Content-Led Inbound
Use organic content, personal brands, and social platforms—especially LinkedIn and X—to build trust and generate inbound demand.
44%
Best tweets about Lead Generation
50 Best Tweets About Lead Generation (2026)
Discover the best tweets about lead generation, from targeting and offers to outbound, inbound, landing pages, qualification, attribution, and pipeline results.
Lead generation strategy, audience targeting, offers, inbound and outbound channels, qualification, attribution, economics, and measurable pipeline outcomes.
- Creators
- 41
- Updated
Original Xholic analysis
What 50 top Lead Generation posts reveal
The evidence presents lead generation as a connected set of activities: define an ICP and offer, attract demand through content or targeted outreach, provide clear conversion paths, handle and qualify responses, and measure business outcomes. Content-led inbound is the largest supplied theme (44% of tweets), while the posts also emphasize outbound, channel selection, qualification, and attribution.
- Dominant tone
- Positive
- Median score
- 11.9
- Leading format
- List
- Recent posts
- 44%
56% of posts
All-time engagement
44% of posts
Published in 90 days
Conversation map
The themes creators return to
Acquisition Channel Strategy
Choose and combine acquisition channels including SEO, referrals, paid search, local ads, directories, events, partnerships, and direct mail.
26%
AI Lead Automation
Apply AI agents and automation to lead research, enrichment, outreach, inbound response, CRM reactivation, and sales operations.
24%
ICP Targeting & Positioning
Define narrow ICPs, buyer pain, intent signals, and positioning to attract and prioritize fit over volume.
24%
Lead Response & Qualification
Improve lead handling through rapid response, always-on coverage, qualification, routing, nurturing, proposals, and sales follow-up.
24%
Outbound Prospecting
Run personalized outbound using prospecting, scraping, enrichment, warm signals, outreach sequences, and follow-up.
22%
Offer & Conversion Messaging},{
Create compelling offers through outcome-focused messaging, proof, differentiation, visualization, pricing, packaging, and reciprocity.
16%
Social Funnel Conversion
Convert social attention through profile optimization, lead magnets, email capture, CTAs, DMs, landing pages, and call flows.
16%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 30
- Median reposts
- 2
- Median replies
- 7
- Median views
- 1.4K
Posts with media make up 44% of this collection. Their median all-time score is 12.9, compared with 10.7 for text-only posts.
Format mix
- List 44% · score 13.6
- Case Study 28% · score 8.90
- Announcement 16% · score 17.4
- Prediction 8% · score 17.7
Consensus and debate
Where creators agree, and where they do not
Shared view
LinkedIn is framed as a full funnel
Content-led LinkedIn systems recur across the evidence: define an ICP, publish content, build profile and lead-capture paths, and use DMs or email follow-up to continue conversations.
Shared view
Specific positioning anchors demand
Several posts advocate defining the audience, articulating a differentiated outcome, and avoiding generic positioning. One also recommends tracking customer acquisition cost and customer value.
Shared view
Response handling is part of acquisition
Posts present rapid response, prompt proposal delivery, follow-up, and continuous phone coverage as parts of lead handling and conversion operations.
Shared view
Measure outcomes beyond visible engagement
The posts recommend looking beyond views and likes by tracking outcomes such as inbound leads, customers, content-sourced pipeline, first-touch source, acquisition cost, and customer value.
Open debate
The role of inbound versus active selling
One post reports a content-led SaaS growth approach without outreach or ads. Another argues that active selling is necessary to learn what buyers respond to and to pursue near-term revenue before relying on passive audience-building.
Open debate
No single channel is presented as universal
Channel recommendations vary: one post prioritizes organic content, warm-signal outreach, and bottom-funnel search for smaller B2B firms, while others discuss referrals, SEO, direct mail, and property-based targeting.
Open debate
Inbound volume still needs qualification
One post describes content as doing substantial pre-selling before a call or trial. Another warns that inbound leads should be scored against the ICP before sales time is spent on them.
What performs
Patterns behind standout posts
Five posts are supplied score outliers
The supplied analytics identify these five posts as all-time-score outliers, ranging from 5.21× to 13.64× the overall median score. They include long-form playbooks or detailed case-style narratives; the data does not establish which writing elements caused their scores.
Lists are the most common format
Lists are the most common supplied format (44%, 22 tweets) and have a median all-time score of 13.55. The cited examples use numbered frameworks spanning targeting, conversion, and follow-up.
Media posts have the higher supplied median score
Posts with media have a higher supplied median all-time score than text-only posts: 12.94 versus 10.68. This descriptive difference does not establish that media caused higher performance.
Statistical standouts
- View standout post 1 Score 162.5 · 13.64× median
- View standout post 2 Score 73.3 · 6.15× median
- View standout post 3 Score 72.7 · 6.11× median
- View standout post 4 Score 66.2 · 5.56× median
- View standout post 5 Score 62.1 · 5.21× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
-
1. Alexa | Startup founder
@alexabelonix
2 posts
-
2. Aaron
@IAmAaronWill
2 posts
-
3. Kevin Szabo
@KevinSzabo14
2 posts
-
4. Logan Gott
@LoganTGott
2 posts
-
5. Chris Koerner
@mhp_guy
2 posts
-
6. Neil Patel
@neilpatel
2 posts
Paolo describes LinkedIn conversion systems
Among the supplied top-voice data, paolo_scales has the highest median all-time score (112.29). These two posts describe LinkedIn conversion flows involving posts, profile elements, DMs, lead capture, calls, and repurposing.
Logan Gott combines content and outbound
LoganTGott’s posts recommend ICP research, layered content, lead magnets, manual qualification, outbound follow-up, and a regular publishing cadence.
