AI advertising and contests
Runway-made commercials, Big Ad Contest entries, ad concepting, and production workflows for marketing videos and B-roll.
34.6%
Best tweets about Runway
26 Best Tweets About Runway (2026)
Discover the best tweets about Runway AI, including Gen video models, prompting, filmmaking tools, motion control, releases, and creator workflows.
RunwayML products, AI video models, filmmaking tools, prompting, motion controls, comparisons, releases, and creative results, excluding fashion runways.
- Creators
- 20
- Updated
Original Xholic analysis
What 26 top Runway posts reveal
In this 26-tweet sample, advertising is the largest theme, alongside practical filmmaking workflows and targeted creative controls. Aleph users report preserving footage while editing selected elements; filmmaking examples combine Runway with other production tools. High-scoring showcases coexist with concerns about human judgment, platform differentiation and responsible deployment. None of the sampled tweets were published within the supplied 90-day window.
- Dominant tone
- Positive
- Median score
- 9.99
- Leading format
- Announcement
- Recent posts
- 0%
65.4% of posts
All-time engagement
69.2% of posts
Published in 90 days
Conversation map
The themes creators return to
Research and ecosystem
World models, efficient video deployment, Runway Labs, startup funding, industry adoption, and the competitive AI-video market.
26.9%
Creative tools and apps
Runway Workflows, image-enhancement assistants, real-time prompt iteration, and evolving interfaces for AI creation.
23.1%
AI filmmaking workflows
Creative shorts, animation, and world-building made with Runway alongside image, music, upscaling, and conventional editing tools.
19.2%
Aleph video editing
Prompt-based edits to existing footage that preserve camera motion, lighting, and continuity, including product variants and changes across clips.
19.2%
Interactive AI Characters
Runway Characters as embeddable or API-powered agents, including screen-aware gaming guides and responsible deployment.
15.4%
Multi-shot generation and control
Building sequences with Runway Multi-Shot, references, keyframes, and prompts to direct action and maintain visual context.
11.5%
Tone and stance
SentimentPositive leads
Author postureSupportive leads
Performance benchmark
- Median likes
- 61
- Median reposts
- 4
- Median replies
- 7
- Median views
- 4.1K
Posts with media make up 80.8% of this collection. Their median all-time score is 13.7, compared with 2.58 for text-only posts.
Format mix
- Announcement69.2% · score 9.71
- Tutorial23.1% · score 13.0
- Opinion7.7% · score 5.79
Consensus and debate
Where creators agree, and where they do not
Shared view
Advertising anchors the sample
AI advertising and contests is the largest supplied theme: 9 tweets (34.6%). Evidence includes a singing-ad workflow, a Big Ad Contest winner and a deliberately nostalgic commercial.
Shared view
Aleph users emphasize selective edits
The cited Aleph posts describe changing requested elements while preserving camera motion and scene context. Examples include a horse-to-unicorn transformation and edits carried across clips. These are creator reports, not independent quality tests.
Shared view
Runway appears in mixed-tool workflows
THE CLEAN3R uses Seedance 2.0 inside Runway, with DaVinci Resolve for editing, Magnific for upscaling and Suno for music. A fantasy-series test combines Runway-hosted Kling and Nano Banana Pro with Midjourney, Suno and DaVinci Resolve.
Open debate
Automation claims differ by task
An Aleph product-variant post says no reshoot or editor was needed, while a VSL workflow explicitly retains a human editor for pacing and emotional timing. These address selective asset changes versus assembling a finished ad, rather than directly contradicting each other.
Open debate
New interfaces coexist with loyalty concerns
Workflows and real-time prompting posts showcase creative interfaces. A separate opinion argues that interfaces and agentic workflows are quickly copied, questioning what keeps users loyal. This is a differentiation concern, not a comparative model benchmark.
What performs
Patterns behind standout posts
Filmmaking has the highest supplied theme median
AI filmmaking workflows has a median all-time score of 47.57, versus 12.225 for advertising and contests and 3.83 for creative tools and apps. This is a descriptive comparison within the sample; it does not establish why posts performed differently.
