Audience-to-Revenue Alignment
Align audience-building with an offer, target buyers rather than vanity followers, make calls to action, and turn distribution into revenue.
38%
Best tweets about Audience Building
50 Best Tweets About Audience Building (2026)
Discover the best tweets about audience building, including positioning, content, distribution, trust, community, retention, and sustainable growth.
Specific methods for earning attention, building trust, retaining followers, choosing channels, and turning reach into an owned audience.
- Creators
- 46
- Updated
Original Xholic analysis
What 50 top Audience Building posts reveal
Across 50 posts, the editorial center combines buyer-aware, trust-led distribution with community participation, consistent publishing, and conversion of rented reach into direct access. One explicit tension is sequencing: audience before product, product before audience, or both together. The five listed score outliers span concrete playbooks, a personal consistency story, audience mapping, buyer-problem content, and an expertise–audience–product model.
- Dominant tone
- Positive
- Median score
- 11.1
- Leading format
- Opinion
- Recent posts
- 58%
50% of posts
All-time engagement
48% of posts
Published in 90 days
Conversation map
The themes creators return to
Consistent Engagement & Relationships
Earn durable attention through consistent publishing, genuine replies, DMs, questions, public learning, and relationship-building.
32%
Trust & Credibility
Prioritize credibility, proof of work, honesty, and real value over rage bait, recycled content, shallow virality, or follower-count chasing.
28%
Buyer-Problem Content
Create content around audience pain points, buyer intent, useful insights, case studies, and problem-aware education rather than constant product promotion.
26%
Distinctive Voice & Positioning
Use distinctive opinions, lived experience, stories, personality, and clear positioning to stand out beyond commoditized information.
24%
Distribution as a Moat
Treat distribution as a business moat: combine audience, brand, partnerships, referrals, creators, and repeatable channels to acquire users.
20%
Owned Audience Capture
Convert rented social reach into email lists, newsletters, lead magnets, and direct channels that creators control.
20%
Community-Led Distribution
Find the communities, channels, and conversations where ideal audiences already gather; participate and be useful before promoting.
12%
Tone and stance
Sentiment Positive leads
Author posture Supportive leads
Performance benchmark
- Median likes
- 21
- Median reposts
- 1
- Median replies
- 11
- Median views
- 907
Posts with media make up 24% of this collection. Their median all-time score is 4.43, compared with 16.1 for text-only posts.
Format mix
- Opinion 48% · score 6.01
- List 36% · score 20.1
- Story 12% · score 4.49
- Case Study 2% · score 85.0
Consensus and debate
Where creators agree, and where they do not
Shared view
Start with buyer problems
A recurring method is to map the target buyer’s problems and existing habits, then publish problem-led content rather than leading solely with product updates or promotion.
Shared view
Enter existing communities first
Several posts recommend joining places where ideal users already gather, contributing usefully and building recognition before making an ask or distributing content.
Shared view
Build trust over attention
Trust is framed as more durable than raw attention: lived experience, honest interaction, useful replies, and proof of work are preferred to rage bait or generic information.
Shared view
Capture owned audience access
Posts distinguish social reach from direct access, presenting email and other owned channels as ways to reach people without an algorithm between creator and audience.
Open debate
Product first or audience first?
The conversation splits on sequencing: some recommend building the offer or product first, while another proposes building and distribution together through public evidence of what works.
Open debate
Public building has limits
Building in public is credited with community and opportunity in one account, while critics warn it can optimize founders for impressions and founder attention instead of customers.
Open debate
Scale versus audience efficiency
Posts differ on scale: some prioritize a small, efficient email list or a handful of right conversations, while another treats an audience on any channel as a source of leads.
What performs
Patterns behind standout posts
Outliers cover several practical approaches
The five listed score outliers cover a community-led playbook, a consistency story, buyer-problem advice, audience mapping, and an expertise–audience–product model.
List format had the highest reported median score
Lists were 36% of the corpus and had a 20.13 median all-time score, above the overall 11.05 median; three of the five listed score outliers use this format.
Opinion was common, not top-scoring
Opinion posts were the largest format segment at 48%, yet their 6.01 median all-time score was below the overall 11.05 median.
Owned-audience capture scored below the overall median
Owned-audience capture represented 20% of tweets and had a 4.85 median all-time score, below the overall 11.05 median.
