Earn trust through proof and perspective
Build credibility with original work, lived experience, transparent failures, specific results, case studies, and useful opinions rather than recycled information or rage bait.
34%
Best tweets about Audience Building
50 Best Tweets About Audience Building (2026)
Discover the best tweets about audience building, including positioning, content, distribution, trust, community, retention, and sustainable growth.
Specific methods for earning attention, building trust, retaining followers, choosing channels, and turning reach into an owned audience.
- Creators
- 47
- Updated
Original Xholic analysis
What 50 top Audience Building posts reveal
The conversation emphasizes earning trust through original proof, problem-led publishing, and genuine participation in existing communities, then converting platform reach into more direct audience relationships. It also cautions that follower counts, impressions, and public-building activity are not the same as buyer intent, product demand, or durable distribution.
- Dominant tone
- Positive
- Median score
- 13.4
- Leading format
- Opinion
- Recent posts
- 60%
60% of posts
All-time engagement
40% of posts
Published in 90 days
Conversation map
The themes creators return to
Meet audiences in existing communities
Research where target people already gather, participate genuinely, answer questions, reply thoughtfully, and contribute before promoting content or offers.
28%
Owned audience and channel strategy
Use social platforms for discovery while converting attention into email lists, newsletters, and direct relationships that are not controlled by algorithms or platform policies.
26%
Consistent publishing and content systems
Use regular publishing, batching, documentation, content libraries, repurposing, experiments, and feedback loops to make attention compound without overwhelming the builder.
24%
Build publicly around real customer signal
Share useful progress, experiments, workflows, and lessons early to attract prospects, test demand, gather feedback, and create launch momentum—without mistaking impressions for traction.
22%
Audience quality and deliberate positioning
Choose a clear niche or identity, signal who the content is for and against, and intentionally attract buyers or high-fit members rather than maximizing broad follower counts.
20%
Problem-led content for the right audience
Center content on a defined market’s pains, jobs, and desired outcomes rather than product updates, generic advice, or the creator’s journey.
16%
Align content with offers and monetization
Design content around a defined offer and buyer intent so the audience understands the eventual product, sees evidence of its value, and can convert naturally.
14%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 25
- Median reposts
- 2
- Median replies
- 11
- Median views
- 1.2K
Posts with media make up 30% of this collection. Their median all-time score is 2.92, compared with 16.8 for text-only posts.
Format mix
- Opinion 40% · score 8.01
- Tutorial 36% · score 22.0
- Case Study 14% · score 14.0
- Story 6% · score 12.9
Consensus and debate
Where creators agree, and where they do not
Shared view
Proof and perspective earn trust
A recurring recommendation is to publish original work, lived experience, specific outcomes, and honest lessons rather than recycled information or attention bait, with the aim of building credibility.
Shared view
Enter existing customer communities
Contributors recommend researching where target people already gather, participating helpfully, and publishing around questions and demand already visible in those communities.
Shared view
Make content buyer-problem led
Posts commonly recommend addressing a defined buyer’s pains and desired outcomes rather than relying mainly on product updates or generic how-tos, to attract people who may need the offer.
Shared view
Convert reach into owned access
Social channels are presented as discovery tools, while newsletters and direct lists are described as relationships less exposed to algorithm changes, policies, and fluctuating reach.
Open debate
Build in public: useful signal or distraction?
Some posts present public progress, feedback, and visible learning as ways to attract aligned people and test demand. Others argue it can shift attention toward impressions, peer attention, and posting rather than customers.
Open debate
Audience first versus offer first
One view is to build around a market’s problems before introducing a solution. Another is to define the offer first so content prepares an audience that is more likely to buy.
Open debate
Broad personality or narrow expertise
One post contrasts a broad personal identity, which it says can create deeper connections, with concentrated expertise, which it says can create initial momentum but risk pigeonholing. It presents consistency as important in either approach.
What performs
Patterns behind standout posts
Original-work tutorial is the leading outlier
The original-work content tutorial scored 397.04, or 29.67 times the overall median all-time score of 13.38, making it the highest listed outlier in the supplied analytics.
Tutorials have a higher median score than opinions
Tutorials account for 36% of posts and have a 21.97 median all-time score, compared with 8.01 for opinion posts. The cited tutorial examples focus on practical content, offer, and buyer-problem guidance.
Media posts have a lower median score in this dataset
Posts with media account for 15 of 50 posts (30%). Their median all-time score is 2.922, below the 16.821 median for text posts in the supplied analytics; this is a descriptive dataset comparison, not evidence that media causes lower performance.
Community-first case study is a high-scoring example
The community-first case study scored 153.91, or 11.5 times the overall median. Its account links community participation with publishing around visible demand and email-list growth.
Statistical standouts
- View standout post 1 Score 397.0 · 29.67× median
- View standout post 2 Score 290.0 · 21.67× median
- View standout post 3 Score 153.9 · 11.5× median
- View standout post 4 Score 132.1 · 9.87× median
- View standout post 5 Score 103.5 · 7.73× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 16% of the selected posts.
