Content strategy & topical coverage
Topic maps, clusters, editorial briefs, content refreshes, unique expert perspectives, trend-led content, and covering a category comprehensively rather than publishing isolated posts.
48%
Best tweets about SEO
50 Best Tweets About SEO (2026)
Explore the best tweets about SEO, covering search strategy, technical audits, content, links, algorithm updates, experiments, traffic, and rankings.
Practical SEO analysis, experiments, technical fixes, content strategy, links, algorithm changes, and measurable search results.
- Creators
- 35
- Updated
Original Xholic analysis
What 50 top SEO posts reveal
The discussion centers on practical SEO work: technical accessibility, intent-led content, keyword opportunity mining, authority building, and adapting distribution and measurement for AI search and broader search ecosystems.
- Dominant tone
- Positive
- Median score
- 22.1
- Leading format
- Case Study
- Recent posts
- 38%
64% of posts
All-time engagement
24% of posts
Published in 90 days
Conversation map
The themes creators return to
Keyword research & SERP opportunity mining
Finding low-competition, long-tail, bottom-funnel, comparison, alternative, local, and position-4-to-20 opportunities using SERP, competitor, Ads, and Search Console data.
40%
AI search, GEO & multichannel visibility
Optimizing foundational SEO for AI Overviews and LLM citations while expanding visibility through Reddit, social platforms, video, review sites, communities, and other search ecosystems.
34%
Link building, digital PR & brand authority
Earning or building relevant backlinks, mentions, reviews, reputation, and branded demand; balancing white-hat foundations with pragmatic outreach and PR.
28%
On-page optimization & site architecture
Titles, headings, meta descriptions, URLs, keyword-to-page alignment, intent, internal linking, navigation, cannibalization, consolidation, and improving existing commercial pages.
26%
Technical SEO, crawlability & indexing
Googlebot rendering limits, JavaScript accessibility, crawl paths, sitemaps, robots, canonicals, redirects, Core Web Vitals, schema, crawl budget, and diagnosing indexation problems.
26%
Programmatic SEO & content quality
Scaling location or template pages responsibly, using AI with human editorial input, avoiding thin/duplicate mass content, and weighing pSEO's conversion, indexing, and penalty risks.
12%
Local SEO & map-pack ranking
Google Business Profile setup, categories, review quality and recency, city/service relevance, local links, and local commercial-page optimization.
4%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 46
- Median reposts
- 3
- Median replies
- 8
- Median views
- 3.7K
Posts with media make up 62% of this collection. Their median all-time score is 27.0, compared with 13.6 for text-only posts.
Format mix
- Case Study 24% · score 25.8
- List 22% · score 33.9
- Opinion 20% · score 5.28
- Announcement 18% · score 16.5
Consensus and debate
Where creators agree, and where they do not
Shared view
Foundations are repeatedly emphasized
Multiple posts frame crawlability, indexation, intent alignment, internal linking, and useful content as core SEO work rather than optional cleanup.
Shared view
Mine existing demand before scaling
Several posts recommend using Search Console to identify pages and queries that are already near stronger visibility, then improving existing pages or creating targeted content around those opportunities.
Shared view
Content needs coverage and perspective
Posts advocate topical maps or clusters and SERP-informed briefs, while emphasizing a distinctive human or expert perspective over interchangeable pages.
Shared view
Authority extends beyond backlinks
Links remain a recurring topic, while several contributors also include brand mentions, reviews, communities, and third-party platforms in their view of search visibility.
Open debate
Programmatic SEO: scaled opportunity or risk
One post proposes programmatic pages with unique local value and link support; other posts warn that scaled, low-value, or lead-poor production can produce poor outcomes or create risk.
Open debate
Top-of-funnel content is contested
One view favors commercial “best” and comparison terms, while another reports meaningful conversions from a basic category query and argues that performance should be tested in context.
Open debate
AI search: continuity versus operational change
A post relaying Google guidance presents foundational SEO as applicable to generative search, while other posts argue that teams should also develop visibility across communities, platforms, and AI-referral channels.
What performs
Patterns behind standout posts
Technical SEO had above-benchmark engagement
Technical SEO’s median all-time score was 31.635, above the overall median of 22.13. The Googlebot rendering-limit post was the highest-scoring outlier, with an all-time score of 914.5.
Checklists performed strongly
Lists had a median all-time score of 33.928. The broad SEO task checklist was an outlier with an all-time score of 876.36.
Tutorials exceeded the overall median
Tutorials had a 37.17 median all-time score, compared with the overall median of 22.13. The cited posts provide Search Console and SaaS workflow examples.
Media posts outperformed text-only posts
Posts with media had a 27.007 median all-time score, versus 13.577 for text-only posts. Media appeared in 31 of 50 tweets (62%).
Statistical standouts
- View standout post 1 Score 914.5 · 41.32× median
- View standout post 2 Score 876.4 · 39.6× median
- View standout post 3 Score 394.4 · 17.82× median
- View standout post 4 Score 171.3 · 7.74× median
- View standout post 5 Score 161.8 · 7.31× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 20% of the selected posts.
-
1. Okara
@askOkara
2 posts
-
2. Charles Floate 📈
@Charles_SEO
2 posts
-
3. Cody Schneider
@codyschneider
2 posts
-
4. Joe Davies
@fatjoedavies
2 posts
-
5. Flavio Amiel
@fba
2 posts
-
6. Daniel Foley Carter
@foley_seo
2 posts
Top voices by median score
Charles Floate and Okara each contributed two tweets and had the two highest median all-time scores among the listed top voices: 476.39 and 447.98, respectively. Their cited posts cover technical rendering, SEO checklists, experimentation, and Search Console opportunity mining.
Cody Schneider foregrounded conversion measurement
Cody Schneider’s cited posts connect bottom-funnel keyword and SERP analysis with CTA placement, conversion-event tracking, and publishing more of what performs.
Foley Carter emphasized indexation and quality guardrails
Daniel Foley Carter’s contributions discuss indexation constraints, risks associated with low-value programmatic content, and hybrid AI-plus-human editorial workflows.
Since the previous snapshot
What changed since Aug 12, 2026
- 72% of the selected posts remained.