Statistical standouts
- View standout post 1 Score 153.9 · 13.93× median
- View standout post 2 Score 104.6 · 9.47× median
- View standout post 3 Score 103.5 · 9.36× median
- View standout post 4 Score 85.0 · 7.69× median
- View standout post 5 Score 46.9 · 4.24× median
Creator landscape
Who shapes this conversation
The five most represented creators account for 18% of the selected posts.
-
1. Doug Kennedy
@DougKennedy93
2 posts
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2. Logan Gott
@LoganTGott
2 posts
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3. Konstantinos Chasiotis
@thekchasiotis
2 posts
-
4. Dmitrii Volosatov
@volosatovde
2 posts
-
5. Alex Finn
@AlexFinn
1 post
-
6. alexjm 🇺🇸
@alexjmingolla
1 post
Consistency as a relationship practice
Personal accounts describe showing up consistently, learning or building in public, and participating through replies, DMs, and questions before substantial attention arrives.
Differentiate with perspective
Distinctiveness is presented through perspective, strong opinions, personality, or deep niche focus—not simply repackaging broadly available advice.
Design content for likely buyers
For commercial creators, audience quality matters: content can attract people with the relevant problem, make the offer legible, and avoid building an audience of poor-fit DIY seekers.
How this analysis was made
Themes, sentiment, stance, and post format are classified per tweet. All counts, shares, medians, creator concentration, freshness, and performance comparisons are then calculated directly from the published snapshot.
Xholic's all-time score compares engagement while accounting for reach, post age, and creator consistency. It is used for relative comparisons within this collection.
This report analyzes the exact 50-post snapshot shown below. AI identifies editorial categories and drafts explanations; all statistics are calculated from the snapshot, and every narrative claim is checked against cited posts before publication.
Best Audience Building tweets
Top Audience Building tweets from 46 creators
Ranked 01–50
- 01
@JamesonCamp ·
I built a portfolio of finance websites to 2 million monthly readers and a $250K ad contract before spending a dollar on paid ads. Just me and a friend. A WordPress blog. And communities full of people nobody was talking to. Here's every step, in order: 1. Picked a niche where people are emotionally invested in the content. Cannabis stocks in 2017. People who own a stock check news about it obsessively. Up 20%? They want to read about it. Down 15%? They NEED to read about it. 2. Named the site MJ Observer. Built it on WordPress. Nothing fancy. 3. Before writing a single article, spent two weeks lurking in every cannabis stock community I could find. StockTwits. Facebook groups. Seeking Alpha comment sections. Reddit. Studied what people actually cared about. Which posts got the most comments. Which topics started arguments. Which stocks people were emotionally attached to. 4. Wrote our first articles specifically for those communities. The topics came directly from what people were already arguing about. 5. Posted the articles back into those same communities. Not as spam. As someone who had been participating for weeks. People recognized the username. 6. The content spread because it answered questions people were already asking out loud. We didn't create demand. We walked into rooms where demand was screaming. 7. Kept doing this every single day. StockTwits alone was driving thousands of clicks per post because the community trusted us. 8. Noticed Seeking Alpha had a contributor program. Applied and got accepted. Every article we published there linked back to MJ Observer. This alone drove 100+ new email subscribers per day. 9. Built a 40,000 person email list. Segmented it 200+ ways. Which stocks they owned. Which sectors they cared about. How often they wanted updates. That list did $2M in revenue over 12 months. 10. Realized we needed to raise money to go bigger. Pitched investors on the traffic numbers and the email list. Raised over $400K. 11. Used the money to hire writers. Not journalists. People who actually traded cannabis stocks and could write about what they knew. The content got better because the writers had skin in the game. 12. Expanded from one site to a portfolio. Same playbook every time. Find the community first. Lurk. Participate. Then publish content that serves what they already want. 13. Started launching new sites in adjacent niches. Finance. Small cap stocks. Medical Cannabis. Applied the same community and SEO strategy to each one. 14. The portfolio hit 2 million monthly readers across all sites. Biggest single ad contract was $250K+. 15. We paid ourselves $2K a month for over a year while the portfolio grew. Everything else went back into content and acquisitions. 16. Spun off sites from our own content. https://t.co/EgCBoXLNcs was one. When you write thousands of articles about cannabis companies, you end up mentioning rolling papers and bongs. So we launched a dropshipping site, hyperlinked to it from our articles, and it started doing thousands a month. 17. Sold the portfolio in 2020 for $31M. Mostly stock. The kind of deal where you sign papers and then wait to see if the stock holds. Our biggest client was already paying us so much that we pitched them to just buy us. They did. 18. The entire business was built on one insight: your customers are already gathered somewhere on the internet. Facebook groups. Reddit. Discord. StockTwits. The internet already organized them for you. Stop trying to build an audience from zero. Go find the room where they're already talking and give them something worth reading.
