Sora shutdown and deprecation
Shutdown of the Sora app and API, including timelines, user impact, and developer migration concerns.
52%
Best tweets about Sora
50 Best Tweets About Sora (2026)
Explore the best tweets about OpenAI Sora, including video model releases, prompts, storyboards, visual quality, access, safety, and creator experiments.
OpenAI Sora video generation, product updates, prompts, storyboards, visual results, access, safety, comparisons, and creator workflows.
- Creators
- 47
- Updated
Original Xholic analysis
What 50 top Sora posts reveal
The retrieved Sora conversation is centered on the app/API shutdown and reported compute-allocation tradeoffs. Alongside that news, creator posts highlight reusable references, character consistency, and transferable production skills, while comparison posts show mixed views on Sora's texture, motion, realism, and prompt adherence.
- Dominant tone
- Negative
- Median score
- 9.68
- Leading format
- Announcement
- Recent posts
- 12%
54% of posts
All-time engagement
100% of posts
Published in 90 days
Conversation map
The themes creators return to
Compute and business tradeoffs
Compute scarcity, operating losses, weak monetization, and OpenAI reallocating resources to coding agents, enterprise models, or robotics.
50%
Partnerships, copyright, and safety
Disney licensing and investment fallout, copyright disputes, deepfakes, and brand-safety concerns around generated video.
20%
Video model comparisons
Head-to-head tests of Sora against Seedance, Kling, PixVerse, Grok, Veo, Runway, and other video-generation models.
20%
Creator workflows and prompting
Prompting, storyboarding, reusable creative assets, UGC ads, and adaptable creator workflows for AI video production.
16%
Consumer adoption and social creation
Consumer adoption, remix culture, social-video distribution, creator access, and the role of AI-generated content on TikTok and Instagram.
14%
Sora product capabilities
Sora 2 capabilities and product features, including references, cameos, character consistency, prompt rewriting, audio, and editing limitations.
12%
Video quality and creative taste
AI-video quality debates covering realism, physics, camera control, motion, prompt adherence, cinematic texture, and creative taste.
10%
Tone and stance
Sentiment Negative leads
Author posture Observational leads
Performance benchmark
- Median likes
- 53
- Median reposts
- 4
- Median replies
- 4
- Median views
- 5.1K
Posts with media make up 50% of this collection. Their median all-time score is 10.8, compared with 7.13 for text-only posts.
Format mix
- Announcement 100% · score 9.68
Consensus and debate
Where creators agree, and where they do not
Shared view
Shutdown dominates the discussion
Shutdown discussion anchors the corpus. The official Sora account said it would share app/API timelines and work-preservation details later; other posts framed the decision as a reallocation of company resources toward next-generation models and agents.
Shared view
Workflow value can extend beyond one tool
Creator-oriented posts emphasize reusable references, character consistency, and storyboarding. One creator also argues that prompting, scripting, voice, and consistency skills can transfer across generation tools.
Shared view
Visual quality remains contested
Comparison posts do not present a uniform winner. Two tests praised Sora 2 Pro's texture and cinematic feel while criticizing prompt deviation, camera instability, or less-fluid motion; a separate Sora-versus-Seedance post presents a same-prompt test without detailed results in its text.
Open debate
Shutdown: strategic focus or limited creator loss?
Some posts portray the shutdown as a difficult compute-and-focus decision in favor of future models or agents. Another contends that creators with transferable skills can switch tools with limited disruption.
Open debate
Craft debates extend beyond realism
Posts praise Sora's texture, cinematic feel, and, in one user's view, its prompt-rewriting humor. Others criticize realism, motion fluidity, or AI-video output they characterize as lacking taste and intention.
Open debate
Business model versus consumer opportunity
Posts contrast reported Sora business challenges with Kling revenue and user figures reported from Kuaishou earnings. Another post argues that consumer social-video creation could still be strategically important for OpenAI; this is an opinion, not a measured forecast.