- The creator count changed by -1.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best SEO tweets
Top SEO tweets from 35 creators
Ranked 01–50
- 01
@Charles_SEO ·
The LEAD search engineer at Google just dropped a brand new blog post that confirms something most SEOs have never even heard of... Googlebot only fetches the first 2MB of your pages HTML = Everything after that cutoff doesn't exist to Google!!! Not fetched, not rendered, not indexed. And the Web Rendering Service is completely STATELESS - Meaning it clears local storage and session data between every request, so if your content depends on cookies or session state to render, Google can't see it. External CSS and JS files are fetched SEPARATELY with their own 2MB limit per file, and PDFs get a 64mb limit. So the structure and order of your code literally matters! And is why some CMSs are so much better out the box than others... Make sure you put your meta tags, title, canonicals, and structured data as HIGH as possible in the document. If they're below the 2MB cutoff, Google doesn't know they exist. Most OnPage SEO guides never take any of this into account, but most OnPage is surface-level. The real edge is understanding the infrastructure your content passes through before Google even evaluates it.
- 02
@askOkara ·
"SeO iS EaSY" SEO: > fix indexing issues > add breadcrumbs > add canonical tags > fix core web vitals > fix orphan pages > add schema markup > fix heading structure > write original content > avoid duplicate content > get high quality backlinks > use clean, descriptive urls > fix broken links and 404s > check js content is crawlable > fix keyword cannibalization > make the site mobile friendly > add author bio / e-a-t signals > make titles 50-60 characters > write unique meta descriptions > merge thin or overlapping pages > optimize images and add alt text > match every page to search intent > find high volume, low kd keywords > add internal links to important pages > publish comparison/alternatives pages > write the best listicles in your category > create topic clusters around pillar pages > add a google business profile for local seo > monitor pages losing traffic and rankings > validate schema using google's rich results test > create dedicated pages for features / use cases > update dateModified when you refresh content > find old pages ranking on page 2 and update them > submit your sitemap to bingwebmaster and gsc > check robots.txt and noindex tags for blocked pages > find pages with high impressions but low ctr and improve their titles and meta descriptions > search "site:yourdomain(.)com" on google, check titles that are cut off / dont include your target keyword and rewrite them > google your main keywords, expand "people also ask" boxes and create quick faq pages answering the questions
- 03
@seonatia ·
SEO AUDIT CHECKLIST FOR YOUR STARTUP: ____________ FOUNDATION (0/5) Register your site with Google Search Console (free) Submit your XML sitemap to Google & Bing (free) Verify your site in Google Analytics (GA4) (free) Set your preferred domain (www vs non-www) (once) Install an SEO plugin or configure meta tags (e.g. Yoast, RankMath) (tool) KEYWORD RESEARCH (0/4) Identify 5–10 core topics your customers search for (free) Find long-tail keywords with low competition (tool) Map one primary keyword per page or post (free) Check competitor keywords (Ahrefs, Semrush, or free Ubersuggest) (tool) ON-PAGE SEO (0/6) Write a unique, keyword-rich title tag for every page (50–60 chars) (once) Write a compelling meta description for every page (150–160 chars) (once) Use one H1 tag per page that includes the target keyword (once) Add alt text to all images (once) Use short, descriptive URLs (no dates or random strings) (once) Add internal links between related pages (free) TECHNICAL SEO (0/5) Ensure the site loads in under 3 seconds (test with PageSpeed Insights) (tool) Make the site mobile-responsive (once) Enable HTTPS (SSL certificate installed) (once) Fix broken links and 404 errors (tool) Add structured data / schema markup for your key page types (tool) CONTENT & AUTHORITY (0/5) Publish at least one high-quality blog post per week (free) Target comparison and “best X” keywords relevant to your niche (free) Reach out for 3 backlinks from relevant sites or directories this month (free) List your startup in relevant directories (G2, Capterra, Product Hunt, etc.) (free) Create a Google Business Profile if you have a local audience (free)
- 04
@mehrab_build ·
Noob SEO: Let's target the keyword: "eSIM for travel" To do that, we'll spin up 500 pages, swap out the country name, and change a sentence or two. Pro SEO: We can target "eSIM for travel", but it's a competitive keyword. And it'll take time. Let's give ourselves more opportunities to win and build out additional pages to also target keywords like: - esim for europe travel - esim for asia - best esim for japan Those keywords are more specific, so they'll convert better, and they're easier to rank for. Noob SEO: In terms of content, let's just swap the country name and publish. Pro SEO: Swapped country names isn't content. It's thin pages waiting to get ignored. Use AI to analyze the SERP for each target country. What's ranking? What are people asking? What's the local angle? Then use that data to write pages with genuinely unique content per location. Not just "Best eSIM for Germany" with Germany swapped in. But content that reflects what German travelers care about, which networks matter there, what the local competition looks like. Noob SEO: No need for backlinks. The pages will rank on their own. Pro SEO: Authority is everything in SEO, so don't sleep on link building. Build 10-20 quality links a month, spread across your homepage, pSEO pages, and blog content, so it looks natural and doesn't get you penalized by Google. This is how pSEO needs to be done in 2026 ☝️
- 05
@Hartdrawss ·
How to go from 0 organic traffic to 10k monthly visitors in 90 days. no SEO agency. no backlink farm. just this : 1/ target keywords under 1k monthly volume first > low competition = faster ranking = early wins 2/ one topic cluster per month > go deep not wide. broad = invisible 3/ internal link every new page to 3 existing ones > signals topical authority to google 4/ write one programmatic page per week > scales content output without scaling effort 5/ submit sitemap to Google Search Console on day 1 > don't wait. get indexed from the start 6/ fix Core Web Vitals before writing a single article > slow site = google sends traffic elsewhere 7/ repurpose every top Reddit answer into a landing page > real questions = real search intent 8/ add schema markup to every blog post and product page > most founders skip this. don't. 9/ update your top 5 pages every 90 days with fresh data > stale content drops rankings silently 10/ write meta descriptions that answer the search intent exactly > your meta is your free ad slot 11/ build one genuine backlink per week through guest posts > 1 real link beats 100 spam links 12/ make your H1 match the exact keyword you are targeting > basic but 80% of devs still mess this up 13/ add an FAQ section to every landing page using real questions > captures long tail traffic for free 14/ create comparison pages for every major competitor you have > "X vs Y" pages convert at 3x normal rate 15/ track 20 target keywords in Ahrefs or Search Console weekly > what you don't measure, you cant improve do this for 90 days and you'll outrank 90% of apps in your niche. follow for more
- 06
@jakezward ·
"I don't know how to do SEO in 2026" Start from level 1 in The New SEO Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimisation". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Fix technical problems killing your rankings - Research keywords and target quick wins - Optimise on-page elements (titles, content) - Earn quality backlinks through outreach and PR Level 2: AI Search Optimisation - Format content so AI can parse it easily - Build pages that AI platforms want to cite - Structure information for machine consumption - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Run Google Ads for high-intent keywords - Target competitor terms with YouTube Search Ads - Capture Bing traffic through Microsoft Ads - Measure paid performance across every platform Level 4: LLM Answer SEO - Produce authoritative content LLMs trust - Build a knowledge base for AI training data - Position your brand as the definitive source - Monitor brand mentions in LLMs with Mentions .so Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Provide value in relevant Reddit threads - Share expertise on Quora in your space - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Pulse - Publish beehiiv newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimise for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimise App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving going into 2026. Stay ahead or get left behind.