- 02
@vheeorji22 ·
I just got monetized on X and I genuinely don't know how to put this feeling into words. A few months ago, I had no idea how X worked. I didn't know what to post, how to grow or whether anyone would even care about what I had to say. I was completely lost on this platform. Then @brightafia came in and changed everything. You sat me down and showed me exactly what to do how to position myself, how to show up consistently, how to build an audience that actually cares. That guidance was the foundation of everything I have built here. I took that direction and ran with it. I started learning data analytics in public, documenting every step, every win, every struggle and slowly, the people came. The engagement grew. The community formed. To everyone who has followed this journey from the beginning you are a part of this moment. Every comment, every repost contributed to this. This is what happens when the right guidance meets consistent effort. I am so grateful.
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@ArcadiaGTM ·
We helped onboard 500k+ users for a client’s new launch. How did we do it? We started by mapping the audience first: – what they care about – where they already spend time – how they discover new products Then we built everything around that signal. Distribution, messaging, and creators were all aligned to the same intent. That eliminated wasted signups and low-intent traffic. When acquisition is built around the right audience, growth doesn’t need to be forced. It compounds.
- 05
@nateliason ·
1. Expertise 2. Audience 3. Product This is the theory & model underlying Founders School and why we believe teenagers can become millionaires. 1: Expertise With the Internet + AI anyone can develop expertise on their own. They do not need a degree. Rather they need good research skills and a habit of turning what they're learning into artifacts (e.g. essays, posts, videos) that consolidate their knowledge. An active, not passive process, through which they're developing elite knowledge in a subject at record speeds. Not "studying." 2: Audience You do not need credentials in a subject if you can build an audience in it. The audience is the credential. Audience building is also how you test that you're developing real expertise. If you are not able to synthesize interesting insights or perspectives on a topic, no one will follow you or engage. Finally, an audience is how a teen with no capital can bootstrap a million dollar business. No need for insider connections or outside capital. 3: Product Through developing expertise and getting exposure to the market via your audience, product opportunities will naturally emerge. Most teens have bad startup ideas because they have no expertise, and no exposure to the world beyond their school. But these are solvable problems. Teach them how to develop deep expertise. Teach them how to build an audience around their knowledge. Then help them identify the best opportunity that emerges, and support them as they build a business from it.
- 06
@WrongsToWrite ·
"Give value" is the most common advice in content. It's also the most misunderstood. When that advice was written, "value" meant information. • Tips. • How-tos. • Frameworks. • Cringe top 10 hacks lists. If you had info your audience didn't, you had leverage. That game is dead. Anyone with a $20/month ChatGPT subscription can get any answer to any question in 6.9 seconds. Your "5 steps to grow on X" post? AI can write that shit (with more personality). It's simple supply and demand economics: Information = high supply and low demand. The value of info is at an all-time low. So how do you build an audience? Well, the same advice still works. "Give value." But "value" has changed. Value is no longer what you know. It's how you see. • Your take on why ___ is wrong. • Your story on how you lost a client. • Your opinion that makes Karen from HR lose her shit. People buy into who you are, not just what you say. Information economy rewarded research. Attention economy rewards perspective. So share the 1 thing AI can't compete with you on: Your lived experience.