Chris Koerner explores scrappy sourcing
Chris Koerner suggests low-cost, unconventional acquisition tactics, including local reciprocity and obtaining targeted lead data through freelance marketplaces.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Lead Generation tweets
Top Lead Generation tweets from 41 creators
Ranked 01–50
- 01
@paolo_scales ·
Every single founder I know that has cracked LinkedIn does these 5 things: 1. Posts every single day (1x/week lead magnets) 2. Messages every single profile viewer, ICP comment and new connections (soft conversation starter) 3. Maxes out connection request limit (approx. 20/day) 4. Gates every single free lead magnet behind an email opt-in page (sends 3x emails to the list every week) 5. Replies to inbound leads in less than 10 minutes (speed to lead is everything) Do all of this and it's extraordinarily unlikely for you to NOT get results from LinkedIn.
- 02
@AndrewWriteCopy ·
Dan Kennedy is an industry legend. He’s maybe the most influential direct response guru of the last few decades. He was my introduction to the world of marketing and copywriting. And he remains my biggest influence. So I’m sharing 10 of the most powerful marketing ideas I learned from Dan: 1) Your Real Business is Lead Generation and Sales Conversion The single most important thing I've learned: No matter what business you're in, your real business is lead generation and sales conversion. As without leads and sales, you don't have a business. 2) Know Your Numbers You've got to know your business's key metrics. You need to know what's working and what's not working for you so you can make informed decisions. At the very least you should know: 1) The cost of getting a customer. 2) And the value of that customer. 3) Sell To Want Not Need You've got to sell what people want, not what they need. This is a mistake I see all the time. Just because someone doesn't have something - like a smart, new website - doesn't mean they want it. It often means they're just not interested in it. 4) Guard Your Time Time is your most valuable asset as unlike money you can never create more of it. So treat it as such and guard it as best you can. Don't fritter away your hours. Have a time management system to ensure you get the most out of your days. 5) Focus On Your Headline The headline is the most important copywriting element. It's the ad for your ad. If your headline fails, chances are your ad fails. So you want to spend the most time on it. Write multiple headlines, pick the best few, and then test them. 6) Understand Your Target Audience A huge part of how well your copy does depends on how well you know your audience. The better you know them, the better you can target your copy at them, and the better your sales. Get to know them so well you could write a page in their diary. 7) Don’t Reinvent The Wheel You don't need to write copy from scratch. You can borrow everything from headline templates to body copy structures from decades worth of proven direct response marketing. Use them as a starting point and then build on them. 8) Why You? Why should a prospect buy from you and not your competition? This is a key question you need to answer. You always want to be looking for ways to differentiate yourself. 9) Don’t Assume We all tend to assume we know things we really don’t. And we're almost always wrong. So don't assume you already know what does and doesn't work. Don't let tradition or industry norms blind you. Decide on data not on assumptions. 10) The Bigger Picture Always look at the bigger picture. Don't get too focused on the details of your copy. Instead, look at your offer, who you're targeting, your upsells, your follow-up, etc. These will make you more money than polishing your copy. To sum up: • Your real business is lead generation and sales conversion • Always look at the bigger picture • Understand your target audience • Don't reinvent the wheel • Focus on your headline • Know your numbers • Guard your time • Don't assume • Why you? And if you found this useful: Repost it to help your fellow persuasion professionals. Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content. And enjoy the rest of your day!
- 03
@aakashgupta ·
The customer acquisition cost for a pool installer to land one $48,500 job traditionally runs $2,000 to $4,000 in paid ads, follow-ups, site visits, and quotes that go nowhere. Close rates on cold leads hover around 5-8%. This agent flips the entire funnel. It scans satellite imagery for 25,000 sqft lots in Tampa, checks setbacks, filters by home value ($500K-$1.2M), and renders a photorealistic pool in the homeowner's actual backyard. Then it mails a postcard. The postcard is the part that makes this print money. A homeowner who has never considered a pool opens their mailbox and sees their own yard with a pool already in it. The visualization does the selling before a human ever picks up a phone. Every pool builder in America spends thousands trying to get homeowners to imagine the finished product. This agent generates that image for pennies per address and sends it unsolicited to qualified prospects. The economics work because the targeting is surgical. $500K-$1.2M homes without pools means the homeowner can afford $48,500 and has yard space. The $37,500 property value increase means the pool nearly pays for itself on paper. 43 days to Memorial Day is the urgency trigger. Every variable in the postcard is calculated to push one decision. Pool installation in Florida runs $70,000 to $120,000 on the high end. At $48,500 this is priced at the impulse tier of an industry where "impulse" used to mean $100K+. One closed deal from 500 postcards and the entire campaign is profitable by 10x. The real product here isn't pool sales. It's an AI-powered lead generation machine that works for any high-ticket home service: solar panels, ADUs, kitchen remodels, landscaping. Anywhere you can render the finished product onto the prospect's actual property photo and mail it to them, this model applies. Pool installations are the proof of concept.
- 04
@LoganTGott ·
How to Build A LinkedIn Lead Generation System: 1. Define your ICP before you touch anything else. Pull your last 10-20 sales call recordings, transcribe them, and paste them into Claude. Ask it what problems come up most and what language people use to describe their pain. That language becomes the foundation for every post and every DM you write. 2. Rebuild your profile like a landing page. Your banner should communicate your core result in one sentence with client logos. Your bio should name who you help and what outcome you deliver. Your featured section needs three links: one for buyers ready now, one top post for the curious, one lead magnet for everyone else. 3. Run 3 content layers. • Growth content fills the top of funnel • Nurture content positions you as the authority • Conversion content captures people who are already warm 4. Build lead magnets tied directly to your service. Frame them around outcomes, not deliverables. When someone comments, DM the resource manually with a question that starts a conversation. 5. Stack a funnel behind every lead magnet. Send them to an opt-in page, not the doc directly. After they submit, they land on an offer page with a CTA to book a call. Then a 3-email sequence hitting your top objections. 6. Run outbound alongside content every week. Qualify manually. When you DM, reference something specific about their business and lead with results you've driven for similar companies. Three follow-ups after. 7. Batch the entire week in one 3-hour block. Ideation through Taplio and your swipe file. Drafting through Claude. Visuals in Canva. Schedule everything out, then 30-45 minutes daily for engagement and outbound. What part of this system are you missing right now?