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- 07
@seonatia ·
A secret hack I use to grow organic SEO traffic for startups: 1. Go to Google Search Console 2. Download CSV file and export all keywords 3. Look at the column called “Position” 4. See what you are almost ranking for 5. Create separate pages for each keyword 6. You will get a lot more traffic from google
- 08
@SEOKeval ·
SEO today is a completely different game than it was 2–3 years ago. A lot strategies that once worked for brands no longer deliver results. So, I had to rebuild my SEO process from the ground up. And after a lot of testing, here are the strategies I've found to work best now: 1. You used to be able to slam Product Category pages with links and they'd eventually rank. Now, that will get your pages penalized. You need to slow it down a bit. Build a few links to Product Category pages, but focus most of your link building on your homepage and relevant blog content that internally links to your Product Category pages. 2. Speaking of blog content, clicks to top-of-funnel topics got nuked by AI models and AI overviews. They still get some clicks, but nothing like before. But that doesn't matter. Top-of-funnel content never drove a ton of revenue anyways. You need to focus most of your blog content around "best" and "vs" keywords. > Best [Product] > [Your Brand] vs [Competitor Brand]. > [Competitor Brand] vs [Competitor Brand] Those topics get clicks, drive revenue and influence AI models. 3. In 2026 and beyond, you need to build links like your life depends on it. Because it does. Not only has the competition within Google increased, but Google's algorithm has been tuned up to care about authority more than anything. With every algorithm update, low-authority sites get nuked, and high authority sites rise to the top. Build a ton of high-quality links, and be a high-authority site. 4. Google now evaluates sites more holistically than on a page-by-page basis. That means, if you want to rank for a keyword, you need to cover the overall topic. Let's say you want to rank for the keyword "pillow covers." You need to build pages to rank for other relevant keywords within that topic like "linen pillow covers", "white pillow covers", "striped pillow covers", etc. 5. SEO alone is not enough to rank anymore. Google wants to rank actual brands... meaning, you need to have good customer reviews, returning customers, people searching your brand name, etc. You need to build up that reputation and authority within your industry through other channels like paid ads, email marketing, and influencer marketing before starting SEO. Only then will Google will give you the green light to start ranking in their search results. 6. AI models are slowly becoming to new default search engine. You need to start optimizing for them. Fortunately, optimizing for AI models is 50-60% traditional SEO. The remaining 40-50% is getting your brand and products featured in relevant Reddit threads and "best of" listicles on authoritative site. AI models LOVE to cite Reddit and listicles. So, make sure you're appearing in them, and you'll get cited pretty quickly. Those are the main changes I've seen. If you do all of this, you have a good chance of thriving in this new search landscape. As always, SEO continues to be a game of adaptation. Those who adapt will do well. Those who don't will just have to pay more and more money to Google and Meta.
- 09
@codyschneider ·
SEO for saas 101 use claude code find bottom of funnel keywords related to the product with data for seo api EG x vs y competitor x alternative, x review, best x for y for target keyword scrape what is ranking page 1 using serper put what is ranking in context, and then record 30 min vid of your perspective on the industry also, just have claude mobile app interview you for each keyword write article based on what is ranking + perpective publish article to CMS via api inject CTA after first paragraph, 25% scroll, 50% scroll, 75% scroll rate track the conversion event vs landing page using google tag manager, google analytics 4, and google search console publish more content like the best performing build dashboard for SEO and AI search referral traffic
- 10
Here's the ONLY local SEO playbook you need in 2026: 1. reviews are 80% of the game on the map pack. not just 50 blank five-star reviews — strong ones, 50-100 words, that mention the service provided and where it happened, ideally answering the questions people ask before they book. but velocity beats volume: someone stacking 6-8 fresh reviews a month will lap you even if you have 100 old ones. google prioritizes recency because it's more relevant. jacky's buddy has a dogwater-tier setup but 333 reviews and his physio clinic is booming purely off that. 2. the exact-match business name cheat code is completely broken right now. tristan and his buddy opened an HVAC-adjacent GBP in houston, did an exact-match DBA, stacked 3 reviews, and landed in the map pack for the keyword in a market where the average competitor has 40-50 reviews. if you're starting a cleaning company don't call it something cute — call it "dallas cleaners." put the keyword in the name and you're playing on easy mode. this has been broken for over a year. 3. your primary GBP category is one of the strongest signals and people screw it up constantly. set to "general contractor" instead of "electrician"? that's why you get no leads. and it's seasonal — an HVAC company with primary category set to "furnace repair" in summer gets crickets because nobody's searching it. switch to "AC repair" when the season flips. if you're not getting leads, check this first. 4. backlinks work differently for local. you don't need crazy metrics — local backlinks from businesses in your city are a strong relevance signal on their own. lafayette business getting links from lafayette sites ranks. if you can't get local links, normal strong backlinks with good metrics still get people into the top three. no secret sauce, just indexsy, get me links, serp ninja, or crawling vendor lists. 