What performs
Patterns behind standout posts
Shutdown news produced the largest outliers
The five listed outliers concern Sora's shutdown, reported compute/business tradeoffs, or a Sora-versus-Seedance test. The official farewell tweet is the largest listed outlier, with an all-time score of 4,731.38.
Workflow posts outperformed comparison posts at the median
Creator workflows and prompting had a 14.48 theme median all-time score, above video-model comparisons (13.26) and the corpus median (9.68). It was not the highest-scoring theme overall: Sora product capabilities had a 26.73 median.
Announcement-classified coverage skewed negative
The deterministic classification labels all 50 retrieved posts as announcements. Sentiment was 54% negative, while stance was 40% observational and 36% critical; these distributions align with a corpus heavily focused on the shutdown, without establishing that the format caused the sentiment.
Statistical standouts
- View standout post 1 Score 4731.4 · 488.78× median
- View standout post 2 Score 391.1 · 40.41× median
- View standout post 3 Score 286.5 · 29.59× median
- View standout post 4 Score 241.4 · 24.94× median
- View standout post 5 Score 206.3 · 21.32× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 16% of the selected posts.
-
1. Andrew Curran
@AndrewCurran_
2 posts
-
2. Poe Zhao
@poezhao0605
2 posts
-
3. Sora
@soraofficialapp
2 posts
-
4. Jumanne Mtambalike
@Afruturist
1 post
-
5. AI Frontliner
@AIFrontliner
1 post
-
6. AI Highlight
@AIHighlight
1 post
Creators emphasize reusable systems
Posts describe repeatable workflows built around saving references and maintaining characters across shots. They also advocate retaining portable production skills rather than relying on a single platform.
UGC workflows focus on ad variation
Marketing-focused posts describe Sora-assisted UGC/ad workflows involving hook variations, scripts, avatars or actors, voiceovers, and short-form distribution. These are creator-reported workflows and outcomes.
Social creation involves more than generation
Posts identify easy remixing as a creator on-ramp, while also pointing to access, editing quality, and generation guardrails as practical constraints. The access observations are based on one user's small sample of conversations.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Sora tweets
Top Sora tweets from 47 creators
Ranked 01–50
- 01
@soraofficialapp ·
We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing. We’ll share more soon, including timelines for the app and API and details on preserving your work. – The Sora Team
- 02
@AndrewCurran_ ·
Some highlights from the WSJ Death of Sora article: - Disney execs learned about Sora being shut down less than an hour before it was announced, this verifies the reporting from Reuters - OpenAI needed to free up compute for Spud, specifically for enterprise tool use - The training run for Sora 3 was about to begin, and the estimated cost was very high - OpenAI had begun piloting an enterprise version of Sora for release in the Spring - at the time of its cancellation Sora had less than 500k users, and was losing a million dollars a day - Disney is currently in active discussions with more than a dozen different companies for their new AI video model and AI tools
- 03
@tonjkb ·
Sam Altman explains why OpenAI decided to shut down Sora "So apparently you're not doing Sora anymore. You guys have made the decision to shut it down. So take me to the room, Sam. It like three months ago openai signed a deal with Disney This is like a landmark deal in so many ways Disney going to license 200 characters Pixar Marvel Star Wars Everybody has an opinion on this Bob Iger, who led the deal, he said this, not me. We're bringing together Disney's iconic stories and characters with OpenAI's groundbreaking technology. They're going to invest a billion dollars. Fast forward three months later, OpenAI shuts down Sora." "What's the note under the note here?" "We have a few times in our history realized something really important is working or about to work so well that we have to stop a bunch of other projects in fact this was the original thing happening with gpt3 we had a whole portfolio of bets at the time a lot of them were working well we shut down many projects that were working well like robotics which we mentioned so that we could concentrate our compute our researchers our effort into this thing that we said okay there's a very important thing happening um i did not expect three or six months ago to be at this point we're at now where something very big and important is about to happen again with this next generation of models and the agents they they can power but i love sora i love generated videos and i love our partnership with disney" @sama @OpenAI @soraofficialapp
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- 04
@Pirat_Nation ·
New details from the video generator Sora OpenAI shutdown - It was losing roughly $1 million per day on compute costs. - User numbers had dropped below 500,000 from a peak of over 1 million. - Disney executives received less than an hour's notice despite ongoing talks for a major integration.
