Structured data, metadata, and semantic HTML
Schema validation, titles, meta descriptions, heading structure, answer-first layouts, alt text, and machine-readable page signals.
40.5%
Best tweets about Technical SEO
42 Best Tweets About Technical SEO (2026)
Find the best tweets about technical SEO, including crawling, indexing, rendering, canonicals, site architecture, Core Web Vitals, and diagnostics.
Technical SEO audits, crawling, indexing, rendering, canonicals, architecture, performance, structured data, diagnostics, and measured fixes.
- Creators
- 31
- Updated
Original Xholic analysis
What 42 top Technical SEO posts reveal
The conversation emphasizes technical SEO diagnostics: validate what crawlers can fetch and render, investigate indexing by URL segment, and review canonical, sitemap, and internal-link signals alongside broader SEO work.
- Dominant tone
- Neutral
- Median score
- 18.6
- Leading format
- Case Study
- Recent posts
- 31%
45.2% of posts
All-time engagement
23.8% of posts
Published in 90 days
Conversation map
The themes creators return to
Crawling, rendering, and bot access
Googlebot fetching limits, JavaScript rendering, HTML bloat, crawler blocking, robots controls, server behavior, and validating what bots can actually retrieve.
35.7%
Indexing diagnostics and remediation
Investigating indexed versus excluded URLs, crawled-not-indexed states, URL Inspection, index bloat, crawl budget, and prioritizing fixes for indexability.
35.7%
Site architecture and internal linking
Navigation, hierarchy, breadcrumbs, crawl depth, content hubs, contextual anchors, PageRank distribution, and making priority pages accessible.
35.7%
Canonicals, duplicates, and URL control
Canonical implementation, duplicate-content signals, parameter and non-value URLs, redirects, 404s, and preventing incorrect URL selection.
19%
Sitemaps and international URL signals
XML sitemap segmentation and submission, regional-domain sitemap errors, hreflang, and cross-domain discovery and indexing hygiene.
11.9%
Technical audits and continuous monitoring
Structured audit workflows using crawls, GSC, GA4, logs, DOM checks, segmented reporting, automated site health checks, and measured prioritization.
11.9%
Performance and Core Web Vitals
Page speed, mobile usability, rendering performance, layout stability, image optimization, and CWV diagnostics.
9.5%
Tone and stance
Sentiment Neutral leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 50
- Median reposts
- 4
- Median replies
- 8
- Median views
- 5.5K
Posts with media make up 52.4% of this collection. Their median all-time score is 31.7, compared with 10.9 for text-only posts.
Format mix
- Case Study 23.8% · score 11.2
- List 21.4% · score 23.5
- Tutorial 19% · score 27.5
- Announcement 16.7% · score 39.3
Consensus and debate
Where creators agree, and where they do not
Shared view
Verify bot-visible pages, not assumptions
Posts recommend checking rendered output, DOM, JavaScript behavior, robots access, and HTML delivery rather than assuming a browser view matches what crawlers receive.
Shared view
Indexing needs segmented diagnosis
Posts describe reviewing index states by sitemap, page type, and URL; checking exclusions and canonical or crawlability signals; and using URL Inspection and crawl data during remediation.
Shared view
Architecture is an indexing lever
Internal links, crawl depth, descriptive anchors, and hierarchy are presented as ways to make priority pages easier to reach and avoid leaving important URLs buried or disconnected.
Shared view
Control duplicate URL signals
Canonical tags, parameter handling, redirects, and sitemap accuracy recur as practical areas to review when managing duplicate URLs and noisy indexing reports.
Open debate
How much technical work moves traffic
One post argues that superficial technical errors may not affect organic traffic unless crawling or indexing is impaired. Other posts present architecture, metadata, and technical cleanup as parts of wider SEO work or case-study interventions.
Open debate
AI-search formats versus web fundamentals
Posts caution that LLMs may not render JavaScript accurately and question Markdown-for-bots efforts. Another post lists AI-bot access and answer-oriented markup checks; the Markdown test post instead recommends crawlable HTML, clear structure, fast pages, and useful content.
What performs
Patterns behind standout posts
Media posts earned a higher median score
Media-bearing posts had a 31.69 median all-time score, compared with 10.87 for text-only posts. The dataset contains 22 media posts, or 52.4% of the conversation.
The five score outliers span technical explainers and operational examples
The highest-scoring outlier covers Googlebot fetch and rendering limits (914.5). The other listed outliers cover sitemap reporting, a full audit workflow, a startup checklist, and a documented content-update case.
Audits and monitoring had the highest theme median
Technical audits and continuous monitoring recorded a 124.657 median all-time score, above the other listed themes. Its evidence tweets cover crawl and reporting workflows plus automated issue detection.