-
1. Doug Kennedy
@DougKennedy93
2 posts
-
2. Logan Gott
@LoganTGott
2 posts
-
3. Dmitrii Volosatov
@volosatovde
2 posts
-
4. Alex Finn
@AlexFinn
1 post
-
5. alexjm 🇺🇸
@alexjmingolla
1 post
-
6. Arcadia
@ArcadiaGTM
1 post
A fragmented conversation, not a single voice
The dataset contains 47 creators across 50 tweets, and the top-five placement share is 16%. Doug Kennedy, Logan Gott, and Dmitrii Volosatov each contribute two tweets among the listed top voices.
Selected top-voice posts emphasize positioning and participation
Logan Gott’s cited posts focus on buyer problems, case studies, and avoiding an audience of DIY-seekers. Dmitrii Volosatov’s cited posts emphasize participation, learning, and sharing progress.
Operational examples make distribution tactics concrete
Examples cover community-led publishing, audience mapping, and building proof before seeking attention, illustrating actionable approaches to channel selection and trust-building.
Since the previous snapshot
What changed since Aug 12, 2026
- 80% of the selected posts remained.
- The creator count changed by 0.
- The leading sentiment remained stable.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Audience Building tweets
Top Audience Building tweets from 47 creators
Ranked 01–50
- 01
@EXM7777 ·
how to create top 1% content in your niche on X: feeds are flooded with slop daily, out of 10 posts you scroll there might be a single one you genuinely find valuable so if you want to be seen and have people engage with your content, do this: > actively research, study and BUILD stuff by yourself, don't recycle or repurpose what others are posting > use AI to capture the value from that work: a skill like /value-capture that turns a full session into an Obsidian note, exactly how you did it, the challenges, what didn't work... > turn these notes into content, repeat the process daily this is how you become an authority people respect, and how you build an audience that's more likely to buy from you then you set the trends, and everyone else recycles them
- 02
@marclou ·
Where do I start… For a big part of my life, I didn’t fit in. At school, I’d argue with teachers because I didn’t like what I was learning. At university, I got bad grades and drank way too much to build a personality. At my short 9–5 job, I kept wondering what I was doing there. I joined Twitter in November 2021. When I discovered the indie hacking community, I felt a sense of belonging for the first time in my life. It’s hard to describe, but I loved the idea of working on your own thing and sharing everything publicly. It felt like freedom. So I started building startups. 1 in 2021. 10 in 2022. It took almost a year to reach 1,000 followers. I never planned to build an audience. I thought that if I kept building things, some people might discover my work. In my wildest dreams, maybe 10,000 followers? So I kept building. 10 more startups in 2023. As I shipped many small bets, some started to take off. They paid my rent. More people followed. Then ShipFast launched in August 2023. It reached $50k/month, and my audience started growing faster. In June 2024, my account passed 100k followers. It felt unreal. A few days ago, I saw my profile picture in the 𝕏 App Store screenshot. Today, my account crossed 300k. Now, some people recognize me in the street. None of this was planned. None of it was expected. I’m beyond grateful. Thank you for being here. You gave meaning to this whole journey. ❤️
- 03
@JamesonCamp ·
I built a portfolio of finance websites to 2 million monthly readers and a $250K ad contract before spending a dollar on paid ads. Just me and a friend. A WordPress blog. And communities full of people nobody was talking to. Here's every step, in order: 1. Picked a niche where people are emotionally invested in the content. Cannabis stocks in 2017. People who own a stock check news about it obsessively. Up 20%? They want to read about it. Down 15%? They NEED to read about it. 2. Named the site MJ Observer. Built it on WordPress. Nothing fancy. 3. Before writing a single article, spent two weeks lurking in every cannabis stock community I could find. StockTwits. Facebook groups. Seeking Alpha comment sections. Reddit. Studied what people actually cared about. Which posts got the most comments. Which topics started arguments. Which stocks people were emotionally attached to. 4. Wrote our first articles specifically for those communities. The topics came directly from what people were already arguing about. 5. Posted the articles back into those same communities. Not as spam. As someone who had been participating for weeks. People recognized the username. 6. The content spread because it answered questions people were already asking out loud. We didn't create demand. We walked into rooms where demand was screaming. 7. Kept doing this every single day. StockTwits alone was driving thousands of clicks per post because the community trusted us. 8. Noticed Seeking Alpha had a contributor program. Applied and got accepted. Every article we published there linked back to MJ Observer. This alone drove 100+ new email subscribers per day. 9. Built a 40,000 person email list. Segmented it 200+ ways. Which stocks they owned. Which sectors they cared about. How often they wanted updates. That list did $2M in revenue over 12 months. 10. Realized we needed to raise money to go bigger. Pitched investors on the traffic numbers and the email list. Raised over $400K. 11. Used the money to hire writers. Not journalists. People who actually traded cannabis stocks and could write about what they knew. The content got better because the writers had skin in the game. 12. Expanded from one site to a portfolio. Same playbook every time. Find the community first. Lurk. Participate. Then publish content that serves what they already want. 13. Started launching new sites in adjacent niches. Finance. Small cap stocks. Medical Cannabis. Applied the same community and SEO strategy to each one. 14. The portfolio hit 2 million monthly readers across all sites. Biggest single ad contract was $250K+. 15. We paid ourselves $2K a month for over a year while the portfolio grew. Everything else went back into content and acquisitions. 16. Spun off sites from our own content. https://t.co/EgCBoXLNcs was one. When you write thousands of articles about cannabis companies, you end up mentioning rolling papers and bongs. So we launched a dropshipping site, hyperlinked to it from our articles, and it started doing thousands a month. 17. Sold the portfolio in 2020 for $31M. Mostly stock. The kind of deal where you sign papers and then wait to see if the stock holds. Our biggest client was already paying us so much that we pitched them to just buy us. They did. 18. The entire business was built on one insight: your customers are already gathered somewhere on the internet. Facebook groups. Reddit. Discord. StockTwits. The internet already organized them for you. Stop trying to build an audience from zero. Go find the room where they're already talking and give them something worth reading.