- 05
@Framer_X ·
Seedance 2.0 vs Sora 2 ⚔️ I tested the same prompt with Ghibli aesthetics. The results speak for themselves. Quick breakdown below 👇
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- 06
@AndrewCurran_ ·
Greg Brockman on why OpenAI felt they had to drop Sora: 'There's been this debate of how far will the text models go? How far can text intelligence go? Can you have a real conception of how the world operates? And I think that we have definitively answered that question. It is going to go to AGI. Like, we see line of sight. And at this point we have line of sight to these much better models that are coming this year. And the amount of pain within OpenAl that we've had to decide how to allocate compute, that goes up not down over time. So I think that maybe the core of it is ... in this moment the kinds of applications that we've always dreamed of are starting to come into reach.'
- 07
@soraofficialapp ·
references on sora. save characters, styles, props, costumes, camera moves, or prompt cheat sheets then reuse them across videos to keep your work consistent. find the new references tab in the video composer. available now on web for sora users.
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- 08
@openart_ai ·
The all new Sora 2 is now live on OpenArt - Day 0. 🎬 After testing the Sora API, the biggest unlock for us has been character consistency. Being able to generate scenes with the same characters across shots makes storyboarding and early scene development far more practical. Longer clips and higher-resolution output make it even more powerful - we’ve already started using it in some of the campaigns and promotions we launch ourselves. Excited to see where this goes. @OpenAIDevs
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- 09
@signulll ·
the entire sora chase kinda cost openai twice. on the supply side it bled compute & possibly researcher attention from the frontier. & on perception side, it handed anthropic the moral high ground for free by shipping a consumer deepfake product with a feed at the exact moment the labor displacement discourse peaked which effectively signaled less seriousness in many ways esp for business products/customers. you can see the latter in how dario mentions "the slop we've seen with ai video models” explicitly in his latest interview. (i just finished watching the long form dario bloomberg piece).
- 10
@Mho_23 ·
sora is shutting down but it doesn't really matter V2 was never built on sora anyway now we get to see who actually has skill. most of the sora slop posters were terrible before Sora, and they're going to be terrible after it this is exactly why i always say learn the skill and not rely on any one platform or even worse an "AI ad maker" wrapper that just sells you templates.. when you actually understand prompting, scripting, character consistency, voice, all of it, you can adapt to whatever model drops next &you're not starting over every time a tool shuts down. the people who learned the skill just switch to the next best thing and keep moving. this is exactly why i built V2 the way i did
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- 11
@shiri_shh ·
OpenAI literally shut down Sora to double down on Codex. Sam: "it would have been super successful. it was just more important to put the compute and the energy into coding agents." they knew it would win and killed it anyway
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- 12
@veggie_eric ·
After the Sora API was deprecated last week, this was the forcing function for some of my startup friends to finally try the Grok Imagine API. They told me they liked the video quality even more, and were surprised that it was cheaper and faster🔥🎬
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- 13
@pleometric ·
I've been getting dms from young IG and TT users asking me how to make AI videos. "What app do you use?" I've talked to few of them and they either don't own a laptop, or they rarely use it. According to their profiles most of them are in the US, so it's not strictly an access issue. This is a very small sample size, like 12 conversations or so but it does add to my growing suspicion that younger cohorts are using short form as a stand in for apps. They "prompt" accounts that post AI content to tune the videos closer to what they want in lieu of having model access. They at best use GPT image gen (and previously SORA), the more savvy ones game free tiers from companies like heygen and etc to make their own variations, which they often find lacking.
- 14
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@poezhao0605 ·
OpenAI announced today it is shutting down Sora. On the same day, Kuaishou’s Q4 earnings revealed Kling AI generated RMB 340 million in revenue last quarter. ARR surpassed $300 million by January. 60 million global users. 600 million videos created. The divergence is striking. OpenAI treated video generation as a showcase. Kuaishou treated it as a product line.