- 05
@paolo_scales ·
I might regret doing this, but today I'm going to leak the exact LinkedIn GTM strategy we used to scale a B2B SaaS from 0 to €42.9k MRR in 120 days: (NO OUTREACH OR ADS) Step 1: Set up the DM conversion mechanism The first thing anyone sees when they visit your profile is the message button. When someone clicks it they're already high intent, they saw your content and decided to reach out. Push them straight to a demo or setup call, or directly to the product if they're ready. Keep it simple and don't overthink it. Step 2: Set up the custom button This is the highest traffic conversion point on the entire profile because it's the biggest and most visible button. Point it directly at your landing page or Calendly. Every post you write sends people here so it needs to be live before you publish anything. Step 3: Build the featured section for cold visitors Some people scroll past the DMs and the custom button because they're not ready yet. The featured section exists for them. Use it for: > YouTube videos > Free resources > A newsletter Anything that builds trust and keeps them moving through the funnel at their own pace. Step 4: Write lead magnet posts (2x/week) Hook = outcome + timeframe + mechanism in the first three lines. "I booked 1.6K meetings in 12 months using LinkedIn. (Giving away the exact copy & paste playbook for free)" - Add an effort signal: "it took me 27 hours to build this" - Outline exactly what's inside with bullet points - Frame it as exclusive: "this is what we only give to paying clients" - One word CTA under 6 letters, comment the word, connect with me - Always include an image that proves the hook is real Every comment becomes a new follower and a DM conversation. Step 5: Write a setup call post (2x/week) Give away genuine step-by-step value throughout the post itself and close with a very soft CTA at the end. "PS, comment DM if you want me to personally set this up for you." Everyone who comments gets booked onto a call where you onboard them onto the product and collect credit card info on the call. 95% of people won't push back on it when they're already live with you. Step 6: Write a social proof post (2-3x/week) Lead with a real result from a real user. Walk through exactly how it was achieved step by step. Don't mention the product until late in the post, let it appear naturally as one step in the process rather than making it feel promotional. The goal is installing belief, not pitching. Step 7: Set up the landing page conversion flow The full funnel looks like this: - Post drives traffic to the profile - Profile pushes to the landing page via the custom button - Landing page pushes to a free trial with credit card capture Inbound leads from content convert on credit card details at a significantly higher rate than cold traffic because the content has already done the selling before they ever land on the page. Step 8: Repurpose every LinkedIn post to X the same day Every LinkedIn post gets reformatted for X in under 10 minutes. All lowercase, hard line breaks, shorter sentences, more direct and polarising tone. Make sure to add one link in bio pointing to the same landing page as the custom button. Step 9: Scale beyond the founder account Once you have consistent DMs and a content formula that converts, add team member accounts running the same system with slightly different angles. Change one word and one image per post and LinkedIn won't penalise the repurposed content. The audiences barely overlap so reach compounds with almost no extra effort. We ran this for one SaaS in the outreach niche and hit €42,975/month in 120 days. We even ran it again for a different AI saas and hit $11.5K MRR in 50 days, from zero. By the time someone gets on a call or starts a trial the content has already done the selling, the close is almost automatic.
- 06
@SalesBlastBen ·
“Ben, I can’t close outbound leads 😭😭” Do this: • Reply in <5 mins • Send pre-call assets right after booking • Proposal sent IMMEDIATELY post-call • Book follow-up next day • Follow-up every 3-5 days until it’s a yes/no • Onboard same day they pay Cold traffic doesn’t “convert” itself. You have to drag it by the neck across the finish line.
- 07
@Codie_Sanchez ·
There’s a guy in our business scaling advisory that went from $576K to $1M in projected revenue in under a year. His name is Stephen Rice. He started hosting karaoke in 2016 at a dive bar after his divorce. Built it into a full event and wedding DJ company doing 6 figures a year. When he came to us, he was still personally carrying the whole thing and couldn't see a way to grow without just doing more of it himself. 4 things we changed to bump his projected revenue up 58% in half a year: 1. We raised prices by 12% across all his packages. He went from charging $1,500 for his entry level offer to more than $3,000 for his premium one. And to his surprise... his close rate didn't move. 12% pure margin added to the business. 2. Before, add-ons were sold individually. A photo booth here, a dance floor there... We bundled them into higher-tier packages instead. Customers naturally gravitated toward the middle option. So the average order value went up without him having to sell anything new. 3. He hired a full-time VA and built out automations to handle all 2,500 inbound leads a year. Brochures, videos, proposals… all sent automatically. 90% of clients now book without a single human conversation. He removed himself from the sales process entirely. 4. We built a training portal on Teachable to walk new hires through the entire process from onboarding to event day. So new DJs can now get up to speed without him being in the room. From 3am bar gigs to a $1M run rate in under a year. Not bad for a karaoke host.
- 08
@WilsonCompanies ·
I bought a plumbing business, and in the first 90 days, we doubled sales. Here's how we made it happen: -> We shifted marketing toward lead generation and filling the board daily -> We installed speed-to-lead systems to respond to leads instantly -> We added 24/7 phone coverage so calls stopped going unanswered -> We raised pricing roughly 15% to better match the market -> We improved technician training and sales consistency -> We updated compensation plans to reward performance -> We centralized admin work so the branch could focus on customers Working together, these adjustments were (and continue to be) a game-changer.