- 07
@monetization_x ·
“If you are a creator that does not recycle other people’s content, you have the biggest arbitrage opportunity of your career to build an audience here. The algorithm may take time to recognize you, but when it does, you will climb faster than other [accounts] on this app.” - Nikita Bier, X Product Head
- 08
- 09
@zaimiri ·
i was here in the last bear market. this is what you can do now to get ahead: (if you only do one thing: write and build your brand now) 1. write and publish consistently. the algorithm rewards early. compounding starts day one. 2. document your systems. what you build becomes a tutorial. what you learn becomes a course. 3. build an audience before you need it. network during the crash. monetize after the flip. 4. run weekly experiments. test tools, stacks, workflows. the ones that survive become your edge. 5. learn the business side. building is 20pct of the game. sales and distribution win. 6. automate what repeats. set up agents for research, drafting, scheduling. let them compound. 7. study competitors closely. their failures are your education. their wins are your roadmap. 8. capture everything you learn. notes, logs, lessons. knowledge compounds faster than money. 9. write about your tools specifically. naming tools in hooks drives 30x more reach. 10. find one person to learn from deeply. study everything they made. then improve on it. this is your time to make things happen.
- 10
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@OnatAksaray ·
Most people build an audience first then panic about what to sell it Do it backwards Build the offer first Then build the content on top of it Now every post points toward the thing you sell So when the offer finally shows up, nobody's surprised They saw it coming the whole time The offer leads The content follows
- 12
@LifeMathMoney ·
If you want to have a successful business, build an audience. Any business requires 1 thing - LEADS If you have an audience anywhere (X, YouTube, LinkedIn, Email list, whatever), you have a source of LEADS Without leads you have no business even if you have a product to sell Business = Product + Distribution The distribution part is usually far more valuable unless you are selling something very unique and non-replicable (e.g. Tesla and Apple)
- 13
@AlexFinn ·
Rage baiting has become a massive trend on this platform and it's really sad to see A guy who got a $10k ad rev check is now trying to piss everyone off. Y Combinator announced a fake AI tool that helps users gamble I can't stress this enough: buying into this trend is the STUPIDEST thing you can do The "all attention is good attention" mindset couldn't be further from reality What these people fail to understand is content isn't all about attention. It's also about trust. And the moment you lose trust nothing else matters. Ya getting angry clicks might make you $20 on your next ad revenue check, but next time you try to release a product, or ask for help, or drive attention to another platform, nobody is going to care. Nobody will be there for you. Bin Laden got a lot of attention, doesn't mean he could launch a B2B marketing SaaS and get any customers to buy. What you typically see from people who bought into this "all attention is good attention" mindset is they quickly burn out. The moment their rage post isn't viral anymore all their other content gets ZERO reach. That's because nobody cares anymore. You ruined your trust, and now your loyal audience is gone. The only way to properly build an audience that long term gives you reach and engagement is to build trust. Is to give value. Is to build real relationships. The worst thing you can do is let attention get to your head then chase it every chance you can get. Trust over everything.
- 14
@LoganTGott ·
LinkedIn GTM Playbook (step 3) What to Actually Post: Most funded SaaS companies post team photos, feature announcements, funding news, and product updates, and then wonder why nobody cares. Those posts aren't inherently bad. The problem is when that's all you're posting. Two or three company update posts a week is not enough to build reach, grow an audience, or get favored by the algorithm. You need volume and variety, and the company stuff should be mixed into a broader content strategy, not be the strategy itself. The content mix that works: - ICP pain points, written directly about the problems your buyers are facing, not from a product angle but from a "here's what I keep seeing" angle - Case studies and results with real outcomes and specific numbers, not generic success stories - Lead magnets, more on these below, but these are your highest-engagement posts - Behind-the-scenes stories, how the company got started, what broke early, decisions that felt wrong but worked out - Industry news and trends with a real opinion, not a summary but an actual take on what's happening in your space and why it matters - How-to content breaking down how to achieve a specific outcome your ICP cares about, where your product fits in naturally as part of the process You can absolutely post the company updates, team photos, and feature releases. Just mix them in. Lead with the content that builds trust first.
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@xjuanito ·
if I was 18 and broke today the first thing I would learn is how to grow X accounts for other people you'll learn distribution, audience building, copywriting and how attention works and people would pay a massive premium if you can do any of these well one of the first paying gigs I ever got was growing someone elses X account most of what I know about how to build a business came from years of doing this work for other people first its easy to get into, but very hard to get good at a high level here's how i'd do it: - consume a lot of valuable content that you like - learn copywriting from the greats ( Nicolas Cole, Dan Koe etc) - start writing manually (dont use AI until you know what good vs bad looks like) - start growing your X account in the process (content, replies, dms) - expect to fail a lot and for nobody to notice you - do this consistently for months - once you scale your X considerably, start offering to do it for other others - work only with people you like, pay you well and where you can learn from - use this as a springboard to learn what you're good at, what you like and what you can make good money from - leverage the connections, skills and people you've worked with in the process
- 19
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@LoganTGott ·
If you sell SaaS or AI tools, your content is probably attracting the wrong people. Your buyers don't have time to build it themselves. They want the tool to handle it. But most founders post "how-to" content that teaches people to DIY the problem. So you build an audience of builders and freebie seekers. That's a course audience, not a SaaS audience. Post this instead: - The messy reality of the problem your product solves - Workflows that take 10 hours manually (that your tool does in 10 mins) - Case studies with numbers and outcomes Your content should make people think "I'd rather just pay for the tool."