- 16
@poezhao0605 ·
OpenAI shut down Sora on March 25. It never found a business model that could justify its compute costs. The same day, Kuaishou published annual earnings. Kling AI, its video generation platform, hit $300 million in annualized revenue as of January. Q4 revenue alone was $47 million. Management expects 2026 revenue to more than double. Same technology category. Launched around the same time. One collapsed. The other crossed a commercial threshold that few standalone AI video tools have reached anywhere in the world. The divergence is not random. It reflects a deeper pattern in how Chinese AI companies are building revenue. A pattern that shows up across video, image editing, and creative tools. And it challenges the assumption that model-layer companies will capture most of the value in AI. My latest analysis breaks down where AI revenue is actually accumulating, and why the answer matters for investors watching this space: https://t.co/pVETBSkZ9a
- 17
@cinamarina ·
This is AI and I still can’t believe it 🤯 I just created a UGC-style video in less than 10 minutes. As a solo founder, this kind of speed honestly feels like a cheat code. I used Arcads AI and Sora 2 to create it. I’m starting marketing for my app soon, and TikTok will be one of my main channels, so I started studying competitors. I found a TikTok video from a competitor with 40k+ views, took the hook, and adapted it for my own app. Then I picked an actor in Arcads AI that matched the kind of woman I wanted for the video, generated it in minutes, and the quality is just on another level. Now I know I can create many more variations in just a few minutes. We're entering a completely different era of marketing.
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- 18
@AIFrontliner ·
Same prompt, four AI video models tested on a carousel scene. Here is how they compare in scene richness, physics, and camera motion. PixVerse V6 delivers smooth motion, rich scenes, matched audio, and realistic textures. However, its camera remains fixed and does not follow the carousel's rotation. The output also drifts slightly from the prompt, trading strict realism for bold imagination. Great creativity, less precision. Sora 2 Pro offers excellent texture quality and cinematic feel. But it also deviates from the prompt, lacks realism, and suffers from mild camera instability. The shaky camera slightly hurts immersion. Seedance 2.0 performs well in the first half: highly realistic, smooth motion, and solid scene understanding. However, the second half degrades, and the overall consistency is uneven. Still, its best moments are impressive. Seedance 1.0 Lite struggles the most. The output is abstract and barely recognisable as a carousel. It fails to understand the basic prompt, resulting in poor scene richness, broken physics, and erratic camera movement. Each model has trade-offs. PixVerse V6 wins in creativity and audio, Sora 2 Pro leads in texture, Seedance 2.0 shows realistic potential in short bursts, and Seedance 1.0 Lite needs more training.
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- 19
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- 21
@TheAIColony ·
Same prompt, four AI video models tested on a damaged android crawling through a burning spacecraft corridor. Here is how they compare in scene richness, physics, and camera motion. PixVerse V6 delivers smooth motion, rich scenes, matched audio, and realistic textures. The android body is highly realistic with coordinated movements. The model also handles close-up and wide shot transitions naturally. See it here: https://t.co/tohJuo18Nb… Sora 2 Pro offers excellent texture quality and the android body is well constructed. However, the motion is not fluid, making the crawl feel jerky and less convincing. Seedance 2.0 has strong texture quality as well, but the android body looks too human, lacking the mechanical endoskeleton feel. The imagination is somewhat limited. Hailuo-02 also delivers good texture quality, but the android is shaped more like a monster than a damaged biological android, losing the intended sci-fi aesthetic. Each model has strengths and trade-offs. - PixVerse V6 leads in motion smoothness and audio-visual sync. - Sora 2 Pro excels in texture but struggles with motion fluidity. - Seedance 2.0 has solid visuals but lacks mechanical imagination. - Hailuo-02 needs better prompt adherence for character design.