The largest listed outlier is a workflow breakdown
The singing-ad tutorial scores 188.98 in the supplied benchmarks, 18.92 times the sample median. The Characters gaming demo is the next listed outlier at 113.38, or 11.35 times the median. These posts cover different applications rather than a single product category.
Tutorial median exceeds announcement median
Tutorials account for 6 posts (23.1%) with a median all-time score of 12.97; announcements account for 18 (69.2%) with a median of 9.71. The singing-ad and Aleph tutorials illustrate the instructional format, without proving a causal engagement advantage.
Statistical standouts
- View standout post 1Score 189.0 · 18.92× median
- View standout post 2Score 113.4 · 11.35× median
- View standout post 3Score 62.7 · 6.28× median
- View standout post 4Score 51.9 · 5.2× median
- View standout post 5Score 47.6 · 4.76× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 38.5% of the selected posts.
1. Andy McNamara
@andymac3d
2 posts
2. Nicolas Neubert
@iamneubert
2 posts
3. Jerrod Lew
@jerrod_lew
2 posts
4. László Gaál
@laszlogaal_
2 posts
5. Rich Klein
@RichKleinAI
2 posts
6. Runway
@runwayml
2 posts
Neubert covers characters and shot direction
Nicolas Neubert contributes 2 tweets with a median all-time score of 75.26: a screen-aware gaming guide built with the Characters API and a Multi-Shot action sequence.
Gaál foregrounds storytelling and aesthetic intent
László Gaál contributes 2 tweets with a median all-time score of 55.14. His contest posts emphasize simplicity, storytelling and a grainy early-2000s commercial look.
Official messaging addresses expansion and responsibility
Runway's cited posts introduce Labs for cross-industry AI video and world-model exploration and acknowledge potential misuse of Characters, pairing ecosystem expansion with responsible-deployment concerns.
Since the previous snapshot
What changed since Aug 26, 2026
- 84.6% of the selected posts remained.
- The creator count changed by -11.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 26-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Runway tweets
Top Runway tweets from 20 creators
Ranked 01–26
- 01
@Aducate ·
How to make singing ad videos that are blowing up rn Full breakdown of the exact tools and workflow 👇 Step 1: Generate the music and lyrics Use Suno AI or Udio to create the song Prompt: "Upbeat, musical theater, Disney/Pixar style, female vocals, storytelling about [your product], 128 BPM" You can write your own lyrics (hmu if u can) or use Claude to draft a rhyming script first Step 2: Create your character Use Nano Banana for a consistent 3D character The master prompt: "3D Disney Pixar style, a woman with messy curly brown hair, expressive eyes, wearing a white t-shirt, soft cinematic lighting, 8k render, high detail" Save the seed number or use character reference to keep her looking the same across all scenes Step 3: Animation and lip-sync Scene generation: Use Luma Dream Machine or Runway Upload your character image and prompt (e.g., "Woman jumping rope in a gym, Pixar style") Lip-syncing: Use HeyGen or Sync Labs Upload your video clip and your audio file from step 1 The AI will re-animate the character's mouth to match the singing perfectly Dzine AI also works great for hyper-smooth lip-syncing on animated characters Step 4: Edit it all together Use CapCut Add auto captions with bold centered text that pops as words are spoken Use templates like "The Bold" or "Glossy" Add overlays like product diagrams or comparison charts using simple PNG images We're testing this format for a few clients right now and the engagement is crazy People watch these way longer than standard ads *we didn't make this ad
Watch video- 10Replies
- 14Reposts
- 185Likes
- 25.7KViews
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@iamneubert ·
Using Runway Character's API, I built a character with the entire map knowledge base of Bungie's latest title @MarathonTheGame. It can read the screen, guide you to objectives, and help you decide which valuables to extract. Just a preview of how gaming will change with AI.