Statistical standouts
- View standout post 1 Score 914.5 · 49.17× median
- View standout post 2 Score 173.6 · 9.33× median
- View standout post 3 Score 169.5 · 9.11× median
- View standout post 4 Score 165.1 · 8.88× median
- View standout post 5 Score 152.6 · 8.2× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 23.8% of the selected posts.
-
1. Aleyda Solis 🕊️
@aleyda
2 posts
-
2. Okara
@askOkara
2 posts
-
3. Brodie Clark
@brodieseo
2 posts
-
4. Charles Floate 📈
@Charles_SEO
2 posts
-
5. Daniel Foley Carter
@foley_seo
2 posts
-
6. Glenn Gabe
@glenngabe
2 posts
Creators pair tactics with diagnostics
Brodie Clark discusses sitemap-level reporting and international sitemap hygiene. Daniel Foley Carter outlines segmented audits, rendering checks, and URL Inspection. Charles Floate highlights fetch limits and the placement of metadata and structured data.
Examples identify implementation-level failure modes
Examples describe a script stripping page content, an incorrect canonical, cross-domain URLs in a sitemap, and revenue pages receiving few internal links while deeper autogenerated pages receive many.
Since the previous snapshot
What changed since Aug 12, 2026
- 61.9% of the selected posts remained.
- The creator count changed by -1.
- The leading sentiment moved from Positive to Neutral.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 42-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Technical SEO tweets
Top Technical SEO tweets from 31 creators
Ranked 01–42
- 01
@Charles_SEO ·
The LEAD search engineer at Google just dropped a brand new blog post that confirms something most SEOs have never even heard of... Googlebot only fetches the first 2MB of your pages HTML = Everything after that cutoff doesn't exist to Google!!! Not fetched, not rendered, not indexed. And the Web Rendering Service is completely STATELESS - Meaning it clears local storage and session data between every request, so if your content depends on cookies or session state to render, Google can't see it. External CSS and JS files are fetched SEPARATELY with their own 2MB limit per file, and PDFs get a 64mb limit. So the structure and order of your code literally matters! And is why some CMSs are so much better out the box than others... Make sure you put your meta tags, title, canonicals, and structured data as HIGH as possible in the document. If they're below the 2MB cutoff, Google doesn't know they exist. Most OnPage SEO guides never take any of this into account, but most OnPage is surface-level. The real edge is understanding the infrastructure your content passes through before Google even evaluates it.
- 02
@brodieseo ·
SEO Tip: don't just submit the sitemap index file in Google Search Console, you'll need to submit all important sitemaps individually also. When I get access to a client's GSC, often for very large sites, I unfortunately don't always have access to the indexing data that I need from the get-go. A core reason for this is when only the sitemap index file has been submitted, and not the individual sitemaps for core parts of a site e.g. products, categories, articles, guides etc. This approach effectively applies to all types of sites. Whether it be news publishers (where articles are often grouped within sitemaps by date), eCommerce sites, marketplaces, or sites of any kind. When you think about large sites that are maxing out on the number of pages that they're squishing into a sitemap (50K is the limit), you're losing a great deal of insight along the way, especially if you're only able to view page indexing for millions of URLs at a time. I actually think that Google should really do this automatically when sitemaps are detected within the index, due to the usefulness of the reporting, but I do also understand that it does require input from the site owner in the first instance. If you haven't added your sitemaps to GSC in this way yet, get it over and done with and make the change now. If you end up working with someone in a technical SEO engagement, they will be thankful that you did (if they understand the importance of this reporting view).