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- 22
@julesterpak ·
Something’s off. Many people are acting like “the people are fighting back” but the avg person has been embracing generative AI more than ever lately? Like y’all… that AI fruit Love Island series on TikTok has been the most attended to media on the internet over the past week I understand Sora the social media app being shut down bc it had poor product evolution/execution, but I don't understand Sora within ChatGPT going. So much gen Al video comes across people's feeds and (for better or worse) is enjoyed. So is it just the cost? Is it all the copyright headaches? Is it that other platforms are used far more — what company is actually leading when it comes to what people use to generate Al video for social media rn?
- 23
@ruima ·
March 2024 versus March 2026 It feels like a million years ago, but guys, I remember very clearly when Sora came out and a lot of people in China were basically like: welp, there it is. Definitive proof of US AI dominance, we are cooked. That was Feb. 2024. 25 months later and it's a totally different story Why Sora became the “proof” of US AI dominance: 1/ China really did not have anything close at the time. When Sora dropped, there was no obvious Chinese equivalent in text-to-video. The gap in coherence, physical consistency, and duration felt big enough that people were not just impressed, they were honestly stunned. 2/ It felt like evidence of something deeper. People thought it was like a world model. That interpretation was way too generous, but it was very much the vibe. 3/ It slotted perfectly into the existing US lead narrative. Best labs, best researchers, best compute, best everything. What is there to even fight for? 4/ The timing made it feel even bigger than it was. Early 2024 was so much about chip controls, export restrictions, and a lot of US-China AI anxiety. Sora was kind of treated as evidence that the gap was structural and widening. But now in 2026 and the whole vibe is different. Chinese video models moved fast. Reaaaaally fast. Kling, Hailuo, Vidu, and others closed the gap much faster than a lot of people expected. And of course there's ByteDance Seedance. At minimum, the story is no longer “US far ahead, China nowhere close." (Honestly, look back at some headlines from Spring 2024 and tell me I'm wrong.) But Sora the demo ended up mattering more than Sora the product. The reveal was world-shaping in narrative terms. But in actual market terms, maybe partly because it took OpenAI so uncharacteristically long to launch the product to the public, Chinese alternatives actually did better. So the original “Sora proves US dominance” didn't age well. Sora was great, but people confused demo advantage with durable ecosystem advantage. But hey, that's what people like to do. They love jumping to civilizational conclusions and don't really want to spend time looking deeper at how things really work.
- 24
@jayair ·
I think OpenAI is overrotating towards businesses I get why they are doing it; the current meta for AI is agents, and agents are primarily to improve productivity Businesses have more things to do than they have time for They’d gladly trade money for time, so paying for productivity gains makes sense Consumers are the opposite; the average consumer is bored and wants to be entertained; trading money for time make no sense to them Most consumers will never pay for a productivity app and so ChatGPT subscriptions are unlikely to reach sufficient scale This is why Anthropic is doing so well as agents have taken over, their core audience are businesses But OpenAI’s moat is their 900M consumers and while businesses are important, I think they should build on their strengths They killed off Sora for cost reasons and they might’ve gotten the form factor wrong but directionally I think they were right The % of AI content in social media is rising and it’s likely the new normal With Sora gone, I bet TikTok or IG ends up getting this right IG ads is one of the best business models out there and they can cover the costs of running a video or image model at scale That brings us back to ads If OpenAI had figured out their ads model a year ago, they wouldn’t be in this predicament of picking between consumers and businesses
- 25
@mhdfaran ·
AI can now literally sell anything to anyone. Sora 2 is live inside arcads. just upload image, write a script, set the accent and tone. the output looks like a real person filmed it on their phone brands are still paying $500 for worse output than this. Here's how to do it 🧵
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@shushant_l ·