- 04
@Codie_Sanchez ·
I've built dozens of businesses. If I lost it all tomorrow and had to rebuild it from scratch without much cash or talent, here's exactly what I'd do: 1. Start selling before you build Your biggest advantage starting out is speed. If you can move from idea to launch in 24 hours while your competitor is scheduling a planning meeting for next quarter, you win. One of our academy members literally posted a Facebook rant about his local trash company and dropped a pre-sell link in the comments. He hit $13k MRR before owning a single truck or license. 2. Pick an industry where the odds are stacked in your favor Those aren't the ones everybody's bragging about. • Information businesses have a 29% survival rate after 10 years. • Manufacturing and agriculture? 49%. There's actually an inverse relationship between the age of the owner and your odds of making money. The older the owner, the more likely that business stays solvent when you buy it. Which brings me to... 3. Look for the shortest path to ownership inside it Right now, that path is the Boomer exit. 41% of all small businesses are owned by people aged 62 or older. Most of them are near or at retirement and have no one to sell to. Which means thousands of businesses are about to go up for grabs in the next 10 years. Get your hands on one of them and scale the s**t out of it. 4. Buy businesses that pay you whether the economy is up or down The ones I'd target look something like this: • Same owner since 1987 • Stable revenue for the last 5+ years • 10-15 employees • No marketing • Old website Adding tech to a business run by a 70 year old is easier than running the 1,000th social media app on the market. 5. Sell to the rich The best customers to sell to are the ones with money. If I'm starting a lawn care business, I'm not building a $99 mowing package for the masses. I'm selling a $10k commercial package for high-end clients who want a better service. What I’d focus on to sell to affluent buyers: • Scarcity: Limited availability, limited access • Privacy: Things others can't get into or know about • Exclusivity: The club with a real barrier to entry • Convenience: Their time has a dollar value and they'd rather pay than wait • Status: Put their name on it and they'll write a bigger check Anchor every offer to one of these 5. And don’t discount! 6. Build an audience while running the biz The last thing you want is being dependent on paid ads to reach your customers. Customer acquisition costs are up 3-5x since 2014 (and only going up from here). Paying for ads is renting someone else's audience by the month. How I'd build my own: • Newsletter → owned audience, no algorithm that decides who sees your posts • YouTube → highest ROI of any social platform right now • Social media accounts → post organic content for free and use the best performing ones as ads Much easier to run a business when you don't need to pay to reach your customers. 7. Wire AI into the back-end from day one I'd automate every repetitive touchpoint that doesn't need a human... • SEO • Scheduling • Customer intake • Lead qualification • Follow-up sequences So the business runs without me in the routine work. And the humans stay where the magic actually needs to happen: sales, customer service, and hiring. - tl;dr > Pick the unsexy business in the right industry > Run it lean > Sell to customers who can pay > With distribution you own > And AI doing the repetitive work If you do these things, 2026 will be your richest year yet.
- 05
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@ArcadiaGTM ·
We helped onboard 500k+ users for a client’s new launch. How did we do it? We started by mapping the audience first: – what they care about – where they already spend time – how they discover new products Then we built everything around that signal. Distribution, messaging, and creators were all aligned to the same intent. That eliminated wasted signups and low-intent traffic. When acquisition is built around the right audience, growth doesn’t need to be forced. It compounds.
- 07
@Kelvincreates ·
One thing I understand about audience building Your content is the gate. It decides exactly who walks through. Post motivation and you attract people who consume but never act. Post about business and systems and you attract people who think and build. The algorithm just makes it easier. Your content does the choosing.
- 08
@nateliason ·
1. Expertise 2. Audience 3. Product This is the theory & model underlying Founders School and why we believe teenagers can become millionaires. 1: Expertise With the Internet + AI anyone can develop expertise on their own. They do not need a degree. Rather they need good research skills and a habit of turning what they're learning into artifacts (e.g. essays, posts, videos) that consolidate their knowledge. An active, not passive process, through which they're developing elite knowledge in a subject at record speeds. Not "studying." 2: Audience You do not need credentials in a subject if you can build an audience in it. The audience is the credential. Audience building is also how you test that you're developing real expertise. If you are not able to synthesize interesting insights or perspectives on a topic, no one will follow you or engage. Finally, an audience is how a teen with no capital can bootstrap a million dollar business. No need for insider connections or outside capital. 3: Product Through developing expertise and getting exposure to the market via your audience, product opportunities will naturally emerge. Most teens have bad startup ideas because they have no expertise, and no exposure to the world beyond their school. But these are solvable problems. Teach them how to develop deep expertise. Teach them how to build an audience around their knowledge. Then help them identify the best opportunity that emerges, and support them as they build a business from it.