- 09
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@tasornp ·
I hit 2000 followers today. The last 300 came in just the past month. It's also the month I've gotten the most inbound leads and people reaching out for advice. That only happened because I started writing high quality long forms consistently. Your dream clients are only a few posts away.
- 11
@mhp_guy ·
If you are a home service business owner, you should absolutely do this: This is the most simple lead generation opportunity that will cost you next to nothing And in return people will feel like they have no choice but to buy from you. This is the power of the law of reciprocity. If you give someone something for free, they feel like they owe you back, even if the value of those two things are completely different. How to do it: 1. Go around your neighborhood like this lady is doing and give out free coffee and muffins. 2. Don't ask for anything in return 3. Start a business that you can serve your neighborhood and community with 4. Share that business with your friends and neighbors who are now full from your delicious pastries. 5. Rinse and repeat
Watch video
- 12
@mhp_guy ·
AI hasn't killed Upwork (yet). Here are some unique Upwork uses that you might not have thought of. Combine some with AI and it's next level. You can: - Save 90% on software - Find off market real estate - Save 95% on leads - Get new marketing ideas - Get intel on competitors I’ll show you 9 ways how: 1. BuiltWith is amazing. It provides millions of targeted leads & tells you what tools any website uses. But it costs $450! Go to Upwork & post a job looking for someone with a BuiltWith account. Pay them $30 to run an export for you. Takes them 5 mins & saves you $420 2. Imagine you need a VA to scrape targeted leads for you from Google my Business, LinkedIn, Yelp Etc Don’t hire a VA to do it. Hire a VA that already did it and buy their CSV for $20. See a previous job listing of mine below. Works like a charm. (Or use AI to scrape it yourself. How do you want to spend your time?) 3. Say you need self storage owner leads for central Ohio. Once again, it’s already been done before for someone else. Post a job for the leads, not for the labor. Buy the CSV. No dice? Post another job for it a day or two later. You’ll find it. 4. Need new marketing or business ideas? Create a new Upwork account for FREELANCERS. Start looking at job postings from other business owners. Search terms to use: Lead generation Sales Marketing Launch Business plan What you’ll find is a treasure trove of ideas. (Build a tool with AI that does this for you and then sell it) 5. Want to know what your competitor is up to? Post a job for VAs that have worked for them before. Hire them and pay them to answer questions. You’ll never know what you’ll learn. 6. It’s the same framework for every tip in this thread. Before posting a job simply ask yourself: “Has a VA already done this for someone else? How can I find them?” (Upwork) 7. Want to save 80% of your time looking for the right VA? Use @loom to make a 5 min video and post that. Put an Easter egg in the loom that asks the VA to mention a keyword in their application to weed out the noise. Many agencies use bots to mass apply. Waste of your time! 8. How about a piano teacher for your kids? We hired a fantastic Armenian concert pianist for a fraction of what average pianists in our neighborhood were charging. Want to start a marketplace for matching remote pianists w/ Americans looking for one on a budget? Upwork! (or vibecode a piano guitar hero app in a weekend) 9. Companies much further along & better funded than you have already built massive marketplaces. Don’t reinvent the wheel. Seek out their users and profit. Hope this helps someone! Always grateful for your follow @mhp_guy
- 13
- 14
@KevinSzabo14 ·
The reason your content isn't converting isn't the algorithm. It's that you're creating for engagement instead of buyers. Likes come from relatable at scale. Sales come from being specific. "I help people grow on X" gets scrolled past. "I help B2B founders get 3 inbound leads a week through content" One is specific, one is generic.
- 15
@DanKornas ·
Your coding agent can do more than ship code. Goose Skills is a public catalog of growth and GTM skills for AI coding agents, covering sales, marketing, competitive intelligence, SEO, lead generation, research, outreach, monitoring, ads, and content workflows. It helps you give Claude Code, Cursor, or Codex a ready-made task library by installing the GooseWorks master skill, then letting the agent search the catalog, download a matching skill, and run it when it fits the job. Key features: • 108-skill catalog – 51 capabilities, 52 composites, and 5 playbooks in one repo • Agent support – install targets for Claude Code, Cursor, Codex, or all detected agents • Searchable CLI – use gooseworks search to find skills like Reddit scraping or lead generation • GTM workflow coverage – includes ads, competitive intel, content, lead gen, outreach, research, SEO, and monitoring • Inspectable execution model – skill docs and scripts live in the repo, scripts run locally, and MCP registration is opt-in It’s open-source (MIT license). Link in the reply 👇
- 16
@ShubhAgrawal26 ·
this is your friendly reminder from your favourite b2b growth dude that if you’re doing below $200k a month in revenue. you’re almost always better off not investing direct response marketing and lead gen efforts on cold audiences. it just isn’t worth it. your only job is -> creating content that generates inbound leads + signals (likes, followers, website visitors etc) -> send outreach to qualified leads that showcased a signal -> any ads or organic search efforts on bottom of funnel leads that’s it. below $3M ARR in most markets, trying to go after audiences that are (maybe) only problem aware IS NOT WORTH IT. it takes a shit load of money and effort to educate someone on the problem, then the solution, then ur product for said solution and then conversion. lets companies like rippling play this game - they’re doing hundreds of millions in revenue, they can do this. you can not. thumb rule - organic can do top of funnel, performance cannot. doesn’t apply to b2c go win.
- 17
@Rakshaweb3 ·
A founder came to me saying: "I've been posting for 6 months. Nothing is working." I looked at their profile. The problem wasn't the content. It was the signal. Every post was about different things: Startups. Marketing. Life advice. Travel. Tech. The algo didn't know who to show them to. Viewers didn't know why to follow them. We picked one lane: "Help B2B founders generate leads without paid ads." Every post after that served that message. In 45 days: 3,200 new followers. 4 inbound DMs. 2 clients. Clarity is the strategy.