10 best AI video generation models: 1. Happy Horse 1.0: Uses advanced motion synthesis, multi-shot storytelling, seamless transitions, and realism. 🔗 https://t.co/jOvX5qC4cQ 2. Seedance 2.0: ByteDance’s multimodal AI video model that generates cinematic video with native audio from text, image, video, or audio inputs. 🔗 https://t.co/rttUGO13Wi 3. Google Veo 3.1: Google’s AI video model for generating short, high-fidelity videos with native audio from text or images. 🔗 https://t.co/ByOwhtRzkV 4. OpenAI Sora 2 Pro: OpenAI’s premium video model that generates realistic videos with synchronized audio from text or images. 🔗 https://t.co/h6TmT6ewmA 5. Grok Imagine: xAI’s video model for generating short videos from text or images, with synced audio. 🔗 https://t.co/DpLlXy8xeq 6. Wan 2.7: Alibaba’s AI video model for short, controllable clips from text or images, with features like frame control and audio sync. 🔗 https://t.co/KQVJFEsLUA 7. OpenAI Sora 2: OpenAI’s most advanced video model, making realistic, physically accurate videos with synchronized audio. 🔗 https://t.co/w4uIPGlELp 8. Runway Gen-4.5: Runway’s flagship AI video model for generating cinematic, highly realistic clips with strong motion quality and prompt adherence. 🔗 https://t.co/sP1NxAPuVz 9. PixVerse v6: AI video model that generates up to 15-second 1080p clips with native audio, multi-shot storytelling, and stronger camera control. 🔗 https://t.co/1ycLSGOIV4 10. Kling 3: AI video model that generates short, cinematic videos from text or images, with strong motion and audio sync. 🔗 https://t.co/0OhaAjgpOu
- 29
@niraj_shah ·
A chat with a movie producer friend made me research this (surprised me as I wasnt aware) -OpenAI has shut down its Sora video platform -Sora generated approx $2.1 million in cumulative 6 month lifespan, again as per reports -Sora was reportedly burning through an estimated $15 mn/day in computing and infrastructure costs -Annualized to approximately $5.4 billion in expenses!
- 30
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@VraserX ·
I actually miss Sora 2. Not just the video quality. Whatever underlying model it used to rewrite and improve prompts had a genuinely great sense of humor. It understood timing, absurdity, deadpan comedy, visual irony. The stuff it came up with often felt funnier than what I originally asked for. That’s rare in AI. Most models can “write jokes,” but they don’t really have taste. Sora 2 somehow did. I genuinely wonder if OpenAI could bring that comedic taste into ChatGPT’s text and voice models. @sama
- 32
@glenngabe ·
"Sora was a money pit that nobody was using, and keeping it alive was costing OpenAI the AI race" -> Why OpenAI really shut down Sora "So what happened? After a splashy launch, Sora’s worldwide user count peaked at around a million and then collapsed to fewer than 500,000. Meanwhile, the app was burning through roughly $1 million every day — not because people loved it but because video generation is so costly to run. Every user who dropped themselves into a fantastical scene was drawing down a finite supply of AI chips." https://t.co/hpr4HRNr4C
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@mexitlan ·
I am not sure it is appreciated how much of the @OpenAI Sora shuttering is actually a reallocation of video-generating resources away from entertainment and toward physical AI. Even though they literally said: "the Sora research team continues to focus on world simulation research to advance robotics." 🧵
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@stepanhlinka ·
I run $3M SaaS and our best performing ads are AI UGC videos using Sora right now. Here's the workflow: 1. Editor made ONE main video promoting our tool with b-rolls 2. I create 10-15s video using Sora for the hook 3. I take that video and clone the voice in elevenlabs 4. I create a voicover and use it over the main video from the editor 5. I can repeat this and create hundreds of hooks with different avatars, environments, scripts. Finally it's not just me in all the ads! 😃
- 38
@chatcutapp ·
When Sora dropped, the fantasy was: “You’ll never need to shoot anything again.” Turns out people do get tired of slop. Fast. The internet does not need infinite cats with guns and cinematic bunnies. AI or no AI, some things never change: taste matters. intention matters. craft matters. Slop sinks. It always has. The single most important question remains: How do we move AI creative tools beyond slop generators, into tools that actually expand human creativity. AI's got a bad name right now that many filmmakers and creators simply do NOT believe the day will come. But at ChatCut, we live for that day. https://t.co/OXoIrvpUvB
- 39
@constellationr ·
Farewell Sora—and good riddance? Its shutdown exposes a bigger truth: enterprise #AI video needs quality, governance, and brand safety—not hype. The next wave will favor trusted, production-ready tools over consumer-first experimentation. Get the scoop from @lizkmiller: https://t.co/K1AwwFzi6O
- 40
@WizzyOnChain ·
JUST IN: OpenAI announced it will shut down Sora, its AI-powered video creation service, in a decision that surprised the tech and entertainment industries. The move comes after the platform's rapid rise, amid growing debates over copyright and deepfakes, and on the eve of a highly anticipated initial public offering.
