@blvckledge ·
for those looking to crack cold traffic on demand gen many of our brands are spending $10k-$20k/day rn on these funnels best performing formats i’ve seen lately: VSL/SALES PAGE this is a direct response page built to sell a product, either through a video or long-form copy. it covers the problem, the mechanism behind the product, the benefits, the proof, and the offer, all in one place. super common in health, supplements, pet example headlines: - "the [product] that finally fixed [problem] for [audience]" - "the 7-second calming touch method that solves [problem]" best to use for youtube ads where your creatives either… expose a hidden problem (“do you know that your pillow is secretly sabotaging your skin?”) or show a pain point/transformation (“my skin got so much smoother after 5 days of sleeping in this pillow.”) a few important notes on execution: > match the page angle to the creative > traffic here is cold, so layer in proof everywhere you can: testimonials, studies, experts, media, celeb clips > optimize for mobile first (a lot of demand gen traffic comes from mobile) THIRD-PARTY COMPARISON PAGES a ranked list of brands in your category that reads like an independent review. example headlines: “top 7 [product type] for [audience] in 2026” “we tested the 5 most popular [products]. here’s what won” best for image ads with a “review” angle on google discover placement a few things to get right on the page: > explain how you made the list before you get into the rankings. "we spoke to 10 experts in this category and tested each product over 30 days" > write in a neutral tone throughout > every product gets real pros listed, including the lower-ranked ones. > cons should be honest and specific, helping the reader understand who each product fits and who it doesn't. ADVERTORIALS/LISTICLES a long-form piece of content written to look and read like an editorial article or blog post. it educates the reader on a problem or topic first then at the right time, introduces a product as the solution example headlines: “why most [audience] stay stuck with [problem]” “11 reasons why the [product] is taking the dental world by storm in 2026” “carnivore diet explained. what it is and whether it actually works” works really well with native-style image ads on google discover. QUIZ an interactive page that asks a series of questions before recommending a product as the fix it collects information about their goals, problems, preferences, or situation, etc then delivers a personalized result that frames the product as the next step. example headlines: "find the best [product] for your skin in 60 seconds" "take this 2-minute quiz to discover your ideal [product]" we often run this for youtube ads (in-stream and shorts) works well for hair-loss, skincare, supplements a few things to get right on the page: > make the first questions easy to answer. don't create friction or make people think too hard (gender, age range, etc) > ask questions that genuinely help personalize the recommendation > explain why the recommended product fits their answers. > watch where people drop off and keep testing new questions so those are the formats we’re using to scale past $500k/mo in demand gen spend they're pretty much all you need to rip on this channel. a lot of brands struggle to crack demand gen because they don’t have the right lps they either send traffic to a pdp, which doesn’t work 90% of the time… or they use a page that doesn't match the creative angle at all. highly recommend you go through your current funnel, see which pages you can add to improve it, and test them.
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