5. on-page is simpler than people think. page title gets the parent keyword + city. H1 gets a slight variation. H2/H3 get secondary semantic keywords. front-load the primary keyword in the first 20-25 words of every commercial page. that's basically it. you don't need crazy taxonomy in most markets — keyword in the title, variations in the headers, done. 6. the GSC mining tactic that gives a free boost: scan search console weekly for non-branded keywords ranking above position 10, then work those phrases naturally back into your money pages. people search lazily and ungrammatically, so don't paste word for word — make it sound natural. nice little lift on supplementary keywords. the warning both of them hammered: programmatic blog content is mostly a scam SEOs run to look busy. tristan audited an ABA therapy clinic getting 10,000 views a month — all from "is elon musk autistic" type junk keywords. zero leads. jacky's take: blasting hundreds of blogs a month spikes your impressions in GSC so the agency can say "we did our job," but the actual lead impact is zero to none, and your site gets clapped eventually anyway. the framing that ties it together: the 80% is foundational — do it and you'll rank #1 in any normal town in 2026. the other 20% isn't useless, it's the tiebreaker for when you're in NYC or LA going up against other decent SEOs. boony town = 80% is enough. tier one city = you need the 20% to tip the scale. watch/listen ↓
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- 11
@foley_seo ·
SEO TIP! Indexing is the FOUNDATION of everything SEO and subsequently AI/LLM citations to a degree where query-fan outs and grounding are concerned. And yet INDEXING is where I see most of the issues during auditing. To make it ABUNDANTLY clear - it is now MUCH harder to get Google to index content, primarily because there are more considerations Google makes before indexing a URL. Indexing performance has so many variables: ➡️ The domains overall quality score ➡️ Domain trust factors (history, authority, patterns, behaviours) ➡️ The strength of domain & associated brand ➡️ Accessibility of content (links, rendering, presentation) ➡️ Content quality itself (uniqueness, value, NLP, E-E-A-T/YMYL etc) Google is SIGNIFICANTLY more conservative with indexing now - primarily because: ❌ 1. It was unsustainable for GOOGLE to index EVERYTHING with the potential for only serving a small portion of all that content ❌ 2. It costs ££££ to crawl, render, index, store and process/recall that data, so it makes sense to filter content at source before indexing - this reduces index and render/processing burden. ❌ 3. SERPS naturally have variation, it's how Google can better understand user behaviour modelling against inferred intent - document variation means the probability of "similar" documents ranking goes down, now imagine you have thousands of similar documents (because traditionally content strategies often hinged off copying those who ranked - leading to a surplus of the same content" There's loads of other things: 🧠 1. Next word pattern matching - AI content isn't the problem per se, but, low effort content (AI produced) has a higher probability of poorer engagement or not adding unique value 🧠 2. Traditional click forecasts / CTR 🧠 3. Internal link counts, link equity distribution Then there's the domain itself - a domains overall quality scoring can be determined by the behaviours exhibited in things like content growth and link growth - less trustworthy domains will find it harder to get content indexed - same for newer domains. Scaled content abuse is raising the bar to indexing. I see FAR more sites suffering indexing issues than in the past, primarily because over the years they;'ve been through various SEOs / agencies and ultimately it's lead to a mish mash of strategies - some of which could of been damaging in regards to trust. If you are struggling to get content indexed - it's usually not just a content issue. Young domains now don't benefit the way they used to - it's not a sandbox effect but more a trust effect that limits how quickly that content is weighted/indexed. I could go on but yeah - if anyone is having to force indexing of content it;'s likely they'll face ongoing challenges to get content making momentum. #seo #seotips
- 12
@romanbuildsaas ·
Cool SEO strategy that will get you a lot of clicks Imagine you’re in a highly competitive market and you’re nobody. You have big players dominating all the traffic. Some people will tell you SEO is dead for you. I see a huge opportunity. Instead of doing comparisons like: - Your tool vs a big tool (No one cares about your tool and no one will search your name) Write an article like: -[Category Leader] vs [Category Leader] Comparison Make it BETTER than the content those two companies publish. Or even better, find a comparison between two big players that no one has done yet. And in the article, subtly position your tool. You’ll capture traffic from both competitors and redirect it to your product. Every article we’ve done like this gets immediate traction.
- 13
@fatjoedavies ·
I'm a terrible SEO. I don't read the algorithm leaks. I couldn't tell you when last core update was. I don't understand semantic couplets, triplets, or keyword density ratios. I've never opened Screaming Frog. I can't hook up the Ahrefs API to Claude (tried n failed) This stuff is useful. But I've never approached SEO campaigns this way. Here's what I do know: I understand the value of search as a channel + I understand what search engines are actually trying to show their users. So I structure campaigns that you'd just call 'general marketing' or 'branding', and layer search strategies like link building or Digital PR sensibly on top. My campaigns aren't built around gaming an algorithm. They're built around making content/services more findable + surfacing brands in search and AI for the right questions and queries. For the optimal search campaign I would ideally touch branding, reputation, brand sentiment + the wider business in general But this all sounds very 'white hat', which I'm not. I'm a realist. I understand that measured link building campaigns, in the right industries, are what maximise performance, results, and most importantly ROI. Supplemental/solicited link building works best when it's layered onto a campaign that would already make sense as a normal branding effort, even if Google didn't exist. The brand should be set up to be attracting links too. I took a while for my to get into this mindset when I started SEO. But when I stopped thinking like a bedroom affiliate SEO and started thinking like a marketer who's not afraid to push boundaries in the right places, the results followed.