- 09
@WrongsToWrite ·
"Give value" is the most common advice in content. It's also the most misunderstood. When that advice was written, "value" meant information. • Tips. • How-tos. • Frameworks. • Cringe top 10 hacks lists. If you had info your audience didn't, you had leverage. That game is dead. Anyone with a $20/month ChatGPT subscription can get any answer to any question in 6.9 seconds. Your "5 steps to grow on X" post? AI can write that shit (with more personality). It's simple supply and demand economics: Information = high supply and low demand. The value of info is at an all-time low. So how do you build an audience? Well, the same advice still works. "Give value." But "value" has changed. Value is no longer what you know. It's how you see. • Your take on why ___ is wrong. • Your story on how you lost a client. • Your opinion that makes Karen from HR lose her shit. People buy into who you are, not just what you say. Information economy rewarded research. Attention economy rewards perspective. So share the 1 thing AI can't compete with you on: Your lived experience.
- 10
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- 12
@zaimiri ·
i was here in the last bear market. this is what you can do now to get ahead: (if you only do one thing: write and build your brand now) 1. write and publish consistently. the algorithm rewards early. compounding starts day one. 2. document your systems. what you build becomes a tutorial. what you learn becomes a course. 3. build an audience before you need it. network during the crash. monetize after the flip. 4. run weekly experiments. test tools, stacks, workflows. the ones that survive become your edge. 5. learn the business side. building is 20pct of the game. sales and distribution win. 6. automate what repeats. set up agents for research, drafting, scheduling. let them compound. 7. study competitors closely. their failures are your education. their wins are your roadmap. 8. capture everything you learn. notes, logs, lessons. knowledge compounds faster than money. 9. write about your tools specifically. naming tools in hooks drives 30x more reach. 10. find one person to learn from deeply. study everything they made. then improve on it. this is your time to make things happen.
- 13
@OnatAksaray ·
Most people build an audience first then panic about what to sell it Do it backwards Build the offer first Then build the content on top of it Now every post points toward the thing you sell So when the offer finally shows up, nobody's surprised They saw it coming the whole time The offer leads The content follows
- 14
@AlexFinn ·
Rage baiting has become a massive trend on this platform and it's really sad to see A guy who got a $10k ad rev check is now trying to piss everyone off. Y Combinator announced a fake AI tool that helps users gamble I can't stress this enough: buying into this trend is the STUPIDEST thing you can do The "all attention is good attention" mindset couldn't be further from reality What these people fail to understand is content isn't all about attention. It's also about trust. And the moment you lose trust nothing else matters. Ya getting angry clicks might make you $20 on your next ad revenue check, but next time you try to release a product, or ask for help, or drive attention to another platform, nobody is going to care. Nobody will be there for you. Bin Laden got a lot of attention, doesn't mean he could launch a B2B marketing SaaS and get any customers to buy. What you typically see from people who bought into this "all attention is good attention" mindset is they quickly burn out. The moment their rage post isn't viral anymore all their other content gets ZERO reach. That's because nobody cares anymore. You ruined your trust, and now your loyal audience is gone. The only way to properly build an audience that long term gives you reach and engagement is to build trust. Is to give value. Is to build real relationships. The worst thing you can do is let attention get to your head then chase it every chance you can get. Trust over everything.
- 15
@LoganTGott ·
LinkedIn GTM Playbook (step 3) What to Actually Post: Most funded SaaS companies post team photos, feature announcements, funding news, and product updates, and then wonder why nobody cares. Those posts aren't inherently bad. The problem is when that's all you're posting. Two or three company update posts a week is not enough to build reach, grow an audience, or get favored by the algorithm. You need volume and variety, and the company stuff should be mixed into a broader content strategy, not be the strategy itself. The content mix that works: - ICP pain points, written directly about the problems your buyers are facing, not from a product angle but from a "here's what I keep seeing" angle - Case studies and results with real outcomes and specific numbers, not generic success stories - Lead magnets, more on these below, but these are your highest-engagement posts - Behind-the-scenes stories, how the company got started, what broke early, decisions that felt wrong but worked out - Industry news and trends with a real opinion, not a summary but an actual take on what's happening in your space and why it matters - How-to content breaking down how to achieve a specific outcome your ICP cares about, where your product fits in naturally as part of the process You can absolutely post the company updates, team photos, and feature releases. Just mix them in. Lead with the content that builds trust first.
- 16
@Rakshaweb3 ·
I watched someone build an audience by doing the opposite of what personal-brand consultants recommend. Instead of "10 ways to X," she posted about the time she got it wrong and what she learned. One honest failure post got 3x the engagement of her polished tips. People trust the person who's willing to be vulnerable more than the person who looks flawless.