- 21
@thekchasiotis ·
stop “sharing your journey” on social media. nobody cares about what you’ve done or what’s your journey even until you've made it. ok you lost 50kg, you quit your 9-5 but who the f*ck actually cares about this? how do they actually gain something from this? instead build an audience by posting case studies, insights and your expertise. share how you solved your own problems on your comeup through authority content. understand that nobody cares about YOU, they only care about what’s in for them that'll come from you.
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@volosatovde ·
7 months ago I started posting on X every day. Looking back, it was one of the best decisions I’ve made. Not because every post went viral (Most of them didn’t...lol) because showing up here consistently helped me meet interesting people, find new ideas, get feedback, and even build new partnerships. That’s the real value of building in public: You don’t just grow an audience - you grow opportunities. And it all starts with one simple thing: showing up every day.
- 24
@khing_ladipoe ·
My Unpopular Opinion "Build in public" has become performative marketing. Half the internet is documenting startups that don't have customers yet. Founders are optimizing for impressions, founder-brand growth, and engagement farming instead of product-market fit. We've reached the point where some startups have: • Daily content • Viral threads • Podcasts • Communities And almost no revenue. The internet romanticized looking like a founder more than becoming one. Most of the legendary companies people admire today spent years building quietly before anyone cared. Attention is not traction. Followers are not customers. Visibility is not validation. Sometimes the smartest growth strategy is shutting up and shipping. @RallyOnChain what's your take? Have we confused audience-building with company-building?
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@thekchasiotis ·
15 things founders get wrong when they finally start posting on 𝕏: 1. they build an audience for a year and never once make an offer 2. they hide the price like it's a secret 3. they wait for people to magically ask to buy 4. they think selling once a week makes them look desperate 5. they post value, value, value, then go quiet 6. they never tell anyone what they do for money 7. they treat a call to action like a dirty word 8. they assume followers know how to hire them 9. they bury the offer in a link nobody clicks 10. they only sell when cash gets tight, then stop again 11. they confuse being liked with being bought from 12. they ask in the DMs but never on the timeline 13. they forget attention with no offer is just a hobby 14. they wait to feel ready instead of posting the offer 15. they build the whole machine and never turn it on
- 27
@alexjmingolla ·
To build an audience on social media, you must either become “a guy” or “the guy” Option 1: post broadly about your life/talents/interests, giving followers a full picture of your personality and becoming “a guy” people want to connect with. Option 2: find one topic you know very well and obsess over it, becoming “the guy” for anyone interested in that niche. Option 1 is often more difficult to grow, but ultimately results in a highly engaged audience and valuable connections. Option 2 can be good for initial momentum and career progress, but risks getting pigeonholed and stagnating. Whatever path you choose, consistency will always be the key.