- 03
@foley_seo ·
SEO is easy. SEO audit: ➜ Tear down of Google Search Console Data ➜ Build segments (non brand/brand) & sub folders (product/category/service/blog) ➜ Last 3 month YoY comparison ➜ Click gap analysis ➜ Core update impact analysis & spam updates ➜ Segment of decaying pages & queries ➜ Crawl of website ➜ Match decaying pages to word count, readability, internal links ➜ Index performance analysis (dead, weak URLS etc) ➜ GA4 data integration with decayed URLS / click gap ➜ Integration of Bouce, Session, Engagement data ➜ Divide word count by consumption time, identify unhelpful content ➜ Set up another website crawl w/ GA4/GSC API & JS render ➜ Export crawl, segment by priority ➜ Render checks key pages (DOM analysis) ➜ JS functionality review (CSR/SSR/Button Events/Dynamic Content) ➜ Canonical checks (self ref, canonical child, non-value paths) Handling of dynamic/parameter URLS ➜ Non value path handling (meta robots/robots) pagination, blog taxonomies etc. ➜ JS Content/Links/Injection Events ➜ HTTP header checks & handling (3xx/4xx/5xx) ➜ HREFLANG ➜ Internal link consistency (http 200 vs internal redirects) ➜ GSC URL Inspection output dom (by page type) ➜ Title & meta export with GSC CTR data - identify weak/gaps ➜ Ensure all content accessible (sufficient link routes) ➜ Rendering & peformance analysis (CWVs, INP, CLS etc) ➜ Crawl stats review (type/bytes/freq) ➜ Robots accessibility ➜ Structured data / JSON / markup / validation ➜ Content auditing NLP, quality, topical weight Niche compliance (YMYL) E-E-A-T & Integrity By performance & age (updated date/lastmod) By performance (word count/engagement time & WPM consumption) Query counts & query alignment (Relevance) Query dilution / topical dilution Cannibalising content Plagarism & Duplication checks Wayback update checks Fact-check validation Internal/external links Content query to anchor rel ➜ Link auditing Ref domain accruement rate Segment by traffic performance Topical trust flow review Link context review Link distribution top pages Anchors PBN/Network checks OBL context Link consolidation & domain redirect checks Lost link checks Link spam reviews Disavow checks ➜ Brand Trust Analysis Brand search volume Search sentiment Search variants Company details & consistency Trust signals (reviews, glassdor) Site policies UGC mentions ➜ User behaviour Engagement analysis Heat, click, scroll map Custom explorations Bounce rates / eng time ➜ Indexing Indexed vs non indexed page analysis Non index reason evaluation Clean up (crawled/discovered curr not indexed) Adjusted HTTP headers Crawl budget / log reviews ➜ SERP Impact AI overview / CTR review Counter content strategy Query count analysis (Devaluation vs slippage) Search appearances
- 04
@seonatia ·
SEO AUDIT CHECKLIST FOR YOUR STARTUP: ____________ FOUNDATION (0/5) Register your site with Google Search Console (free) Submit your XML sitemap to Google & Bing (free) Verify your site in Google Analytics (GA4) (free) Set your preferred domain (www vs non-www) (once) Install an SEO plugin or configure meta tags (e.g. Yoast, RankMath) (tool) KEYWORD RESEARCH (0/4) Identify 5–10 core topics your customers search for (free) Find long-tail keywords with low competition (tool) Map one primary keyword per page or post (free) Check competitor keywords (Ahrefs, Semrush, or free Ubersuggest) (tool) ON-PAGE SEO (0/6) Write a unique, keyword-rich title tag for every page (50–60 chars) (once) Write a compelling meta description for every page (150–160 chars) (once) Use one H1 tag per page that includes the target keyword (once) Add alt text to all images (once) Use short, descriptive URLs (no dates or random strings) (once) Add internal links between related pages (free) TECHNICAL SEO (0/5) Ensure the site loads in under 3 seconds (test with PageSpeed Insights) (tool) Make the site mobile-responsive (once) Enable HTTPS (SSL certificate installed) (once) Fix broken links and 404 errors (tool) Add structured data / schema markup for your key page types (tool) CONTENT & AUTHORITY (0/5) Publish at least one high-quality blog post per week (free) Target comparison and “best X” keywords relevant to your niche (free) Reach out for 3 backlinks from relevant sites or directories this month (free) List your startup in relevant directories (G2, Capterra, Product Hunt, etc.) (free) Create a Google Business Profile if you have a local audience (free)
- 05
@Charles_SEO ·
I've said it for a while but the HIGHEST ROI task in SEO using AI isn't creating new content or links, it's UPDATING content! I updated ONE blog post in February using Claude Cowork. It took me under 30 minutes of actual execution time... That single post went from 17 visits/mo to over 2,000 - An 11,000%+ JUMP!!! And Ahrefs is now valuing the organic traffic at $16,700/month 👀 From an old post on an inactive, barely maintained blog... I haven't even LOGGED INTO that blog regularly in over a year. Here's exactly what I did: - Updated the core review sections with current 2026 pricing and service information - Refreshed and added new images throughout (product screenshots, updated pricing tables, real examples) - Hit every freshness signal possible (Meta date updated, "Updated February 2026" snippet at the top, schema dates refreshed, last modified headers) - Expanded the FAQ section and fixed the FAQ schema based on SERP consensus - Added all the missing entities that competing pages were covering but mine wasn't - Expanded the intro with personalization, first-person experience, and the kind of hook that Google's (ENGLISH) NLP systems recognize as "written by someone who actually knows this topic" Every single one of those changes was PLANNED and REVIEWED by Claude Cowork before I touched anything. I gave Claude the current live page, the top 10 direct ranking competitor pages (other blog posts, not service pages) and the current SERP features via the Ahrefs Connector + custom Skills inside Cowork, with a multi-chain approach - And I had the business context + brand voice guidelines already setup in my project. The strategy and analysis took Claude about 10 minutes. The actual execution (me sitting at my keyboard physically making the edits), took under 20 minutes. 30 minutes of work, at least ten thousand dollars in monthly traffic value, on a blog I hadn't touched in over a year. The compound effect of freshness, entity completeness, and schema accuracy on an already-established page is insanely underrated right now! A few targeted updates directed by AI analysis outperformed most of the brand new content campaigns I've watched other SEOs run for months. I've got 200+ blog posts on the site from over a decade of writing. If I carried out this same process on just 10% of those posts, that's a six-figure organic traffic value uplift from content that already exists. I'm running the same audit across PressWhizz's blog next week.. I'll report back on the results. Your old content is probably your most underrated asset, and AI just made it 10x easier to extract the value from it. Stop writing new stuff for a week, go update what's already there, and see how much better results you can get!