- 18
@LoganTGott ·
Our clients have been putting up some absurd numbers recently: - $30K closed in the first 21 days on a brand new account - 400K+ impressions in 30 days plus multiple five-figure deals closed - Multi six-figure deal closed straight from LinkedIn (save this... here's the system behind it) You post daily. Not 3x a week. Not "when you feel inspired." Daily. If you can't post daily, this isn't going to work for you and no agency on earth is going to fix that. Here's the actual mix we run for every client: 60% nurture content Pain points, objections, how-to breakdowns, opinions on what's happening in your space, your real take on industry trends. This is the workhorse. This is what makes someone go from "who is this guy" to "this guy actually knows what he's talking about." 30% growth content Stories, shallow ideas, personal life updates, behind-the-scenes from the business. Zero pitching. Pure trust-building and reach. Most of these will outperform your value posts and you'll be tempted to do nothing but this. Don't. 10% conversion content Case studies with real numbers, result screenshots, lead magnets, hard offers. Two to three lead magnets per week is the sweet spot. The founders complaining their content "doesn't generate leads" are doing one of three things: 1. Only posting conversion content, so no one trusts them yet 2. Only posting growth content, so they have an audience that will never buy 3. Posting 2x a week and wondering why they're invisible The system isn't complicated. The execution is what kills people. Most founders quit at week 6 because they haven't closed a deal yet. The ones who close in month 4-6 are the ones who didn't quit. Try it.
- 19
@decimablack ·
This is my outlier tracking system to find video ideas that outperform by 5-10x. It's easy to plug-and-play in to your YouTube strategy: • Every B2B YouTube Video Format Explained in 11 Minutes • How I Got Inbound Leads From YouTube Without Posting Every Week • I Locked Myself In Until I Built a YouTube Funnel That Actually Booked Calls • Seven Levels of B2B YouTube Strategy • Why It Sucks to Be a Growth Agency Owner Without a YouTube Channel • Give me 57 seconds and I'll fix your entire life • Best B2B YouTube Formats & Hooks Performing Right Now in 2026 Literally just plug in your niche and expand your reach with these.
- 20
@stijnnoorman ·
You're doing content wrong. That's what I recently told myself after I had an insight. And based on this I changed my entire content system. I see 90% of creators make the same mistake as me. So here's what I learned so you can fix your system. Most people just post and hope it works. They keep repeating this. But they never actually keep track of what works. This is because they don't know what they are optimizing for. So they aim for views and likes because it's easy to see. It looks good. But these are the wrong things to focus on. Views and likes don't necessarily grow your audience and business. That's why you should focus on different things. Things that actually track the goals that matter. And these goals are: • Growing your audience • Getting email subscribers • Getting inbound leads and clients Those are the only 3 goals that actually matter. So you should track those. How do we do this? • Track profile clicks for growth • Track link clicks for email subscribers • Track inbounds leads with keywords for clients That's how you actually grow your X audience and business. You can't improve what you don't track.
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@neilpatel ·
Which marketing channels produce the highest-quality, lowest-cost B2B leads? Well, the old saying that you can't have high quality at a low price is false... at least in B2B lead generation. Referrals and SEO produce high-quality leads at a lower cost. But channels like Trade Shows are expensive, and the lead quality isn't as great. Check out how each channel performs below.
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@alexabelonix ·
SEO is boring until it starts acting like a silent SDR. Don’t write “the future of AI in sales.” Please. Write what buyers search when they’re already in pain: “how to qualify inbound leads” “best CRM for founder-led sales” “automate sales follow up” “AI lead scoring workflow” “HubSpot alternative for startups” “how to turn DMs into CRM” “n8n sales automation template” Those searches are closer to money. A high-intent page does not need to go viral. It needs to catch the person already trying to solve the problem.
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@NaivaidyaY66600 ·
Most “lead generation” is just pulling random profiles. That’s not useful. The real value is intent. Who is actively talking about: • leads • pipeline • follow-up • growth bottlenecks • missed opportunities • sales process That’s what my system looks for before scoring and drafting outreach.
- 27
@cleanwithmike ·
How I built a $40k/month cleaning business: • Found cleaners on Indeed and Facebook • Set up Google LSA to generate leads on autopilot • Used Booking Koala to automate scheduling and payments • Hired a VA to handle customer comms • Reinvested early revenue to add more cleaners and more markets There are 140 million homes in America. AKA room for a lot more winners.
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@namyakhann ·
Talked to a founder last month who told me 80% of his inbound leads were unqualified noise. His site was 2 years old, hadn't been touched since their seed round. They've grown, raised more, built a real product but the website still looks like a pre-revenue startup. So every enterprise buyer who Googles them sees a site that doesn't match the company they've become. And the leads that do come in are bottom of the barrel because the site is attracting the wrong people. Your website is a filter. If it looks cheap, you attract cheap leads.
- 30
@dudu_bitcoin ·
A founder I worked with was spending $15K/month on paid ads and getting nothing, just bot clicks and tire kickers. We changed one thing: shifted that budget to building his personal brand. Within 60 days: • 10 qualified inbound leads per week • Outbound leads were converting better • 2 podcast invitations • 1 investor intro that turned into a term sheet conversation Paid ads rent attention. Personal brand owns it.