- 14
@jbobbink ·
I told a CMO their SEO would generate 2.4M euros next quarter. They finally approved the budget. SEO has a credibility problem. Every other marketing channel can project revenue. Paid ads. Email. Social. They all have forecasting models that finance teams understand. SEO? We show traffic graphs and hope for the best. I built a forecasting model that translates GSC click data into revenue projections. Baseline scenario versus growth scenario. Seasonal pattern recognition built in. Configurable conversion rates and average order values. When I showed a CMO the baseline projection for Q2, it was clear. Without investment, organic revenue would flatten at 1.8M euros. With a content refresh program, the growth scenario hit 2.4M euros. That is not a traffic chart. That is a business case. And it got approved in one meeting. For enterprise organizations, this solves the eternal problem of justifying SEO headcount. When you can show projected revenue impact with seasonal adjustments, you are speaking the language of the C-suite. Mid-size companies benefit even more. You do not have a dedicated SEO team. You need to prove that the one SEO hire or agency retainer is worth it. Revenue projections do that. The seasonal pattern recognition is underrated. If your business has peaks and valleys, the model accounts for that instead of showing a straight-line projection that nobody believes. SEO is not going to get bigger budgets by showing impressions. It is going to get bigger budgets by showing money. Most SEOs still have not figured out how to do that.
- 15
@glenngabe ·
New from Google's Brendon Kraham -> Good SEO is good GEO "Our new generative AI features are rooted in the same core ranking and quality systems as traditional Search. And, because these AI experiences retrieve up-to-date content from the existing search index, the best formula for success remains foundational SEO." Some things to keep in mind according to Brendon: 1. Don’t worry about all the new names. Good GEO, AEO, LLM SEO is good SEO 2. Don’t optimize for bots. Optimize for people. There’s no need to write awkward, keyword-stuffed copy or chunk your content into tiny, artificial snippets. Our systems understand language just like a human. 2a. Also, chasing inauthentic mentions is not helpful as it might seem. 3. Don’t focus on generic content. Prioritize your unique perspective 4. Don’t forget your website. Build a great web experience https://t.co/XvHgA3SqQN
- 16
- 17
@Charles_SEO ·
Stop taking SEO so seriously!!! 🙌 No site stays #1 forever. Google updates will mess up your plans. Links will get devalued. Traffic will fluctuate. Take risks. Test everything. Enjoy the process. An SEO too scared to experiment is an SEO that never ranks! Like any other investment, rankings aren't something you should be emotionally attached to. The people who last in this industry aren’t the ones obsessing over every ranking and fluctuation. You’re playing a game controlled by an opaque algorithm run by a trillion dollar company, instability is the baseline, not the exception. Most SEOs fail because they want certainty in an environment that rewards chaos. They want rules written in stone when the only constant is change. And the ones who do often seek out knowledge just end up waiting for confirmation that something works… by which time the opportunity is already dead. The real advantage isn’t knowing what works today. It’s building the instinct for what might work tomorrow. And that only comes from experimentation, pattern recognition, and a thick enough skin to take losses without spiraling. Just remember, SEO is supposed to be fun.
- 18
@DmytroKrasun ·
Trying a new SEO approach (for me): trend/announcement-driven content. I see something interesting has just been announced. I research it, dive deeper, and post about it. I don't expect this to lead to conversions, but it might have second-order effects, e.g., internal links distributing traffic/page authority to other pages. A few days ago, it was NemoClaw for me by NVIDIA. I was curious what the difference was between it and OpenClaw. And since I already researched it, why not post the summary? Results: https://t.co/QCDtpMz8KS
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@Hartdrawss ·
90% of Founders have BROKEN SEO. Here’s the full SEO CHEATSHEET : 1/ Make the H1 do its job > One H1 on the page > Problem + outcome in plain english > “Ship AI MVPs in 5 weeks” beats “Welcome to Our Platform” > If a stranger can’t tell what you do in 3 seconds, Google can’t either 2/ Fix your title tag > Include your category + who it’s for > “AI CRM for freelancers”, “Error tracking for indie SaaS” > This is what shows up in search and browser tabs > Make it specific, not cute 3/ Write a meta description for humans > 1–2 short sentences that make someone click > Promise a concrete benefit or answer > Avoid keyword salad and buzzwords > Google might rewrite it, but starting strong still matters 4/ Make the page fast and stable > Mobile‑first layout > Compressed images, no 20MB hero video > No layout shift when fonts or images load > Test it on 4G, not just office wifi 5/ Build a simple internal link structure > From the homepage, link clearly to: docs, pricing, 2–3 key feature pages > Use descriptive anchor text (“AI invoicing for freelancers”), not “click here” > Internal links tell Google what’s important and help users explore 6/ Say the words your users would search > Use their language in headlines and copy > “client portal” vs “stakeholder experience hub” > “time tracking” vs “productivity optimization engine” > You’re trying to match intent, not win a poetry contest 7/ Keep it consistent > Same product name, promise, and category across H1, title, meta, hero, socials > Mixed signals confuse both users and crawlers If you just do this on your main page, you’re already ahead of half the SEO growth hack people.
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@woocassh ·
I reached a new SEO milestone! 🤯 > 2k impressions in a single day > 900+ clicks in 28 days 🚀 If you want to know, how here's how: > generate quality content relevant to my product (landing pages + blog posts) > submit sitemaps to google regularly > keep track of what content gets indexed and which doesn't > improve the content that didn't get indexed > rinse and repeat
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@fba ·
For SEO to work, forget about spray and pray. Change your process, and keep it consistent. Before: prompt → publish After: - Topical map defines what gets written - SEO brief defines the angle, keyword, intent, structure - AI fills the brief, human adds the insight - Internal links connect it to the cluster Same tools. Completely different outputs.
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@hustle_fred ·
got 6 sales this weekend❤️🔥 X brought 500+ visits last week SEO brough 118 visits i always thought you need to do something special for SEO, but i am just doing basics and it is growing writing articles, shipping free tools, getting backlinks this week will release new free tool + insane tool for X what are your plans?
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@SEOKeval ·
Want to see something wild? I drove a 3-4x increase in NON-BRANDED organic traffic in 2 months. It's not from useless blog content either. The traffic increases are all to Product and Product Category pages. So sales are up a ton. I didn't do anything crazy: 1. Removed a lot of unused pages that were wasting Google's crawl budget. 2. Fixed nearly 60 broken links and broken backlinks. 3. Optimized Product Category pages for low-hanging fruit keyword opportunities that were just off the 1st page of Google. 4. Added content to the bottom of all Product Category pages that highlighted the product's USP, included a brief FAQ, and internally linked to other relevant Product Category pages. 5. Fixed several instances where Product Category pages were targeting multiple keywords of different search intent. 6. Improved the quality of the existing blog content, and built internal links from them to important Product Category pages. 7. Added important Product Category pages to the site's main navigation menu. I published new blog content and did link building as well, but it hasn't been enough time to see the results of that yet. The jump in organic traffic is strictly from dialing in keyword targeting and on-page SEO, improving internal linking, and upgrading the overall quality of the site. Good SEO still starts with the basics.