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@xjuanito ·
if I was 18 and broke today the first thing I would learn is how to grow X accounts for other people you'll learn distribution, audience building, copywriting and how attention works and people would pay a massive premium if you can do any of these well one of the first paying gigs I ever got was growing someone elses X account most of what I know about how to build a business came from years of doing this work for other people first its easy to get into, but very hard to get good at a high level here's how i'd do it: - consume a lot of valuable content that you like - learn copywriting from the greats ( Nicolas Cole, Dan Koe etc) - start writing manually (dont use AI until you know what good vs bad looks like) - start growing your X account in the process (content, replies, dms) - expect to fail a lot and for nobody to notice you - do this consistently for months - once you scale your X considerably, start offering to do it for other others - work only with people you like, pay you well and where you can learn from - use this as a springboard to learn what you're good at, what you like and what you can make good money from - leverage the connections, skills and people you've worked with in the process
- 20
@nic_detommaso ·
I did 4 years of investment banking before joining VC. But it’s not necessary to break in. Here’s how I’d approach VC recruiting today without an IB background (bookmark this): Write a thesis. Or two. Every VC who just broke in that I've spoken with in the last 6 months had 2-3 (!) written investment theses before any firm took them seriously. It’s simple: have a written perspective on where a market is going. That's what gets you discovered AND that's what gets you the meeting. Try this: Research publicly. Share your opinions as they form. Build your thesis out loud. Become a thought leader in the space you want to invest in. The VCs you want to notice you will notice you. Where to write this? I've been writing weekly on @beehiiv for 2 years and built an owned audience of 8,200+ people. Here’s why I chose them - 1) Their recommendations network and Boosts tool plug you into other newsletter audiences so you can grow from other writers (this helped me a ton) 2) You don't need to already be someone to start building. Starting from 0 is possible! The people who are struggling to break in are waiting for the right connection. The people who are ACTUALLY breaking in are writing newsletters as they research / form a thesis. They are letting their ideas do the networking for them. Be this person!! The #1 excuse I hear: "I don't have an audience yet." You don't need one to start. You need to start to get one. If you're serious about breaking into VC, stop waiting for the right intro. Start writing your thesis today.
- 21
@LoganTGott ·
If you sell SaaS or AI tools, your content is probably attracting the wrong people. Your buyers don't have time to build it themselves. They want the tool to handle it. But most founders post "how-to" content that teaches people to DIY the problem. So you build an audience of builders and freebie seekers. That's a course audience, not a SaaS audience. Post this instead: - The messy reality of the problem your product solves - Workflows that take 10 hours manually (that your tool does in 10 mins) - Case studies with numbers and outcomes Your content should make people think "I'd rather just pay for the tool."
- 22
@thekchasiotis ·
stop “sharing your journey” on social media. nobody cares about what you’ve done or what’s your journey even until you've made it. ok you lost 50kg, you quit your 9-5 but who the f*ck actually cares about this? how do they actually gain something from this? instead build an audience by posting case studies, insights and your expertise. share how you solved your own problems on your comeup through authority content. understand that nobody cares about YOU, they only care about what’s in for them that'll come from you.
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@volosatovde ·
7 months ago I started posting on X every day. Looking back, it was one of the best decisions I’ve made. Not because every post went viral (Most of them didn’t...lol) because showing up here consistently helped me meet interesting people, find new ideas, get feedback, and even build new partnerships. That’s the real value of building in public: You don’t just grow an audience - you grow opportunities. And it all starts with one simple thing: showing up every day.
- 27
@khing_ladipoe ·
My Unpopular Opinion "Build in public" has become performative marketing. Half the internet is documenting startups that don't have customers yet. Founders are optimizing for impressions, founder-brand growth, and engagement farming instead of product-market fit. We've reached the point where some startups have: • Daily content • Viral threads • Podcasts • Communities And almost no revenue. The internet romanticized looking like a founder more than becoming one. Most of the legendary companies people admire today spent years building quietly before anyone cared. Attention is not traction. Followers are not customers. Visibility is not validation. Sometimes the smartest growth strategy is shutting up and shipping. @RallyOnChain what's your take? Have we confused audience-building with company-building?
- 28
@Layton_Gott ·
Building an audience as a solo dev is brutal… You block off Monday to write a week of posts. Then Tuesday hits. Prod breaks. A feature slips. The video you promised never gets filmed. Support emails pile up. You forget about posting for a week and a half. Now engagement is completely gone. So you go hard, write 5 posts in a row, they all flop, and you quit. Meanwhile a worse product is in your audience's feed every day. Here's how to build an audience without it eating your week: → batch posts in one Monday session every week, not 15 daily minutes of slop → voice-note ideas between coding sessions → turn one real bug fix into 5 posts → fix your bio before driving any traffic to it → schedule ahead, you won't post mid-debug → sound like you explaining something to a friend, not a thought leader → post real receipts, token costs, failures, screenshots → reply to your comments, that's where it compounds → double down on what's already working → build in public while you build the product The audience compounds before you ship. I’ve seen so many devs quit right before it would've started working if they would have done those things.
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@alexjmingolla ·
To build an audience on social media, you must either become “a guy” or “the guy” Option 1: post broadly about your life/talents/interests, giving followers a full picture of your personality and becoming “a guy” people want to connect with. Option 2: find one topic you know very well and obsess over it, becoming “the guy” for anyone interested in that niche. Option 1 is often more difficult to grow, but ultimately results in a highly engaged audience and valuable connections. Option 2 can be good for initial momentum and career progress, but risks getting pigeonholed and stagnating. Whatever path you choose, consistency will always be the key.