- 28
@jonahlau_ ·
HOW TO BUILD LEVERAGE IN CRYPTO WHEN YOU DON'T HAVE A BRAND YET Most advice assumes you already have the audience or the reputation. here's what works when you're starting at zero. The framework: 1. Build proof before you build audience Don't tweet about what you're going to build. Build it first, then show it. Most people do this backwards. They talk about ideas, get zero traction, then assume the idea was wrong. The idea wasn't wrong. You just had no credibility to talk about it yet. Ship something small and real: → A tool people can use today → A dataset people can reference → An analysis that surfaces something nobody else noticed Once it exists, you have something to point to. That's your credibility. 2. Solve problems for people with leverage Find someone with distribution who has a problem you can solve. Not generic help. Specific: → A founder complaining about hiring? Send them a sourced list of candidates → An investor asking about a sector? Send them a breakdown with data → A builder stuck on something technical? Record a Loom walking through the solution Don't ask for anything. Just solve it and send it. Most people won't respond. The ones who do will remember you as someone who ships, not someone who talks. 3. Document what you're learning in public You don't need original insights. You need to show your work. Pick something you're learning anyway and document the process. What you tried, what broke, what worked. The people one step behind you will find it useful. The people ten steps ahead will notice you're actually doing the work. 4. Contribute where the builders already are Stop trying to build an audience from scratch on your own timeline. Go where the people you want to work with already spend time: → Discord servers for projects you respect → GitHub repos where real work is happening → Telegram groups where developers coordinate Answer questions, fix bugs, add to the docs - just show up consistently. 5. Make the ask specific when you're ready Once you've built proof and solved problems for free, the ask becomes easy. Not "can I pick your brain" or "let me know if I can help." Specific: → "I built X, here's the link, would be useful to get your feedback on Y" → "I noticed you're hiring for Z role, here's why I'd be a fit" → "I've been contributing to your project for three months, I'd like to work on this full time" You've already shown what you can do. Now you're just formalizing it. Most people skip steps 1-4 and jump straight to 5. That's why the ask feels awkward and gets ignored. Leverage in crypto isn't about who you know. It's about what you've proven you can ship and who noticed.
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@Coachbenjamin_ ·
Build an audience first, monetize later, That sounds smart... Until you realize you've spent three years attracting people who never intended to buy anything, Sometimes it's better to build an audience around buyers than build a huge audience and hope some eventually become buyers.
- 31
@HussainIbarra ·
I've been on X for 2.5 years. Since then I've: • Made $61,723 • Gained 80M+ views • Built an audience of 27,000+ followers. But I could have made it a lot faster if I knew these 10 lessons: == 1) Don't be an industry sl*t Most influencers are billboards. They build an audience and hope to land a sponsorship deal. They make $5,000 but the company makes $50,000 from the ad. You'll make 10x more money if you create and sell your own products == 2) Business is made up of 2 things: • Traffic • Product Traffic is the number of people seeing your product. Once you have a product, your main goal should be to scale traffic. The more people see your product, the more money you'll make. === 3) Do more than you learn. You don't need more information. You need more implementation. Focus on taking action, not watching another YouTube guide on how to start a business. == 4) Doing it alone is pointless. You'll waste years of your life trying to figure it out all by yourself. == 5) Upgrade your inner circle. Get around other builders. Join online communities of like-minded people and find your tribe. You'll move faster, be more motivated, and == 6) Tell your story more. Nobody can be better than you at being you. Nobody can tell your story better than you can. The more you tell your story, the more people will like you and will line up to work with you. == 7) Simplify your business. All you need is: • One platform • An email list • One offer A simple sales funnel will make you more money than a complex one. == 8) Focus on building leverage. A simple idea can be turned into: • A tweet • A thread • A newsletter • An email • A product You don't need a big idea. You just need to take a simple idea seriously. == 9) Forget the traditional advice of business. You don't need a logo, a website, an assistant, or anything. To make money, all you need is: • A social media platform • An offer • An email list Everything else is pure noise. == 10) One idea is all it takes to change your life. The best ideas are the ones that show people what is possible. == Thank you for reading. Enjoy the rest of your day.
- 32
@Kavyabuildss ·
This founder thinks BUILDING IN PUBLIC is terrible advice for SaaS founders. he makes some good points. here's what happened: 1/ why it worked before >very few founders shared numbers publicly >growth stories felt authentic >audiences were easier to build >transparency was rare sharing your journey was a competitive advantage. 2/ then everyone started doing it >MRR screenshots everywhere >launch threads everywhere >daily updates everywhere the signal disappeared. the noise won. 3/ the biggest problem: >most of the audience became other founders founders got: >likes from founders >comments from founders >followers from founders but not necessarily customers. he argues many founders are building audiences... instead of building demand. 4/ public building has hidden costs >competitors see your roadmap >everyone sees your numbers >content starts influencing product decisions >5-10 hours every week disappear into posting eventually: you start optimizing for engagement. not customers. 5/ what he thinks works better >be active where your buyers already are >publish customer case studies >share industry insights >do highly personalized outbound >talk directly to potential customers less audience building. more customer building. my take: >building in public is still useful >but only if it's a byproduct of building >not the actual strategy too many founders today are getting validation from impressions instead of customers. a post getting 50k views doesn't mean the business is working. sometimes the founder with 300 followers and 30 paying customers is winning by a mile. the real takeaway: building in public worked when almost nobody was doing it. today, most founders are competing for founder attention. not buyer attention. and those are two very different games.