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@askOkara ·
this is my favorite seo hack to improve organic traffic > go to https://t.co/M5laJrXX0V > connect google search console > ask it to find queries where you rank between positions 8–20, with high impressions and low ctr then suggest improvements > improve those pages
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@codyschneider ·
"can anyone recommend an SEO skill, especially for programmatic SEO?" find bottom of funnel target keyword with keywords everywhere api and data for SEO api keywords are x vs y, x alternative, x review for each keyword, scrape ranking page 1, write based on what ranking + your unique perspective on industry publish content CTAs scatted after first paragraph, 25%, 50%, and 75% down the page set up conversion event for signup track landing page vs signup event to know what pages working if you want this more below
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@mehrab_build ·
SEO has three pillars: 1. Research: find low competition keywords and build your strategy around them 2. Content: create pages that satisfy the search intent, blog posts, landing pages, category pages 3. Backlinks: actively build links to strengthen your authority That's it. Everything else is noise.
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@omarships ·
My SEO Stack: • site indexed + monitored (GSC) • clean crawl paths (robots + sitemap) • titles/descriptions aligned with intent • canonical + redirect issues resolved • domain consistency (www, https) • internal links structured • technical errors cleared • pages built for specific search intent ( VS, Alts, Comps) • long-tail capture (not just head terms) • improving page speed / CWV • adding structured data • getting real backlinks (distribution > hacks) What am I missing?
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@neilpatel ·
Your traffic is down, your rankings look fine, and you have no idea what is actually happening. I have been doing this for 25 years and I can tell you right now, flat traffic in 2026 does not mean your strategy is broken. It might mean it is working better than ever. In this video I break down 5 specific signals that tell you your AI SEO strategy is gaining traction before the revenue numbers confirm it. From rising AI citations and branded search spikes to conversion lift data from inside NP Digital's own client accounts, these are the metrics that actually matter right now. If you are still reading your SEO results through clicks, rankings, and organic sessions alone, you are missing the signals that actually predict where your revenue is going. Watch this and then go check your Google Search Console.
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@hridoyreh ·
SEO is fun if you do it right. I got 249,000+ visitors in 16 months by, ➟ Fixing technical issues ➟ Improving content consistently ➟ Building quality backlinks This is a free tools-based website. And, I make money from ads...
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@RobHoffman_ ·
don't buy into the hype on X that spamming SEO articles with Claude will get you traffic/leads. our SEO client made $180,000 last month and we didn't create any new pages. We just optimized their site architecture. here's how: the client is a managed IT and security compliance company. the problem: they were trying to rank for everything at once: managed IT, security compliance, and more, with no clear hierarchy between them. here's how we fixed that and got their money pages ranking: 1. Focused the homepage on their most valuable keyword: "managed IT service provider" 2. Created dedicated pages for their core compliance and security services 3. Rebuilt the heading hierarchy to signal topical relevance 4. Rewrote entire sections of content to read like a buying page, not a blog post 5. Added a localized "Why Choose Us" section to their content for trust 6. Built an FAQ section covering both branded and unbranded high-funnel queries 7. Used Mentions to see what phrases were getting the most AI visibility, then optimized their content around those to rank in LLMs (that last one matters more than most people realize). The lesson: before you publish more pages, make sure your site is optimized.
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@semrush ·
Most marketers now agree on the big shift: visibility extends beyond Google, AI tools influence how people discover brands, and SEO is changing fast. What’s less clear is how much of that strategic thinking has changed the day-to-day work. We surveyed 481 marketers, business owners, and SEO professionals to understand how AI search is affecting workflows, team structures, content operations, measurement, and performance. The takeaway is clear: marketers have updated the strategy, but most teams are still rebuilding the operating model behind it – and the ones that have are seeing the payoff. Full study → https://t.co/EQXrGi5hT5.
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@semrush ·
9 ways to improve SEO rankings and traffic ↓ 1. Update existing content 2. Target low-competition keywords 3. Improve your site's user experience 4. Enhance your on-page SEO 5. Maintain strong technical SEO 6. Build quality backlinks 7. Win more AI Overviews 8. Consolidate pages that target similar keywords 9. Demonstrate E-E-A-T https://t.co/1CJzqzjVZ5.
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@thinking_slow ·
a self-sabotaging tendency i notice in marketing is to deem a tactic worthless and abandon it after a slight reduction in its usefulness. many were quick to declare SEO dead because organic traffic to many websites has declined. programmatic SEO faces the same belief. or free tools: anyone can create one, so why bother? the reality is that we, as marketers, must extract every ounce of benefit from each tactic available to us. abandoning a proven marketing channel simply because it's become harder does nothing but cede opportunity to your competitors. it's our job to be pragmatic. we can't afford to throw the baby out with the bath water. maybe you won't get a million page views per month with programmatic content anymore, but would you settle for a hundred thousand, or even ten thousand, if it puts you in a better position than you are now? and maybe it’s easier for your competitors to build free tools—but how many actually have? how many have grasped the opportunity now available to them and executed it in a useful, effective, competent way? i suspect very few. you have more opportunity than you realize. and sure, maybe SEO is harder, but the last time i checked it still accounted for about 40% of all the traffic sent to the average website (not to mention providing the infrastructure that makes AI search work). are you willing to throw that away? as I wrote in an Ahrefs blog post, SEO is the worst it's ever been... and it's still your best marketing channel outside of the social media bubble, it doesn't matter whether something is deemed dead or dying. all that matters is whether it will be useful to you. is there some marginal benefit offered by this strategy over and above what you could otherwise have? for programmatic SEO, for free tool SEO strategies, for other apparently "dying" forms of SEO, the answer is usually a resounding "yes". pragmatism always beats nihilism.