Watch video- 70Replies
- 52Reposts
- 549Likes
- 66.3KViews
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@laszlogaal_ ·
Happy to announce that I've received the 𝐆𝐫𝐚𝐧𝐝 𝐏𝐫𝐢𝐳𝐞 on @runwayml's Big Ad Contest Award. I'm always keeping an eye on AI competitions and AI festivals, but this one was special for me because Runway was the first video AI tool that I've ever tried in my life. Since then they became giants in the AI space, supporting artists and integrating many models in their suite, also I would encourage everyone to follow @c_valenzuelab on Twitter for some deeper thoughts about the future of AI. The other reason is I've only realized the deadline was only days away, which forced me to ditch any complicated ideas and keep it very simple. And as it is with moving images: sometimes less is more. After seeing the top25 finalists I also had to realize that the bar has raised, last year you could post a 15 second demo and hundreds of comments would flood, but now - finally - we are back to the purpose of any media: to tell something words can't tell, tell a story, and have a message behind the cinema screen. I'll post the top 25 finalists in the comments so if you have time you can check out the artists and their work. Also planning to somehow help the local AI artists here in Vietnam, as soon as I have the plan for the best way to do so, will post about it later. 𝘐𝘮𝘢𝘨𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘱𝘰𝘴𝘵 𝘸𝘢𝘴 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘙𝘶𝘯𝘸𝘢𝘺 𝘴𝘶𝘪𝘵𝘦, 𝘶𝘴𝘪𝘯𝘨 𝘉𝘍𝘓 𝘧𝘭𝘶𝘹2𝘔𝘢𝘹.
- 60Replies
- 14Reposts
- 334Likes
- 18.4KViews
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@Diesol ·
THE CLEAN3R The third installment in my AI series coming soon. Made entirely using Seedance 2.0 inside Runway. Edited in Davinci Resolve. Video upscale in Magnific. Music created with Suno. "Just one more job..."
Watch video- 29Replies
- 18Reposts
- 181Likes
- 11.4KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 05
@laszlogaal_ ·
For the Runway Big Ad Contest I wanted to create something simple, that brings back some memories of the early 2000s commercials. I chose Japan as the location, maybe because the story fit perfectly the museum islands: Teshima and Naoshima, wooden houses, amazing mountains and magical tiny islands. Also the location enabled to use all the cliches, including the battery mascots at the end. This story could work better in a long form 90 or 120 second length, but rules are rules! Look wise I was going for a very grainy 16mm look - like if it was shot 1-2 stops under - , grabbed the settings that I’ve tested during my AI to film transfer, but adjusted it for a more contrasty, early 2000 cinematic look. #RunwayBigAdContest
Watch video- 23Replies
- 12Reposts
- 156Likes
- 10.3KViews
Rewrite this post in your own voice and angle.See the hook, structure, and reusable template behind this post. - 06
@runwayml ·
Today we are introducing Runway Labs, a generative AI incubator led by our co-founder and Chief Innovation Officer, Alejandro Matamala Ortiz. Runway Labs will focus on broadly exploring the transformative power of AI video and General Worlds Models across all industries. From film and television to healthcare and education, gaming, advertising, real estate and more. We will be partnering with creators, enterprises, institutions and foundations to find new applications for these technologies and opportunities across industries. Learn more at the link below.
- 24Replies
- 29Reposts
- 300Likes
- 52.3KViews
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@iamneubert ·
"The girl steps into the hand and then the robot lifts her up towards it's face where she places her hand on it's metal body." Created with Runway's Multi-Shot app.