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@jasonlk ·
Our 1.25 humans + 20 AI agents closed 140% of what our all-human sales team did last year. That's a real number. But I'm not sure it tells you what you think it does. Here's what we actually changed: 1️⃣ First, we concentrated every qualified lead into our best closers When you go from a bench of mixed-quality reps to 1.25 humans who are your best people, close rates go up. That alone probably moved the number 15-30%. Maybe more. 2️⃣ Second, AI agents gave us something we never had: 100% coverage Our human team responded to less than 40% of inbound leads. Not because they were lazy. Because humans have meetings, they eat lunch, they sleep, they take PTO. Our AI agents respond to 100% of inbounds within minutes. Every single one. 3️⃣ Third, the AI agents worked every past prospect in our CRM Thousands of old leads that no human rep wanted to touch. No cherry-picking. No "I'll get to those next quarter." The agents just worked the list. All of it. 4️⃣ Fourth, AI as a market exploded Our content is now all AI agent content. Our community is AI + B2B. Demand went up because the market went up. That's a tailwind, not a strategy. So did we close 140% because of AI agents? Partly. Did we close 140% because we concentrated talent? Partly. Did we close 140% because the market was on fire? Partly. We can't run the A/B test. I can't go back in time and try the same period with a full human team selling into the same AI-fueled market. Nobody can. What I do know: 20 AI agents + 1.25 humans costs a lot less than a full sales team. 140% of last year is 140% of last year, whatever the cause. And 100% response rates on inbound beats 40% every single time, regardless of who or what is doing the responding. If you're thinking about deploying AI agents in sales, don't do it because you think AI is magic at closing deals. Do it because you have a coverage problem you can't solve with humans alone. That's the real unlock. More at-bats for your best batters. Not better batters.
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@IAmAaronWill ·
My AI system handles more of my business than most people's teams do: → Scrapes niche tweets for content seeds → Scores topics by relevance → Writes a full week of posts in my voice → Pushes everything to Notion → Repurposes top tweets into LinkedIn → Enriches inbound leads → Writes DM openers for warm prospects → Tracks what content is performing → Flags what to double down on → Drafts newsletters from my best posts → Builds video scripts from articles No team. Just one n8n system running 24/7.
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@TristenPalori ·
I haven't talked about my google ads in a while. For those that don't know -- I run paid google ads to my landing page for CRE brokerage. TBH it hasn't performed as well this year as it did in 2026. However, I recently closed a small transaction from it that generated about $12,000 for me which is what I spend per year on ads. That means any additional deals I do this year are straight profit/gravy. Ads are paid for. And I recently got a lead that told me they found me through Chat GPT! The lead generation from a local targeted websites is still very strong and under utilized in CRE Brokerage.
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@ephraimlamar ·
One of the most expensive mistakes in brand activation is choosing the wrong format for the objective. Welcome to day 12 of Brand Activation 101. I've seen brands spend ₦10M on an immersive experiential event when what they needed was a ₦2M street sampling campaign. I've seen startups do guerrilla activations for objectives that required trust and education and wonder why conversion was flat. Format must follow objective, not budget. and definitely not what looks impressive. It must follow objective. Here's the matching guide: OBJECTIVE: Drive trial and first purchase → Best format: Product sampling, pop-up, live demo → Example: Fast-moving consumer goods brands at trade fair sampling stations, or a fintech brand setting up demo booths outside bank branches. OBJECTIVE: Build awareness in a new market or city → Best format: OOH, guerrilla, earned media stunt → Example: A new food brand activating at Lagos-Ibadan expressway rest stops and truck parks. OBJECTIVE: Deepen loyalty with existing customers → Best format: Exclusive experiential event, community activation → Example: GTBank Food and Drink Festival. Customers feel rewarded. The brand feels generous. OBJECTIVE: Generate leads and data capture → Best format: Trade shows, hybrid digital-physical activations → Example: Tech brands at Lagos Startup Week with QR lead capture and instant digital rewards. OBJECTIVE: Launch a new product with maximum conversation → Best format: Stunt marketing, immersive launch event → Example: A bold ambient creative in a high-traffic area that gets photographed and shared before the official launch date. The brief tells you what to achieve and the format is the vehicle. Mismatch them and no amount of creative excellence rescues it.
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@VenturaLabs ·
Ventura Labs Ep. 79 - Gavin Zaentz & Pranav Ramesh Gavin @pepeleplutus and Pranav are Co-Founders of Leadpoet @LeadpoetAI Timestamps: 1:59 - Introduction 2:46 - Milestone Overview 6:20 - Meeting at NASDAQ 9:16 - First Impressions & Conviction in Bittensor 12:15 - Explaining Bittensor with ImageNet Example 15:31 - Lead Qualification, Validation, Use Case Examples 17:48 - Validating Intent via Social and Other Sources 20:24 - Mapping Company Data Across Platforms 23:20 - Miner Incentives for Leads 26:18 - Determining Lead Relevance Dynamically 29:18 - Joining Nvidia Inception Program 31:30 - Partnerships with Other Subnets 34:20 - Past Startups and Lead Generation Pain Points 36:51 - Roadmap for Automating Sales 39:26 - Usage, Alpha Token Burn, and Anticipated Pricing 41:46 - Incubation Experience with DSV Fund 44:41 - Advice for New Bittensor Subnet Creators
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@avijeet_writes ·
I have been working with multiple clients for the past three years on Twitter, and I have worked with 7 coaches who are absolute beasts in their fields, but their lead generation pipeline was completely hollow. I identified three major issues when I interacted with them for the first time: 1. They were shy. - They didn't want to talk about their results, achievements, or failures at all. - There was a trust deficit between them and their audience. 2. They were not solving the immediate pain problems of their customers. - They had this mentality that if you solve their problem for free, why would they pay for it? - They will pay because of the convenience, guidance, and direction. 3. They had no proper strategy for: - when to talk about results, - when to talk about personal stories, - when to talk about authority building. They were doing it erratically, and the audience could not connect with them. Whenever you try to build a personal brand, first clarify your why. Why are you building it? If you are here just to share your stories, share your stories. If you are here to generate leads, talk about your results, your expertise, and how you solve problems. Every kind of problem requires a different solution.