- 06
- 07
- 08
@jakezward ·
Successful SEO looks like: - 120 new blog posts - 60 high DR backlinks - 500 AI-created pages - 1,000% growth in traffic But remember, it also looks like: - Removing 3 cannibalising pages - Improving a cluster’s internal linking - Tweaking 5 titles for better targeting - Fixing internal links to canonical pages - Writing a featured snippet in 10 minutes - No-indexing low-quality pages in Google - Redirecting a 404 page with 30 backlinks - Creating indexable URLs for 15 sales pages - Adding a new section to an existing blog post Don’t forget to consistently do the little things. They can be just as impactful.
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- 09
@askOkara ·
"GeO iS EaSY" GEO: > add internal links > build topical authority > update outdated stats > publish original research > quote reputable sources > add screenshots and demos > add direct answers at the top > make sure js content is crawlable > get mentioned on reddit, g2, youtube > update dateModified when you make changes > build how to, best tool for x, comparison pages > check that your cdn/waf isn't blocking crawlers > allow oai-searchbot, perplexitybot and googlebot > keep your founder profiles and brand description consistent > type prompts your icp types into chatgpt, claude and google > open the cited pages and study the exact section the answer came from > find what those pages are missing, then add something more useful > recheck rankings and citations every month because they change constantly
- 10
@brodieseo ·
Technical SEO: when expanding internationally, make sure to keep tabs on your XML sitemaps to keep your indexing reports tidy. This is a very common issue that can occur when businesses expand to new regions and are using multiple domain names for the structure of choice (instead of sub-folders or sub-domains). As a strategic decision, there isn't a "one right answer" for how to execute this expansion, but a downside to using multiple domains often results in missing common issues that inevitably arise over time. Looking at the screenshot on the left – what do you notice? The XML sitemap is hosted on the .com.au but is referencing URLs that are on the .com, being a completely different domain. If there isn't an exact match in regional pages, or if the sitemap itself is a relic of the past (continuing to host an outdated sitemap), this will result in Google unnecessarily trying to discover URLs on the .com that may have issues, resulting in a mass of messy exclusions within the page indexing report in GSC. I've seen this same issue result in URLs being grouped into various different exclusion reports at scale in GSC – common ones being "page with redirect" and "not found (404)", which will understandably happen when cross-domain signals are being sent in this way. The lesson here is to pay attention to the various connective signals across each of your regional domains – whether it be within robots files, XML sitemaps, or hreflang. Regularly testing and paying attention to the page indexing report in GSC will allow you to pinpoint these issues. Note: an important reminder that with large websites, exclusions within GSC are completely normal. The important part is understanding why groups of pages are being flagged, and whether an action should be taken. An action isn't always required.
- 11
@Marie_Haynes ·
I've seen a lot more sites lately have content shown as "crawled-not currently indexed" in the Page Indexing report in GSC. I wrote a bunch of my thoughts and observations, including an interesting case where a technical reason was the likely cause. However, quality is usually the culprit. This post includes a link to a couple of tools to help you sort through your crawled-not currently indexed report. Hope it helps! https://t.co/nfRJ1jOXJy
- 12
@mehrab_build ·
I just had a consulting call with a client who had a serious indexing issue. When most people hear "indexing issue" they immediately think it's an authority problem. And they think the fix is buying backlinks. It is an authority issue. But backlinks won't fix it. The real problem was internal linking. And not the surface level stuff. Most people think internal linking just means making sure every page on your site has at least one link pointing to it. That hardly scratches the surface. The most important thing about internal linking is making sure you're passing authority from the right page, with the right anchor text, to the right target page. Every page on your site that's already ranking for something has authority. That authority can be distributed to your other pages through contextual internal links. This is how you help Google understand which pages matter, and get them indexed and ranked faster. But what if none of your pages are ranking yet? Then your first step is finding extremely low KD keywords and writing content around them. Use those pages to internally link to your other new content, also targeting low KD keywords. Slowly build a web of internally linked pages, and work your way up until your entire site is properly connected, all the way to your money pages. Backlinks help. But if your internal linking is broken, you're leaving a lot of authority on the table that you already own.
