tobi lutke profile photo

X profile analytics

tobi lutke (@tobi) X analytics

@tobi

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !

@tobi has 516.1K followers, a median of 112.9K views per post and a 0.79% engagement rate.

Based on 30 recent original posts (high confidence). Updated October 7, 2026.

Key stats

Followers
516.1K
Median views per post
112.9K
Average views per post
247.2K
Engagement rate (by views)
0.79%
Original posts per week
11.3
Average engagements per post
1,959

Engagement grade

C

Developing

This is near the lower benchmark range for accounts with 100K-1M followers.

Profile score

81/100

  • Profile completeness100
  • Audience shape100
  • Engagement25
  • Consistency100
  • Positioning clarity78

Estimated X creator earnings

$70–$169 in the last 30 days

From 14.1M views on @tobi's original posts in the last 30 days.

Rewards eligibility: likely

Rough estimate. X publishes no payout rate, so this assumes about $5–12 per 1M original-post impressions from reported creator payouts. Only Premium viewers’ impressions count, so real payouts can be much lower.

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Follower growth

Tracked by Xholic since July 25, 2026.

Best times to post

When @tobi's recent posts performed best (UTC).

  1. #1 slot

    8:18 PM

    Monday · UTC

  2. #2 slot

    8:23 PM

    Tuesday · UTC

  3. #3 slot

    8:34 PM

    Wednesday · UTC

Top recent posts

  1. 01

    @tobi ·

    Was wondering where my disk space went. Therefore this exists now. You can simply wish software into existence. https://t.co/hd1uCGo9ck

    Photo on the original post
    • 579Replies
    • 260Reposts
    • 7.8KLikes
    • 1.3MViews
    View on X
    6.4x average engagementHas an imageMedium length (100-200 characters)Posted Thu 22:00 UTC
  2. 02

    @tobi ·

    MCP vs CLI for LLMs is the wrong discussion. People are debating at the wrong layer. Both work incredibly well as long as they are run through a repl like environment that can persist state. The funny thing about CLI is that CLI tools are usually accessed through BASH which

    • 238Replies
    • 171Reposts
    • 3.2KLikes
    • 568.2KViews
    View on X
    4.7x average engagementText onlyLong post (over 200 characters)Posted Mon 00:00 UTC
  3. 03

    @tobi ·

    We are excited to announce we are partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, offering people an easy and delightful way to shop and check out with Muse. https://t.co/KmRlKjoLoq

    Photo on the original post
    • 406Replies
    • 346Reposts
    • 8KLikes
    • 2.2MViews
    View on X
    3.5x average engagementHas an imageLong post (over 200 characters)Posted Mon 17:00 UTC
  4. 04

    @tobi ·

    This is the way. Accept code on merit and ensure that a person takes accountability for it. Doesn’t matter if it was typed, chiseled, generated, or bit-flipped via magnetized needle on a chip. If it’s good, it’s good. If it’s slop, it’s slop.

    • 93Replies
    • 228Reposts
    • 4KLikes
    • 233.6KViews
    View on X
    2.1x average engagementText onlyLong post (over 200 characters)Posted Sun 23:00 UTCQuote post
  5. 05

    @tobi ·

    It’s so good to have AI bring the outside perspective to the amazing accomplishment of western culture. Set it to your local anthem, play it in every school once a week.

    • 98Replies
    • 111Reposts
    • 2.3KLikes
    • 241.7KViews
    View on X
    1.3x average engagementText onlyMedium length (100-200 characters)Posted Fri 15:00 UTCQuote post
  6. 06

    @tobi ·

    It’s impossible to make something free for a government. I wish we would ban the use of that word. She’s saying she will take some people’s money to pay for this. The incentive is to buy votes, not make things better. That’s too hard.

    • 220Replies
    • 251Reposts
    • 3.4KLikes
    • 267.3KViews
    View on X
    1.2x average engagementText onlyLong post (over 200 characters)Posted Sun 22:00 UTCQuote post

Content mix

Text only
80%
With media
13%
With links
2 posts
With hashtags
0 posts

Creator style: High-reach broadcaster

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About this data

  • Analytics are inferred from public profile and recent post data. They do not include private impressions, profile visits, link clicks, or follower-source data.
  • Deleted, protected, unavailable, or rate-limited posts may be missing from the sample.
  • Stats come from public posts Xholic has stored, not private X Analytics. Xholic is not affiliated with X Corp or @tobi.
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