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@omarships ·
Anyone who says “SEO is dead” is usually just trying to sell you some alternative. Here’s a 5-minute SEO win most people skip: 1. Google Search Console → Performance 2. Set date range to last 6 months → Export 3. Upload the Pages.csv + Queries.csv into any AI 4. Prompt: “Show me queries I already rank for (positions 4-20) that don’t have dedicated content yet” Write those pages. You’ll often start ranking in weeks, not months. PS: Don’t sleep on Bing either
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@illyism ·
I just finished a live SEO roast for @browser_use in their office They already have the hard part: DR 69 (hehe), real love froms devs, strong docs, open source, and people naturally linking to them But Google still needs the obvious spelled out Their homepage should say the category clearly: → "AI browser automation platform" Then a few small leaks always show up fast: missing canonicals, technical seo issues, and external backlinks to competitors without nofollow 🫣 But the bigger gap was content They rank from docs, but competitors are winning with boring listicles like “best browser automation tools” They have a few blog posts, no traffic, Firecrawl, a competitor has 120+ blog posts with 5k traffic/month, so you need to actively write content to catch up. And also, just one page is not enough "SEO" anymore You can win by surrounding the SERP in as many ways as possible, improve your SEO title, write a blog post listicle, get mentioned on Reddit/Quora/forums, email everyone ranking in the top 100 on Google for the keyword, do an affiliate program Even the best product still needs to be explained clearly, linked properly, and repeated everywhere Google looks!
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@fatjoedavies ·
White hat SEOs tell you this: Build a great brand, create great content, ensure the website is technically sound for crawling and the information architecture is optimal. Any kind of solicited link building is risky, you should attract links/mentions. Search will reward you, visitors and buyers will come. Black Hat SEOs tell you this: Google/Search Engines are not the law. Find out how the algorithm works and exploit it. Get there faster by gaming the system. Build links, buy links, do what it takes. Your competitors are doing it, so you need to do it. Money Hat SEOs tell you this: Do both. Building a brand and a great website and creating amazing content is great for business, for many other reasons a lot bigger than our little SEO corner. But also - Live in reality. Don't sit around waiting for an algorithm to reward you, there are strategies that are low risk/high reward that make absolute sense in competitive markets. Apply strategies such as link building/Digital PR/mentions sensibly, but do not ignore naively and miss out on huge upside.
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@bohdan_ly ·
I watched @lamxnt and @RobHoffman_ tear apart a SaaS GTM strategy for an hour. filled two pages of notes. 2 hrs in total packaged in one 5 min post below. three ideas completely changed how I think about SEO: 1. Alternative pages don't work alone. You need a content cluster: • Alternative • Versus • Best X They should all link to each other. One isolated page is just another forgotten landing page. 2. Stop pretending to be objective. Put your real name on comparison pages. Write in first person. "I tested these tools. Here's my methodology." Google and buyers trust accountable opinions more than anonymous "neutral" content. Unstated bias is the real problem. 3. Ranking isn't the goal. Conversion is. Most comparison pages look like polished SaaS landing pages. Buyers don't want another pitch. They want evidence. ✓ Social proof ✓ Real testing ✓ A clear recommendation The biggest insight, though, had nothing to do with SEO. Everything is downstream from the offer. A weak offer makes you spend months optimizing pages that were never going to convert. A strong offer makes every channel work harder. Tonight I'm auditing ours against four questions: → Is the niche painfully clear? → What objection are we solving? → What's our unique mechanism? → Is the packaging obvious? One last takeaway: ✘ Don't niche down by demographics ✓ Niche down by behavior The narrower the behavior you serve, the easier it is to describe the problem - and become the obvious solution. Narrow beats clever. Huge shoutout for @lamxnt and @RobHoffman_ ! Worth every minute watching.
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@gaetano_nyc ·
I've been VERY critical on "What is X" content. It's TOFU. It's worthless. Clicks get sabotaged by AI. etc. But what if Google Ads data tells you otherwise? What if meaningful conversions are coming from basic keywords? Sometimes, that's what happens in B2B SaaS. Especially high volume categories. You may get an occasional whale. So for this client, we built a page targeting [Intranet Portal] that even gets them recommended in the AI Overview under "dedicated platforms" PLUS the citation. Everything in SEO/GEO is category dependent and situation specific. What works for one brand, may not for another. Be open minded, use common sense and test things rationally. You may be surprised at what happens.
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@foley_seo ·
This is what happens when you let ANY SEO near your website when they implement one of those bullshit programmatic SEO strategies...... The thing is - ➡️ You can clean the content out and remove it all ➡️ You can file a review request ➡️ You can wait, suffer, lose revenue But the reality is - ❌ Site-wide penalties often take much longer to resolve ❌ Even AFTER you get a successful review and removal of a manual action you can BURN the domain - making it significantly harder for a period of time to recover or even gain new clicks ❌ This happens to quite a lot of businesses who have cheaped out on SEO - bottom end tactics usually always end up with short cuts Here's my advice: 1. Use AI to curate a content brief, to prioritise content by INFORMATION PRIORITY 2. You can use hybrid AI + human editorial, AI can draft the content, perform research, cite sources, fact check, a human editor can validate, add style, flare and value to the content 3. STOP thinking of content as just text - think of it as IMAGES, VIDEOS, TOOLS, RESOURCES, things that people can use 4. START keeping in mind that we've seen a generational shift / behavioural shift towards SHORTER FORM content - thus why YT/Insta did reels and why TikTok blew up - it's because people engage with shorter form, punchy content 5. Remember - Your content's SCORING and PERCEIVED VALUE is impacted by: > How it looks > How it sounds > How well it engages > How well it helps end users > Behavioural metrics 6. If you want your content to do BETTER in LLMS - it should naturally be more visible and accessible - this means: > Ensure your content is not rendered via javascript > Ensure your content is clear, concise and is factually correct > Earn more links to your content > Earn more social mentions to your content SEO is still a long game because it's NOT about using AI TOOLS to spam the fuck out of google, it's about: > Building a high quality brand > Building trust through authority > Building trust through positive interaction > Building trust by earned media placements > Building trust by NOT taking shortcuts This is one of MANY site-wide manual actions I have seen this year, it certainly won't be the last. #seo
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@5le ·
Stop calling your blog posts SEO. They're not. So many of my potential consulting leads have this question: what should they do with their SEO blog now that they suspect it doesn't work? A company publishes two posts a week, targets high-volume keywords, and follows every rule the agency gave them. Yet, traffic is flat and they want to know what's broken. This isn't SEO. At best, it's content marketing, and since nobody wrote it for an actual audience, not even that. It's just content, sold to you as SEO, by people who needed something to bill for. Real SEO has one job: make your product findable at the exact moment someone's ready to use it. That's it. Content marketing and SEO are not the same function. One is measured in subscribers and brand recall. The other is measured in signups, trials, and pipeline. Stop grading them on the same curve. Find the moment of intent and put the product there. Everything else is just writing.