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@VanpeltVentures ·
What indie hackers don’t understand about content is that you can’t JUST make videos promoting your app. That’s called an ad campaign and that’s usually the thing you buy premium subscription to never see in your feed ! Make good content first, then slide some promotion every now and then. Don’t just spam ads blindly, grow an audience with good content and then watch the conversion rates explode because people actually want to support their favorite content creator !
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@Wealth_Tactics_ ·
The creator economy is changing fast. Yesterday, success meant building a personal brand. Today, AI lets you build profitable brands without ever showing your face. Faceless avatar pages and AI influencer accounts can educate, review products, answer questions and build trust at scale. The business model is simple: • Create valuable content. • Grow an audience. • Recommend affiliate products or CPA offers that solve real problems. • Earn commissions as your content keeps working. The opportunity isn't AI itself. The opportunity is learning how to use AI to build an audience before the space becomes overcrowded. The people who start today will have a massive head start a year from now.
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@Joey_Walker82 ·
I've been going about marketing all wrong. I was chatting to my mate chatgpt this morning and my content is too promotional. So from now on. Instagram, YouTube and Tik Tok are getting. - The ups and downs - The small wins and the big losses - The struggles And most importantly, the real me. Build an audience. Build trust.
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@YouKnowEno ·
all that matters is attention and your ability to harvest it in the direction you want if you only get attention with selfies or a narrow topic you have an AUDIENCE problem not an ALGO problem 20K, 50K, 100K follower count is an illusion. they followed you for a specific reason. once you post outside of that niche your engagement will obviously tank. build an audience that respects whatever the fuck YOU have to say. this takes time. it also means your account will go through multiple stages of audience building. you got this!
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@base_tube ·
If asking for a sub feels risky, the platform already has too much power. A creator should not have to wonder whether “like and subscribe” is an offense. That’s not audience building. That’s permission-taking. And it gets worse when one short clip can add 70k subscribers while the creator is still one policy mood swing away from losing the account. That’s rented reach in one sentence: you can grow on someone else’s system, but you don’t control how fragile that growth is. Creators need less guessing about what they’re allowed to ask for. They need a place where the relationship doesn’t depend on a platform deciding your access is too much. If your audience is the asset, the platform shouldn’t be the gatekeeper.
Watch video
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@sunilsinghme ·
Everyone is talking about AI agents building websites, apps, SaaS products, landing pages, and entire businesses. I think we’re focusing on the wrong thing. Building is no longer the hard part. A few years ago, if you wanted to launch a product, you needed developers, designers, infrastructure, and months of work. Today, anyone can open ChatGPT, Claude, Cursor, Lovable, Replit, Bolt, or v0 and have a working product in days, sometimes hours. The barrier to creation is collapsing. But the barrier to distribution isn’t. You can generate code. You can generate designs. You can generate content. You can even generate an entire startup. What AI can’t magically generate is attention. And attention is becoming the scarcest resource. The next generation of billion-dollar companies won’t win because they build better products. They’ll win because they build better distribution systems. The companies that master: • Audience building • Community creation • Trust • Brand • Partnerships • Network effects • Distribution channels will dominate markets where everyone has access to the same AI tools. We’re entering a world where products become commodities much faster than before. When everyone can build, the advantage shifts elsewhere. The moat is no longer “Can you build it?” The moat is “Can you get people to care?” The future belongs to founders who understand distribution as deeply as previous generations understood software engineering. AI is democratizing creation. Distribution remains the real game. And whichever company cracks AI-native distribution at scale may become one of the most valuable companies of the next decade.
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@shome_rajarshi ·
Sharing stories and motivational clips of the likes of Kela and Kedia may get you engagement on a few posts but nobody is going to take you seriously or ever buy anything from you. You don’t want to increase your follower count by becoming a marketing agents for the big investors. It looks cringe. Nobody wants to hear about them from you. Share real valuable content under your own name and build an audience who can trust you.