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@jonahlau_ ·
HOW TO BUILD LEVERAGE IN CRYPTO WHEN YOU DON'T HAVE A BRAND YET Most advice assumes you already have the audience or the reputation. here's what works when you're starting at zero. The framework: 1. Build proof before you build audience Don't tweet about what you're going to build. Build it first, then show it. Most people do this backwards. They talk about ideas, get zero traction, then assume the idea was wrong. The idea wasn't wrong. You just had no credibility to talk about it yet. Ship something small and real: → A tool people can use today → A dataset people can reference → An analysis that surfaces something nobody else noticed Once it exists, you have something to point to. That's your credibility. 2. Solve problems for people with leverage Find someone with distribution who has a problem you can solve. Not generic help. Specific: → A founder complaining about hiring? Send them a sourced list of candidates → An investor asking about a sector? Send them a breakdown with data → A builder stuck on something technical? Record a Loom walking through the solution Don't ask for anything. Just solve it and send it. Most people won't respond. The ones who do will remember you as someone who ships, not someone who talks. 3. Document what you're learning in public You don't need original insights. You need to show your work. Pick something you're learning anyway and document the process. What you tried, what broke, what worked. The people one step behind you will find it useful. The people ten steps ahead will notice you're actually doing the work. 4. Contribute where the builders already are Stop trying to build an audience from scratch on your own timeline. Go where the people you want to work with already spend time: → Discord servers for projects you respect → GitHub repos where real work is happening → Telegram groups where developers coordinate Answer questions, fix bugs, add to the docs - just show up consistently. 5. Make the ask specific when you're ready Once you've built proof and solved problems for free, the ask becomes easy. Not "can I pick your brain" or "let me know if I can help." Specific: → "I built X, here's the link, would be useful to get your feedback on Y" → "I noticed you're hiring for Z role, here's why I'd be a fit" → "I've been contributing to your project for three months, I'd like to work on this full time" You've already shown what you can do. Now you're just formalizing it. Most people skip steps 1-4 and jump straight to 5. That's why the ask feels awkward and gets ignored. Leverage in crypto isn't about who you know. It's about what you've proven you can ship and who noticed.
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@Coachbenjamin_ ·
Build an audience first, monetize later, That sounds smart... Until you realize you've spent three years attracting people who never intended to buy anything, Sometimes it's better to build an audience around buyers than build a huge audience and hope some eventually become buyers.
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@Kavyabuildss ·
This founder thinks BUILDING IN PUBLIC is terrible advice for SaaS founders. he makes some good points. here's what happened: 1/ why it worked before >very few founders shared numbers publicly >growth stories felt authentic >audiences were easier to build >transparency was rare sharing your journey was a competitive advantage. 2/ then everyone started doing it >MRR screenshots everywhere >launch threads everywhere >daily updates everywhere the signal disappeared. the noise won. 3/ the biggest problem: >most of the audience became other founders founders got: >likes from founders >comments from founders >followers from founders but not necessarily customers. he argues many founders are building audiences... instead of building demand. 4/ public building has hidden costs >competitors see your roadmap >everyone sees your numbers >content starts influencing product decisions >5-10 hours every week disappear into posting eventually: you start optimizing for engagement. not customers. 5/ what he thinks works better >be active where your buyers already are >publish customer case studies >share industry insights >do highly personalized outbound >talk directly to potential customers less audience building. more customer building. my take: >building in public is still useful >but only if it's a byproduct of building >not the actual strategy too many founders today are getting validation from impressions instead of customers. a post getting 50k views doesn't mean the business is working. sometimes the founder with 300 followers and 30 paying customers is winning by a mile. the real takeaway: building in public worked when almost nobody was doing it. today, most founders are competing for founder attention. not buyer attention. and those are two very different games.
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@DanielPriestley ·
We're not living in the world of social media any more - we're living in the world of algorithmical media. And the difference matters, because most people are still playing by the old rules. Under the old rules, the size of your following was everything. You worked for years to build an audience, because that audience was the asset, and your reach was capped by how many people had chosen to follow you. Under the new rules, the algorithm decides what gets seen. I've got 285,000 followers on Instagram and I can look at the analytics and see that most of the traffic, most of the eyeballs, come from people who don't follow me at all. The follower count is almost irrelevant to the reach. Which means two things: 1. You don't need a big following to win on Instagram. I could start a brand new account from scratch tomorrow and build it pretty easily using this approach. 2. The work you're putting into chasing followers is largely wasted. The work you should be putting in is feeding the algorithm signals it can act on: clear content, clear hooks, clear topics, posted consistently. Stop optimising for followers - start optimising for the algorithm. Join my free 20-minute Masterclass on the exact marketing system I use to drive 8-figure growth: https://t.co/1PfFLidSIJ
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@YouKnowEno ·
all that matters is attention and your ability to harvest it in the direction you want if you only get attention with selfies or a narrow topic you have an AUDIENCE problem not an ALGO problem 20K, 50K, 100K follower count is an illusion. they followed you for a specific reason. once you post outside of that niche your engagement will obviously tank. build an audience that respects whatever the fuck YOU have to say. this takes time. it also means your account will go through multiple stages of audience building. you got this!
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@base_tube ·
If asking for a sub feels risky, the platform already has too much power. A creator should not have to wonder whether “like and subscribe” is an offense. That’s not audience building. That’s permission-taking. And it gets worse when one short clip can add 70k subscribers while the creator is still one policy mood swing away from losing the account. That’s rented reach in one sentence: you can grow on someone else’s system, but you don’t control how fragile that growth is. Creators need less guessing about what they’re allowed to ask for. They need a place where the relationship doesn’t depend on a platform deciding your access is too much. If your audience is the asset, the platform shouldn’t be the gatekeeper.