Watch video- 13Replies
- 9Reposts
- 181Likes
- 9.7KViews
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@jerrod_lew ·
Introducing Runway Aleph 2.0. Edit videos using AI, keeping camera and motion all consistent. Select specific frames in your video to reprompt with GPT Images 2.0 or Nano Banana 2, then apply it to the entire video. Here's my full tutorial:
Watch video- 6Replies
- 10Reposts
- 102Likes
- 11.6KViews
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@ivanka_humeniuk ·
Always dreamed of filming myself riding a unicorn 🦄 Just uploaded my own riding footage into Aleph 2.0 by @runwayml and asked it in one sentence to turn my horse into a unicorn. Everything else — me, the saddle, the arena, the way he moves — stayed exactly the same. This isn't regeneration, this is real video editing. Aleph 2.0 is live on Runway: https://t.co/PBBXG5zSUk 22% off 2 months of Runway Pro with code ALEPH2 (valid through May 31) #MadeWithRunway
Watch video- 38Replies
- 0Reposts
- 57Likes
- 3.3KViews
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@rovvmut_ ·
Been playing around with Runway’s Aleph 2.0 and it genuinely feels like a big step forward for AI video editing. What stands out is how it edits only the part you prompt instead of regenerating the whole shot. The lighting, camera motion, reflections, and scene continuity all stay intact, which makes the results feel way more natural. Even better, it can carry those edits consistently across multiple clips in the same sequence. This feels less like "AI video generation" and more like a real editing workflow. Aleph 2.0 is live now on Runway: https://t.co/reQ4wDMX66 Use code ALEPH2 for 22% off Runway Pro until May 31. #MadeWithRunway @runwayml
Watch video- 14Replies
- 3Reposts
- 67Likes
- 4.9KViews
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- 11
@Damn_coder ·
I thought making multiple versions of the same video meant reshooting everything. Then I tried Aleph 2.0 in @runwayml I took one clip and changed specific parts using simple text instructions: → changed the style → updated the look → created a new variation The wild part? It only changed what I asked for. The camera movement, composition, and everything else stayed intact. This feels less like video editing and more like editing a document: - Describe the change. - Preview it. - Apply it. If you create content, ads, or product videos, this can save hours of production work. Aleph 2.0 is live on Runway now - https://t.co/QWz9sJblo7
Watch video- 12Replies
- 31Reposts
- 88Likes
- 13.3KViews
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@FedotOff90 ·
AI doesn't edit your VSL. Let me be clear about that upfront. What AI does is eliminate the 6-8 hours your video editor spends hunting for stock footage and writing briefs for what they need. Here's how the production process actually works: Step 1: Your script is approved. You or the founder records A-roll — talking head on iPhone 14+ in a clean, well-lit room. Dark or simple backgrounds outperform busy ones for direct response. Use a teleprompter app. Record at 130-150 words per minute — slower than feels natural because the viewer is reading captions at the same time. Step 2: Feed the approved script into Claude with a B-roll extraction prompt. For every sentence or logical unit in the script, Claude outputs: scene type (problem visual, solution visual, proof visual, authority visual, lifestyle visual, product visual), a specific visual description in plain English, a generation prompt formatted for Midjourney or Runway, and whether the asset should be static or motion. Step 3: Output is a CSV — your production manifest. Script line, scene type, description, generation prompt, asset type. This goes directly to your video editor as their brief. Step 4: Generate all static assets in Midjourney. Generate all motion assets in Runway. Your editor now has every b-roll clip labeled, timestamped, and ready to drop in. Step 5: Your editor assembles the final cut — pacing, transitions, caption styling, color, the feel of the ad. This is the part you don't automate. The editor is what makes it feel like a real ad, not a slideshow. What this process eliminates: your editor spending hours searching stock footage sites, you going back and forth on "what kind of image should go here," and the miscommunication between creative direction and what actually gets produced. The AI generates assets. The human assembles them. That split is intentional. We've tested fully automated edits and they're not there yet. The editor's judgment on pacing and emotional timing is still the difference between a 2x and a 5x ROAS VSL.
- 0Replies
- 1Reposts
- 18Likes
- 3KViews
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@runwayml ·
Earlier this week, we launched Runway Characters which represents a new type of real-time interaction with AI. These kinds of immersive simulated experiences are going to reshape the way we experience and engage with the internet. Building a technology this powerful means grappling with how it might be misused. Learn more at the link below about how we're building responsibly towards this new internet.