- 13
@aleyda ·
A must read for technical SEOs: Making Sense of Next.js Caching for Developers and SEOs by @WillKennard 👇 This piece to break down the core concepts of caching in Next.js from the perspective of a technical SEO: * Two Types of Page * Dynamic Routes, Suspense, and Hydration * What this means for SEOs and content teams: Workflows and considerations * More! Check it out: https://t.co/ojJSUmRCCg
- 14
@Hartdrawss ·
90% of Founders have BROKEN SEO. Here’s the full SEO CHEATSHEET : 1/ Make the H1 do its job > One H1 on the page > Problem + outcome in plain english > “Ship AI MVPs in 5 weeks” beats “Welcome to Our Platform” > If a stranger can’t tell what you do in 3 seconds, Google can’t either 2/ Fix your title tag > Include your category + who it’s for > “AI CRM for freelancers”, “Error tracking for indie SaaS” > This is what shows up in search and browser tabs > Make it specific, not cute 3/ Write a meta description for humans > 1–2 short sentences that make someone click > Promise a concrete benefit or answer > Avoid keyword salad and buzzwords > Google might rewrite it, but starting strong still matters 4/ Make the page fast and stable > Mobile‑first layout > Compressed images, no 20MB hero video > No layout shift when fonts or images load > Test it on 4G, not just office wifi 5/ Build a simple internal link structure > From the homepage, link clearly to: docs, pricing, 2–3 key feature pages > Use descriptive anchor text (“AI invoicing for freelancers”), not “click here” > Internal links tell Google what’s important and help users explore 6/ Say the words your users would search > Use their language in headlines and copy > “client portal” vs “stakeholder experience hub” > “time tracking” vs “productivity optimization engine” > You’re trying to match intent, not win a poetry contest 7/ Keep it consistent > Same product name, promise, and category across H1, title, meta, hero, socials > Mixed signals confuse both users and crawlers If you just do this on your main page, you’re already ahead of half the SEO growth hack people.
- 15
@SEOKeval ·
Took this brand from 364 → 5,300+ organic visitors in 5 months. It's honestly never been this easy to rank in Google. First month, I focused on building the site's SEO foundation. > Fixed all technical SEO issues > Removed all low-value blog content > Optimized all Product Category pages for a target keyword Next four months, I focused on publishing content and building backlinks. > Added keyword-optimized content to 4 Product Category pages a month > Published 2 blog posts a month targeting comparison keywords between competitors > Build 6 backlinks a month: 2 to the homepage, 2 to Product Category pages, and 2 to blog content It took around 3 months to start seeing results. But now we have some serious momentum. Organic traffic and sales should keep climbing as long as we continue to publish content and build links each month.
- 16
@semrush ·
Content hubs go beyond SEO structure. They structure content so search engines and AI systems understand your expertise as a connected topic map – not isolated pages competing on their own. Done right, they strengthen crawlability, deepen context, and sharpen topical authority across your entire domain. https://t.co/bnXpSnb9Kq.
- 17
@aleyda ·
👌 Top content tips for authentic, semantic rich content (the type that performs well in AI) by @kmadhavan77 from Microsoft at Friends of Search 👇 1. Build unique content depth intensity: focus on areas that reflect your expertise, depth and niche problem space 2. Structure is part of story telling: Avoid <div> soup, HTML heading tags to position key points, tables, FAQs, schema 3. Showing your work builds trust: Support your claims with examples, data and sources . Content grounded in evidence builds trust and well anchored claims. 4. Context rules: explain why and when it matters and why to watch for. 5. Freshness is governance: content freshness, consistence update cadence should be part of your content lifecycle management. Bonus: tips for multimodal content 😉 What an actionable, brilliant talk 👏
- 18
@sandislonjsak ·
We are working on our new company webpage which we’re launching soon so let me share our internal must haves checklist with you: - Clear value proposition above the fold - Strong primary CTA above the fold - Mobile-friendly responsive design - Fast page load and optimized images - Clear navigation with important pages easy to reach - Dedicated service / product pages - Short, low-friction contact or lead forms - Click-to-call phone number on mobile - Real customer reviews / testimonials - Trust signals near key conversion points - Consistent CTA across important pages - Clear response-time promise - HTTPS with no security or mixed-content warnings - Unique page titles - Unique meta descriptions - Relevant internal links between key pages - Descriptive alt text on images - Analytics and conversion tracking configured - Thank-you page after form submissions - Contact information clearly visible - Strong About page with real people / company story - Case studies / customer success stories - At least 5 useful FAQs - Clear pricing, starting prices or quote expectations where appropriate - Clear differentiation from competitors - Location / service-area pages where relevant - Maps + directions for physical locations - Sticky mobile CTA - Breadcrumb navigation - XML sitemap created and submitted - Properly configured robots.txt - Canonical tags configured correctly - No broken links or dead pages - Custom 404 page with useful navigation - Social share / Open Graph images - Clear privacy policy - Cookie / consent setup where legally required - Structured data / schema markup where relevant - Search-friendly, readable URLs - Regular backups, updates and basic website security monitoring
- 19
@SEOKeval ·
SEO agencies that use technical SEO "errors" to convince businesses to work with them are beyond pathetic. Brand I work with got cold emailed a Loom video "auditing" their SEO. Guy in the video goes: "Your meta titles need to be longer." "You have an H3 tag above an H1 tag on this page." "Your blog posts are dated too closely together." Like, bro... Do you even know how SEO works? Fixing these "issues" will have exactly ZERO impact on organic traffic. In fact, I'd argue that 90% of technical SEO is a complete waste of time. Unless the site isn't getting crawled and indexed, suggesting technical SEO fixes as a way to improve a site's SEO is a dead giveaway that you don't know what you're talking about.