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@sunilsinghme ·
Everyone is talking about AI agents building websites, apps, SaaS products, landing pages, and entire businesses. I think we’re focusing on the wrong thing. Building is no longer the hard part. A few years ago, if you wanted to launch a product, you needed developers, designers, infrastructure, and months of work. Today, anyone can open ChatGPT, Claude, Cursor, Lovable, Replit, Bolt, or v0 and have a working product in days, sometimes hours. The barrier to creation is collapsing. But the barrier to distribution isn’t. You can generate code. You can generate designs. You can generate content. You can even generate an entire startup. What AI can’t magically generate is attention. And attention is becoming the scarcest resource. The next generation of billion-dollar companies won’t win because they build better products. They’ll win because they build better distribution systems. The companies that master: • Audience building • Community creation • Trust • Brand • Partnerships • Network effects • Distribution channels will dominate markets where everyone has access to the same AI tools. We’re entering a world where products become commodities much faster than before. When everyone can build, the advantage shifts elsewhere. The moat is no longer “Can you build it?” The moat is “Can you get people to care?” The future belongs to founders who understand distribution as deeply as previous generations understood software engineering. AI is democratizing creation. Distribution remains the real game. And whichever company cracks AI-native distribution at scale may become one of the most valuable companies of the next decade.
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@ChrisClickUp ·
If I had to grow a B2B SaaS to 1,000 customers without spending a dollar on ads, here's exactly what I'd do: Month 1-2: Foundation - Build the founder's personal LinkedIn and X presence. Post 5x per week about the problem the product solves. Not the product. The problem. Share observations, frameworks, and opinions. Build an audience of people who care about the problem before you ever mention the solution. - Launch on Product Hunt and relevant community launch platforms. Not for the traffic. For the backlinks and the credibility. - Identify 20 communities where your ideal customer hangs out. Reddit, Discord, industry forums, LinkedIn groups. Join them. Answer questions. Be helpful. Don't pitch. Month 3-4: Content engine - Start publishing one long-form piece per week. Blog post or LinkedIn article. Target specific, intent-rich keywords your ideal customer searches when they have the problem you solve. - Repurpose every piece into 5-8 social posts, one email to your growing list, and one community post. - Start an email newsletter. Weekly. Short. Useful. Not a product update. A genuine value-add for people in your space. Month 5-6: Amplification - Reach out to 10 podcasts in your space. Offer to share a specific story or framework, not "promote my product." Podcast appearances are the most underrated B2B growth channel because they build trust over 30-60 minutes. - Launch a referral program for existing customers. Not "get $10 credit." Instead: "Get a free month for every customer you refer." Make it meaningful. - Create one free tool, template, or calculator that solves a specific problem. Gate it with an email. This becomes your lead magnet. Month 7-12: Compounding - By now your content is ranking, your founder has an audience, your email list is growing, and word of mouth is building. Double down on what's working. Kill what isn't. - Start partnerships. Co-create content with complementary products. Webinars, guides, joint research. - Turn your best customers into case studies and ask them to share on their own channels. This is slower than paid ads. But the customers you get this way have higher LTV, lower churn, and become advocates. Paid gets you renters. Organic gets you owners.
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@sylviahchannel ·
Building first, launching second, and finding an audience third can feel logical when you are a new founder. But launch day does not magically create attention, trust, or demand 🤯 For completely new businesses, audience-building takes time. So does learning what your target customers care about and what they are willing to act on 🔥 When founders build in stealth for too long, they often launch to silence and only then realise they have no audience to market to or the product is not matched to real demand. 💡Founder lesson here: Do not wait until launch day to become visible. Start testing your thinking publicly. Talk to potential customers early. Let the market help shape what you are building before you ask it to buy. As always, keep going and growing. 👉 Follow @bMightie for more founder strategies, pitfalls, and realities for the journey from day zero to takeoff.
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@MrJacobEspi ·
Nobody teaches journalists how to grow. They teach you how to source. How to verify. How to follow a beat. But nobody teaches you how to build an audience from scratch. Or how to convert readers into paying sponsors. The good news: it's a learnable skill. ✅ Start before you're ready. You don't need a studio. You need consistency. One short video about your city today beats a perfect video six months from now. ✅ Focus on recognition, not criticism. The things that are recognized are repeated. Cover what's working in your community. Highlight the people doing good work. Your audience will rally around you, and so will local businesses. ✅ Build relationships before revenue. Film 10 local businesses. Tell the stories of the business owners. Show up to city events with your phone. Revenue follows visibility. Sponsors come to platforms that are already trusted. ✅ Your phone is a broadcast studio. B-roll highlights. Green screen news segments. City council clips. You have everything you need to position yourself as the local media company your city is missing. Most journalists already have the storytelling instinct. What they're missing is the system. That's what The Local Social Club is built to teach.