- 7Replies
- 10Reposts
- 93Likes
- 10.9KViews
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@agermanidis ·
The idea that video models are too expensive to deploy does not make sense to me, and it usually comes from organizations that don’t understand the potential and surface area of the technology. If you believe, as I do, that video models are on the critical path to general intelligence, then it becomes a P0 problem to solve. It’s important to advance capabilities and efficiency at the same time. Improvements in efficiency help us deploy the models more widely and train them faster. People associate Runway with bringing new capabilities and control to video generation, but our work in making those models more efficient has been just as critical to getting them in front of tens of millions of users and 90% of the Fortune 100. We've invested in making video diffusion fast for a long time, bringing a distilled video model to market (Gen-3 Alpha Turbo) before anyone else. And we recently had to build an entirely new model serving stack from scratch to support real-time interactivity and instant generation as we start to deploy GWM-1 and our next world models. General, interactive world models will have a huge multiple of impact compared to traditional video models, and to get there you need a research organization that both understands how important those models are, and is insanely obsessive about getting the low-level details right. Here's a good place to contact such an organization: https://t.co/x6FBFRdN3p
- 3Replies
- 11Reposts
- 65Likes
- 11.3KViews
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@MiSunKw ·
Earlier this week, we brought nearly 700 leaders together in New York for @runwayml's inaugural AI Summit — and the energy in the room made one thing clear: the creative industry is at an inflection point. Across media, entertainment, gaming, advertising, and legal, two themes emerged consistently: Taste and transparency matter as much as capability. And the companies that will lead tomorrow are the ones embracing AI today. -Kathleen Kennedy of @Lucasfilm reminded us that taste is fundamental to the art of filmmaking — and that AI, in the right hands, will help us tell even better stories. -@HElsakr19489 (@Adobe) and @philwiser (@paramountco) shared how their organizations are navigating AI adoption honestly — leaning into the possibilities while being clear-eyed about the realities. -Creative principals at UNVEIL Studio and @Silverside_AI pushed this further: for them, AI isn't just a tool. It is the medium. -Christopher Harrelson of Why Brands shared a striking data point: designers using Runway have seen a 5x efficiency gain — enabling more work, faster iteration, and higher-quality outputs. Runway's own @theeddylee grounded it all in a sobering reality: only 10% of US businesses use AI in production, and 55% of corporate communications are still text-only, even as video drives 70% of internet traffic. The gap between where most companies are and where they need to be is wide. Can't wait to see what our next summit (un)covers!
- 2Replies
- 9Reposts
- 69Likes
- 5.4KViews
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@andymac3d ·
Some quick experiments on 'multi-reference stacking' using @runwayml new 'Multi-Shot' app. You've only currently got one image slot, but you can montage them in one image as an input. 😎👍 - Rather than using Photoshop (time consuming!) - you can use NanoBanana or Seedream to generate you the montage reference by using their multi-inputs (up to 14 !) and some instructions not to change the content with no overlaps. - I did this with NB in Workflows as its a bit more visual and easier to swap them in and out. - The the results are surprisingly good (these were with my Runway Big Ad Contest 'Nothing Burger' ad refs) - will need some more testing to see if i can improve this further. This is particularly useful if you want to give more context and emphasis to the elements of your sequence. Hope this is useful! 😄 🍔🥤 p.s. Oh yes, if you want to see my submitted ad: 'Nothing Burger' - see the link in the thread! 👇
Watch video- 2Replies
- 0Reposts
- 23Likes
- 1.4KViews
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@RichKleinAI ·
"Chronicles of Darius" I grew up watching Saturday morning cartoons and one of my favorites was the short-lived Dungeons & Dragons animated series. I always wanted to create something in that style, but never had the time or resources to do it. Last night, using Runway (with Kling 3.0 multi-shot and keyframes, and Nano Banana Pro), Midjourney, and Suno, I created this scene as a test for a fictional 80s fantasy series. Edited in DaVinci Resolve. I never thought this would be possible, yet here we are. There are still some rough edges, but this was just one evening. Runway's clean UI makes working on these projects a lot of fun.