- 20
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@askOkara ·
10 SEO best practices to follow in 2026 1. before investing in AEO / GEO or whatever, build a good foundation first - site structure, crawlability, indexing, page speed and technical SEO 2. create pages and content around your core topics to build topical authority 3. collect questions from emails, sales calls, subreddits then build pages that answer them in simple language 4. get backlinks from high quality sites in your niche 5. create pages for high intent searches around your product - comparisons, use cases, integrations, templates, how to queries. 6. improve pages that rank on 1st / 2nd page of google. sometimes all you need to do is improve the title / meta description 7. add internal links to relevant pages 8. create helpful original content that your icp would read 9. double down on keywords you can rank for instead of chasing the highest volume keywords 10. audit your existing pages every 3-6 months. delete, improve or merge low quality pages that dont get traffic / don't deserve to be ranked
- 22
- 23
@Hartdrawss ·
SEO Things every Vibe Coder MUST Learn (Extended Edition) 1/ Search Intent > Why someone typed that query. Informational, transactional, navigational. Match it or rank nowhere. 2/ Topical Authority > Covering a subject so completely that Google trusts you as the go-to source for it. 3/ Keyword Clustering > Grouping related keywords under one page instead of creating a new page for every variation. 4/ Long Tail Keywords > Low volume, high intent, low competition. Easiest traffic to win and usually the most valuable. 5/ Programmatic SEO > Using templates and data to publish hundreds of pages at scale. One system, compounding returns. 6/ Core Web Vitals > Google's measure of how fast and stable your page feels. Slow sites rank lower, full stop. 7/ E-E-A-T > Experience, Expertise, Authoritativeness, Trust. Google's framework for deciding who deserves to rank. 8/ Canonical Tags > Tells Google which version of a page is the real one. Prevents you from competing with yourself. 9/ Backlink Profile > Who links to you and how authoritative they are. One strong link beats a hundred weak ones. 10/ Internal Linking > Connecting your own pages strategically. Distributes authority and helps Google crawl your site. 11/ Featured Snippet > The answer box at the top of Google. Structure your content to answer questions directly and win it. 12/ Zero Click Search > User gets the answer on Google without visiting your site. Optimise for brand recall anyway. 13/ Schema Markup > Structured data that helps Google understand your content and display rich results. 14/ Index Bloat > Too many low quality pages dilutes your sites authority. Less indexed pages, more focused ranking. 15/ Crawl Budget > Google wont crawl your entire site every day. Make sure your best pages get crawled first.
- 24
@glenngabe ·
New from Gary based on the SOTR podcast covering the topic -> Inside Googlebot: Demystifying crawling, fetching, and the bytes we process Regarding the 2BM limit (which is HUGE btw): "For the vast majority of the web, a 2MB HTML payload is massive, and you will never hit this limit. However, if your page includes bloated inline base64 images, massive blocks of inline CSS/JavaScript, or starts with megabytes of menus, you could accidentally push your actual textual content or critical structured data past the 2MB mark. If those crucial bytes aren't fetched, to Googlebot, they simply don't exist." And some best practics: * Keep your HTML lean: Move heavy CSS and JavaScript to external files. While the initial HTML document is capped at 2MB, external scripts, and stylesheets are fetched separately (subject to their own limits). * Order matters: Place your most critical elements — like meta tags, <title> elements, <link> elements, canonicals, and essential structured data — higher up in the HTML document. This ensures they are unlikely to be found below the cutoff. * Monitor your server logs: Keep an eye on your server response times. If your server is struggling to serve bytes, our fetchers will automatically back off to avoid overloading your infrastructure, which will drop your crawl frequency. https://t.co/kYyzCHh5Tr
- 25
@neilpatel ·
Click-through rates dropped from 15% to 8% in one year once AI Overviews enter the results. Your rankings didn't tank. The game shifted around them. The brands winning right now aren't the ones with the most backlinks. They're the ones AI trusts enough to quote. Structured data. Direct answers. Deep niche coverage. That's what SEO looks like now. #SEO #AIOverviews #ContentStrategy #SearchMarketing
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- 26
@natmiletic ·
Google doesn't care what CMS you use. It cares if your site is slow, has broken links, or serves a terrible mobile experience. WordPress, Webflow, Framer, headless... doesn't matter. Performance and authority matter. Your "old school agency" warning about platform migrations tanking SEO? That's usually about botched redirects and lost content, not the tech stack itself.