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@suraj_sharma14 ·
Reallocate your weekend schedule to advance your professional development, particularly if you are employed in the marketing sector. It is imperative to address the following priorities: - Configure Claude Code, ensuring the activation of advanced capabilities, permission overrides & Obsidian integration. - Develop a comprehensive brand foundation document detailing voice, tone, target audience & prohibited messaging. - Map existing workflows to identify opportunities for integrating AI automations. - Establish marketing skill sets, either by sourcing them from GitHub or developing them independently. - Implement Wispr Flow to enable voice-to-text functionality across all applications. - Construct an n8n content repurposing pipeline to distribute a single post across multiple platforms. - Utilize Clay for AI-powered lead generation and data enrichment. - Engineer a multi-agent content system comprising roles for researcher, writer, editor & publisher. - Evaluate Perplexity Computer to establish a dedicated marketing agent team within the environment. - Complete the Anthropic Skilljar course to obtain Claude certification. - Assess Perplexity Pro source mapping capabilities for competitive research. - Develop an outbound pipeline integrating Apify, Claude Code, and n8n to execute scraping, enrichment & email outreach. - Deploy AI-powered advertising dashboards capable of real-time updates. - Implement a targeting strategy utilizing LinkedIn scraping, email enrichment & Facebook custom audiences. - Study Go-To-Market (GTM) engineering, recognizing that the interval between product shipment and user acquisition represents the primary value driver. - Acquire proficiency in prompt engineering as input quality directly dictates output results. The present moment is critical for securing these advancements.
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@Growgami ·
1.5 years ago everybody thought that Ramp was winning, but their CTO was worried about one leading indicator - Ramp had a lead generation problem. Here, he breaks down how Ramp fixed their marketing and took it to the next level Watch the video, but quick summary for founders and marketers: 1. Differentiate for the sake of differentiation (James Dyson's principle) 2. As the CTO, he didn't try to fix the creative. He fixed the systems to increase output speed 3. Get rid of committees. You don't want committees to dilute good work 4. Make people self sufficient with AI tools - they built custom image gen tools to create on-brand images instantly 5. Make it work - if you think podcasts don't work for you, it's probably because you're working with the wrong podcasts or the format is bad or the message is wrong. Don't give up because it didn't work once, make it work
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@lyemcfly ·
Got 5 inbound leads the past 3 days which is great. 3 of them might be a deal but I need to be hitting from all sides. Tv waiting room ad slides, rural billboards, AI text blasts. Craiglist, Facebook, bandit signs, cold callers. Luckily some of those are set and forget like the tv and billboards.
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@MichLieben ·
We spent $50K promoting our best LinkedIn posts through ads. But not to generate inbound leads. To make cold email convert better. When prospects have seen your content 5 to 15 times before the email lands, everything changes. Reply rates went up without touching a word of copy. Same sequences and targeting. The variable? Recognition. Content doesn't replace outbound. It pre-loads the trust so outbound actually works
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@danmall ·
Most “networking” is procrastination dressed up as a lead generation strategy. Coffee chats feel productive because they’re social and low risk. But they’re rarely tied to an offer, a buyer, or a timeline. If you don’t know who you help and what you help them do, networking just delays the real work. At best, you end up talking about the business instead of moving it forward. When you need money, networking is slow. You don’t need more conversations. You need paying business from people who already trust you. When you’re building your reputation and niche, networking only works if it’s targeted. Talking to the wrong people is just burning time politely. If the activity doesn’t directly connect to cash now or clarity later, it’s not strategy. It’s avoidance.
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@itsalexvacca ·
LinkedIn made us over $10M in pipeline. But it has a fatal flaw. You can't control who books a call from a post. A startup and a large enterprise both clicked 'Book a Demo.' One has budget. One wants free advice. Content is a megaphone, not a sniper. If you're not scoring inbound leads against your ICP before the rep picks up the phone, you're wasting your best seller's time on your worst-fit leads.
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@ChrisLDyson ·
Most people start building an audience before they know how to sell to one. They go straight to passive. Content, audience building, waiting for people to come to them. Posting three times a day, optimising their profile, running ads to a lead magnet, building an email list full of strangers. All before they've figured out three things: Who actually buys. What gets them interested. How to turn a conversation into money. They think they've got a marketing problem. They've got a sales problem. And no amount of content fixes a sales problem. There are two games in lead generation. Active and passive. Active means you control the volume. You decide who you contact, how many conversations you start, and when. You initiate instead of waiting around hoping someone finds your content and decides to reach out. Passive means organic content, referrals, partnerships, visibility. People find you. They've already decided you're worth talking to before the conversation starts. Passive is better. Obviously. Warmer leads, less effort per conversation, higher trust before you even open your mouth. But passive has a problem. It doesn't teach you anything. You can build the most beautiful inbound machine on the planet. Leads flowing in, DMs pinging, calendar full. And if you don't know how to convert a conversation into an opportunity, all you've built is an expensive waiting room. Better leads won't fix a broken sales process. They'll just fall through it faster. Active is where you learn. It's where you find out what language makes people lean in. Where you discover which problems people will actually pay to solve versus the ones they just nod along to. Where you get punched in the face enough times to stop flinching. The reps matter. So does the rejection, and the awkward silences where you realise your pitch is wrong and you need to start again. That's where the skill gets built. Most people hate active because it's uncomfortable. Cold outreach, starting conversations with people who didn't ask to hear from you, getting ignored more often than not. So they skip it. They tell themselves passive is "smarter." And honestly, maybe it is, but only once you've earned the right to stop doing the hard bit. I closed over a hundred thousand in fourteen days using someone else's email list of 2,400 people. I didn't have an audience or a funnel. I had a list, a message, and the ability to turn a conversation into a sale. That didn't come from posting. It came from years of active. Years of starting conversations nobody asked for, failing at most of them, and getting slightly less terrible each time. The question you should be asking isn't "how do I get more leads?" It's this: Do I need control right now, or do I need visibility for later? If the answer is revenue now, active is the only game that makes sense. Conversations you can start today, with people you can identify today, about problems you can solve today. If you've already got the sales ability and you're trying to scale beyond your own outreach capacity, passive makes sense. Build the audience and let the content do the work over time. But if you're skipping to passive because active feels uncomfortable, you're not being strategic. You're hiding. And the market will find you out eventually. Because the leads will come, and you won't know what to do with them. Get good at selling first. Everything else gets easier after that.