- 41
@shawnchauhan1 ·
A billion-dollar deal disappears overnight when a product gets killed. OpenAI shut down Sora to redirect compute toward its next model, codenamed Spud. Disney walked away from a planned $1B investment tied to a Sora licensing deal. The deal was signed in December. It never closed. This is not a product sunset. It is a signal about how disposable consumer AI products have become. When compute is the scarce resource, nothing else is safe. Not partnerships. Not flagship launches. Not brand promises. The AI arms race is now being fought at the infrastructure layer, not the product layer.
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- 42
@Afruturist ·
OpenAI shuts down Sora as Disney drops $1B investment plan... OpenAI will discontinue its Sora video app. Following the decision, Disney ended its partnership and scrapped plans for a $1B investment. The deal included using Sora to generate videos with licensed characters from Disney, Marvel, Pixar, and Star Wars. Those plans are now canceled. Sora had launched in 2025 as a standalone text-to-video app, but faced industry pushback around copyright and content use.
- 43
@EvanKirstel ·
OpenAI kills Sora. What it really signals. OpenAI is shutting down Sora, its video creation tool — and the Wall Street Journal reports that Disney, which had made a $1 billion equity investment tied to the Sora deal, won’t be making that investment as a result. Yahoo! This isn’t a product story. It’s a focus story. OpenAI is stripping away anything that isn’t core to its next bet. Watch where they go next. #OpenAI #AI #GenerativeAI
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@RaulJuncoV ·
OpenAI killed Sora. Fewer than 500K users. Burning through roughly $1 million a day. Disney found out about the shutdown less than an hour before the public. Their $1B partnership? Dead on arrival. The compute is being redirected to robotics. OpenAI doesn't want to make videos. It wants to make bodies.
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- 46
@Ldnbox ·
WSJ today published a very interesting piece about OpenAI and Sora. -Disney executives learned about the shutdown less than an hour before it was publicly announced, leaving them blindsided. -A key driver of the shutdown was compute scarcity — Sora consumed enormous amounts of AI chips relative to the revenue it generated. -OpenAI needed to free up computing resources for a new model codenamed "Spud," aimed at powering coding and enterprise products. -Sora was losing approximately $1 million per day at the time of its closure. -Disney's $1 billion investment in OpenAI never closed, and the partnership is now effectively dormant. -Altman framed the shutdown internally as a necessary trade-off, praising staff for their willingness to make difficult decisions for the company's long-term benefit.
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@minhsmind ·
OpenAI CFO: “even for things like Sora & video …btw yah we had to make a really touch choice because we didn’t have enough compute. But Video is not over.”
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- 49
@shivsakhuja ·
I got access to Sora 2 today and have been playing around a bunch. Initial thoughts: 1. The Cameo feature is amazing and super fun — really good character consistency. Not quite nano banana level, but maybe 80% of the way there. 2. Most videos I’ve seen aren’t actually engaging (yet). TikToks and Reels are much more engaging because they’re longer, better edited, and way more polished. Plus there’s not a ton of content there on Sora yet for the algo to feed you from. 3. Production-grade editing (good cuts, subtitles, hooks, etc) is a key missing ingredient currently. I suspect OpenAI will release really good editing tools in the Sora app itself within a few weeks / months. 4. There are extremely strict guardrails around generations — more than half my generations got blocked for no clear reason and it’s pretty frustrating. There are a lot of people complaining on Sora itself about it too. 5. OpenAI really knows how to productize. This actually feels like it's likely to become a mass consumer app if they feed creators with the tools to make the content more engaging. The creation is so easy and good, it’s addictive to play with. 6. Can't wait for the API
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