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@tiyajain_ ·
tried this claude code skill for my website and it handled way more than basic seo >AI bot access checks >FAQ schema >meta tags >twitter Cards >schema markup >answer-first structure >citations >robots.txt + sitemap checks >keyword/content optimisation >and a full optimisation report and it is not just for Google/Bing, but for AI search tools like ChatGPT, Perplexity, Claude, Gemini, and Copilot too...
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@RobHoffman_ ·
don't buy into the hype on X that spamming SEO articles with Claude will get you traffic/leads. our SEO client made $180,000 last month and we didn't create any new pages. We just optimized their site architecture. here's how: the client is a managed IT and security compliance company. the problem: they were trying to rank for everything at once: managed IT, security compliance, and more, with no clear hierarchy between them. here's how we fixed that and got their money pages ranking: 1. Focused the homepage on their most valuable keyword: "managed IT service provider" 2. Created dedicated pages for their core compliance and security services 3. Rebuilt the heading hierarchy to signal topical relevance 4. Rewrote entire sections of content to read like a buying page, not a blog post 5. Added a localized "Why Choose Us" section to their content for trust 6. Built an FAQ section covering both branded and unbranded high-funnel queries 7. Used Mentions to see what phrases were getting the most AI visibility, then optimized their content around those to rank in LLMs (that last one matters more than most people realize). The lesson: before you publish more pages, make sure your site is optimized.
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@omarships ·
Most people shouldn’t be doing pSEO. If Google isn’t indexing or prioritizing your current pages, adding 10k more just dilutes your site. Most sites already struggle with: • pages not getting indexed • low crawl priority • weak internal linking Scaling that = scaling the problem. pSEO only works when: • your domain already has authority • your key pages are consistently indexed • internal links actually pass and concentrate that authority Otherwise you’re just creating thousands of invisible pages and killing your website.
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@natmiletic ·
The "Crawled, currently not indexed" nightmare 😱 1. Thin content (yes, even if it's "unique") 2. Duplicate structure across pages 3. Slow load time or broken mobile experience 4. Internal linking that buries the page 5. Low engagement signals if it was indexed before Authority matters, but these kill indexing even on strong domains.
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@gaganghotra_ ·
Enterprise technical SEO - if over time there is a build up of millions of redirected URLs and 404/410 BUT still Google keeps on fetching those even after years of that change implementation. What can be done? cuz almost 36% of monthly Googlebot fetches are those URLs which I think is eating into the crawling budget for other important URLs. @patrickstox @MalteLandwehr @Hobo_Web would love to hear your thoughts on this - thanks 😃
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@illyism ·
I just finished a live SEO roast for @browser_use in their office They already have the hard part: DR 69 (hehe), real love froms devs, strong docs, open source, and people naturally linking to them But Google still needs the obvious spelled out Their homepage should say the category clearly: → "AI browser automation platform" Then a few small leaks always show up fast: missing canonicals, technical seo issues, and external backlinks to competitors without nofollow 🫣 But the bigger gap was content They rank from docs, but competitors are winning with boring listicles like “best browser automation tools” They have a few blog posts, no traffic, Firecrawl, a competitor has 120+ blog posts with 5k traffic/month, so you need to actively write content to catch up. And also, just one page is not enough "SEO" anymore You can win by surrounding the SERP in as many ways as possible, improve your SEO title, write a blog post listicle, get mentioned on Reddit/Quora/forums, email everyone ranking in the top 100 on Google for the keyword, do an affiliate program Even the best product still needs to be explained clearly, linked properly, and repeated everywhere Google looks!