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@adrien_brbr ·
SEO has always been a black box to me So I handed the keys to a real pro -> CLAUDE But I armed him with everything he needed: - DataForSEO - Google Search Console - PostHog - Sanity CMS Connected it all, asked him to build a bulletproof strategy Here's what he cooked up: keyword research -> competitor analysis -> SERP analysis -> content calendar Now I've got a 3 month roadmap, 4 articles per week + Weekly SEO health check: - Hunt for new impressions, clicks, CTR shifts in GSC - Make sure new pages get indexed (force indexing after 48h if needed) - Dig into PostHog for blog traffic patterns - Track keyword rankings via DataForSEO (especially OpenClaw keywords - volume is moving fast) - Quick pulse check against monthly KPIs + Monthly deep SEO review: - Full keyword rankings sweep across all targets - Competitor gap analysis refresh - are they coming for our keywords? - Spot optimization wins: which articles get eyeballs but no clicks? (rewrite titles/meta) - Content calendar pivot based on what's actually working - Review backlink profile growth - Full KPIs report against targets (articles shipped, pages indexed, impressions, clicks, keywords in top 10/30/100) Let's see in 2 months if he was right
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@neilpatel ·
Everyone says AI showed up and stole SEO's job. That's not what happened. For 20 years we did exactly what Google asked. Answer the question better than anyone. Cover every angle. Be the clearest, most complete result on the page. And we got so good at it that Google stopped needing to send you the visitor. It just reads your work out loud. The commercial searches you fought hardest to rank for? Those are the first ones getting answered without you. #SEO #AISearch #DigitalMarketing #ContentStrategy #GoogleSearch
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@JoyanneHawkins ·
Local SEO Myths Exposed — What Still Works in 2026 Stop letting SEO tools with "red light" warnings dictate your actual strategy. 🛑 We tested 5 massive Local SEO myths against real-world data—including using a 229-character title tag that actually boosted rankings. Don't optimize based on folklore. Watch what actually moves the needle ▶️ https://t.co/elAcv05UTs
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@jmoserr ·
AI SEO content has been all the rage in the last 12 months. Yet every single AI case study I've seen shows the same trend.... Traffic explodes fast because you can generate 1000s of pages of content in seconds. Sounds awesome, right? Right...? But in just a matter of months, that traffic comes crashing down. And anyone that has spent more than two years in SEO understands one thing: Recovering a site that has been slammed by Google takes 10x as long as it took to get the traffic in the first place. Sure, this strategy might work for short-term cash grabs in the affiliate marketing space... But if you're a real brand looking to drive qualified leads, sustainably, and grow a real business...don't touch mass generated AI SEO content with a 900 foot pole. Almost anything you do can fool Google for a short period of time. But what happens when they catch on? Your work comes crashing down, and the road to recovery is not guaranteed nor predictable. Most brands wants to become NerdWallet overnight and dominate their space with page 1 rankings. Yet those same folks won't spend years publishing subject matter expert content, day in and day out, while acquiring PR and building links. The biggest key to success in SEO is longevity and consistency. There is rarely a "secret sauce" in SEO. In fact, any tool you use can show exactly what your competitors are doing. - They are researching their market. - They are finding valuable keywords that their target market is searching for. - They are creating great content that actually helps those people. - They are promoting that content to build links, site authority, and brand. And they are doing this for YEARS without stopping! They aren't doing 1 month trials of content and links to see "if it works." 🤦♂️ It works, you just aren't giving it the time it needs. People want NerdWallet success in 3 months...yet NerdWallet has been doing this for 15 years without stopping. If you can't afford to invest in SEO for 6+ months until your SEO program generates enough revenue to double-down, don't invest in SEO yet. 1 month of SEO is flushing cash down the toilet. If you want immediate wins, go pay for every single click and enjoy rising ad costs and endless bidding wars that drive margins to the bottom. If you want sustainable growth, invest in SEO for the long-term, and COMMIT to it.
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@kristakdoyle ·
So bullish on SEOs becoming the wielders and defenders of online brand visibility. The gap between SEO and brand has been slowly narrowing for years, but AI came in with one quick thread of a needle and sewed the gap shut. Search is still search, but now it's also social, community, fandom, and media. It's still landing pages and schema, but now it's also Reddit, YouTube, LinkedIn, and G2. It's still weaving your internal and external company SMEs into your blog content, but now it's also weaving them into third party communities and platforms. SEOs now need to be tapped into brand and culture in way they never have before and I think the future of search will be so much better for it. ✨
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@asaio87 ·
SEO takes that will get me unfollowed: 1/ your "content refresh" is just changing the year in the title. nobody noticed 2/ keyword difficulty scores are made up numbers. KD 8 doesn't mean easy, it means easy for the sites the tool thinks are like yours. 3/ that DR 70 backlink you paid $300 for? It's on a site that links to casinos, CBD, and your B2B SaaS. Google knows what that site is. 4/ topical authority doesn't come from 40 AI articles published in one week. It comes from 40 articles people actually finished reading and no pogo sticking. 5/ your blog doesn't have a traffic problem. It has a "nobody would notice if it disappeared" problem. 6/ internal linking won't save pages nobody searched for in the first place. 7/ copying the top 10 results makes you the 11th version of the same article. Google already has 10 of those.
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