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@ChrisClickUp ·
If I had to grow a B2B SaaS to 1,000 customers without spending a dollar on ads, here's exactly what I'd do: Month 1-2: Foundation - Build the founder's personal LinkedIn and X presence. Post 5x per week about the problem the product solves. Not the product. The problem. Share observations, frameworks, and opinions. Build an audience of people who care about the problem before you ever mention the solution. - Launch on Product Hunt and relevant community launch platforms. Not for the traffic. For the backlinks and the credibility. - Identify 20 communities where your ideal customer hangs out. Reddit, Discord, industry forums, LinkedIn groups. Join them. Answer questions. Be helpful. Don't pitch. Month 3-4: Content engine - Start publishing one long-form piece per week. Blog post or LinkedIn article. Target specific, intent-rich keywords your ideal customer searches when they have the problem you solve. - Repurpose every piece into 5-8 social posts, one email to your growing list, and one community post. - Start an email newsletter. Weekly. Short. Useful. Not a product update. A genuine value-add for people in your space. Month 5-6: Amplification - Reach out to 10 podcasts in your space. Offer to share a specific story or framework, not "promote my product." Podcast appearances are the most underrated B2B growth channel because they build trust over 30-60 minutes. - Launch a referral program for existing customers. Not "get $10 credit." Instead: "Get a free month for every customer you refer." Make it meaningful. - Create one free tool, template, or calculator that solves a specific problem. Gate it with an email. This becomes your lead magnet. Month 7-12: Compounding - By now your content is ranking, your founder has an audience, your email list is growing, and word of mouth is building. Double down on what's working. Kill what isn't. - Start partnerships. Co-create content with complementary products. Webinars, guides, joint research. - Turn your best customers into case studies and ask them to share on their own channels. This is slower than paid ads. But the customers you get this way have higher LTV, lower churn, and become advocates. Paid gets you renters. Organic gets you owners.
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@Axel_bitblaze69 ·
One of the mistake you can make when building with AI is waiting until the product is finished to think about distribution. a better approach imo is to make distribution part of the build itself.. - find a real problem. - build the smallest useful solution. - document what works and what breaks. - watch which parts people respond to. - then keep building around those signals. every post now does 3 jobs: 1) it attracts people with the same problem. 2) it tests whether that problem is painful enough to matter. 3) and it creates proof that you can actually solve it. likes aren’t demand, of course.. but when people start asking for the workflow, requesting access or describing how they’d use it, you’re getting much closer. so you don’t need to build an audience before building the product.. instead building the product in public is how you create the audience.
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@TeslaZoa ·
Although I live in South Korea, after years of consistent effort, I have been able to build meaningful connections and actively communicate with friends in the United States, Canada, Germany, and other parts of Europe. Simply writing posts in English does not automatically make your content visible to a global audience. Building relationships with users around the world and establishing global reach within the algorithm requires a great deal of time, consistency, and genuine engagement. However, X’s recent creator revenue-sharing model appears to place greater value on impressions generated within a creator’s country or region of residence. As a result, because I live in South Korea, I now find myself in a position where I may have to post in Korean rather than English if I want to prioritize monetization. I truly value the current balance of my global engagement. I enjoy communicating in English with friends around the world, and I hope to continue the relationships that I have worked so hard to build. Unfortunately, the current revenue-sharing model is making that increasingly difficult.
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@wealthyshezzy ·
Sent a simple email to the Music Review World list with a discount code. Minutes later… Stripe notifications started rolling in. €50 €20 €18 €7.50 And the surprising part? Some artists didn’t even use the code. They just submitted their music anyway. This is the power of an owned audience. Algorithms fluctuate. Ads get expensive. Platforms change rules. But an email list lets you press one button and reach people who already trust you. If you run a music platform, SaaS, or any online business: Start building your email list yesterday. #buildinpublic #musicreviewworld
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@ItsThomAnt ·
Good growth on X: - Useful ideas - Honest writing - Real conversations Bad growth on X: - Chasing trends - Copying everyone - Begging for attention I just hit 5,000 followers. Small milestone, big reminder: Ordinary people can build an audience by being consistently useful. https://t.co/A7sAB0FBpg
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@theinformation ·
Creators with big followings “are no longer reaching their audiences reliably” @beehiiv CEO @denk_tweets says. “And so I think that is why newsletters are so powerful. The owned audience and distribution is really valuable in this new ecosystem.” Beehiiv has also recently launched social tools for creators.
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