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@ChrisClickUp ·
Marketing teams track dozens of metrics. Most of them are vanity. Here's the one that actually tells you if your content strategy is working. And almost nobody tracks it. It's called "content-sourced pipeline." Not "content-influenced." Not "content-assisted." Content-SOURCED. Meaning: the prospect's first meaningful interaction with your company was a piece of content. Not an ad. Not a cold email. Not a referral. They found you through something you published. Here's why this matters more than impressions, traffic, or engagement: - A blog post with 500 views that sources 3 qualified leads is infinitely more valuable than a post with 50K views that sources zero - Content-sourced leads typically close at 2-3x the rate of outbound leads because the prospect already trusts you before the first sales call - Tracking this metric forces your content team to think about who they're writing for, not how many people they're reaching How to actually track it: 1. Add "how did you hear about us?" to your demo form. Open text, not dropdown. People will tell you the exact blog post, podcast, or tweet. 2. Set up first-touch attribution in your CRM. Not last-touch (which credits the demo page). First-touch (which credits the content that brought them in). 3. Ask sales to note it in discovery calls. "What made you reach out?" is the most underrated question in B2B sales. 4. Review content-sourced pipeline monthly with your team. Kill what doesn't source pipeline. Double down on what does. When I started measuring this at ClickUp, it completely changed how we thought about content. We stopped chasing traffic and started chasing the topics and formats that actually brought in buyers. Our output went down. Our pipeline went up. If you only track one content metric, make it this one.
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@collin_ruth89 ·
This post will drive a handful of inbound leads to my business. It's one of the four content pillars we use: Social Proof (The other pillars are value-add, personality, and engagement). If you have client testimonials, POST THEM!
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@StephenCaggiano ·
Start a zero budget business. Copilot said: If your budget is truly $0, the most profitable online business is usually not ecommerce, SaaS, or dropshipping. Those often require money for inventory, software, or advertising. Instead, focus on selling a high-value service using skills and free tools. Top Choice: AI + Automation Consulting Potential: $500-$5,000+ per client Examples: Build simple AI chatbots for small businesses Automate repetitive tasks with Microsoft Power Automate, Zapier, or AI tools Create AI-powered content workflows Set up customer support automation Why it's attractive: No inventory No upfront costs Businesses already pay for productivity improvements You can learn while doing Other Strong Zero-Budget Options 1. Freelance Content Creation Potential: $500-$10,000/month Services: Blog writing LinkedIn posts Newsletter creation Video script writing Acquire clients through LinkedIn and freelance marketplaces. 2. Lead Generation Agency Potential: $1,000-$10,000/month You help businesses find potential customers and charge per lead or monthly retainers. 3. Niche Website + Affiliate Marketing Potential: Slow start, high long-term upside Create content around: Software reviews Personal finance AI tools Health and fitness Earn commissions when readers buy products through your links. 4. Digital Products Potential: Highly scalable Sell: Templates Prompt packs Notion workspaces Spreadsheets Mini-courses Creation costs can be near zero. What I'd Do in 2026 With $0 Pick a niche (real estate, fitness, local businesses, accounting, etc.). Learn one valuable AI workflow. Create 3 sample projects. Reach out to 20-50 potential clients daily on LinkedIn and email. Land the first client before building a website. This approach reaches revenue much faster than starting a blog, YouTube channel, or dropshipping store. If you tell me your skills, experience, and how many hours per week you can commit, I can suggest the single highest-probability online business for your situation. I'd start with selling a service before building anything. Most people spend months creating a website, logo, or course and make $0. The fastest path is finding someone with a problem and charging to solve it. Week 1: Pick One Market Choose a group you understand or can easily reach: Realtors Contractors Local restaurants Fitness coaches Attorneys Small online stores Don't pick "everyone." Week 1: Learn One Valuable AI Solution For example: Local businesses AI chatbot for websites Automated appointment booking AI-powered review responses Coaches Content generation system Email newsletter creation Lead follow-up automation You don't need to be an expert. Just be one step ahead of your customer. Week 2: Create a Demo Make a simple example. For a realtor, record a 2-minute video showing: AI answering buyer questions Lead capture Automatic follow-up A demo is more convincing than a certificate. Week 2-3: Prospect Aggressively Send messages like: Hi Sarah, I noticed your website doesn't automatically respond to new leads after hours. I built a simple AI solution that could help capture and follow up with inquiries. Would you be open to a quick demo? Aim for: 20-50 outreach messages per day LinkedIn Facebook groups Email Local business directories First Revenue Goal Don't aim for $10,000. Aim for: Client #1: $200-$500 Client #2: $500-$1,000 Client #3: Raise prices Getting paid once proves the business model. If I Had Exactly $0 Today My plan would be: Pick local service businesses. Learn AI chatbot setup and automation. Build one demo. Send 50 personalized messages daily. Close the first client within 30 days. The reality is that outreach, not technology, is usually the bottleneck. A simple service with customers beats a perfect business idea with no customers.
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