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@semrush ·
Google just drew a clear line around AI search optimization: it’s SEO. On May 15, 2026, Google published its official guide, “Optimizing your website for generative AI features on Google Search.” John Mueller announced the release on the Google Search Central Blog, and Google added a new “Generative AI fundamentals” section to Search Central documentation. The biggest takeaway: if your content doesn’t meet the quality and technical standards needed to rank in traditional search, it won’t win visibility in AI-generated answers either. Google also shut down several popular GEO tactics. According to the guide, SEOs can ignore llms.txt files, AI-only rewrites, content “chunking,” and special Markdown or schema implementations built solely for generative AI visibility. The broader message is even bigger: Google frames AEO and GEO as extensions of SEO – not separate disciplines with separate playbooks. AI visibility runs on the same foundations: strong technical SEO, authoritative content, and clear site structure. Learn more: https://t.co/Eo8oFgg5Lz.
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@foley_seo ·
Google is indexing LESS content year by year, their threshold for indexing content has gone up significantly. Why? 1. It costs money to store and process website data 2. It doesn't need 10,000 URLS with the same copy 3. It makes no sense to index something you are unlikely to serve (quality issues, trust issues etc) So, I put together a FULL guide on using Google's URL inspection tool. If you aren't using it but you are in SEO, you should be using it. 🡲 Periodically check power pages on a domain to check index state 🡲 Check indexing states 🡲 Address and deal with anomalies 🡲 Request indexing for pages where issues have been fixed 🡲 Check rendered outputs (screenshot / HTML) 🡲 Check canonical profile and so much more. I've done a video which walks you through Google's URL inspection! Enjoy https://t.co/XfJm0q4IkT
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@jbobbink ·
Stop putting "improved internal linking, grew traffic 40%" in your SEO case studies. No one buys that. Instead: "Their top revenue pages averaged 3 internal links each. Their autogenerated blog tag pages had over 200. PageRank was pooling in pages without a single CTA. Money pages were buried at depth 7. Google thought their 2023 archive was more important than their product." That's not an optimization opportunity. That's your own site architecture sabotaging your pipeline. The reframe Old formula: Before → After → Result New formula: Hidden Problem → Escalation → Near Failure → Intervention → Stabilization Nobody gets fired for missing an "internal linking opportunity." People get fired when the VP of Marketing finds out the site has been actively burying its own money pages for 18 months. Stop selling upside. Start exposing the silent bleed. That's how SEO proposals close themselves.
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@Aevmorfop ·
Not sure this counts as marketing… but I went deep on SEO today. Turns out I’d managed to break it at some point, while I was doing another SEO audit 🤦♂️ I was setting things up so Google could see all the “SEO stuff”… but turns out, the same script, was stripping out all of the actual content💀 So from the outside, the site looked fine... but to Google, it was basically empty. No wonder impressions were going nowhere 😬
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@aliByteCode ·
another small SEO thing I ignored for way too long: if Google finds multiple URLs with the same or very similar content, it chooses one as the canonical version. You can use rel="canonical" to tell Google which URL you prefer instead of letting it guess. worth checking once your site starts getting more landing pages and blog pages. duplicate URLs can get messy fast.
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@jbobbink ·
I've seen SEOs spend days rebuilding their sites in Markdown to rank in AI search. Tturns out it was all for nothing. Profound just ran the first proper A/B test on this. 381 pages across 6 real websites, tracked over 3 weeks with randomized control groups. The result? Markdown pages got roughly 1 extra bot visit over 3 weeks compared to HTML. One. That's it. The 16% average lift that looks promising on paper is driven entirely by pages that already had heavy bot traffic. The typical page saw almost zero difference. Even ChatGPT-User, which makes up 73% of all AI bot traffic, showed no statistically significant preference for Markdown. Here's the part that should make every SEO pause: Google's John Mueller said LLMs have trained on parsed web pages since the beginning and have no problems dealing with HTML. Bing's Fabrice Canel went further. He called Markdown files "sub-standard" and asked a question every SEO should hear: "how will you know when your .md transform is half-broken on a page? who will fix it?" He also pointed out something critical. Bing ranks based on what customers see, not what bots see. This matters because Markdown for bots creates a second version of your site that humans never review. It's the same problem as cloaking, where you serve different content to different visitors. And we all know how that story ends. Glenn Gabe compared it to AMP, except AMP at least had clear rewards from Google. Markdown has none. After all these years in the SEO threnches I've seen this pattern repeat. A tactic sounds logical. Early adopters report gains. Everyone rushes in. Then the data arrives and shows it was noise all along. Save your engineering hours. Focus on what actually moves the needle: crawlable HTML, clear structure, fast pages, and content that genuinely answers what AI models are looking for. The format you serve bots is not your leverage point. At least not yet.
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@bekircagricelik ·
I had 22 blog posts on my site. Google indexed zero of them. Turns out a single wrong canonical tag was telling Google every post was a duplicate. 22 blog posts, completely invisible. Fixed one line of HTML. All 22 entered the indexing queue. Now included this in the @clearauditapp SEO check. Check yours. This bug is silent.
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