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@kaleighf ·
I get pitched constantly by people who can grow my newsletter, my channel, my following. I take very few of those calls now, because the recommendation almost always comes down to the same thing: run Meta ads. Paid acquisition works, it's a real discipline, and people are good at it. My skepticism is that it's the wrong trade for what I'm building, and I say that as someone with a thin margin who genuinely cannot afford to be wrong about this. Paid acquisition converts cash into attention at roughly a fixed rate. You put in a dollar, you get a unit of reach, and when you stop putting in dollars, the reach stops. I'm funding my production out of my own pocket with money that hasn't arrived yet, so I don't have a dollar to feed a machine that gives it back as a rented impression. And what I'm building isn't a volume problem. It's a trust problem. The audience I care about (founders, VPs, growth leads making tooling decisions) doesn't convert on frequency. There's no CPM for credibility. There has to be a better way to build an audience than buying it, and I think the answer is that you earn your way into being cited by the AI systems people are actually asking.
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@Axel_bitblaze69 ·
One of the mistake you can make when building with AI is waiting until the product is finished to think about distribution. a better approach imo is to make distribution part of the build itself.. - find a real problem. - build the smallest useful solution. - document what works and what breaks. - watch which parts people respond to. - then keep building around those signals. every post now does 3 jobs: 1) it attracts people with the same problem. 2) it tests whether that problem is painful enough to matter. 3) and it creates proof that you can actually solve it. likes aren’t demand, of course.. but when people start asking for the workflow, requesting access or describing how they’d use it, you’re getting much closer. so you don’t need to build an audience before building the product.. instead building the product in public is how you create the audience.
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@TeslaZoa ·
Although I live in South Korea, after years of consistent effort, I have been able to build meaningful connections and actively communicate with friends in the United States, Canada, Germany, and other parts of Europe. Simply writing posts in English does not automatically make your content visible to a global audience. Building relationships with users around the world and establishing global reach within the algorithm requires a great deal of time, consistency, and genuine engagement. However, X’s recent creator revenue-sharing model appears to place greater value on impressions generated within a creator’s country or region of residence. As a result, because I live in South Korea, I now find myself in a position where I may have to post in Korean rather than English if I want to prioritize monetization. I truly value the current balance of my global engagement. I enjoy communicating in English with friends around the world, and I hope to continue the relationships that I have worked so hard to build. Unfortunately, the current revenue-sharing model is making that increasingly difficult.
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@smm_aryan ·
The biggest mistake I see Web3 founders make is launching before they have an audience. They build in secret for months, then hit launch day expecting the world to show up. It doesn't work like that. Launch day is the reward for months of audience building, not the starting line. The projects that win are the ones who bring people along for the journey, share their progress, ask for feedback, and make early supporters feel like insiders. By the time they launch, they have a community ready to amplify their message. I helped a DeFi protocol build a pre-launch community of eight thousand people by sharing weekly updates, hosting AMAs, and being transparent about challenges. When they finally launched, they had product-market fit on day one because they had been listening the whole time. If you're building something in hashtag#Web3, hashtag#SaaS, or hashtag#AI and you haven't started talking about it yet, you're already late. I help hashtag#founders build pre-launch momentum through strategic hashtag#community and hashtag#content. Let's connect if you're ready to launch with an army, not a prayer.
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@wealthyshezzy ·
Sent a simple email to the Music Review World list with a discount code. Minutes later… Stripe notifications started rolling in. €50 €20 €18 €7.50 And the surprising part? Some artists didn’t even use the code. They just submitted their music anyway. This is the power of an owned audience. Algorithms fluctuate. Ads get expensive. Platforms change rules. But an email list lets you press one button and reach people who already trust you. If you run a music platform, SaaS, or any online business: Start building your email list yesterday. #buildinpublic #musicreviewworld
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@JustinRFrench ·
I bought a 3,500-member community yesterday for $20. A thread on becoming the undeniable choice 🧵👇 1/ Most people try to build an audience from zero. That's the hardest path in business. Acquiring a dormant group with an existing, warm audience is the cheat code. 2/ Found a dead Meetup group (3,500 members, zero activity). Paid the old owner $20. Already have a paying attendee booked for the revival event. Giving it 90 days to prove itself. No sentimentality if it doesn't. 3/ But the real lesson isn't the $20 group. It's this: you don't out-pitch your competition — you out-prove them. 4/ Stack so much social proof and track record in front of a prospect that saying "no" stops being a rational option. That's the undeniable choice. That's the whole strategy. 5/ → Drip testimonials across every channel → Position as a growth partner, not a vendor → Ask every client: "0–10 — what would make this a 10?" → Sponsor existing rooms instead of starting cold 6/ Ran the sponsorship play across 18 cities for 2 years for a past client. $150K–$200K in a single weekend. The model works because the room is already warm. 7/ Wizard Mode flexes with the situation. Warrior Mode executes with zero excuses. AAA — Accurate Aligned Actions — tells you which one the moment demands. 8/ Revenue is vanity. Profit is sanity. Proof closes deals motivation never will. "At the end of our lives, we will ask ourselves 4 simple questions: Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble. We'll see you at the top!" 🥷 The Revenue Ronin | ⚔️ Discipline. 📊 Data. 🎯 Results. https://t.co/RGBMNtGCLi
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@theinformation ·
Creators with big followings “are no longer reaching their audiences reliably” @beehiiv CEO @denk_tweets says. “And so I think that is why newsletters are so powerful. The owned audience and distribution is really valuable in this new ecosystem.” Beehiiv has also recently launched social tools for creators.
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