Watch video- 9Replies
- 2Reposts
- 23Likes
- 1.1KViews
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@RunwayMLDevs ·
Runway Characters can now be embedded on any website with a single line of code. No SDK, no complex setup. Just configure your Character, drop in the script, and you're live.
- 1Replies
- 4Reposts
- 22Likes
- 3.4KViews
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@andymac3d ·
Boom.. 💥 Photo Enhancer - a new tutorial I made for @runwayml as part of the Creative Partner Workflows Content Initiative! 😎 A new creative assistant made with Runway Workflows to help critique and aesthetically improve and enhance images.👍 Link: https://t.co/h3p0JULf9q
Watch video- 2Replies
- 2Reposts
- 13Likes
- 1.6KViews
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@jerrod_lew ·
Runway Gen 4.5 Realtime being shown at Runway Summit. Adjust prompts live for video generation where you can see many iterations instantly on a canvas.
- 1Replies
- 3Reposts
- 29Likes
- 1.2KViews
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@RichKleinAI ·
"Dreamy Worlds" World-building with Runway and Seedance 2 is so much fun. I was testing some looping sequences for a short fantasy story idea, and it's going in some interesting directions.
Watch video- 2Replies
- 3Reposts
- 14Likes
- 872Views
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@arsh_goyal ·
I shot one clip of a product. Got 6 different color variants from it. No reshoot or editor. Just a text prompt inside Runway's Aleph 2.0. Here's the whole workflow.
Watch video- 8Replies
- 2Reposts
- 10Likes
- 2.1KViews
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@minhsmind ·
Every interface, feature, workflow, app, modality are getting copied into existing AI creative platforms faster than ever. ComfyUI was the leader in node-based workflows for a year or two before Weavy and Flora and others came onto the scene. 6-9months later, Krea, Runway, Freepik, etc. all have node-based workflows. In early 2026, we started to see rumblings of agentic models for creation. Luma Agents, OiiOii, CapCut/Dreamina, Flora, Runway, (we've also seen lot more in stealth) etc. have all launched agentic workflows (btw, this is distinct from multi-shot, which Sora2, Seedance, Kling, etc. are capable of) within the last 2 months. Layering chat on top of workflows to make AI creation feel more seamless is now getting commoditized fast. This is felt even more distinctly in the pure software space. It's so easy to take an interface and remix it, reverse engineer it, etc. I'm genuinely not sure what keeps users around, as a result: marketing and discounting tokens? That can't last forever. Users are notoriously disloyal post-ChatGPT. For AI creation workflows, this is profoundly exciting, because I don't think we've hit yet at the stickiest modality to harness the power of the foundation image and video models. But this also means the AI companies have to ship SUPER fast to keep their users' attention spans and address their creative needs.
- 2Replies
- 2Reposts
- 14Likes
- 1.4KViews
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@natlungfy ·
New: Rival AI video generation apps such as Kling AI, RunwayML and Vidu have all seen user gains in the week since OpenAI said it would shutter its Sora AI video generator, per Sensor Tower data https://t.co/ASP5PsTfHp
- 0Replies
- 3Reposts
- 4Likes
- 348Views
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@EvanKirstel ·
Runway just launched a $10M fund for startups building on AI video and world simulation. Plus free API credits for their real-time video agent API. The creator economy is getting a serious AI infrastructure layer. https://t.co/NKDQxbrYb4
- 0Replies
- 3Reposts
- 1Likes
- 156Views
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@Creator_Toolbox ·
Runway launched an Ad Concepter App. This allows you to generate ad concepts, compositions, and story beats from a single prompt, reference image, and product shot.
Watch video- 1Replies
- 1Reposts
- 5Likes
- 2.2KViews
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