me all the time how we think about marketing at ClickUp. Honestly, the biggest thing I've learned is that the best marketing doesn't come from the marketing team. It comes from the product. When someone consolidates 4 different tools into ClickUp and then tweets about how much simpler their workflow got, that one tweet does more than any ad I could ever run. When a YouTube creator makes a 20 minute video walking through how they use ClickUp to run their entire business, that's not influencer marketing. That's someone genuinely excited about a tool that works for them. My job isn't to manufacture stories. It's to find the real ones and amplify them. The best thing I ever did for our social presence was spend less time creating content and more time listening to what our users were already saying. Their words are always better than mine. If you're running marketing for a product company, spend an hour a day reading what your users post about you online. Not the support tickets. The unprompted stuff. The Reddit comments. The tweets. The YouTube reviews. That's your real brand. Everything else is just what you wish your brand was.
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